067: G Leavitt on Five Biggest Reasons Marketing Departments Fail
Release Date: 07/11/2017
093: Naomi Assaraf on Growing Your Business By Knowing Your Customer
SaaS Insider
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing?
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092: Ferdinand Goetzen on Growth Marketing and Experimentation
SaaS Insider
What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation?
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091: Whitney Sales on Growing and Selling in New Markets
SaaS Insider
How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base?
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090: Steve Tornello on Creative Marketing and Advertising
SaaS Insider
How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.
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089: Joshua Ho on Increasing Revenue with Referral Marketing
SaaS Insider
What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.
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088: Andre Yee on ABM and How the Buyer Behavior Has Changed
SaaS Insider
What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.
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087: Carlyn Manly on Marketing for SaaS and ABM
SaaS Insider
Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game.
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086: Geva Perry on Helping SaaS Companies Focus and Succeed
SaaS Insider
How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went public last year), Ravello...
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085: Tal Tsfany on Customer Success in the Subscription Economy
SaaS Insider
How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdocs, a multi-billion-dollar...
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084: Rob Rawson on Team Management and Increasing Conversion Rates
SaaS Insider
What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the products Time Doctor and...
info_outlineWhy do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more.
About G Leavitt
• Gaydon Leavitt (or “G” as he is called), a marketing scientist, has helped over 1,000 businesses with their marketing strategy and execution in nearly 200 industries. G is devoted to helping organizations build marketing departments that produce profitable growth.
• The models and software that G has developed are unprecedented for small business. They produce growth and profit by creating alignment between an organization’s strategy, plan, management, advertising, and measurements for success. Gaydon combines a technologically-focused marketing approach with marketing strategies that have worked for hundreds of years.
Key Takeaways:
• Most people don’t know what a marketing plan consists of or what it even is, but it’s necessary if you want to grow your business.
• The number one mistake people make is not segmenting the audience when they first start.
• Over 90% of the time marketing campaigns fail because of the strategy or the planning issue.
• Marketing teams must analyze results and figure out what works, but they need tools and dashboards in order to do that.
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About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Tags and Keywords: saas, marketing, business
Facebook Status: @shiraable and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more on #SaaSInsider. @c-suiteradio
Twitter Status: @shiraable and G Leavitt talk about building a successful marketing team and common misconceptions about strategizing and planning. Listen to #SaaSInsider on @c-suiteradio.