Ep 459 From Drug Runner to $60M Exit: Jason Sisneros’ Redemption Story
Richer Soul, Living A Life on Purpose!
Release Date: 09/09/2025
Richer Soul, Living A Life on Purpose!
From Startups to a $941 Million Exits: The Execution Formula for Entrepreneurs Most entrepreneurs don’t fail because they lack ideas—they fail because they stop executing. Planning feels safe. Execution exposes reality. Billion-Dollar Coach Marc L. Daniels learned that truth the hard way—from paper routes to startups to a $941 million exit. In this episode of Richer Soul, Marc reveals why 85 percent of business plans fail, how to build the discipline to follow through, and the system that keeps momentum alive even when markets shift. Key takeaways and reflection: ...
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Unlock Your True Potential with Human Design: Create Success That Feels Aligned Most entrepreneurs follow every strategy they’re told — post daily, hustle harder, chase the next goal — only to end up exhausted and disconnected from why they started. What if the missing piece isn’t effort, but alignment? That’s the shift Stefanie Carlstedt discovered after building a six-figure business that looked successful on paper but felt completely wrong inside. Through Human Design, she learned how to build a business — and a life — that actually fits who she is. In this...
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How to Dream, Drive, and Deliver Plan D: How Disruptors Turn Problems into Possibilities Disruptors aren’t pyromaniacs—they’re builders. Mike Maddock has launched seven companies, advised Fortune 100 innovators, and co-chaired the Gathering of Titans at MIT. In this episode, we unpack his Plan D: the mindsets, rooms, and questions that turn pressure into breakthroughs—and why your “ghost” might be your greatest edge. Key Points + Reflection Questions: See possibilities where others see problems. Disruptors reframe first, act second. Reflect: Where am I...
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The Spiritual Practice That Literally Saved My Life with Regan Caruthers The Spiritual Practice That Saved My Life with Regan Caruthers What if the path to real success wasn’t money, titles, or material possessions—but the ability to connect with your heart, shift your energy, and live in coherence? In this episode of Richer Soul, Regan Caruthers shares her remarkable journey from Silicon Valley executive to yoga teacher and spiritual guide—and how a daily practice of devotion and gratitude literally saved her life. Key Lessons: Money Doesn’t Equal...
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Radical Engagement: How to Work With, Not Against, Broken Systems Radical Engagement: 7 Everyday Habits for Transforming Systems We blame “the system,” but systems are just elements + relationships + results. If that’s true, then changing a system means changing how we relate and respond—daily. Adam Kahane, author of Everyday Habits for Transforming Systems, shares seven habits that let ordinary people move complex issues forward—at work, in community, and at home. Key Points: Radical Engagement (the umbrella). Engage with the system—alert, curious,...
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From Bomb Blast to Abundance: A Story of Grit and Growth “Complacency Kills”: Aaron Hale on Grit, Humor, and the Discipline of Doing Hard Things Most of us wait for confidence before we act. Aaron Hale lost his sight in service—and later his hearing—then chose to act anyway. He rebuilt a meaningful life with courage, craft, and a lot of humor. In this episode, we unpack the mindset that turns struggle into service and purpose into action. Key Insights: Ban the word “can’t”. When you say “can’t,” you shut off innovation and potential. Leadership is...
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Invisible Distortions: Why We Misunderstand Each Other (and How to Stop) Have you ever walked away from a conversation thinking, “How did that go so wrong?” You were clear. They were clear. And yet somehow, you both walked away feeling misunderstood, hurt, or even resentful. Erin and Evan call these hidden forces “distortions.” They’re like funhouse mirrors in our relationships—subtle patterns, beliefs, or unspoken feelings that bend what we say and hear. Left unchecked, distortions quietly erode connection, fuel resentment, and create conflict that seems impossible to...
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From Drug Runner to $60M Exit: A Redemption Story Most of us never stop to think how much our past — the pain, the wounds, the survival patterns — shape our future. For Jason Sisneros, that past meant delivering drugs at age 12, becoming a violent debt collector at 16, and nearly losing his life in a knife fight. But his story didn’t end there. He rebuilt himself, learned directly from legends like Tony Robbins and Keith Cunningham, and eventually achieved a $60 million exit. In this episode of Richer Soul, Jason shares the hard-won wisdom he’s gathered along the way —...
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Breaking Free from Hidden Patterns and Rewiring Your Brain for Success Rewire Your Brain: Adele Spraggon on Breaking Free from Hidden Patterns Like many of you, I’ve seen firsthand how money stories and old habits can run our lives without us even realizing it. I work with business owners every day who want more profit, more freedom, but they’re trapped in repeating cycles—just like I’ve been in my own journey. Our guest today, Adele Spraggon, is an award-winning author, international speaker, and behavioral change expert. In her book Shift: 4 Steps to Personal...
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Radiant Longevity: A Physician’s Guide to Living Longer, Stronger, and Happier What if aging didn’t have to mean decline? What if living longer also meant living stronger, healthier, and with more joy? That’s the message Dr. Julianna Lindsey brings in this powerful conversation. Drawing on her background in internal medicine, functional and integrative care, and her own family roots in holistic living, she shows us why longevity isn’t about a magic pill—but about the intentional choices we make every day. In This Episode, You’ll Learn: Money Mindset: Dr....
info_outlineFrom Drug Runner to $60M Exit: A Redemption Story
Most of us never stop to think how much our past — the pain, the wounds, the survival patterns — shape our future. For Jason Sisneros, that past meant delivering drugs at age 12, becoming a violent debt collector at 16, and nearly losing his life in a knife fight. But his story didn’t end there. He rebuilt himself, learned directly from legends like Tony Robbins and Keith Cunningham, and eventually achieved a $60 million exit.
In this episode of Richer Soul, Jason shares the hard-won wisdom he’s gathered along the way — wisdom that goes far beyond business. It’s about redemption, freedom, and creating a custom-tailored life.
Key Insights & Reflections:
- Your past doesn’t define your future. Jason’s childhood trauma and early involvement in crime could have set his destiny. Instead, he chose to break the cycle for his son. Reflection: What generational patterns are you committed to ending
- Entrepreneurship is a self-development journey. Businesses reflect their owners. If you bring unhealed wounds into your company, they will magnify. If you do the inner work, your business becomes a vessel for growth. Reflection: What does your business mirror back to you about yourself
- Everybody exits — how matters. Jason explains the three types of exits: involuntary, dictated, and custom-tailored. Only the last one creates freedom. Reflection: What would a “custom-tailored exit” look like for your life or business?
- Profit is a tool for freedom, not vanity. Living for cars, jets, and hype marketing leaves you trapped. Redirecting profits toward a “freedom account” creates choices that last. Reflection: Are your financial decisions moving you toward freedom — or away from it?
- Wisdom outlasts trends. Fads come and go, but principles endure. Jason believes true success is rooted in servant leadership, ethical business, and responsibility. Reflection: What timeless principle can you anchor your decisions in today?
- Redefine gratification, don’t delay it. True satisfaction comes not from consumption, but from aligning your life with what matters most. Reflection: What would it mean to redefine what “gratification” looks like for you?
Jason’s Money Lessons:
Jason grew up believing money belonged only to the rich — and that breaking the law was a valid way to get it. That belief led him into crime until a near-death experience forced him to change. Over time, he learned that money is simply a tool — one that either enslaves or frees, depending on the choices you make.
Key Takeaway:
Success isn’t about the number on your exit. It’s about who you become along the way, and whether your business serves as a path to freedom, integrity, and impact.
About Jason Sisneros:
Jason Sisneros is a serial entrepreneur, philanthropist, and advocate for business owners. From his early struggles and near-death experience, he rebuilt his life, became a top speaker for Tony Robbins, and went on to build and exit multiple companies — including a $60 million exit. Today, through his platform Built to Exit, he helps business owners design custom-tailored strategies that create both wealth and freedom.
Links:
YouTube Channel: https://www.youtube.com/@BuiltToExit
Facebook: https://www.facebook.com/jason.sisneros.1
Instagram: https://www.instagram.com/thejasonsisneros
LinkedIn: https://www.linkedin.com/in/jason-sisneros/
X: https://twitter.com/thejsisneros?lang=en
B2X Website: https://builttoexit.biz/about/
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Watch the full episode on YouTube: https://www.youtube.com/@richersoul
Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!