Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1)
Relationships & Revenue Podcast
Release Date: 11/28/2025
Episode 299 Be the Superhero of Your Story with Dr. Nelva Lee (Part 1)
Relationships & Revenue Podcast
John talks with Dr. Nelva Lee — author of several Christian-based books, entrepreneur, wife, mom, and candidate for Georgia Superintendent of Schools. Dr. Lee is the founder and CEO of Concrete Build Financing, former CEO of a vocational school for 20 years, and served as an adjunct professor for 10 years teaching healthcare administration. Listen to this episode to learn more: [00:00] - Intro [00:40] - Dr. Lee’s bio and backstory [06:17] - Running for Georgia Superintendent of Schools [09:24] - Outdated education system & preparing students for real life [13:16] - Georgia education...
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Episode 298 Driving Change with Howard Pearl (Part 2)
Relationships & Revenue Podcast
John continues his conversation with Howard Pearl. They discuss how hard times are not our enemies, but opportunities to grow stronger and more compassionate and why mistakes are some of our best teachers. In Part 1, they talked about the importance of the right workplace culture, and how trust, respect, and integrity are the backbone of any successful organization. Listen to this episode to learn more: [00:00] - How true gratitude changes everything [01:05] - Turning problems into teachers [04:37] - Howard’s plans on writing a book [07:01] - Why failure is actually good [10:25] - Howard’s...
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Episode 297 Driving Change with Howard Pearl (Part 1)
Relationships & Revenue Podcast
John talks with Howard Pearl — CEO of CARS (Charitable Adult Rides & Services), longtime C-Suite executive with over three decades of leadership experience, Harvard Business School OPM alumnus, serial entrepreneur and turnaround specialist. CARS is a nonprofit organization that helps other nonprofits raise money by running vehicle donation programs for them. Listen to this episode to learn more: [00:00] - Intro [00:55] - Howard’s bio and backstory [04:04] - Framework for building the right workplace culture [08:41] - Business success is all about relationships [10:56] - The mindset of...
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Episode 296 Get Seen and Catapult Your Career with Lorraine K. Lee
Relationships & Revenue Podcast
John talks with Lorraine K. Lee — speaker, trainer, entrepreneur, founding editor at LinkedIn, first editor at Prezi, LinkedIn Learning and Stanford Continuing Studies instructor, founder of RISE Learning Solutions, and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Listen to this episode to learn more: [00:00] - Intro [01:03] - Lorraine’s bio and backstory [04:29] - What LinkedIn was like in the early days [05:48] - Leaving LinkedIn for Prezi [07:09] - Getting laid off and the reality of layoffs [08:40] - What prompted Lorraine to start public...
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Episode 295 From the Silver Screen to Self-Discovery with Walker Kimberly Brandt (Part 2)
Relationships & Revenue Podcast
John continues his conversation with Walker Kimberly Brandt. In this episode, they discuss how forgiveness sets you free, improvisational cooking, and Walker’s journey from acting and modeling to speaking and coaching. In Part 1, Walker shares her backstory, her faith journey, and why her book AWAKEN: Discovering Yourself Through the Light of Your Innocence is so important to her. Listen to this episode to learn more: [00:00] - Part 1 recap [01:18] - Forgiveness is for you, not them [02:56] - AM vs FM radio analogy [04:33] - Finding your inner frequency & listening to your true...
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Episode 294 From the Silver Screen to Self-Discovery with Walker Kimberly Brandt (Part 1)
Relationships & Revenue Podcast
John talks with Walker Kimberly Brandt — actress, model, spokesperson, voiceover artist, coach, speaker, entrepreneur, author of AWAKEN: Discovering Yourself Through the Light of Your Innocence, and loving wife and mom. Listen to this episode to learn more: [00:00] - Intro [03:27] - God is the greatest artist [06:58] - John and Walker’s daily gratitude habit [08:52] - Walker’s background [09:38] - Meaning of “Discovering Yourself Through the Light of Your Innocence” [12:07] - What is pain? [14:29] - Flip how you see pain [16:17] - How Viktor Frankl and Nelson Mandela reframed...
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Episode 293 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 2)
Relationships & Revenue Podcast
John and Kurt continue their conversation. In this episode, they discuss how strong relationships help in both business and family life, why it’s important for entrepreneurs to be good on camera, the value of personal branding, and how Kurt’s company uses data to help businesses and political campaigns. In Part 1, they talked about Kurt’s journey into political campaigns, how he built a successful fundraising company, and Liberty Spenders. Listen to this episode to learn more: [00:00] - Recap of Part 1 [01:22] - Advice to entrepreneurs about being camera-ready [04:00] - “You are the...
