Julianne Grant-Johnson: Team Builder and Top Agent JAX/Pensacola

What if your biggest limitation became the launchpad for your real estate empire?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Julianne Grant-Johnson, a top-producing real estate agent in Northeast Florida, for her second appearance on the show. This time, they dive deep into the business side of her success, exploring how she built the Grant Johnson Group while on pregnancy bedrest, leveraged her military ties to dominate the VA market, and now leads a thriving, multi-location real estate team. Julianne gets real about the challenges of growing a team, setting boundaries, and leading with transparency and grit.

Julianne drops actionable insights on handling VA loans, educating new agents, and navigating the current real estate market. Whether you’re a seasoned agent or just starting out, this episode is packed with honest, no-fluff advice on scaling with intention, managing clients with clarity, and building a brand that clients trust—even from across the country.

Loved Julianne’s insights? Follow her journey and reach out if you're a new agent looking to learn or a veteran buyer ready to maximize your VA benefits. Don’t forget to subscribe, leave a 5-star review, and share this episode with a fellow realtor!

 

Highlights:

00:00 - 10:00 Real Relationships Drive Real Results

•        Why being relatable wins clients

•        Understanding the VA buyer mindset

•        Leveraging shared life experiences

•        Social media as a credibility tool

•        Tapping into the Naval Academy network

10:01 - 20:00 Launching the Grant Johnson Group

•        Starting a team while on bedrest

•        Broker’s role in team formation

•        Trusting the organic process

•        Creating a team with shared values

•        Making a leap with confidence

20:01 - 30:00 Structuring and Leading a New Team

•        Hiring green agents intentionally

•        Trial periods to measure fit

•        Complementing strengths and weaknesses

•        Setting performance and branding standards

•        Defining internal roles and expectations

30:01 - 40:00 Breaking the Solo Ceiling and Expanding

•        Recognizing when you hit your capacity

•        Delegating without losing client experience

•        Balancing motherhood and leadership

•        Expanding strategically into Pensacola

•        Using referrals to build outside markets

40:01 - 53:00 Market Shifts and Setting Expectations

•        Having tough pricing conversations

•        Educating sellers on timelines

•        The power of honest consultations

•        How buyers behave in a high-rate market

•        Importance of response systems within the team

53:01 – 01:07:14 VA Loan Myths and Tactical Strategy

•        Common misconceptions about VA loans

•        Appraisal and repair realities

•        Winning seller trust with VA offers

•        VA renovation loans as a solution

•        Advocating fiercely for veteran clients

 

Quotes:

"You can’t delegate your brand—so your team has to reflect your standards." – Julianne Grant-Johnson

 

"If you’re gonna lean on our stats, you better follow our process." – Julianne Grant-Johnson

 

"You’re not going to see homes unless you’re ready to buy them." – Julianne Grant-Johnson

 

"VA buyers are my favorite—they’ve earned that benefit and I’ll fight for it every time." – Julianne Grant-Johnson

 

To contact Julianne Grant-Johnson, learn more about her business, and make her a part of your network, make sure to follow him on his website, Instagram, and Facebook.

 

Connect with Julianne Grant-Johnson!

Website: https://www.jaxwithjules.com

Instagram: https://www.instagram.com/jaxwithjules/

Facebook: https://www.facebook.com/jaxwithjules

 

Connect with me!
Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

 

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

 

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