Kati Spaniak: "Sell Your Home with Kati Spaniak" YouTube Star
Real Estate Excellence
If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11’s economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the...
info_outline
Eden Jordan: Top Clay County Florida Agent
Real Estate Excellence
What does it really take to thrive in real estate for nearly three decades through every market shift imaginable? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Clay County real estate icon Eden Jordan. With 27 years of experience, over 800 families served, and countless agents mentored, Eden shares a candid look at the grit, adaptability, and strategic thinking needed to not only survive but thrive in the industry’s constant cycles. From the early days of handwritten contracts to the rise of social media marketing, Eden’s story blends hard-earned...
info_outline
Michele Tremblay: Signature Open Houses | Top Ponte Vedra Beach Agent
Real Estate Excellence
What happens when a Broadway-bound performer turns her stage presence into real estate success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Michele Tremblay. Michelle shares her inspiring journey from center stage to top-producing real estate agent in Northeast Florida. With a rich background in performance, voiceover, and hospitality, Michele brings a rare blend of empathy, creativity, and grit to her clients—earning accolades such as a 2024 Five Star Rising Star award and ranking #55 out of nearly 12,000 agents by the Jacksonville Business Journal. Tracy...
info_outline
Delaney Henderson: It Takes Grit / Top Jacksonville Agent
Real Estate Excellence
What if the hardest transaction you face becomes the one that teaches you the most? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with top-producing agent Delaney Henderson to uncover the mindset, grit, and strategies that catapulted her from a burned-out paralegal in DC to one of Northeast Florida’s most respected and relatable real estate mentors. Delaney doesn’t sugarcoat the truth—she opens up about industry misconceptions, failed transactions, emotional burnouts, and the quiet resilience required to succeed in a chaotic market. Delaney shares the...
info_outline
Julianne Grant-Johnson: Team Builder and Top Agent JAX/Pensacola
Real Estate Excellence
What if your biggest limitation became the launchpad for your real estate empire? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Julianne Grant-Johnson, a top-producing real estate agent in Northeast Florida, for her second appearance on the show. This time, they dive deep into the business side of her success, exploring how she built the Grant Johnson Group while on pregnancy bedrest, leveraged her military ties to dominate the VA market, and now leads a thriving, multi-location real estate team. Julianne gets real about the challenges of growing a...
info_outline
Dana Johnson: Top Jacksonville Agent "She's Owning It"
Real Estate Excellence
How can one woman’s mission to stabilize families through homeownership ripple out to transform entire communities—and even the world? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Dana Johnson, a dynamic leader in real estate and economic empowerment. Dana shares her journey from aspiring fighter pilot to real estate mogul, highlighting how owning a home can offer not just wealth but stability, resilience, and generational impact. She delves into her work with the "She's Owning It" Home Buyers Club, a 10-module course that arms women with the tools...
info_outline
Willie Lane: Building Trust Top Agent Jacksonville Beach
Real Estate Excellence
How do you gain trust and authority in a high-stakes industry when you're young, inexperienced, and just starting out? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Willie Lane—northeast Florida native, luxury real estate expert, and founder of the Willie Lane Group at Compass Realty. Willie reveals how he built a successful real estate business from the ground up starting at just 22, facing skepticism, inexperience, and a tough market. He discusses the power of consistency, networking over coffee (or beer), and the importance of putting your head...
info_outline
Mandy Morrow: Top Ponte Vedra Luxury Agent
Real Estate Excellence
What happens when decades of tech experience collide with luxury real estate and the power of artificial intelligence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with real estate powerhouse Mandy Morrow, whose journey spans Fortune 50 leadership, tech innovation at IBM, and top-tier performance in Ponte Vedra’s luxury housing market. Mandy unpacks how her corporate and tech roots uniquely position her to serve high-net-worth clients with precision, authenticity, and deep local knowledge. They explore how Mandy integrates artificial intelligence into...
