Jamie Hallman: "Consider It Closed" Professional TC's
Real Estate Excellence
What if the key to scaling your real estate business isn’t selling more homes, but learning how to delegate smarter? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jamie Hallman, founder of Consider It Closed and a powerhouse in the world of transaction coordination. Jamie shares her fascinating journey from working as a registered dietitian to traveling the world on a mission trip, and ultimately discovering her passion and skillset were perfectly aligned with real estate coordination. She opens up about how her solutions-driven mindset, love for...
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Lauren Duke: CoreOps Collective
Real Estate Excellence
Are you running a business or just duct taping one together? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Lauren Duke. Lauren is the founder and CEO of Core Ops Collective, to unpack how she went from military spouse and hairdresser to running operations for one of the nation’s top real estate teams—closing over 3000 transactions and opening 21 expansion locations. Lauren explains why so many agents get stuck wearing every hat, how culture can’t just be “family,” and the difference between surviving and scaling. She dives into her signature SCALE...
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Shannon Messina: It's How Much You Care | Top St Johns Cty Realtor
Real Estate Excellence
Are you truly listening to clients or just waiting to ask your next question? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Shannon Messina. Shannon brings a kinetic blend of New York grit and Florida community savvy. In this conversation she unpacks how fitness and training shaped her sales engine, why relationships beat cold prospecting, and how themed open houses with real vibes convert neighbors into buyers. She shares the move that reset her life, rebuilt her career, and led to record sales in St Johns Golf. Shannon fought through nine months of impaired...
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Jim Cronin: ReadTomato.com Real Estate Website Expert
Real Estate Excellence
Are you building a website that answers your ideal client’s real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted websites with consistently updated, authority rich content. Long tail questions drive discovery, and AI overviews now pull heavily from blog articles and market snapshots written by true local experts. If your site speaks directly to a defined persona and proves expertise with specifics,...
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Ethan Gregory: REO Specialist | Top Jacksonville Agent
Real Estate Excellence
What does it really take to thrive as a real estate professional when the market collapses and short sales dominate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Jacksonville native and seasoned agent Ethan Gregory, who has averaged 50+ transactions annually for over two decades. Ethan shares how he entered the industry after graduating from the University of Florida, beginning with flipping homes before the 2007–2008 crash shifted him into the world of short sales and REO properties. His adaptability, discipline, and problem-solving approach helped him...
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Kati Spaniak: "Sell Your Home with Kati Spaniak" YouTube Star
Real Estate Excellence
If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11’s economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the...
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Eden Jordan: Top Clay County Florida Agent
Real Estate Excellence
What does it really take to thrive in real estate for nearly three decades through every market shift imaginable? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Clay County real estate icon Eden Jordan. With 27 years of experience, over 800 families served, and countless agents mentored, Eden shares a candid look at the grit, adaptability, and strategic thinking needed to not only survive but thrive in the industry’s constant cycles. From the early days of handwritten contracts to the rise of social media marketing, Eden’s story blends hard-earned...
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Michele Tremblay: Signature Open Houses | Top Ponte Vedra Beach Agent
Real Estate Excellence
What happens when a Broadway-bound performer turns her stage presence into real estate success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Michele Tremblay. Michelle shares her inspiring journey from center stage to top-producing real estate agent in Northeast Florida. With a rich background in performance, voiceover, and hospitality, Michele brings a rare blend of empathy, creativity, and grit to her clients—earning accolades such as a 2024 Five Star Rising Star award and ranking #55 out of nearly 12,000 agents by the Jacksonville Business Journal. Tracy...
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Delaney Henderson: It Takes Grit / Top Jacksonville Agent
Real Estate Excellence
What if the hardest transaction you face becomes the one that teaches you the most? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with top-producing agent Delaney Henderson to uncover the mindset, grit, and strategies that catapulted her from a burned-out paralegal in DC to one of Northeast Florida’s most respected and relatable real estate mentors. Delaney doesn’t sugarcoat the truth—she opens up about industry misconceptions, failed transactions, emotional burnouts, and the quiet resilience required to succeed in a chaotic market. Delaney shares the...
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Julianne Grant-Johnson: Team Builder and Top Agent JAX/Pensacola
Real Estate Excellence
What if your biggest limitation became the launchpad for your real estate empire? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Julianne Grant-Johnson, a top-producing real estate agent in Northeast Florida, for her second appearance on the show. This time, they dive deep into the business side of her success, exploring how she built the Grant Johnson Group while on pregnancy bedrest, leveraged her military ties to dominate the VA market, and now leads a thriving, multi-location real estate team. Julianne gets real about the challenges of growing a...
info_outlineWhat if your next dream home could find you — using just your words?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Lyman Starmer, the CEO and founder of Deli, a revolutionary AI-powered real estate search tool. Lyman dives deep into how natural language processing is transforming the home-buying experience for both agents and consumers. No more rigid dropdown menus — now, users can simply tell the AI what they’re looking for and receive intelligent, hyper-personalized listings.
From his early work with digital infrastructure in 55+ communities to creating a widget that reimagines how buyers and renters search online, Lyman takes us behind the scenes on how Deli evolved. He also unpacks how AI-generated property summaries and real-time lead capture can level up agent workflows and site engagement. Deli isn’t just enhancing search — it’s changing the game entirely.
Ready to bring AI to your real estate site in just 5 minutes?
Highlights
00:00 - 06:40 Origins of Peer Life and Digital Infrastructure
- Launching Peer Life
- Inspired by Disney's tech
- Filling digital gaps in communities
- Data sharing with real estate portals
- APIs for real estate insights
06:39 - 13:20 Creating the Unify Score Widget
- Widget concept explained
- Prioritizing lifestyle needs
- Integration with search sites
- Data-driven property matching
- Agent reactions to the tool
13:19 - 21:40 How DELI Was Born
- Brainstorming over coffee
- Rise of natural language search
- IDX vs AI-based tools
- Teaching AI to understand intent
- Handling messy MLS data
21:41 - 31:20 Deli Sense and Smart Listings
- AI-ready data platform
- Custom listing pages
- Matching photos to features
- Personalized content for SEO
- Using AI to write better listings
31:21 - 42:20 Real-World Agent Use and Feedback
- Broker feedback
- Lead tracking and drip campaigns
- Feature requests from users
- Promoting listings with Deli
- Instant integration setup
42:21 – 1:03:35 Deli’s Vision and the Future of Search
- AI-first search experiences
- Competing with portals
- Learning from user behavior
- Teaching local real estate terms
- Expansion into more MLS areas
- Conclusion
Quotes:
“People want to describe their dream home, not just pick from checkboxes.” - Lyman Starmer
“AI understands when you say ‘near the beach’—but only after you teach it what that means.” - Lyman Starmer
“The future of real estate search is one-click. You ask, and the right home appears.” - Lyman Starmer
“We’re training AI to not just find homes, but to make sense of your context and lifestyle.” - Lyman Starmer
To contact Lyman Starmer, learn more about his business, and make them a part of your network, make sure to follow him on Website, Twitter (X), Instagram, YouTube, and LinkedIn.
Connect with Lyman Starmer!
Website: https://usedeli.com
Twitter (X): https://x.com/ls_writes1
Instagram: https://www.instagram.com/deli.re
YouTube: https://www.youtube.com/@usedeli
LinkedIn: https://www.linkedin.com/in/lymanstarmer/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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