Human Potential for Everyone with Adam LaSalle
The RebelRebel Podcast
“I’m hoping to use my life as an experiment and model what it means to take a risk.” From high school teacher to actor, musician, and risk-taking coach, Adam LaSalle shares how courage, belief, and creativity can change your life. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael talks with New York-based actor, musician, and coach Adam LaSalle about the art of taking risks, believing in yourself, and helping others find their creative spark. After a decade as a high school teacher, Adam...
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The Blink Factor with Jean-Pierre Lacroix
The RebelRebel Podcast
“Be a sponge in life. Don’t be a rock.” From farm life to global brand transformation, Jean-Pierre Lacroix shares how emotional connection, travel, and persistence fuel his 35-year journey in business. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael talks with Jean-Pierre Lacroix, president of one of Canada’s longest-running privately owned brand transformation agencies. From helping reinvent Dairy Queen’s image to working with global banks, Jean-Pierre has spent 35 years guiding...
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The Extraordinary Life of an Accidental Author with Jennifer MacLean
The RebelRebel Podcast
“No man can succeed on their own if they’re by themselves.” From accidental author to award-nominated actor, Jennifer “Panda” MacLean shares how a snarky cat, a love of theatre, and pure self-awareness shaped her creative journey. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael talks with Jennifer “Panda” MacLean—healthcare worker, actor, and the accidental author of An Ode to Myself, a book of poetry “written” by her late cat, Newton. What began as a cheeky Facebook...
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Jamaican Roots, Global Perspective with Carrolee Moore
The RebelRebel Podcast
“Be sure that what you are doing is rooted in truth and rooted in you.” From Jamaican roots to Texas living, Carrolee Moore shares how loss, resilience, and truth fuel her mission to help overlooked voices be heard. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael chats with Carrolee Moore—entrepreneur, storyteller, and fierce advocate for underrepresented voices. From her early years in Jamaica creating entire imaginary worlds in her backyard to navigating a new culture in Boston,...
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High Finance to Feature Films Jaze Bordeaux
The RebelRebel Podcast
“Nobody ever comes from nowhere.” Award-winning director and producer Jaze Bordeaux shares his journey from finance to filmmaking, his rebel philosophy for creating outside the system, and his mission to bring big-scale sci-fi to life from Toronto. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael chats with Jaze Bordeaux—an award-winning Canadian director, producer, and storyteller whose career began far from the film set. From his early work in corporate finance to creating...
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From Football to Futurism with Chris Doelle
The RebelRebel Podcast
“Be afraid, but go anyway.” Texas polymath Chris Doelle shares how curiosity, creativity, and persistence took him from cinnamon toothpicks to podcasting’s earliest days, AI strategy, and even board games that bring legendary football teams to life. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael chats with Chris Doelle — one of the original podcasters and a serial entrepreneur whose career spans media, sports, AI consulting, and game design. Based deep in the heart of Texas, Chris has...
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AI, HR and the Future with Dan Friker
The RebelRebel Podcast
“There’s never going to be the perfect time to take a leap.” AI strategist and global HR leader Dan Friker shares how curiosity, culture, and tech are reshaping the world of work—and why small businesses can now play big. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael chats with Dan Friker, a global HR strategist and AI consultant with decades of experience helping organisations—from Fortune 100s to small businesses—navigate the evolving world of talent management. From his early...
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Free-Range Joy with Cathy Nesbitt
The RebelRebel Podcast
“Why hit the bottom? Just go up from where you are.” A laughter leader. A worm advocate. A wellness warrior. Cathy Nesbitt is transforming stress into joy—one giggle and compost bin at a time. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode Cathy Nesbitt joins Michael Dargie for a one-of-a-kind conversation about joy, purpose, worms, and why laughter really might be the best medicine. From corporate secretary to compost queen to laughter yoga teacher, Cathy’s journey is anything but ordinary—and totally...
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Making Media That Matters with Guillermo Barraza
The RebelRebel Podcast
“I wish people would just know that their fear is what is stopping them” A misfit. A filmmaker. A disruptor for good. Guillermo Barraza is building a future where creators know their power—and how to use it responsibly. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode Michael Dargie welcomes Guillermo Barraza to the studio—filmmaker, founder of the Homegrown Arts and Media Collective, and passionate advocate for ethical media creation. From growing up in Calgary in a traditional Latino family to building a...
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Wear Your Inside on the Outside with Stacey Gonder
The RebelRebel Podcast
“People don’t belong in boxes” A disruptor. A costumer. A soul stylist. Stacey Gonder fuses fashion and mindset to help people stop hiding—and start showing up as themselves. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie connects with Stacey Gonder—a creative rebel, transformational coach, and custom costume designer based in Toronto, Canada. Known for reinventing herself, Stacey is now blending two of her passions: clothing and coaching. Her mission? To help people walk...
info_outline“You’re not going to be persecuted for doing things differently.”
In this episode, Michael Dargie connects with Beatrice Gutknecht, a brand strategist, former hotel manager, and founder of Badass Reby B. Now based in Valencia, Spain after a decade in Myanmar—including living through a military coup—Beatrice is helping people badass their brands by doing the exact opposite of what the world expects.
This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.
Beatrice opens up about the personal journey that shaped her, from a precocious kid who made fake ad jingles to losing both parents and rediscovering her voice. She shares the pivotal moment that led her to say “yes” to discomfort and finally stop waiting for permission. She created a tool that diagnoses brand problems and gives businesses a clear path to improvement—and she’s giving it away for free.
We talk about her favourite brunch spots, obsession with dark chocolate, passion for questioning industry norms, and the global experiences that shaped her approach to business and life. Beatrice even shares how her human design type helped her embrace the way she processes decisions (hint: talking is everything).
Whether you’re building a brand or figuring out who the hell you are, this episode is a refreshing and rebellious reminder to stop blending in and start showing up.
Quotable Quotes
“Pushing back against the norms will only help you. It won’t detract from you.” – Beatrice Gutknecht
“Do I even have a voice? That’s how deep under the mud I was.” – Beatrice Gutknecht
“You’re not going to be persecuted for doing things differently.” – Beatrice Gutknecht
“Question the shoulds.” – Beatrice Gutknecht
“This was freaking amazeballs.” – Beatrice Gutknecht
“Just show the tree your pancakes.” – Michael Dargie
Episode Highlights
Valencia Life | Beatrice shares why she chose Spain
Free Branding Tool | A prescription for brand problems
Operations-Led Branding | Her unique approach to strategy
Origin Story | From hotel manager to real estate to rebel
Losing Her Voice | How school, culture, and loss silenced her
Getting Uncomfortable | Why saying yes changed everything
Leaving Myanmar | Surviving a coup and starting over
Dark Chocolate & Brunch | Guilty pleasures and Sunday rituals
Branding Truth | Stop copying your industry, look elsewhere
Rebel Advice | “Question the shoulds”
Favourite Place | Valencia vs Myanmar vs Florence
Pet Pirate Dreams | Parrots, pirates, and planning
Human Design | Projector mode: talk first, think after
Maple Syrup | Field trips, taps, and Canadian trees
LINKS FROM EPISODE
Badassery by B (https://www.youtube.com/@badasserybyb)
Beatrice on LinkedIn (https://www.linkedin.com/in/beatricegutknecht/)
Get Your Copy of Michael's Book:
"BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
Indigo | Barnes & Noble | MichaelDargie.com