Bobbie Jean DeMunck: Top Realtor Ponte Vedra Sets Expectations
Real Estate Excellence
Are your real estate deals falling apart because you're not mastering the art of negotiation and timing? In this episode of the Real Estate Excellence Podcast, Bobbie Jean DeMunck joins Tracy Hayes to unpack what it takes to thrive in today's volatile real estate market. With over 15 years in the business and a background in interior design and banking, Bobbie shares how blending aesthetics with strategy helps her listings stand out and sell faster—even in a slower market. She reveals her unique approach to negotiation, how she wins offers by shortening inspection periods and timelines,...
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Edwina Burch: Top Jacksonville Agent Thru Consistency and Mindset
Real Estate Excellence
What if your side hustle became your true calling? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Edwina Burch. Edwina Burch is a dynamic Jacksonville real estate agent, shares her journey from aspiring attorney to becoming one of the top real estate agents in northeast Florida. Starting her career in education administration, Edwina transitioned to real estate after being inspired by a colleague’s challenging real estate deal. Quickly realizing that selling real estate was not as simple as HGTV portrayed, Edwina embraced the challenge and soon achieved...
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Beverly Hecht: Top Jacksonville Agent
Real Estate Excellence
What does it take to build a thriving real estate business from scratch—while raising three kids as a single mom? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Beverly Hecht, a top Jacksonville Beach realtor, who shares her compelling journey from IT sales to becoming a real estate powerhouse. A Jacksonville native with deep community roots, Beverly dives into how her corporate discipline, single-mom tenacity, and relentless drive helped her transition into real estate and build a loyal client base along Florida’s First Coast. From navigating tough...
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Cindy James: Empathy, Listen, Plan Top Agent Jacksonville
Real Estate Excellence
What happens when you mix discipline, precision, and deep empathy into a real estate business? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Cindy James. Cindy is a licensed REALTOR, & Broker Associate, public speaker, and co-owner of Island Construction & Remodeling in Jacksonville, FL. With over 30 years in the corporate world and a background in real estate investing, Cindy blends business savvy, local expertise, and construction knowledge to help clients buy, sell, and transform homes with confidence. She’s built a standout brand by leading with...
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Sarah Olson: Time Tested Pro / Top Agent Nocatee
Real Estate Excellence
What if the key to long-term success in real estate isn’t sales skills—but mentorship, purpose, and adaptability? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Sarah Olson, a powerhouse broker and mentor with over two decades of experience in Northeast Florida. From leading First Coast Collective at RE/MAX Unlimited to launching her own Real Estate Agent Success Academy, Sarah shares her journey of transformation—from a tax accountant to a top-tier agent and educator. With an innate ability to connect, teach, and inspire, she reveals the secrets...
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Tiffany Freeman: Transaction Coordinator to Top Jacksonville Agent
Real Estate Excellence
What if the secret to leveling up your real estate game lies in the systems you don’t see? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Tiffany Freeman—a former transaction coordinator turned high-performing agent with Ingle & Volkers. With a sharp mind for systems and strategy honed through military family life and 2,000+ real estate transactions, Tiffany unveils her journey from resisting real estate to thriving at its forefront. Listeners get a front-row seat to Tiffany’s unique insights on how backend mastery, tech-savvy tools, and...
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Kimberly Waterhouse: USMC to Top Jacksonville Agent
Real Estate Excellence
Is your brokerage truly giving you freedom, flexibility, and financial growth? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes with Kimberly L. Waterhouse, Veteran USMC. Kimberly shares how her journey from the United States Marine Corps to Jacksonville real estate has been a masterclass in reinvention. With a rich background in media, marketing, and business leadership, Kimberly brings more than just property expertise—she brings people-first values, military grit, and a deep understanding of Jacksonville’s evolving communities. Kimberly dives deep into...
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Why REAL Brokerage
Real Estate Excellence
Is your brokerage truly giving you freedom, flexibility, and financial growth? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives into the dynamic world of REAL Brokerage with guests Gigi Urbanski and Mike Rolewicz. Together, they explore how REAL is disrupting the traditional brokerage model by focusing on scalable support, tech-driven efficiency, and multiple income streams. From streamlined operations to a thriving agent community, REAL positions itself not as a destination, but a vehicle to entrepreneurial success. The conversation uncovers how REAL's powerful...
