Building genuine connections as business developers and marketers

Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every stage of the buyer’s journey. 

Michelle Hamilton, VP of Business Development at Vessel Architecture, talks about how BD and marketing complement each other and how to make genuine connections that go beyond transactional interactions. She and host Michelle Calcote King discuss industry trends, including artificial intelligence (AI) and LinkedIn videos. Hamilton also opens up about her background as a glass sculptor and her recent ADHD diagnosis. 

Here’s a glimpse of what you’ll learn

• Who Michelle Hamilton is

• About Vessel Architecture and the architecture firm’s work

• Trends in business development and marketing

• How business development and marketing intersect and complement each other

• Tips for meeting and connecting with architecture, engineering and construction (AEC) professionals

• How to use social media to deepen business relationships and create talking points

• How Hamilton balances her glass sculpting passion and her work at Vessel Architecture

• How Hamilton navigates ADHD in the workplace as a C-Suite professional

About our featured guest

Michelle Hamilton is Vice President of Business Development at Vessel Architecture, a commercial firm renowned for crafting spaces where people flourish. Michelle's dedication to connecting people, places and ideas through creative, collaborative solutions has been a driving force throughout her 29-year career. As a leader in business development, she expertly manages strategic deployment and national relationships for senior living, multifamily, church and corporate sectors. Her skill set includes strategic planning, marketing, contract negotiations and account growth, all in pursuit of her mission to create architecture that deeply enhances the bond between spaces and its users.

Beyond her professional accomplishments, Michelle is an active contributor to her community. She serves as a local board director for CREW St. Louis, an international commercial real estate organization. Michelle's commitment to empowering the next generation of professionals is also evident in her mentorship of young women embarking on careers in commercial real estate through service as the board liaison to the Young Professionals Committee and Lindenwood University Women's Leadership Board.

In her downtime, Michelle channels her creative spirit as a glass sculptor. Her works are featured in books, museums, and private and public collections nationwide. See them on her website, Zaximo Studios. An energetic mother and wife, Michelle balances her artistic pursuits with her passion for health, including pilates, vegetable gardening, an appreciation of bourbon, and the practice of transcendental meditation. Reach out to her at [email protected].

Resources mentioned in this episode

• Check out Vessel Architecture

• Follow Vessel Architecture on Twitter, Facebook, LinkedIn and Instagram

• Connect with Michelle Hamilton on LinkedIn

• Say hello to Michelle Calcote King on Twitter and LinkedIn

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.