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115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard

Reframe to Create

Release Date: 10/01/2025

122: It All Starts With and Goes Back to Who You Are show art 122: It All Starts With and Goes Back to Who You Are

Reframe to Create

It all starts with and goes back to who you are. Not just who you are as an individual, but who you are together. Your team. Your organization. Your movement. If you’re stuck. If progress feels slow or painfully circular. If you’re working hard but not moving forward sustainably… Chances are, it’s not a strategy problem. It’s not a talent problem. It’s not a goal-setting or execution problem. It’s an identity problem. In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very...

info_outline 121: You Don’t Have Imposter Syndrome: The Lie, the Trap, and the Reframe to Claim Instead show art 121: You Don’t Have Imposter Syndrome: The Lie, the Trap, and the Reframe to Claim Instead

Reframe to Create

I’m done, y’all. It’s time to drop the idea that you have imposter syndrome for good. In this episode, I’m not helping you “fix” imposter syndrome. I’m helping you challenge and discard the entire idea. You’ll learn where this concept came from, why it doesn’t serve you, and how to understand your feelings without pathologizing your humanity. We explore: The real definition of “imposter” (and why it’s NOT you) How your environment might actually be the culprit The history behind the “imposter syndrome” label Inner Blocks (GAILs) and how to reframe your...

info_outline 120: From Storytelling to Sense-Making: How Teams Build Meaning Together | David Hutchens show art 120: From Storytelling to Sense-Making: How Teams Build Meaning Together | David Hutchens

Reframe to Create

If you’ve ever walked into a team meeting or strategy session and felt like the stories being shared weren’t shifting anything…this episode is your reframe. Today I’m talking with David Hutchens, storyteller, author, organizational consultant, and creator of some of my absolute favorite tools for leaders who want to use narrative to build alignment in their teams.  David has worked with global organizations to help them move from merely telling stories to making meaning together, and that’s exactly what we dive into today. David breaks down why: Storytelling is...

info_outline 119: The Secret to Storytelling and Data: One. Many. Stat. show art 119: The Secret to Storytelling and Data: One. Many. Stat.

Reframe to Create

Are you ready to unlock the secret of storytelling and data? If you are, I’m ready to share it with you so you can finally learn how to use data to tell a powerful story and how to tell a story that leverages the right data. In this episode, I’m sharing with you the two reframes that have absolutely transformed the way I think about data and storytelling.  These are reframes I now share with leaders because they change everything about how you show up in front of a room. You’ll hear why you are the storyteller (yes, you, not your slides, not your deck, not your one-pager), and...

info_outline 118: Reframing Strategy Through the Power of Collective Story | Brett Davidson show art 118: Reframing Strategy Through the Power of Collective Story | Brett Davidson

Reframe to Create

Picture it. You’re about to dive into yet another strategy planning session with your team. You’ve got the flip charts, the markers, the frameworks, the best intentions… and a sinking feeling that this is going to end up just like last time—disconnected, circular, and unclear. Somewhere along the way, you’ve probably heard that storytelling can help. But not so fast. My guest today, Brett Davidson, is here to turn that idea on its head. He’s the founder and principal of Wingseed, where he helps foundations and nonprofits around the world use narrative, storytelling, listening,...

info_outline 117: From 117: From "Me" to "We": The Beginning of Reframe to Create 2.0

Reframe to Create

Have you ever been part of creating something beautiful with others? Maybe it was a class project, a community event, or a team effort at work where everyone came together to bring one vision to life. When that happens, when everyone is aligned and moving toward a shared purpose, something extraordinary is created. But when that shared story breaks down, so does the ability to create together. Misaligned stories create competing identities and chaos, even among the most talented people. That’s why it’s time for a new conversation. For over four years, Reframe to Create has been about...

info_outline 116: How to Own What You Create (Even When You Work for Someone Else) show art 116: How to Own What You Create (Even When You Work for Someone Else)

Reframe to Create

I bet I know one of the biggest mistakes you’re making right now. And I’m not even trying to shame you. You mean well. But it’s a mistake nonetheless. You’re creating — on your job, in your side hustle, or in your collaborations — but not even thinking about owning what you create. Most people don’t.   We’ve been trained to think that being a “team player” means being invisible. That being helpful means erasing ourselves. That collaboration means disappearing. But that’s not teamwork. That’s self-erasure. In this episode, I’m reframing ownership — not as...

info_outline 115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard show art 115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard

Reframe to Create

What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it? That’s the question we dig into with today’s guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP).  This isn’t just another business model — it’s a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters. Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us...

info_outline 114: Get Comfortable with Storytelling (4 Reframes that Unlock Your Voice) show art 114: Get Comfortable with Storytelling (4 Reframes that Unlock Your Voice)

Reframe to Create

  You already know story matters. However, a few subtle hang-ups may still be holding you back.  In this episode, I reframe four common storytelling mistakes so you can get comfortable, get practicing, and get your stories working for you. Practice over theory: Storytelling is a verb. Shift the ratio from “one more book/framework” to actual reps. You don’t have one story: You have many. Build a Story Bank and match moments to context and audience. Personal ≠ private: Tell human, lived stories (with appropriate vulnerability) without oversharing. Process >...

info_outline 113: You Get to Change Your Mind show art 113: You Get to Change Your Mind

Reframe to Create

“They get to change their mind, and you get to change yours too.” When Sawida’s mom dropped this nugget of wisdom into a moment of heartbreak in middle school, it was more than comfort. It was liberation. In this episode, I take you inside that story and unpack the stunning power of this reframe: the reminder that rejection doesn’t strip you of your agency. You still have a choice. You still get to pivot, reframe, and keep creating. We explore: How “they get to change their mind” frees you from taking rejection personally How “you get to change your mind too” reminds...

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What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it?

That’s the question we dig into with today’s guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP). 

This isn’t just another business model — it’s a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters.

Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us understand how misalignment between any of these areas can derail your impact. 

But with the right questions and reframes, you can find your way back to clarity, connection, and creativity.

🔑 In this episode, you’ll learn:

  • How to use friction as your best diagnostic tool

  • The real reason your systems or team might be struggling (hint: it’s probably not the tools)

  • How non-founders and employees can use this to find their place and amplify their impact

  • Why your most powerful leadership move is to speak your inarguable truths

🧠 One Big Reframe

“When things break down, don’t panic — diagnose. Are you out of sync with yourself, your customer, the machine, or the team?”

💡 Whether you're a:

  • Business leader growing your company

  • Employee searching for purpose and alignment

  • Consultant designing better systems

  • Or creative finding your path back to meaningful work...

This episode is your invitation to pause, realign, and reimagine how your work flows from gift to impact.

🔗 Resources & Links

 

About my guest: 

 

Travis Lee Howard’s career is a remarkable blend of entrepreneurship, leadership, and mindful management. From his early days in technology and law to his pioneering work in the cannabis industry and his current role as a coach and consultant, Travis’s journey is marked by continuous growth and impactful contributions. His dedication to fostering innovation, compassion, and strategic excellence makes him a standout figure in the modern business landscape.

With over 20 years of entrepreneurial leadership experience, Travis coaches potential founders and entrepreneurs to reach their full potential through a simple paradigm. In teaching the mindful management pillars he works with his clients to tackle self, customer, machine, and team in a manner that aligns and inspires.  

 

Contact Travis: https://www.linkedin.com/in/travisleehoward/

 

Reference Episodes

 

Reframe to Create Episode 97 - Are you the Gift or the Gift-Giver | Travis Lee Howard 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/