info_outline
Bella Taazieh: All Things Real Estate AI
Real Estate Excellence
What if your smartest, most efficient business partner was already on your laptop — and free? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who’s harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she’s blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she’s at the beach. From building her own GPT assistant to turning...
info_outline
Sharon Alters: Excellence In Real Estate Top Jacksonville Agent
Real Estate Excellence
Can mastering storytelling and creative production turn you into a top-performing real estate agent? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sharon Alters—one of Northeast Florida’s most respected and dynamic real estate agents. With a unique background in advertising and film production, Sharon shares how her creative roots shaped her customer-first philosophy in the competitive real estate landscape. Through storytelling, staging, and strategic mindset work, she has transformed hundreds of lives and homes, becoming a community pillar in...
info_outlineWhat if your next dream home could find you — using just your words?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Lyman Starmer, the CEO and founder of Deli, a revolutionary AI-powered real estate search tool. Lyman dives deep into how natural language processing is transforming the home-buying experience for both agents and consumers. No more rigid dropdown menus — now, users can simply tell the AI what they’re looking for and receive intelligent, hyper-personalized listings.
From his early work with digital infrastructure in 55+ communities to creating a widget that reimagines how buyers and renters search online, Lyman takes us behind the scenes on how Deli evolved. He also unpacks how AI-generated property summaries and real-time lead capture can level up agent workflows and site engagement. Deli isn’t just enhancing search — it’s changing the game entirely.
Ready to bring AI to your real estate site in just 5 minutes?
Highlights
00:00 - 06:40 Origins of Peer Life and Digital Infrastructure
- Launching Peer Life
- Inspired by Disney's tech
- Filling digital gaps in communities
- Data sharing with real estate portals
- APIs for real estate insights
06:39 - 13:20 Creating the Unify Score Widget
- Widget concept explained
- Prioritizing lifestyle needs
- Integration with search sites
- Data-driven property matching
- Agent reactions to the tool
13:19 - 21:40 How DELI Was Born
- Brainstorming over coffee
- Rise of natural language search
- IDX vs AI-based tools
- Teaching AI to understand intent
- Handling messy MLS data
21:41 - 31:20 Deli Sense and Smart Listings
- AI-ready data platform
- Custom listing pages
- Matching photos to features
- Personalized content for SEO
- Using AI to write better listings
31:21 - 42:20 Real-World Agent Use and Feedback
- Broker feedback
- Lead tracking and drip campaigns
- Feature requests from users
- Promoting listings with Deli
- Instant integration setup
42:21 – 1:03:35 Deli’s Vision and the Future of Search
- AI-first search experiences
- Competing with portals
- Learning from user behavior
- Teaching local real estate terms
- Expansion into more MLS areas
- Conclusion
Quotes:
“People want to describe their dream home, not just pick from checkboxes.” - Lyman Starmer
“AI understands when you say ‘near the beach’—but only after you teach it what that means.” - Lyman Starmer
“The future of real estate search is one-click. You ask, and the right home appears.” - Lyman Starmer
“We’re training AI to not just find homes, but to make sense of your context and lifestyle.” - Lyman Starmer
To contact Lyman Starmer, learn more about his business, and make them a part of your network, make sure to follow him on Website, Twitter (X), Instagram, YouTube, and LinkedIn.
Connect with Lyman Starmer!
Website: https://usedeli.com
Twitter (X): https://x.com/ls_writes1
Instagram: https://www.instagram.com/deli.re
YouTube: https://www.youtube.com/@usedeli
LinkedIn: https://www.linkedin.com/in/lymanstarmer/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
#RealEstateExcellence #AIInRealEstate #NaturalLanguageSearch #HomeBuyingTech #RealtorTools #RealEstateInnovation #DigitalTransformation #ChatGPTForRealEstate #MLSData #RealtorMarketing #RealEstateWidget #IDXAlternative #AIDrivenSearch #LeadCapture #AIListingDescriptions #HomeSearchSimplified #RealtorSEO #PerplexityAI #FutureOfSearch #DeliRealEstate