Ep 468 Ethical Persuasion with Patrick Van Der Burght
Richer Soul, Living A Life on Purpose!
Release Date: 11/12/2025
Ep 487 The New Rules of Prosperity: Thriving in a Disruptive Economy with Randy Gage
Richer Soul, Living A Life on Purpose!
The New Rules of Prosperity: Thriving in a Disruptive Economy From Prison to Prosperity: How Mental Programming Shapes Your Financial Destiny Randy Gage, Speaker Hall of Famer and bestselling author known as The Entrepreneur Whisperer, sits down with Rocky Lalvani to discuss his remarkable journey from a jail cell at 15 to becoming a multi-millionaire entrepreneur. More importantly, Randy reveals the mental programming and "mind viruses" that have been sabotaging your financial success since childhood, and how to deliberately reprogram your beliefs...
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Ep 486 From Trauma to Triumph: How to Heal Cancer & Anxiety Using Gut Health & Nervous System Reset with Dr. Jen Hewson
Richer Soul, Living A Life on Purpose!
From Trauma to Triumph: How to Heal Cancer & Anxiety Using Gut Health & Nervous System Reset Dr. Jen Hewson wasn't always a doctor of natural medicine. She was a high-functioning education administrator making six figures, looking fit on the outside, and falling apart on the inside. At 43, a cancer diagnosis became her wake-up call to stop pushing through and start listening. In this conversation with Rocky Lalvani, Dr. Hewson shares how healing your body, regulating your nervous system, and reconnecting with something bigger than yourself can transform not just your...
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Ep 485 The Entrepreneur's Anxiety Problem: Why Money Won't Fix Your Broken Heart with Justin Breen
Richer Soul, Living A Life on Purpose!
The Entrepreneur's Anxiety Problem: Why Money Won't Fix Your Broken Heart with Justin Breen Why Money Won't Fix Your Broken Heart Justin Breen has built successful companies, achieved financial success, and reached the pinnacle of what society tells us to chase. Then he walked away from it all. Why? Because he realized money won't fix a broken heart, and scaling your business without healing first might actually be making things worse. In this conversation, Justin challenges everything we've been taught about success,...
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Ep 484 Stop Doing Everything Yourself: How AI and the 10-80-10 Rule Free Business Owners to Scale with Scott Abbott
Richer Soul, Living A Life on Purpose!
Stop Doing Everything Yourself: How AI and the 10-80-10 Rule Free Business Owners to Scale "What if the secret to scaling your business isn't working harder, but systematizing smarter and leading with more humanity? Today's guest has spent over 30 years doing exactly that, launching, building, buying, and selling businesses, raising more than $35 million in venture capital, leading organizations that generated billions in sales, and learning just as much from his failures as his wins. He's a finalist for the Ernst & Young Technology...
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Ep 483 The Happiness Warrior: Build a Healthier Relationship With Money, Mindset & Movement with Eric North
Richer Soul, Living A Life on Purpose!
The Happiness Warrior: Build a Healthier Relationship With Money, Mindset & Movement Are you “The Happiness Warrior”? In this episode of Rich Your Soul, Rocky Lalvani sits down with Eric North, entrepreneur, longevity clinic owner, and the self-described “Happiness Warrior” for a grounded, energizing conversation about what it really takes to build a life that feels rich from the inside out. They talk about how Eric’s early exposure to entrepreneurship shaped his views on responsibility, what he learned about people’s real financial habits while working in real...
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Ep 482 Your Childhood Wrote Your Leadership Code (Now Rewrite It) | Nik Kinley
Richer Soul, Living A Life on Purpose!
Your Childhood Wrote Your Leadership Code (Now Rewrite It) In this episode of Richer Soul, Rocky Lalvani sits down with psychologist and leadership expert Nik Kinley for a conversation that connects the dots between childhood programming, leadership behavior, money mindset, and performance under pressure. Nik shares research showing leaders spend about 72% of their day running on “automatic,” which helps explain why even smart, trained executives can repeat the same patterns, especially when uncertainty is high and time is short. You’ll hear why Nik...
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Ep 481 Healing From the Inside: How to Age Well With Purpose and Peace with Dr. Susanne Eden
Richer Soul, Living A Life on Purpose!
Healing From the Inside: How to Age Well With Purpose and Peace “I went from this… healing from the outside… And it wasn’t till I said enough of this… I decided it wasn’t up to the doctors… it was up to me.” Susanne Eden In Episode 481 of Richer Soul, Rocky Lalvani sits down with Susanne Eden, author of Healing from the Inside, Living Fully as You Age, for a candid, wide-ranging conversation on what it means to live fully in the last stage of life, not just survive it. Susanne shares that she’s turned 87 and describes how lifelong learning, reflection, and...
