Ep 468 Ethical Persuasion with Patrick Van Der Burght
Richer Soul, Living A Life on Purpose!
Release Date: 11/12/2025
Ep 479 From Tony Robbins to $800K Lost: The Entrepreneur’s Red-Flag Wake-Up Call with Dan Brault
Richer Soul, Living A Life on Purpose!
From Tony Robbins to $800K Lost: The Entrepreneur’s Red-Flag Wake-Up Call Money wasn’t talked about… but Dan learned it anyway (through a rare high-school program) The hidden cost of ignoring red flags: Dan’s $800,000 lesson in business + real estate Why “vision is the compass” — and how to design a business around strengths (not burnout) Dan Brault joins Rocky Lalvani on Richer Soul for a real conversation about entrepreneurship, sales, discipline, and building a business that actually supports the life you want. Dan grew up around...
info_outline
Ep 478 Mitochondria, Metabolism & Modern Medicine with Dr. William Haas
Richer Soul, Living A Life on Purpose!
Mitochondria, Metabolism & Modern Medicine When “Everything Looks Normal”… But You Don’t Feel Normal The Cellular Health Conversation Most People Never Get Why Your Energy, Hormones, and Metabolism Start at the Mitochondria You can be “doing everything right”… and still feel wiped out by 2 p.m. You can have “normal” labs… and still feel like something is off. In this episode of Richer Soul, Rocky sits down with Dr. William Haas to explore what modern medicine often misses: cellular dysfunction, mitochondrial health, gut integrity,...
info_outline
Ep 477 From Trauma to Triumph: How Spiritual Awakening Transformed Smoke Wallin's Business and Life
Richer Soul, Living A Life on Purpose!
From Trauma to Triumph: How Spiritual Awakening Transformed Business and Life The Rags-to-Riches Round Trip Nobody Talks About When Success Keeps Vanishing You've built the business. Raised the capital. Made the millions. So why does it keep slipping away? And more importantlywhy does nothing feel like "enough"? Here's a truth most entrepreneurs never want to face: It's not your strategy. It's not your market. It's what's buried inside you. In this raw and transformative episode of Richer Soul, we sit down with Smoke Wallin, entrepreneur, M&A advisor, and spiritual guide...
info_outline
Ep 476 Happy Soul, Hungry Mind: Why Success Still Feels Empty with Ravi Kathuria
Richer Soul, Living A Life on Purpose!
Happy Soul, Hungry Mind: Why Success Still Feels Empty "I made the money. And where is the happiness? Where is happiness? Can somebody answer that? Society, parents, friends, everybody said, make money, make money. Don't think about anything else. Work like a dog, make money. I made the money. And where is the happiness?" You've hit the number. The bank balance looks good. You've done everything "right." So why does something still feel... empty? In this profound Richer Soul episode, author and executive coach Ravi Kathuria reveals why even a million dollars a month can't buy peace and...
info_outline
Ep 475 Why the System Feels Rigged And How to Live Free Anyway with Paul Musson
Richer Soul, Living A Life on Purpose!
Why the System Feels Rigged And How to Live Free Anyway Many successful people carry a quiet, unsettling thought they rarely say out loud: “I’ve done everything right… so why does this still feel so hard?” In this Richer Soul conversation, Rocky sits down with veteran investor and author Paul Musson to explore why so many people feel financially and emotionally squeezed — even when they’re disciplined, intelligent, and responsible. Key Takeaways from the Conversation: Money isn’t wealth. Real wealth comes from creating value, not inflated prices or easy...
info_outline
Ep 474 How to Stay Strong to 100: Longevity, Regenerative Medicine, and Mobility with Dr. Tommy Rhee
Richer Soul, Living A Life on Purpose!
How to Stay Strong to 100: Longevity, Regenerative Medicine, and Mobility Most people say they want to live a long life. Very few ask the better question: what kind of body and energy will I have at 80, 90, or 100? In this episode of Richer Soul, Dr. Tommy Rhee shares what he has learned from decades working with elite athletes, professional sports teams, and now patients using regenerative medicine and topical stem cell therapies. We talk about the realities of aging, why exercise is still the number one longevity tool, the hidden damage of chronic inflammation, and how emerging...
info_outline
Ep 473 Super Performance with George Pesansky
Richer Soul, Living A Life on Purpose!
