EP21: What’s The Difference Between a Transactional Versus a Relationship Sale
Tax Resolution Practice Trends Podcast
Release Date: 02/18/2022
EP30: How Much Should Tax Resolution Businesses Spend On Marketing? - The Answer
Tax Resolution Practice Trends Podcast
Hey, it's Michael Rozbruch here. Also known as the Roz Man. And I teach CPAs, enrolled agents, attorneys, and other tax professionals how to build and grow lucrative tax resolution practices. And I get this question asked so many times. "Mike, how much should I spend on marketing to attract a new tax resolution client." Well, the rule of thumb is if you're doing paid marketing like if you're doing direct mail or even radio, the rule of thumb is about 20% of your gross amount of money that you're going to be taking in should be earmarked for budgeted for marketing. For example, for one $5,000...
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EP29: IRS Commissioner
Tax Resolution Practice Trends Podcast
Hey, it's Michael Rozbruch here, also known as the Roz Man. And I help CPAs, enrolled agents, attorneys, and other tax professionals build highly lucrative practices by showing you how to add $5,000 tax resolution clients to your business. And the IRS just came out as they have for the last 20 years with their list for 2022 of their dirty dozen. And one thing on the list really upset me, and I find it offensive. And I think you will, too. And this was right out of the mouth of Charles Rettig, the IRS commissioner. He says that no one can get a better deal for taxpayers than they usually get...
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EP28: Million-Dollar Mindset for CPA Firms, EAs, & Tax Professionals
Tax Resolution Practice Trends Podcast
Hey, it's Michael Rozbruch here, also known as the Rozman. And I help CPAs, enrolled agents, attorneys, and other tax professionals build highly lucrative practices by showing them how to add tax resolution clients to their practice. And a healthy person has 1000 dreams. An unhealthy person has but just one dream. Let that sink in for a minute because we have to look at ourselves as the million-dollar racehorse. If we own our own business, a lot of people depend on us. Think about this. If you had $1,000,000 racehorse that every time he ran, he won $1,000,000 at the racetrack, would you feed...
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EP27: Always Ask For The Sale
Tax Resolution Practice Trends Podcast
Hey, it's Michael Rozbruch here, Creator of the Tax Resolution Domination System and Toolkit and Founder of Roz Strategies. When I started in the tax resolution business and had my initial consultations with clients sitting at the other end of the desk or on the phone, I would go through my repertoire and script. They were great candidates as the chemistry was great, and I wanted to work with them. However, I wondered why I wasn't retained by people I thought should be retaining me. I knew I could help them. At the end of my consultations, I would say, "Hey Joe, how does that sound to you?"...
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EP26: Managing Client Expectations
Tax Resolution Practice Trends Podcast
Hey, it's Michael Rozbruch here, Creator of the Tax Resolution Domination System and Toolkit and Founder of Roz Strategies. Let me tell you about a coaching call I had just the other day with a Platinum Mastermind Member. He said, "Mike, I have this situation where I got a client about eight months ago. When I had my initial consultation, they were a perfect client for an Offer In Compromise (OIC). They had a payroll tax situation, and now we're eight months into the case. I told him the range of the settlement based on historical experience. As I'm putting the package together with all the...
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EP25: Never Let A Client Hire You For Just Offer In Compromise
Tax Resolution Practice Trends Podcast
Hey, it's Michael Rozbruch here, Creator of the Tax Resolution Domination System and Toolkit and Founder of Roz Strategies. Never let a client hire you only for an Offer In Compromise (OIC). Look, only 30 to 35% at most of your tax resolution clients will qualify for an Offer In Compromise because there are stringent requirements to be eligible. So most of your clients are going to be Installment Agreement (IA), Partial Pay IA, Innocent Spouse Relief and Currently Not Collectible (CNC) clients. Here's the thing. When a client comes to you, and they're a great candidate for an...
