124. If You Won't Choose, the Choice Will Be Made For You (Part 2 of 3) : Reclaim
Reframe to Create
In Episode 123, we talked about Reveal—the courage it takes to finally look at what’s already shaping your behavior, your decisions, and your results. Today, we move into Part 2: Reclaim. Because once you can see your narrative identity, you don’t get to stay neutral anymore. Not choosing… is still choosing. And that choice always comes with consequences. In this episode, I explore why reclaiming your narrative identity is fundamentally about making intentional choices—especially as teams and organizations that want to create something new, meaningful, and lasting. In this...
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123: What You Won't See Will Kill You (Part 1 of 3) : Reveal
Reframe to Create
It’s time for us to leave our ostrich ways behind. In Part 1 of this three-part series, I’m calling us in to stop avoiding the things we don’t want to see. Because what we refuse to look at doesn’t disappear. It quietly works against us—undermining our creativity, momentum, strategy, and our ability to create real impact together. This episode is about revealing your narrative identity: making the invisible visible, giving voice to what’s been assumed, and naming what’s already shaping (and sabotaging) what you’re trying to build. In this episode, I explore: Why “not...
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122: It All Starts With and Goes Back to Who You Are
Reframe to Create
It all starts with and goes back to who you are. Not just who you are as an individual, but who you are together. Your team. Your organization. Your movement. If you’re stuck. If progress feels slow or painfully circular. If you’re working hard but not moving forward sustainably… Chances are, it’s not a strategy problem. It’s not a talent problem. It’s not a goal-setting or execution problem. It’s an identity problem. In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very...
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121: You Don’t Have Imposter Syndrome: The Lie, the Trap, and the Reframe to Claim Instead
Reframe to Create
I’m done, y’all. It’s time to drop the idea that you have imposter syndrome for good. In this episode, I’m not helping you “fix” imposter syndrome. I’m helping you challenge and discard the entire idea. You’ll learn where this concept came from, why it doesn’t serve you, and how to understand your feelings without pathologizing your humanity. We explore: The real definition of “imposter” (and why it’s NOT you) How your environment might actually be the culprit The history behind the “imposter syndrome” label Inner Blocks (GAILs) and how to reframe your...
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120: From Storytelling to Sense-Making: How Teams Build Meaning Together | David Hutchens
Reframe to Create
If you’ve ever walked into a team meeting or strategy session and felt like the stories being shared weren’t shifting anything…this episode is your reframe. Today I’m talking with David Hutchens, storyteller, author, organizational consultant, and creator of some of my absolute favorite tools for leaders who want to use narrative to build alignment in their teams. David has worked with global organizations to help them move from merely telling stories to making meaning together, and that’s exactly what we dive into today. David breaks down why: Storytelling is...
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119: The Secret to Storytelling and Data: One. Many. Stat.
Reframe to Create
Are you ready to unlock the secret of storytelling and data? If you are, I’m ready to share it with you so you can finally learn how to use data to tell a powerful story and how to tell a story that leverages the right data. In this episode, I’m sharing with you the two reframes that have absolutely transformed the way I think about data and storytelling. These are reframes I now share with leaders because they change everything about how you show up in front of a room. You’ll hear why you are the storyteller (yes, you, not your slides, not your deck, not your one-pager), and...
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118: Reframing Strategy Through the Power of Collective Story | Brett Davidson
Reframe to Create
Picture it. You’re about to dive into yet another strategy planning session with your team. You’ve got the flip charts, the markers, the frameworks, the best intentions… and a sinking feeling that this is going to end up just like last time—disconnected, circular, and unclear. Somewhere along the way, you’ve probably heard that storytelling can help. But not so fast. My guest today, Brett Davidson, is here to turn that idea on its head. He’s the founder and principal of Wingseed, where he helps foundations and nonprofits around the world use narrative, storytelling, listening,...
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117: From "Me" to "We": The Beginning of Reframe to Create 2.0
Reframe to Create
Have you ever been part of creating something beautiful with others? Maybe it was a class project, a community event, or a team effort at work where everyone came together to bring one vision to life. When that happens, when everyone is aligned and moving toward a shared purpose, something extraordinary is created. But when that shared story breaks down, so does the ability to create together. Misaligned stories create competing identities and chaos, even among the most talented people. That’s why it’s time for a new conversation. For over four years, Reframe to Create has been about...
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116: How to Own What You Create (Even When You Work for Someone Else)
Reframe to Create
I bet I know one of the biggest mistakes you’re making right now. And I’m not even trying to shame you. You mean well. But it’s a mistake nonetheless. You’re creating — on your job, in your side hustle, or in your collaborations — but not even thinking about owning what you create. Most people don’t. We’ve been trained to think that being a “team player” means being invisible. That being helpful means erasing ourselves. That collaboration means disappearing. But that’s not teamwork. That’s self-erasure. In this episode, I’m reframing ownership — not as...
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115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard
Reframe to Create
What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it? That’s the question we dig into with today’s guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP). This isn’t just another business model — it’s a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters. Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us...
info_outlineThe other day, I was devouring a bacon, egg, and cheese croissant sandwich with a friend (yes, it was as delicious as it sounds) when our convo shifted from breakfast to bilingual babies to life transitions.
That’s how we do.
She’s pregnant with her third and was wondering when to teach her kids Portuguese.
I told her the answer in one word: Now.
Because you don’t wait for the perfect time.
You get ready now.
That chat turned into a deeper reflection on those seasons when nothing seems to be happening—but you know something is around the corner. You may not know what or when, but there’s something in your spirit whispering, “Get ready.”
And I’ve lived that.
Years before I made a major move to a new city, I started preparing. Not because I had all the details, but because I had a desire. I decluttered my life—physically, mentally, emotionally—so that when the moment came, I could move light, free, and fully ready.
That’s what this episode is about:
Positioning yourself to meet opportunity—not with overwhelm—but with open arms.
🎧 In this episode, we’ll explore:
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Why you already know enough to start preparing now
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What to do in your “still” seasons when nothing seems to be moving
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How the “Stop, Start, Continue” framework can guide your next steps
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Why action—not clarity—brings more clarity
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And what Portuguese, closets, and junk mail have to do with your next big thing
🔑 You’ll walk away with:
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The mindset shift that helps you feel ready—even when life feels uncertain
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Simple prompts to declutter and position yourself for the life you want
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The confidence to trust your curiosity as your compass
So... what are you getting ready for?
The move?
The business?
The creation?
The shift?
You already know enough to get started.
Let’s get ready—now.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer