099: Stepping Into Your Zone of Genius | Rochelle Moulton
Release Date: 02/19/2025
122: It All Starts With and Goes Back to Who You Are
Reframe to Create
It all starts with and goes back to who you are. Not just who you are as an individual, but who you are together. Your team. Your organization. Your movement. If you’re stuck. If progress feels slow or painfully circular. If you’re working hard but not moving forward sustainably… Chances are, it’s not a strategy problem. It’s not a talent problem. It’s not a goal-setting or execution problem. It’s an identity problem. In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very...
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121: You Don’t Have Imposter Syndrome: The Lie, the Trap, and the Reframe to Claim Instead
Reframe to Create
I’m done, y’all. It’s time to drop the idea that you have imposter syndrome for good. In this episode, I’m not helping you “fix” imposter syndrome. I’m helping you challenge and discard the entire idea. You’ll learn where this concept came from, why it doesn’t serve you, and how to understand your feelings without pathologizing your humanity. We explore: The real definition of “imposter” (and why it’s NOT you) How your environment might actually be the culprit The history behind the “imposter syndrome” label Inner Blocks (GAILs) and how to reframe your...
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120: From Storytelling to Sense-Making: How Teams Build Meaning Together | David Hutchens
Reframe to Create
If you’ve ever walked into a team meeting or strategy session and felt like the stories being shared weren’t shifting anything…this episode is your reframe. Today I’m talking with David Hutchens, storyteller, author, organizational consultant, and creator of some of my absolute favorite tools for leaders who want to use narrative to build alignment in their teams. David has worked with global organizations to help them move from merely telling stories to making meaning together, and that’s exactly what we dive into today. David breaks down why: Storytelling is...
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119: The Secret to Storytelling and Data: One. Many. Stat.
Reframe to Create
Are you ready to unlock the secret of storytelling and data? If you are, I’m ready to share it with you so you can finally learn how to use data to tell a powerful story and how to tell a story that leverages the right data. In this episode, I’m sharing with you the two reframes that have absolutely transformed the way I think about data and storytelling. These are reframes I now share with leaders because they change everything about how you show up in front of a room. You’ll hear why you are the storyteller (yes, you, not your slides, not your deck, not your one-pager), and...
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118: Reframing Strategy Through the Power of Collective Story | Brett Davidson
Reframe to Create
Picture it. You’re about to dive into yet another strategy planning session with your team. You’ve got the flip charts, the markers, the frameworks, the best intentions… and a sinking feeling that this is going to end up just like last time—disconnected, circular, and unclear. Somewhere along the way, you’ve probably heard that storytelling can help. But not so fast. My guest today, Brett Davidson, is here to turn that idea on its head. He’s the founder and principal of Wingseed, where he helps foundations and nonprofits around the world use narrative, storytelling, listening,...
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117: From "Me" to "We": The Beginning of Reframe to Create 2.0
Reframe to Create
Have you ever been part of creating something beautiful with others? Maybe it was a class project, a community event, or a team effort at work where everyone came together to bring one vision to life. When that happens, when everyone is aligned and moving toward a shared purpose, something extraordinary is created. But when that shared story breaks down, so does the ability to create together. Misaligned stories create competing identities and chaos, even among the most talented people. That’s why it’s time for a new conversation. For over four years, Reframe to Create has been about...
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116: How to Own What You Create (Even When You Work for Someone Else)
Reframe to Create
I bet I know one of the biggest mistakes you’re making right now. And I’m not even trying to shame you. You mean well. But it’s a mistake nonetheless. You’re creating — on your job, in your side hustle, or in your collaborations — but not even thinking about owning what you create. Most people don’t. We’ve been trained to think that being a “team player” means being invisible. That being helpful means erasing ourselves. That collaboration means disappearing. But that’s not teamwork. That’s self-erasure. In this episode, I’m reframing ownership — not as...
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115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard
Reframe to Create
What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it? That’s the question we dig into with today’s guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP). This isn’t just another business model — it’s a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters. Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us...
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114: Get Comfortable with Storytelling (4 Reframes that Unlock Your Voice)
Reframe to Create
You already know story matters. However, a few subtle hang-ups may still be holding you back. In this episode, I reframe four common storytelling mistakes so you can get comfortable, get practicing, and get your stories working for you. Practice over theory: Storytelling is a verb. Shift the ratio from “one more book/framework” to actual reps. You don’t have one story: You have many. Build a Story Bank and match moments to context and audience. Personal ≠ private: Tell human, lived stories (with appropriate vulnerability) without oversharing. Process >...
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113: You Get to Change Your Mind
Reframe to Create
“They get to change their mind, and you get to change yours too.” When Sawida’s mom dropped this nugget of wisdom into a moment of heartbreak in middle school, it was more than comfort. It was liberation. In this episode, I take you inside that story and unpack the stunning power of this reframe: the reminder that rejection doesn’t strip you of your agency. You still have a choice. You still get to pivot, reframe, and keep creating. We explore: How “they get to change their mind” frees you from taking rejection personally How “you get to change your mind too” reminds...
info_outlineAre you clocking what time it is?
If you’ve been paying any kind of attention you know that jobs and organizations are no longer loyal to the employee--if they ever were.
With mass layoffs and sudden unexplained firings, the mood is definitely “you are on your own!”
So what can you do about this?
Definitely, not curl up in a ball and cry.
Now is the time to invest in yourself so you are ready for any and all market shifts and changes.
But how can you do this?
My guest Rochelle Moulton shares her journey of doing just this over decades of putting the work of Gay Hendricks into practice by shifting from operating in her Zone of Excellence into her Zone of Genius.
This has led to exponential growth and transformation in her life and business.
Now I bet you’re wondering what that is and probably wanna know what that might be for you.
We’ve got you!
We get into the nitty gritty so you can also get a roadmap to what steps you can take because Rochelle is committed to helping professionals like you turn your expertise into wealth.
And it starts with knowing what you do that nobody else can do the way you do.
In this episode you’ll learn:
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The difference between your Zone of Excellence and your Zone of Genius and how the former may be holding you back
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Why investing in your Genius Zone is the key to exponential growth and transformation
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Practical steps you can take today to identify your Zone of Genius and discover what’s calling you
After this, I know you’ll be ready to step into your authority by bringing your best to your table by leaning into Zone of Genius.
To learn even more about what Rochelle shares about working in your “Zone of Genius” check out the work of Gay Hendricks, author of The Big Leap: A Guide to Transcending Personal Limits, Overcoming Fears, and Unleashing Your Authentic Greatness for a Better Life
Reference:
Rochelle Moulton’s book: The Authority Code: How to Position, Monetize, and Sell Your Expertise
Rochelle Moulton on LinkedIn: https://www.linkedin.com/in/rochellemoulton/
Rochelle Moulton Website: https://rochellemoulton.com/
Rochelle Moulton Podcast: The Soloist Life
Reframe to Create Episode 64 - The Why and How of Building a Powerful Personal Brand | Diane Diaz
About my guest: Rochelle Moulton is on a mission to teach Soloist Consultants how to turn their expertise into “wealth”, AKA revenue, free time, flexibility, and impact.
The author of The Authority Code: How to Position, Monetize and Sell Your Expertise, she also hosts The Soloist Life podcast. She became a confirmed Soloist after leading introverted brainiacs at two powerhouse consulting firms, turning around the failing consulting arm of a Fortune 500 company and building three consulting firms from scratch—including the one she sold to Arthur Andersen for seven figures.
She, her hubby, and their adorable dog Jackson have transplanted themselves to Palm Springs where they intend to live happily ever after.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer