Ep 441 The Power of Neurofeedback on Brain Health with Melissa Hergert
Richer Soul, Living A Life on Purpose!
Release Date: 05/11/2025
Ep 454 Ego Death, Business Rebirth with Vince Covino
Richer Soul, Living A Life on Purpose!
Ego Death, Business Rebirth When Success Isn’t Enough: Vince Covino on Killing the Ego and Leading with Heart What if the very beliefs that drove your success are the same ones keeping you from peace? Many high achievers wake up one day with money in the bank but an emptiness in their soul. They followed the rules—worked harder, earned more, and climbed the ladder—only to find that fulfillment doesn’t live at the top. Vince Covino knows that battle intimately. His story is a blueprint for what happens when you dismantle everything—ego, dogma, and old programming—to...
info_outline
Ep 453 The Truth About Enough: Neel Parekh on Money, Freedom, and Living Your Own Script
Richer Soul, Living A Life on Purpose!
The Truth About Enough: On Money, Freedom, and Living Your Own Script What if “enough” wasn’t a number… but a mindset? We spend our lives chasing more—more money, more status, more certainty—believing it will finally buy us freedom. Yet for many of us, every milestone only moves the goalpost. Neel Parekh’s story is a radical invitation to step off that treadmill and ask: What if you could stop running and start living? Neel Parekh didn’t just leave the corporate grind; he walked away from the inherited scripts of “safety first” and “play it small.” After...
info_outline
Ep 452 AI, Demographic Shifts, and the Fourth Turning—How to Thrive in the Storm with Rocky Lalvani
Richer Soul, Living A Life on Purpose!
AI, Demographic Shifts, and the Fourth Turning—How to Thrive in the Storm "If you knew the world was about to change forever… would you brace for impact or learn to ride the wave?" We’re living in a moment of seismic transformation: AI is rewriting the rules of work, demographics are reshaping economies, and the Fourth Turning is challenging every institution we once trusted. Yet most people are frozen—clinging to outdated maps while the landscape beneath them crumbles. This episode isn’t about fear—it’s about clarity. Because history doesn’t repeat, but it does rhyme....
info_outline
Ep 451 Why Your Business Growth Has Stalled (Hint: It’s You) with Brad Farris
Richer Soul, Living A Life on Purpose!
Why Your Business Growth Has Stalled (Hint: It’s You) Your business isn’t growing—and the problem isn’t your strategy or the market. It’s you. Is your business stuck? Are you working harder than ever—but not seeing results? Most entrepreneurs think the answer is more hustle, better tactics, and a bigger to-do list. But what if the real problem isn’t out there? What if it’s you? Brad Farris has spent 20 years helping service firm owners and entrepreneurs break through growth plateaus. His insight? Your business can only grow as much as you do. And if you’re at $1M or...
info_outline
Ep 450 The Silent Conversations Controlling Your Success with Chuck Wisner
Richer Soul, Living A Life on Purpose!
The Silent Conversations Controlling Your Success The Conversations Silently Controlling Your Life The Dialogue Beneath the Surface You’ve checked the boxes. Career, family, personal milestones—on paper, it all looks good. So why do certain moments still feel tight, disconnected, or misunderstood? Here’s a truth most people never stop to consider: It’s not just what you say to others. It’s what you don’t say. And more importantly—what you’re constantly saying to yourself. In this episode of Richer Soul, we sit down with Chuck Wisner, author of...
info_outline
Ep 449 Lonely? Your Brain’s Begging for Connection with Dr. Paul Zak
Richer Soul, Living A Life on Purpose!
Lonely? Your Brain’s Begging for Connection How Dr. Paul Zak Decoded the Neuroscience of Trust and Human Connection What if the secret to happiness, purpose, and even financial success lies in your brain’s chemistry—and in how often you hug others? Have you ever wondered why we trust some people instantly and others not at all? Why love feels so healing—and why certain leaders inspire loyalty while others trigger fear? At the heart of these mysteries is a powerful brain chemical: oxytocin. “Oxytocin is a gift you have to give to somebody else.” – Dr. Paul Zak In this...
info_outline
Ep 448 Creating the Vision for Your Life with Corey Kupfer
Richer Soul, Living A Life on Purpose!
Creating the Vision for Your Life What does it take to break free from a scarcity mindset and rise to the top as a master negotiator and dealmaker? On this compelling episode of Richer Soul, Corey Kupfer shares his raw journey from paycheck-to-paycheck roots to building a powerhouse law firm and consultancy focused on high-stakes negotiation and deal-making. If you've ever doubted whether your background could limit your future success, this is the episode that will blow your mind—and redefine what’s possible. Key Takeaways: Your Money Mindset Can Be Reprogrammed. Corey’s...
info_outline
Ep 447 Harnessing AI: The Future of Work and Education with Steve Cunningham
Richer Soul, Living A Life on Purpose!
