093: Naomi Assaraf on Growing Your Business By Knowing Your Customer
SaaS Insider
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing?
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092: Ferdinand Goetzen on Growth Marketing and Experimentation
SaaS Insider
What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation?
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091: Whitney Sales on Growing and Selling in New Markets
SaaS Insider
How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base?
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090: Steve Tornello on Creative Marketing and Advertising
SaaS Insider
How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.
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089: Joshua Ho on Increasing Revenue with Referral Marketing
SaaS Insider
What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.
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088: Andre Yee on ABM and How the Buyer Behavior Has Changed
SaaS Insider
What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.
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087: Carlyn Manly on Marketing for SaaS and ABM
SaaS Insider
Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game.
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086: Geva Perry on Helping SaaS Companies Focus and Succeed
SaaS Insider
How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went public last year), Ravello...
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085: Tal Tsfany on Customer Success in the Subscription Economy
SaaS Insider
How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdocs, a multi-billion-dollar...
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084: Rob Rawson on Team Management and Increasing Conversion Rates
SaaS Insider
What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the products Time Doctor and...
info_outlineHow do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.
About Steve Tornello
Steve Tornello is an award winning creative director and writer who currently works at Sales Force as Director of Integrated Marketing, where he creates and relays meaningful messages through all aspects of marketing and advertising.
His extensive background includes 14 years of leading and creating huge ad campaigns for companies like Nike, EA Sports, Xbox, Visa, Youtube, Ebay, and many others. His work spans across mediums such as print, television, websites, social, and more. Whether he is writing, directing, editing, producing or managing a project, Steve strives to communicate a human truth to his audience.
Aside from his role in marketing, Steve cultivates his creativity through writing articles which have been featured in Sports Illustrated and other media outlets, and is currently in the process of selling and producing a screenplay.
Key Takeaways:
It takes sorting through several ideas before you discover a brilliant one.
Judge your work based on the knowledge and experience of past failures and successes. Your work should constantly evolve and improve alongside your company and audience.
Creative success is achieved through collaboration between visual and writing departments, as well as creative freedom and mutual understanding between directors and their team members.
“Ideation by committee, design by yourself.”
Personal outlets, self-care, and healthy habits are crucial for maintaining the necessary energy to foster creativity and motivation.
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About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com