EP22: How Do You Guarantee Profits And Cash Flow?

Hey, I'm Michael Rozbruch, Founder of Roz Strategies and Creator of the Tax Resolution, Domination System and Toolkit.

And how do you guarantee that you're going to have cash flow and profits next month?

How do you guarantee that you're going to have cash flow and profits three months from now, six months from now, or even a year from now?

How do you fill your sales pipeline?

How do you monetize that pipeline and keep it full all year round?

Now, just like oxygen is necessary for life.

Marketing is the oxygen.

Marketing is the fuel for your professional practice.

Look, if you're paying 200 to 300 dollars a lead, if you're engaging in paid advertising like Google page search or radio advertising or other paid advertising, and a lead cost you two to three hundred dollars, every time the phone rings or every time you get an inquiry, why in the world would you not keep following up with that lead?

Most professional practices do not do that.

It's one and done.

They get a lead.

If they don't convert or if they can't contact them, they stop following up.

Now, once you learn how to follow up with people who have reached out to you, we're not talking cold calling, we're talking people who've actually reached out to you via one of your marketing advertisements then, that's a warm lead.

Now, after you've had the initial consultation with that prospect and you've decided that you can help them, and even more importantly, you've decided you want to work with them.

OK.

If they don't hire you on the spot, if you can't close the deal on the spot, you give them your engagement letter.

You give them a power of attorney to take with them.

You give them an 8821 form, a credit card authorization or any authorization.

You either give it to them, when they leave your office or on the phone, you email them your information.

Now here's the thing.

Two thirds of those people who you've had those conversations with, 67 percent of them will become a client between the second day you met them to the 80th date.

If you follow up with them, if you put them in a seven step follow up sequence where they're getting direct mail from you, they're getting email from you, they're getting follow up phone calls from you during that 180 day period.

And 67 percent will convert into paid clients.

Once you put this system in place, and here's the thing, here's how you determine what your pipeline is.

Since you've done the engagement letter, you know what the value of that case is.

OK.

So take the total amount of the value of all those engagement letters for people that you've had consultations with but didn't hire you on the spot. Take the value of that total universe. Multiply it by 67 percent. That's the future value.

That's actually the current value of your pipeline today and that that money is going to be coming into you over the next one month to 180 days later, if you have a formal follow up sequence with them.

So that's the tip for today.

Follow up with your prospects.

Do not ignore them.

Do not be a one-and-done professional practice that's leaving all this money on the table.

That's the tip for today.

We'll see in the next video.

If you want to learn more about the lucrative nature of tax resolution, click on the link below for some free training resources that I'd like to provide to you—tax resolution as a way for you to generate profits and cash flow all year round.

And on this free training, I teach you where to find clients that have tax problems, how to attract them to you, how to take them through the initial consultation, what to charge for certain resolution alternatives, and how to collect that money all on this free training.

So if you want to learn more, if you want to gain more profits, more cash flow during the year and stop doing just cheap tax returns,

Click on the link below, and I'll see you on the other side. rozstrategies.com/live-training