Super Performance From Firefighting to Super Performance: How Systems Free You From… Most owners secretly know the truth: their business only runs well when they’re watching. The minute they step away, problems surface, customers get frustrated, and the “superhero” has to swoop back in. In this Richer Soul episode, operations coach and author George Pesansky shares how to escape that trap by building systems that work without you — so your business performs at a high level and your life gets a lot richer in the process. Key Insights: Vision, Strategy, and...
info_outline
Ep 472 The Real AI: Authenticity + Intention in Life & Business with Brian McRae
Richer Soul, Living A Life on Purpose!
The Real AI: Authenticity + Intention in Life and Business In a world where AI can write emails, produce video, and even mimic your voice, the greatest competitive advantage left is being human. Brian McRae reminds us that emotional loyalty, being known, valued, remembered, is what creates opportunity, referrals, purpose, and a life of meaningful success. Social media may get you attention, but it will never create devotion. Relationships do. If you’ve been feeling alone, stuck, or unsure how to expand your circle of opportunity, this conversation is your roadmap back to...
info_outline
Ep 471 Spiritual Leadership: How to Inspire by Being Inspired with Yosi Amram
Richer Soul, Living A Life on Purpose!
Spiritual Leadership: How to Inspire by Being Inspired Most leaders try to think their way to clarity — only to get stuck in anxiety, over analysis, and pressure. In this episode, Dr. Yosi Amram reveals a different approach: using the wisdom in your body, not the noise in your mind. His story moves from trauma, military service, and a meteoric rise as a tech CEO… to a spiritual awakening that shattered his identity and led him into a lifetime of inner work. Key Points with reflection prompts: Your Body Doesn’t Lie. Your Ego Does. Your body gives you truth signals long...
info_outline
Ep 470 Building Wealth with Alanna Abramsky
Richer Soul, Living A Life on Purpose!
Ep 470 Building Wealth Keeping Your Money is Rare Skill! How to Actually Keep Your Money: Why Financial Literacy Matters More Than Income Most people think their money problems would disappear if they just made more. But as financial coach Alanna Abramsky shared in this episode of Richer Soul, that belief keeps countless high earners feeling stressed, behind, and ashamed. Alanna has worked with realtors, lawyers, doctors, professional athletes—and even with impressive income, many still live paycheck to paycheck. The issue isn’t intelligence or effort. It’s...
info_outlineEthical Persuasion
Ethical Persuasion: The Fastest Path from “Maybe” to “Yes” (Without Being Pushy)
Most decisions aren’t made by logic—they’re made by fast, intuitive shortcuts.
That’s why great offers often stall: we speak to System 2 logic while the listener’s System 1 is steering the wheel.
In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini’s seven principles of influence. The result? Communication that feels natural, honest, and effective whether you’re leading, selling, or simply asking for change.
7 Key Insights You Can Apply Today:
- Reciprocity ≠ “freebie-for-email.” A true gift has no strings attached. If you require an email, it’s a reward—not a gift—so it won’t trigger reciprocity. Action: Offer one no-opt-in resource purely to serve.
- Liking > “be likable.” It’s more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask.
- Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes.
- Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client’s stage or values.
- Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you.
- Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures—“75.4%” sounds real, “75%” sounds guessed.
- Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what’s lost through inaction.
Money Learning from Patrick’s Upbringing:
Patrick grew up in a home where money was tight and every decision had to stretch the family’s limited resources. That environment taught him that real wealth isn’t about how much you have—it’s about how much value you create.
Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It’s not manipulation—it’s a tool for mutual success.
Key Takeaway:
Ethical persuasion is the art of aligning truth with trust.
When your words honor both, “yes” becomes the natural next step.
Bio:
Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either.
It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it.
Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program.
Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others.
Ethical Persuasion is NOT manipulation
A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it.
Research-based
Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound.
Also for young adults
He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills.
Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life.
When the penny drops
It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience.
Links:
Website: https://ethicalpersuasion.com.au/ Podcast ‘Ethical Persuasion Unlocked’ : https://ethicalpersuasion.com.au/podcast/
Youtube: https://www.youtube.com/@ethicalpersuasion
Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/
Facebook: https://www.facebook.com/ethicalpersuasion/
Instagram: https://www.instagram.com/ethical_persuasion/
Twitter: https://x.com/yesmoreoften
TikTok: https://www.tiktok.com/@ethicalpersuasion
Book: https://yesmoreoften.com/
FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/
Which of the seven principles do you naturally embody—and which one could transform your results if practiced intentionally?
#RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust
Watch the full episode on YouTube: https://www.youtube.com/@richersoul
Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!