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Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1)
Relationships & Revenue Podcast
Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1) John talks with Kurt Luidhardt — CEO of The Prosper Group (an Inc. 500 fastest-growing company) and founder of Mustard Seed Interactive, expert in Liberty Spenders market segment, author of Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business, loving husband and father. Listen to this episode to learn more: [00:00] - Intro [01:11] - A little talk about sports and celebrity news [05:04] - Kurt’s bio and backstory [08:23]...
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Episode 291 Focus & Flow States with Steven Puri (Part 2)
Relationships & Revenue Podcast
John and Steven continue their discussion. They talk about why relationships matter so much in life and business, not just with others, but also with yourself. Steven explains how social media steals your time, why staying true to your goals is so important, and how the Sukha app helps people focus and get into a flow state. In Part 1, Steven shared his journey to Hollywood and leaving it all behind, starting over from scratch, and building The Sukha Company. Listen to this episode to learn more: [00:00] - Importance of relationships in life and business [01:02] - The value of having a good...
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Episode 290 Focus & Flow States with Steven Puri (Part 1)
Relationships & Revenue Podcast
John talks with Steven Puri — 3x CEO, former Vice President of Production at 20th Century Fox and Executive Vice President at DreamWorks during the eras of major films like Braveheart, Independence Day, Se7en, Transformers and Star Trek. Steven is also Founder & CEO of The Sukha Company, which helps people overcome procrastination & distraction so they can be focused, happier & healthier, and is a caring husband and father. Listen to this episode to learn more: [00:00] - Intro [00:57] - Steven’s bio [01:33] - The challenges of starting businesses [04:27] - How Steven began his...
info_outlineEpisode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1)
John talks with Kurt Luidhardt — CEO of The Prosper Group (an Inc. 500 fastest-growing company) and founder of Mustard Seed Interactive, expert in Liberty Spenders market segment, author of Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business, loving husband and father.
Listen to this episode to learn more:
[00:00] - Intro
[01:11] - A little talk about sports and celebrity news
[05:04] - Kurt’s bio and backstory
[08:23] - How Kurt started in political campaigns and met his wife
[09:58] - Starting his marketing business
[10:43] - How politics made him see the role of values in business
[14:03] - Who are Liberty Spenders?
[16:30] - Liberty Spenders book
[18:45] - How people now prefer brands that match their values
[21:29] - Advice for business people
[23:14] - Position your values authentically in your branding and messaging
[26:40] - The Five Ps of conviction-driven marketing
[27:09] - #1: People – Understand your potential customers
[27:25] - #2: Positioning your values in your branding
[27:41] - #3: Passionate Story that gets your audience invested
[28:11] - #4: Proof – Test your story and strategies
[28:48] - #5: Have a proper Product Rollout
NOTABLE QUOTES:
“Where is real innovation happening? Where is real life-changing, world-changing, spirit-filled work happening? … It is happening among entrepreneurs.”
“If we just got the right politicians elected, the world would be a better place.”
“It’s so much better to be something to somebody, to have 10,000 raving fans, than to be everything to nobody.”
“This is happening whether you like it or not. People are researching you when they’re choosing a product to buy.”
“In this market right now, differentiation is such a big challenge. If you invent a product and you put it up on Amazon, you’re selling great. It won’t be more than 30–60 days before somebody, some business, knocks off your product and they’re selling it on the same platform. But when you can connect with people based on their convictions and values, you have such a more powerful connection, and they become customers who are intensely loyal.”
“Start by understanding the people, not just your potential customers, but who you are.”
USEFUL RESOURCES:
https://www.prospergroupcorp.com/
https://www.kurtluidhardt.com/
https://www.linkedin.com/company/prosper-group-corp/posts/?feedView=all
https://www.linkedin.com/in/kurtluidhardt/
https://www.instagram.com/kluidhardt/
https://www.facebook.com/ProsperGroup
https://www.facebook.com/libertyspenders
https://www.facebook.com/kurtluidhardt
https://www.youtube.com/@Prospergroupcorp
https://www.youtube.com/@luidhardts
Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business (https://a.co/d/bXFYB8C)
CONNECT WITH JOHN
Website - https://iamjohnhulen.com
LinkedIn - https://www.linkedin.com/in/johnhulen
Instagram - https://www.instagram.com/johnhulen
Facebook - https://www.facebook.com/johnhulen
YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA
EPISODE CREDITS
Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/