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Ep 480 Entrepreneur Wellness: Supplements, Stress, and Emotional Vitality with Jared St. Clair
Richer Soul, Living A Life on Purpose!
Entrepreneur Wellness: Supplements, Stress, and Emotional Vitality “Modern medicine lies to us about that. It does say that we are symptoms to be managed, not people to be healed.” In Episode 480 of Richer Soul, Rocky Lalvani sits down with Jared St. Clair, owner of Vitality Nutrition and host of Vitality Radio, for a grounded conversation about what it really takes to rebuild health and “the promise of vitality.” Jared shares how he grew up in a family health food store (working there from age 7, managing it at 15, and buying it at 22), why trust in modern...
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Ep 479 From Tony Robbins to $800K Lost: The Entrepreneur’s Red-Flag Wake-Up Call with Dan Brault
Richer Soul, Living A Life on Purpose!
From Tony Robbins to $800K Lost: The Entrepreneur’s Red-Flag Wake-Up Call Money wasn’t talked about… but Dan learned it anyway (through a rare high-school program) The hidden cost of ignoring red flags: Dan’s $800,000 lesson in business + real estate Why “vision is the compass” — and how to design a business around strengths (not burnout) Dan Brault joins Rocky Lalvani on Richer Soul for a real conversation about entrepreneurship, sales, discipline, and building a business that actually supports the life you want. Dan grew up around...
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Ep 478 Mitochondria, Metabolism & Modern Medicine with Dr. William Haas
Richer Soul, Living A Life on Purpose!
Mitochondria, Metabolism & Modern Medicine When “Everything Looks Normal”… But You Don’t Feel Normal The Cellular Health Conversation Most People Never Get Why Your Energy, Hormones, and Metabolism Start at the Mitochondria You can be “doing everything right”… and still feel wiped out by 2 p.m. You can have “normal” labs… and still feel like something is off. In this episode of Richer Soul, Rocky sits down with Dr. William Haas to explore what modern medicine often misses: cellular dysfunction, mitochondrial health, gut integrity,...
info_outlineEthical Persuasion
Ethical Persuasion: The Fastest Path from “Maybe” to “Yes” (Without Being Pushy)
Most decisions aren’t made by logic—they’re made by fast, intuitive shortcuts.
That’s why great offers often stall: we speak to System 2 logic while the listener’s System 1 is steering the wheel.
In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini’s seven principles of influence. The result? Communication that feels natural, honest, and effective whether you’re leading, selling, or simply asking for change.
7 Key Insights You Can Apply Today:
- Reciprocity ≠ “freebie-for-email.” A true gift has no strings attached. If you require an email, it’s a reward—not a gift—so it won’t trigger reciprocity. Action: Offer one no-opt-in resource purely to serve.
- Liking > “be likable.” It’s more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask.
- Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes.
- Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client’s stage or values.
- Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you.
- Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures—“75.4%” sounds real, “75%” sounds guessed.
- Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what’s lost through inaction.
Money Learning from Patrick’s Upbringing:
Patrick grew up in a home where money was tight and every decision had to stretch the family’s limited resources. That environment taught him that real wealth isn’t about how much you have—it’s about how much value you create.
Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It’s not manipulation—it’s a tool for mutual success.
Key Takeaway:
Ethical persuasion is the art of aligning truth with trust.
When your words honor both, “yes” becomes the natural next step.
Bio:
Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either.
It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it.
Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program.
Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others.
Ethical Persuasion is NOT manipulation
A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it.
Research-based
Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound.
Also for young adults
He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills.
Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life.
When the penny drops
It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience.
Links:
Website: https://ethicalpersuasion.com.au/ Podcast ‘Ethical Persuasion Unlocked’ : https://ethicalpersuasion.com.au/podcast/
Youtube: https://www.youtube.com/@ethicalpersuasion
Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/
Facebook: https://www.facebook.com/ethicalpersuasion/
Instagram: https://www.instagram.com/ethical_persuasion/
Twitter: https://x.com/yesmoreoften
TikTok: https://www.tiktok.com/@ethicalpersuasion
Book: https://yesmoreoften.com/
FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/
Which of the seven principles do you naturally embody—and which one could transform your results if practiced intentionally?
#RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust
Watch the full episode on YouTube: https://www.youtube.com/@richersoul
Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!