Harnessing AI: The Future of Work and Education If you're still hoping AI is a trend that’ll pass, you might already be behind. In this electrifying episode of Richer Soul, Steve Cunningham, founder of Simple and creator of the Simple AI Business School, joins us to unpack how to thrive in an AI-powered economy — not just survive it. Steve doesn’t just teach AI. He shows people how to use it, apply it, and prove their value in a rapidly shifting landscape. With the workplace transforming faster than ever, his Learn–Apply–Prove (LAP) model is exactly what professionals,...
info_outline
Ep 446 Are You Ready to Win with Matthew Mitchell
Richer Soul, Living A Life on Purpose!
Are You Ready to Win What does it take to lead with discipline, win with humility, and still prepare for life’s curveballs? In this episode of Richer Soul, we dive deep with Matthew Mitchell, a Wall Street Journal and USA Today bestselling author, and the most successful women's basketball coach in University of Kentucky history. But this isn't just a story about sports — it's a playbook for life. Whether you're a business leader, parent, or someone seeking personal growth, Mitchell’s “Winning Tools” framework — built on honesty, hard work, and discipline — can help you...
info_outline
Ep 445 Wake Up to Your True Self: Anthony De Mello with Don Joseph Goewey
Richer Soul, Living A Life on Purpose!
Wake Up to Your True Self What if the biggest myth of self-improvement is that something about you is broken? In this episode of Richer Soul, we reconnect with spiritual guide and author Don Joseph Goewey, who shares powerful insights from the timeless work of Anthony De Mello — a man whose teachings remain profoundly relevant in our chaotic modern world. Don returns with an exciting update: a beautifully crafted awareness deck designed to distill De Mello’s wisdom into bite-sized, transformative prompts. This episode is a wake-up call — not to become someone else, but to awaken...
info_outlineThe Power of Neurofeedback on Brain Health
What if the key to unlocking peak performance, healing trauma, and overcoming anxiety didn’t lie in medication — but in rewiring your brain itself?
In this episode of Richer Soul, we dive deep with Melissa Hergert, CEO of BrainTrain Centers, who went from being born in a homeless shelter to leading a growing mental wellness empire. Her story is a powerful testimony to the strength of mindset, the science of neurofeedback, and the journey from survival to abundance.
Melissa reveals how neurofeedback therapy is changing lives — from kids with ADHD to veterans with PTSD, and even aging adults battling memory loss. This episode is a must-listen for anyone ready to take control of their mental fitness and unlock their full potential.
Key Takeaways:
- Neurofeedback Rewires, Not Just Reframes. It works on your brain’s physical processing patterns, not just your thoughts — helping with ADHD, anxiety, trauma, and more.
- Trauma, Nutrition, and Environment Are Root Causes. Many “disorders” are just symptoms of deeper issues like unresolved trauma or sugar-laden diets.
- AI Is the Future — Even in Therapy. Melissa is building AI-powered phone assistants to educate potential clients — showing that automation and empathy can co-exist.
- Healing Starts at Home. From what you feed your kids to the environment they grow up in, brain health starts with daily decisions.
Money Learning from Melissa:
Melissa grew up thinking money was only for survival — you work, you pay bills, repeat. Abundance was never part of the equation. But today, she’s rewiring not just her brain, but her financial beliefs. She's learned the importance of respecting money, building an emergency fund, and breaking the generational cycle of scarcity. Her biggest financial advice to young adults? Build good credit and remember: college is not the only path to success.
About Melissa Hergert:
Melissa Hergert is the CEO and visionary behind BrainTrain Centers, a national leader in neurofeedback therapy and mental health. With a Master’s in Addiction Counseling, Melissa blends clinical insight with entrepreneurial innovation. Her centers help children, veterans, professionals, and seniors achieve better brain function and emotional regulation. Melissa is also a speaker, wellness advocate, and devoted mom of two.
Key Discussion Points:
- Why she started her business using a $4,000 student loan check.
- How operant conditioning via Netflix and sensors is changing therapy.
- What peak brain performance looks like for pro athletes like Tiger Woods.
- The role of heart rate variability and breathwork in mental clarity.
- When medication and neurofeedback work together, not apart.
- Why the first question she asks is about goals, not symptoms.
- What neuroplasticity really means — and how it changes lives.
- Why parents should skip the cereal and start kids on protein breakfasts.
- How she uses ChatGPT to explain complex science to her clients.
- Powerful stories of transformation: from non-verbal kids to adults reclaiming purpose.
Conclusion:
Melissa Hergert proves that your past does not define your potential. Through science, strategy, and heart, she’s helping people reprogram their brains — and their lives. Whether you’re a parent, entrepreneur, or someone looking to reclaim mental clarity, this episode offers hope, tools, and a roadmap to transformation.
Links:
braintraincentersinc.com
https://www.linkedin.com/in/melissa-hergert-022b1951/
https://www.instagram.com/braintraincentersceo/
https://www.facebook.com/melissaannehergert/
Watch the full episode on YouTube: https://www.youtube.com/@richersoul
Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!