Life as an Independent Vet with Dr. Beth
The RebelRebel Podcast
“Create the things you wish existed.” What happens when a little girl obsessed with animals grows up, faces down fear, and builds a vet clinic on a dream? In this episode, Beth Barrett shares her story of grit, independence, and what it really means to live in alignment with your values. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with veterinarian and entrepreneur Beth Barrett about her decades-long career, her passion for animals, and the power of doing hard things. From...
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Gen X Women Who Kick Ass with Oonagh Duncan
The RebelRebel Podcast
“Weight loss isn’t controversial in science, only on social media.” What happens when a former smoker and self-described non-athlete turns into one of Canada’s most refreshing voices in fitness and habit formation? In this episode, I talk with Oonagh Duncan about Gen X women, body neutrality, the power of pleasure, and her dream of fronting an 80s hair band at brunch. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with Oonagh Duncan—fitness coach, author of Healthy as...
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Copywriting Without Borders with Rachel Allen
The RebelRebel Podcast
“It’s never going to be as hard as you think it is.” What happens when a theater nerd from Appalachia drops out of college, moves to Hong Kong with $200, and discovers people will actually pay her to write? In this episode, I talk with Rachel Allen about words, travel, and building a business from scratch. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with Rachel Allen, a writer, fractional CMO, and founder of Bolt from the Blue Copywriting. Rachel’s path has been...
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Seven Startups and a Standup with Mary McCorvey
The RebelRebel Podcast
“You have a finite number of heartbeats. There are infinite possibilities.” What happens when a seven-time founder who once built a company around landing on the moon steps into the arena as herself? In this episode, I talk with Mary McCorvey about moonshots, stand-up comedy, and living life on your own terms. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie speaks with Mary McCorvey, a seven-time founder, Army veteran, broadcaster, author, and stand-up comic based in Philadelphia....
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Lessons From A Go-Giver with Bob Burg
The RebelRebel Podcast
“Kindness is never wasted—it expands into greatness.” What happens when a broadcaster-turned-salesman discovers that giving is the fastest path to success? In this episode, I talk with Bob Burg, co-author of The Go-Giver, about kindness, influence, and building a life around service. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie speaks with Bob Burg, speaker, author, and co-creator of the international bestseller The Go-Giver. Known for its simple but powerful message—that...
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The Call Center Rebel with Richard Blank
The RebelRebel Podcast
““You shouldn’t use words to burn. They should be for light and for warmth.” Richard has spent the last 19 years running a near-shore bilingual contact center that thrives on empathy, communication, and human connection in an era dominated by automation. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In this episode, Michael Dargie sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard has spent the last 19 years running a near-shore bilingual contact center that thrives on empathy, communication, and human...
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From Teeth to Tech with Brandon Sherwood
The RebelRebel Podcast
“Entrepreneurship is the craziest, scariest roller coaster ever.” What happens when selling RVs leads to buying dental scrap, melting it down for precious metals, and then launching a startup with a mission to bless lives? In this episode, I talk with Brandon Sherwood about entrepreneurship, family, and why it’s just not that serious. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie chats with Brandon Sherwood, an entrepreneur from Heber City, Utah, whose path has been anything but...
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The Sound of Success with Jodi Krangle
The RebelRebel Podcast
In this episode, Michael Dargie sits down with Jodi Krangle, a professional voice actor, singer, and host of the Audio Branding podcast. Based just north of Toronto, Jodi has been a full-time voice actor for nearly two decades, lending her voice to clients around the world while exploring the psychology and power of sound . Jodi shares how her journey started in the mid-90s when she volunteered at CNIB, recording articles to reel-to-reel tape for the visually impaired. Years later, after burning out in SEO and internet marketing, she returned to the idea of voice acting and built a thriving...
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Speed Learning for Rebels with Howard Berg
The RebelRebel Podcast
“Speed reading doesn’t work. Speed learning works.” What happens when a kid from Brooklyn grows up to become the world’s fastest reader and teaches others to learn 100% faster in just four hours? In this episode, I talk with Howard Berg about speed learning, knowledge, and why smarter decisions could change the world. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In this episode, Michael Dargie sits down with Howard Berg, officially recognized as the world’s fastest reader by the Guinness Book of Records. Howard reads at a...
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RebelRebel Takeover Episode: BrandJitsu Uncovered
The RebelRebel Podcast
“Your value proposition is the reason people choose you.” What happens when Michael Dargie hands over the mic to branding legend JP Lacroix? In this takeover episode, they unpack the lessons behind BrandJitsu and why truth and clarity are the foundation of every brand story. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In this special takeover episode, Michael Dargie flips the script and lets branding veteran Jean Pierre Lacroix take the host’s chair. The focus is Michael’s book BrandJitsu, which JP describes as one of the...
info_outline“Be a sponge in life. Don’t be a rock.”
From farm life to global brand transformation, Jean-Pierre Lacroix shares how emotional connection, travel, and persistence fuel his 35-year journey in business.
This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.
In This Episode
In this episode, Michael talks with Jean-Pierre Lacroix, president of one of Canada’s longest-running privately owned brand transformation agencies. From helping reinvent Dairy Queen’s image to working with global banks, Jean-Pierre has spent 35 years guiding companies through change by focusing on emotional connections over functional features.
Raised on a farm in Chesterville, Ontario, Jean-Pierre traded strawberry fields for design school and built his first firm into the largest independent brand consultancy of its time. His journey spans opening offices in China and the Middle East, writing Think Blink: The Blink Factor Manifesto, and earning an MIT certification in AI for business during the pandemic.
Jean-Pierre shares how travel fuels his creativity, why colour and shape matter in branding, and the need for businesses to understand the emotional needs driving customer decisions. He also opens up about painting watercolours of his travels, his favourite haunts in Toronto, and the importance of persistence for “rebels in waiting.”
Quotable Quotes
“We’re emotional creatures. We don’t reason, we feel.”
“Be a sponge in life. Don’t be a rock.”
“Persistence—the darkest hour is the hour before sunrise.”
“If you resonate emotionally, you make it easier for people to buy from you.”
“My biggest fear is becoming irrelevant.”
Episode Highlights
From Farm to Fortune 500 | How early life shaped a career in creative problem-solving.
The Blink Factor | Why emotional connection trumps functional benefits in branding.
Global Offices | Opening in China and Oman to follow future market growth.
Learning Always | Earning an MIT AI certification before ChatGPT was public.
Colour and Emotion | How hues like green, blue, and orange influence trust and aspiration.
Travel as Inspiration | Connecting the dots between cultures, ideas, and innovation.
Artistic Side | Painting watercolours of European holidays as a creative practice.
Favourite Toronto Spots | Monkey Bar, Sebastien’s pastries, and the local Starbucks.
Rebel Advice | Persistence—the toughest time is just before you succeed.
LINKS FROM EPISODE
Jean-Pierre on LinkedIn (http://linkedin.com/in/jeanpierrelacroix)
Jean Pierre on Instagram (https://www.facebook.com/jeanpierre.lacroix.96)
Website (http://www.sld.com/)
Get Your Copy of Michael's Book:
"BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
Indigo | Barnes & Noble | MichaelDargie.com