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EP24: The Importance Of Mindset And Gratitude In Business
Tax Resolution Practice Trends Podcast
Hey, it's Michael Rozbruch here, Founder of Roz Strategies and Creator of the Tax Resolution Domination System and Toolkit. With all the stuff going on in the world right now, inflation going through the roof, paying more money at the grocery store, at the gas station and with wars going on, we got to remember a couple of things, guys. #1 We live in the best country on the planet. We value our freedoms and everything sacred to us here in this country. But here's the thing. When I get up every morning, without a doubt, whether I'm traveling on vacation or at home, I write out a gratitude...
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EP23: How to Respond To “Your Just Too Expensive”
Tax Resolution Practice Trends Podcast
Hey, I'm Michael Rozbruch, Founder of Roz Strategies and Creator of the Tax Resolution, Domination System and Toolkit. This is a much different sales objection than someone saying, "I don't have any money." OK? This is an objection where the person doesn't want to be taken advantage of. This is an objection where a person doesn't want to pay over what he thinks he should pay. So prospects who ask this don't want to overpay. They just want to feel that you're going to be taking care of them. So how do you answer that? Well, number one is you agree and affirm that, "yes, this is a lot of money...
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EP22: How Do You Guarantee Profits And Cash Flow?
Tax Resolution Practice Trends Podcast
Hey, I'm Michael Rozbruch, Founder of Roz Strategies and Creator of the Tax Resolution, Domination System and Toolkit. And how do you guarantee that you're going to have cash flow and profits next month? How do you guarantee that you're going to have cash flow and profits three months from now, six months from now, or even a year from now? How do you fill your sales pipeline? How do you monetize that pipeline and keep it full all year round? Now, just like oxygen is necessary for life. Marketing is the oxygen. Marketing is the fuel for your professional practice. Look, if you're paying 200 to...
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EP21: What’s The Difference Between a Transactional Versus a Relationship Sale
Tax Resolution Practice Trends Podcast
Hey, I'm Michael Rozbruch, Founder of Roz Strategies and Creator of the Tax Resolution, Domination System and Toolkit. And what's the difference between a transactional sale versus a relationship sale? What does this really mean? What does a transaction sale mean? What does a relationship sale mean? A transactional sale means I got to make the sale. I got to have this revenue. Versus a relationship sale is this: people want to be understood before they contract and hire you. People don't do business with you because they understand what you do.They do business with you because they feel...
info_outlineHey, I'm Michael Rozbruch, Founder of Roz Strategies and Creator of the Tax Resolution, Domination System and Toolkit.
And what's the difference between a transactional sale versus a relationship sale?
What does this really mean?
What does a transaction sale mean?
What does a relationship sale mean? A transactional sale means I got to make the sale.
I got to have this revenue. Versus a relationship sale is this: people want to be understood before they contract and hire you.
People don't do business with you because they understand what you do.They do business with you because they feel understood. And I want to repeat that because once this sinks in, once you adopt this mindset, everything changes when you have consultations and you're trying to close the deal and get clients into your firm. Again, people don't do business with you because they understand what you do.
People do business with you because they want to feel understood. It's all about the relationship.
When I had my consultations, I would find some common ground that I can be relatable to my prospect.I never talked down to them.I never talked like I knew more than they did. I wanted to have that emotional bond with them from the very get go of the consultation.
So once you adopt having a relationship versus a transaction, everything changes.It's the difference between what a customer is versus what a client is. A customer is a one-time transaction. A client is a relationship. It's a long-term relationship that you have with a client.
So that's the tip for this video. And we will see on the next one.
If you want to learn more about the lucrative nature of tax resolution, click on the link below for some free training resources that I'd like to provide to you—tax resolution as a way for you to generate profits and cash flow all year round.
And on this free training, I teach you where to find clients that have tax problems, how to attract them to you, how to take them through the initial consultation, what to charge for certain resolution alternatives, and how to collect that money all on this free training.
So if you want to learn more, if you want to gain more profits, more cash flow during the year and stop doing just cheap tax returns,
Click on the link below, and I'll see you on the other side.
rozstrategies.com/live-training