Libsyn Directory

122: It All Starts With and Goes Back to Who You Are

Release Date: 01/07/2026

122: It All Starts With and Goes Back to Who You Are

Reframe to Create

It all starts with and goes back to who you are. Not just who you are as an individual, but who you are together. Your team. Your organization. Your movement. If you’re stuck. If progress feels slow or painfully circular. If you’re working hard but not moving forward sustainably… Chances are, it’s not a strategy problem. It’s not a talent problem. It’s not a goal-setting or execution problem. It’s an identity problem. In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very...

121: You Don’t Have Imposter Syndrome: The Lie, the Trap, and the Reframe to Claim Instead

Reframe to Create

I’m done, y’all. It’s time to drop the idea that you have imposter syndrome for good. In this episode, I’m not helping you “fix” imposter syndrome. I’m helping you challenge and discard the entire idea. You’ll learn where this concept came from, why it doesn’t serve you, and how to understand your feelings without pathologizing your humanity. We explore: The real definition of “imposter” (and why it’s NOT you) How your environment might actually be the culprit The history behind the “imposter syndrome” label Inner Blocks (GAILs) and how to reframe your...

120: From Storytelling to Sense-Making: How Teams Build Meaning Together | David Hutchens

Reframe to Create

If you’ve ever walked into a team meeting or strategy session and felt like the stories being shared weren’t shifting anything…this episode is your reframe. Today I’m talking with David Hutchens, storyteller, author, organizational consultant, and creator of some of my absolute favorite tools for leaders who want to use narrative to build alignment in their teams. David has worked with global organizations to help them move from merely telling stories to making meaning together, and that’s exactly what we dive into today. David breaks down why: Storytelling is...

119: The Secret to Storytelling and Data: One. Many. Stat.

Reframe to Create

Are you ready to unlock the secret of storytelling and data? If you are, I’m ready to share it with you so you can finally learn how to use data to tell a powerful story and how to tell a story that leverages the right data. In this episode, I’m sharing with you the two reframes that have absolutely transformed the way I think about data and storytelling. These are reframes I now share with leaders because they change everything about how you show up in front of a room. You’ll hear why you are the storyteller (yes, you, not your slides, not your deck, not your one-pager), and...

118: Reframing Strategy Through the Power of Collective Story | Brett Davidson

Reframe to Create

Picture it. You’re about to dive into yet another strategy planning session with your team. You’ve got the flip charts, the markers, the frameworks, the best intentions… and a sinking feeling that this is going to end up just like last time—disconnected, circular, and unclear. Somewhere along the way, you’ve probably heard that storytelling can help. But not so fast. My guest today, Brett Davidson, is here to turn that idea on its head. He’s the founder and principal of Wingseed, where he helps foundations and nonprofits around the world use narrative, storytelling, listening,...

117: From "Me" to "We": The Beginning of Reframe to Create 2.0

Reframe to Create

Have you ever been part of creating something beautiful with others? Maybe it was a class project, a community event, or a team effort at work where everyone came together to bring one vision to life. When that happens, when everyone is aligned and moving toward a shared purpose, something extraordinary is created. But when that shared story breaks down, so does the ability to create together. Misaligned stories create competing identities and chaos, even among the most talented people. That’s why it’s time for a new conversation. For over four years, Reframe to Create has been about...

116: How to Own What You Create (Even When You Work for Someone Else)

Reframe to Create

I bet I know one of the biggest mistakes you’re making right now. And I’m not even trying to shame you. You mean well. But it’s a mistake nonetheless. You’re creating — on your job, in your side hustle, or in your collaborations — but not even thinking about owning what you create. Most people don’t. We’ve been trained to think that being a “team player” means being invisible. That being helpful means erasing ourselves. That collaboration means disappearing. But that’s not teamwork. That’s self-erasure. In this episode, I’m reframing ownership — not as...

115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard

Reframe to Create

What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it? That’s the question we dig into with today’s guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP). This isn’t just another business model — it’s a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters. Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us...

114: Get Comfortable with Storytelling (4 Reframes that Unlock Your Voice)

Reframe to Create

You already know story matters. However, a few subtle hang-ups may still be holding you back. In this episode, I reframe four common storytelling mistakes so you can get comfortable, get practicing, and get your stories working for you. Practice over theory: Storytelling is a verb. Shift the ratio from “one more book/framework” to actual reps. You don’t have one story: You have many. Build a Story Bank and match moments to context and audience. Personal ≠ private: Tell human, lived stories (with appropriate vulnerability) without oversharing. Process >...

113: You Get to Change Your Mind

Reframe to Create

“They get to change their mind, and you get to change yours too.” When Sawida’s mom dropped this nugget of wisdom into a moment of heartbreak in middle school, it was more than comfort. It was liberation. In this episode, I take you inside that story and unpack the stunning power of this reframe: the reminder that rejection doesn’t strip you of your agency. You still have a choice. You still get to pivot, reframe, and keep creating. We explore: How “they get to change their mind” frees you from taking rejection personally How “you get to change your mind too” reminds...

More Episodes

It all starts with and goes back to who you are.
Not just who you are as an individual, but who you are together.

Your team.
Your organization.
Your movement.

If you’re stuck.
If progress feels slow or painfully circular.
If you’re working hard but not moving forward sustainably…

Chances are, it’s not a strategy problem.
It’s not a talent problem.
It’s not a goal-setting or execution problem.

It’s an identity problem.

In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very little momentum—and why the root cause is almost always a foggy, fractured, or misaligned narrative identity.

Because who you believe you are determines what you can create.

In this episode, I explore:

Why teams spin in circles even when the data, strategy, and intentions are good
How misalignment around “who we are” quietly drains energy, trust, and momentum
Why identity—not strategy—is the true source of organizational function or dysfunction
A simple story that reveals how narrative identity shapes behavior (even when no one’s watching)
Why you can’t skip straight to creating a new narrative without understanding the one already operating
The three essential steps for narrative identity transformation:

Reveal what’s hidden and invisible
Reclaim shared meaning from your stories
Reframe a narrative identity that fuels forward momentum

I also connect this work to conversations I’ve had with David Hutchens and Hans Hansen, and share why sense-making—not just storytelling—is where real alignment is forged.

When a team shares a clear, connected narrative identity, everything else gets easier:
strategy, decisions, priorities, execution, innovation.

When that identity is fractured, no amount of planning will save you.

If your team has been spinning its wheels, this episode will help you understand why—and show you where to start if you’re ready to get your creating power back.

Want to go deeper?

To continue exploring narrative identity and transformation, check out:

And if you’re ready to do this work now, email me at joy@reframetocreate.com with the subject line Narrative Identity.

It’s time to reveal, reclaim, and reframe—so you can create the legacy you’ll be proud of.

In this episode, I explore:

Want to go deeper?

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