Life as an Independent Vet with Dr. Beth
The RebelRebel Podcast
“Create the things you wish existed.” What happens when a little girl obsessed with animals grows up, faces down fear, and builds a vet clinic on a dream? In this episode, Beth Barrett shares her story of grit, independence, and what it really means to live in alignment with your values. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with veterinarian and entrepreneur Beth Barrett about her decades-long career, her passion for animals, and the power of doing hard things. From...
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Gen X Women Who Kick Ass with Oonagh Duncan
The RebelRebel Podcast
“Weight loss isn’t controversial in science, only on social media.” What happens when a former smoker and self-described non-athlete turns into one of Canada’s most refreshing voices in fitness and habit formation? In this episode, I talk with Oonagh Duncan about Gen X women, body neutrality, the power of pleasure, and her dream of fronting an 80s hair band at brunch. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with Oonagh Duncan—fitness coach, author of Healthy as...
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Copywriting Without Borders with Rachel Allen
The RebelRebel Podcast
“It’s never going to be as hard as you think it is.” What happens when a theater nerd from Appalachia drops out of college, moves to Hong Kong with $200, and discovers people will actually pay her to write? In this episode, I talk with Rachel Allen about words, travel, and building a business from scratch. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with Rachel Allen, a writer, fractional CMO, and founder of Bolt from the Blue Copywriting. Rachel’s path has been...
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Seven Startups and a Standup with Mary McCorvey
The RebelRebel Podcast
“You have a finite number of heartbeats. There are infinite possibilities.” What happens when a seven-time founder who once built a company around landing on the moon steps into the arena as herself? In this episode, I talk with Mary McCorvey about moonshots, stand-up comedy, and living life on your own terms. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie speaks with Mary McCorvey, a seven-time founder, Army veteran, broadcaster, author, and stand-up comic based in Philadelphia....
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Lessons From A Go-Giver with Bob Burg
The RebelRebel Podcast
“Kindness is never wasted—it expands into greatness.” What happens when a broadcaster-turned-salesman discovers that giving is the fastest path to success? In this episode, I talk with Bob Burg, co-author of The Go-Giver, about kindness, influence, and building a life around service. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie speaks with Bob Burg, speaker, author, and co-creator of the international bestseller The Go-Giver. Known for its simple but powerful message—that...
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The Call Center Rebel with Richard Blank
The RebelRebel Podcast
““You shouldn’t use words to burn. They should be for light and for warmth.” Richard has spent the last 19 years running a near-shore bilingual contact center that thrives on empathy, communication, and human connection in an era dominated by automation. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In this episode, Michael Dargie sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard has spent the last 19 years running a near-shore bilingual contact center that thrives on empathy, communication, and human...
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From Teeth to Tech with Brandon Sherwood
The RebelRebel Podcast
“Entrepreneurship is the craziest, scariest roller coaster ever.” What happens when selling RVs leads to buying dental scrap, melting it down for precious metals, and then launching a startup with a mission to bless lives? In this episode, I talk with Brandon Sherwood about entrepreneurship, family, and why it’s just not that serious. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie chats with Brandon Sherwood, an entrepreneur from Heber City, Utah, whose path has been anything but...
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The Sound of Success with Jodi Krangle
The RebelRebel Podcast
In this episode, Michael Dargie sits down with Jodi Krangle, a professional voice actor, singer, and host of the Audio Branding podcast. Based just north of Toronto, Jodi has been a full-time voice actor for nearly two decades, lending her voice to clients around the world while exploring the psychology and power of sound . Jodi shares how her journey started in the mid-90s when she volunteered at CNIB, recording articles to reel-to-reel tape for the visually impaired. Years later, after burning out in SEO and internet marketing, she returned to the idea of voice acting and built a thriving...
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Speed Learning for Rebels with Howard Berg
The RebelRebel Podcast
“Speed reading doesn’t work. Speed learning works.” What happens when a kid from Brooklyn grows up to become the world’s fastest reader and teaches others to learn 100% faster in just four hours? In this episode, I talk with Howard Berg about speed learning, knowledge, and why smarter decisions could change the world. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In this episode, Michael Dargie sits down with Howard Berg, officially recognized as the world’s fastest reader by the Guinness Book of Records. Howard reads at a...
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RebelRebel Takeover Episode: BrandJitsu Uncovered
The RebelRebel Podcast
“Your value proposition is the reason people choose you.” What happens when Michael Dargie hands over the mic to branding legend JP Lacroix? In this takeover episode, they unpack the lessons behind BrandJitsu and why truth and clarity are the foundation of every brand story. This episode is sponsored by my new book , helping you find, shape, and share your story with the world. In this special takeover episode, Michael Dargie flips the script and lets branding veteran Jean Pierre Lacroix take the host’s chair. The focus is Michael’s book BrandJitsu, which JP describes as one of the...
info_outline“Your value proposition is the reason people choose you.”
What happens when Michael Dargie hands over the mic to branding legend JP Lacroix? In this takeover episode, they unpack the lessons behind BrandJitsu and why truth and clarity are the foundation of every brand story.
This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.
In this special takeover episode, Michael Dargie flips the script and lets branding veteran Jean Pierre Lacroix take the host’s chair. The focus is Michael’s book BrandJitsu, which JP describes as one of the most insightful books on positioning he’s read in his 40+ years of brand transformation work .
JP probes the origins of the book—how it accidentally shifted from a West Coast adventure narrative into a hands-on branding guide—and why Michael felt compelled to put decades of client work into a framework anyone could use. At the heart of the conversation is the metaphor of jiu jitsu: fast, effective techniques to defend against brand confusion, grounded in truth and clarity .
The two explore the fundamentals of the BrandJitsu model: defining purpose and values, clarifying value propositions, and using archetypes to shape brand personality. Michael explains why brands need to know who they are, what they do, who they serve, and why anyone should care. They discuss the importance of storytelling—how even one short line, like Nike’s “There is no finish line,” can hold more power than a thousand ad campaigns .
Along the way, Michael shares stories from client work, including how a funeral home found its voice in a campaign called Life by Mary, shifting focus from grief to celebration. He also explains the “brand playbook” process he uses with companies: two intensive weeks of truth-finding, alignment, and clarity that result in a living guide to identity and positioning .
The episode underscores why branding isn’t about logos or taglines, but about aligning internal purpose with external storytelling. For entrepreneurs, executives, and creative rebels alike, BrandJitsu offers a way to cut through the noise and build something meaningful.
Quoteable Quotes
“Truth and clarity—that’s all the bottom stuff is.” — Michael Dargie
“Your brand is the Yoda, not the Luke Skywalker.” — Michael Dargie
“It’s not as complicated as you think. Branding is simple—it’s just a bunch of little pieces.” — Michael Dargie
“Your value proposition is the reason people choose you.” — Michael Dargie
Episode Highlights
RebelRebel Takeover | JP Lacroix interviews Michael about BrandJitsu.
Accidental Author | How a planned adventure book became a branding manual.
The BrandJitsu Metaphor | Fast, effective, story-driven branding.
Purpose and Values | Guardrails for how a company shows up.
Value Proposition vs Values | Why most businesses confuse them.
Brand Archetypes | Creator, Explorer, and finding your tribe.
The Iceberg | Story lives below the surface.
The Brand Playbook | A two-week process for truth and clarity.
Life by Mary | Reframing funerals as celebrations of life.
Storytelling Matters | Why one line can define a brand.
Advice to Rebels | Branding isn’t a logo—it’s your story, told with clarity.
Links From Episode
Michael Dargie on LinkedIn (https://www.linkedin.com/in/michaeldargie/)
Michael Dargie on Instagram (https://instagram.com/michaeldargie)
BrandJitsu Book Website (https://brandjitsu.com)
Make More Creative Website (https://makemorecreative.com)
Michael Dargie Website (https://michaeldargie.com)
Jean-Pierre on LinkedIn (http://linkedin.com/in/jeanpierrelacroix)
Get Your Copy of Michael's Book:
"BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
Indigo | Barnes & Noble | MichaelDargie.com