RL11: Brad Ludden on founding First Descents, finding happiness and supporting friends with cancer

Complete show notes can be found at redefinedlife.com/11

Brad Ludden is the founder of First Descents, an organization that empowers adults with cancer through outdoor adventure experiences. 

Brad was a young professional whitewater kayaker at the top of the game when he decided to start First Descents.  He knew he wanted to start the program but had no idea it would turn into a career.

Watch this video to see just how much of an impact the programs at First Descents have on the participants.  Please consider volunteering your time or making a donation to First Descents.  Every little bit helps in a big way.

 

In this episode Brad shares:

• Why he started First Descents
• What effect First Descents has on participants
• What is happiness
• How he weighed the decision to start First Descents instead of going to college
• How he was able to start First Descents with no prior business experience
• The biggest challenges he faced when starting First Descents
• How he finds good people
• What he found to be the key to fundraising success
• The power of vulnerability
• How to interact with a person with cancer
• How to talk about cancer
• How First Descents has grown beyond just kayaking
• How you can help by volunteering or donating to First Descents

 

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Music from this episode can be found here: http://dig.ccmixter.org/files/unreal_dm/33850