Lessons Learned from Common: The Largest Property Manager for Co-Living and How it Applies to Traditional Multifamily
Release Date: 05/26/2021
RealtyMogul's Podcast
Kathy Fettke, host of "The Real Wealth Show," interviews successful real estate investors to share their secrets. She also hosts the Real Estate News podcast and is the author of the bestseller, "Retire Rich with Rentals.”. She is a real estate developer, fund manager, and educator. She is a regular guest expert on FOX News, CNN, CNBC, Bloomberg, NPR, CBS MarketWatch, and the Wall Street Journal, and was named among the “Top 100 Most Intriguing Entrepreneurs” by Goldman Sachs two years in a row. Kathy and her husband, Rich, are active real estate investors in single-family homes,...
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Brad joins us on the Mogul Insights podcast to share how Common creates consistency of experience given their desire to create a residential brand that was both affordable and had an upscale design aesthetic. He discusses Common’s pre-COVID-19 decision to expand the firm from only managing co-living, into also managing traditional multifamily, describes what drove that strategic decision and outlines Common’s direction for the future.
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Chris Aiello is the Co-founder and current board member of Six Peak Capital, a real estate private equity firm solely focused on developing environments that change the way we live, work, sleep, and interact with our world. He leads all Los Angeles Sourcing, Acquisitions, Underwriting, Capital Markets, and Development at Six Peak Capital. Chris is also the former Chief Financial Officer and Head of Real Estate Acquisitions & Investments at Pan Brothers Associates.
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Jared Morgan has served as Senior Vice President, Head of Acquisitions at Four Springs Capital Trust in Maryland since August 2016. He supports the real state investment trust in acquiring and managing a diversified portfolio of single-tenant income-producing commercial properties. Jared has 27 years of real estate underwriting acquisitions and dispositions experience, with over 15 years of experience in the net lease sector.
info_outlineBrad Hargreaves is the founder and CEO of Common, the leading residential brand and operator that designs, leases, and manages multifamily properties that appeal to modern renters. Through smart design and tech-enabled property management, Common delivers exceptional experiences across 11 cities and 6,000 units in co-living, microunit, and traditional apartments. Brad co-founded General Assembly, a global education institution with campuses in more than 15 cities worldwide, and most recently, he was a Venture Partner at Maveron, General Assembly's lead investor.
Brad joins us on the Mogul Insights podcast to share how Common creates consistency of experience given their desire to create a residential brand that was both affordable and had an upscale design aesthetic. He discusses Common’s pre-COVID-19 decision to expand the firm from only managing co-living, into also managing traditional multifamily, describes what drove that strategic decision and outlines Common’s direction for the future. Brad also details how Common is differentiating itself from traditional property management firms in the multifamily space.
"The biggest misunderstanding that people have about co-living that we try to dispel, is that co-living is an extension of student housing. We think about it as an earlier entry into Class A Multifamily in a great neighborhood." - Brad Hargreaves
This week on The Reality Mogul Podcast:
- Brad’s atypical background and how he moved from General Assembly to end up in real estate
- The profile of Common’s typical renter in a co-living community
- The markets where Brad sees co-living working best and why
- Common’s experiences during COVID-19 - financially, operationally, and psychologically for their tenants
- Who is the right kind of operating partner for Common, in terms of size of units or specific markets
- Where Common sees the opportunities to use technology to improve on existing solutions in co-living
- Common’s new remote work hub product and how the current pilot is progressing
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