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Jessica Mendez and Joel Gonzalez: Real 4 Jax Team Top Jacksonville Agents
Real Estate Excellence
What drives a couple to leave corporate careers to transform real estate for their community? In this episode of the Real Estate Excellence Podcast, Tracy Hayes interviews Jessica Mendez and Joel Gonzalez, the dynamic duo behind the Real 4 Jax team with Rise Realty Advisors. Originally from Venezuela, Jessica and Joel share their inspiring journey from adapting to life in the U.S. to becoming one of the most trusted real estate teams serving Jacksonville’s Hispanic community. Their mission? To help families build generational wealth through homeownership, using a personalized and...
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Corey Hasting: Broker/Owner Engel Volker First Coast
Real Estate Excellence
Can you build a billion-dollar brokerage by saying “no” more than you say “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Corey Hasting. Corey opened his first Engel & Völkers shop in Jacksonville Beach on April 30, 2018. Since then, Corey has opened 3 additional shops located in Amelia Island, the Beaches Town Center and St. Johns Florida. Since opening Corey has recruited over 80 top producing advisors who should sell more than $700,000,000 in volume and over 1500 transactions in 2021. Corey has been awarded countless awards since opening...
info_outlineWhat if your next dream home could find you — using just your words?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Lyman Starmer, the CEO and founder of Deli, a revolutionary AI-powered real estate search tool. Lyman dives deep into how natural language processing is transforming the home-buying experience for both agents and consumers. No more rigid dropdown menus — now, users can simply tell the AI what they’re looking for and receive intelligent, hyper-personalized listings.
From his early work with digital infrastructure in 55+ communities to creating a widget that reimagines how buyers and renters search online, Lyman takes us behind the scenes on how Deli evolved. He also unpacks how AI-generated property summaries and real-time lead capture can level up agent workflows and site engagement. Deli isn’t just enhancing search — it’s changing the game entirely.
Ready to bring AI to your real estate site in just 5 minutes?
Highlights
00:00 - 06:40 Origins of Peer Life and Digital Infrastructure
- Launching Peer Life
- Inspired by Disney's tech
- Filling digital gaps in communities
- Data sharing with real estate portals
- APIs for real estate insights
06:39 - 13:20 Creating the Unify Score Widget
- Widget concept explained
- Prioritizing lifestyle needs
- Integration with search sites
- Data-driven property matching
- Agent reactions to the tool
13:19 - 21:40 How DELI Was Born
- Brainstorming over coffee
- Rise of natural language search
- IDX vs AI-based tools
- Teaching AI to understand intent
- Handling messy MLS data
21:41 - 31:20 Deli Sense and Smart Listings
- AI-ready data platform
- Custom listing pages
- Matching photos to features
- Personalized content for SEO
- Using AI to write better listings
31:21 - 42:20 Real-World Agent Use and Feedback
- Broker feedback
- Lead tracking and drip campaigns
- Feature requests from users
- Promoting listings with Deli
- Instant integration setup
42:21 – 1:03:35 Deli’s Vision and the Future of Search
- AI-first search experiences
- Competing with portals
- Learning from user behavior
- Teaching local real estate terms
- Expansion into more MLS areas
- Conclusion
Quotes:
“People want to describe their dream home, not just pick from checkboxes.” - Lyman Starmer
“AI understands when you say ‘near the beach’—but only after you teach it what that means.” - Lyman Starmer
“The future of real estate search is one-click. You ask, and the right home appears.” - Lyman Starmer
“We’re training AI to not just find homes, but to make sense of your context and lifestyle.” - Lyman Starmer
To contact Lyman Starmer, learn more about his business, and make them a part of your network, make sure to follow him on Website, Twitter (X), Instagram, YouTube, and LinkedIn.
Connect with Lyman Starmer!
Website: https://usedeli.com
Twitter (X): https://x.com/ls_writes1
Instagram: https://www.instagram.com/deli.re
YouTube: https://www.youtube.com/@usedeli
LinkedIn: https://www.linkedin.com/in/lymanstarmer/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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