SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.

093: Naomi Assaraf on Growing Your Business By Knowing Your Customer 01/10/2018

092: Ferdinand Goetzen on Growth Marketing and Experimentation 01/02/2018

091: Whitney Sales on Growing and Selling in New Markets 12/26/2017

090: Steve Tornello on Creative Marketing and Advertising 12/19/2017

089: Joshua Ho on Increasing Revenue with Referral Marketing 12/12/2017

088: Andre Yee on ABM and How the Buyer Behavior Has Changed 12/05/2017

087: Carlyn Manly on Marketing for SaaS and ABM 11/28/2017

086: Geva Perry on Helping SaaS Companies Focus and Succeed 11/21/2017

086: Geva Perry on Helping SaaS Companies Focus and Succeed How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went public last year), Ravello (acquired by Oracle), BlazeMeter (acquired by CA) and many more. • Geva has a special focus on business-to-developer, or B2D, companies. Key Takeaways: • You can't be all things to everyone. Staying focused is what will help you get where you want to be. • Successful companies have a great attention to detail, confidence, and they move fast. • Don't try to apply all the things that worked in the past, make sure to always keep testing. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com /episode/index/show/saasinsider/id/5967313

085: Tal Tsfany on Customer Success in the Subscription Economy 11/14/2017

085: Tal Tsfany on Customer Success in the Subscription Economy How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdocs, a multi-billion-dollar software company in the telecommunications space. • Tal has built several customer service organizations and is an expert in the evolving world of Customer Success fueled by our transformation to a subscription-based-economy. Key Takeaways: • One of key aspects of success is thinking of your whole solution, not just enablement itself. • Focus should be the main thing in a way you manage your customer success team. • If your customer is not fully engaged, you have to have an honest discussion and try to understand the root cause of the problem. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com /episode/index/show/saasinsider/id/5943458

084: Rob Rawson on Team Management and Increasing Conversion Rates 11/07/2017

084: Rob Rawson on Team Management and Increasing Conversion Rates What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the products Time Doctor and Staff.com which is a Software-as-a-service business with 7 figure revenue and over 60% YoY growth. They have over 5000 customers, and these customers have 25,000 employees using the software. This company is completely remote with over 60 people working full time in 28 countries. Key Takeaways: • Working with a remote team from all over the world is both challenging and rewarding. Start by building trust by making sure everyone is being heard and paid in a timely manner. • If you are forcing customers to convert into paying customers, you might lose a few of them along the way, but at the end of the day you'll end up with a higher conversion rate. • There is no need for complicated KPIs as long as you're keeping track of your numbers and checking them at least every few months. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com /episode/index/show/saasinsider/id/5919588

083: Ian Cleary on Social Media, Content, and Time Management 10/31/2017

083: Ian Cleary on Social Media, Content, and Time Management How to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on getting the most out of your day, your content, and your business. About Ian Cleary • Ian Cleary is the founder of RazorSocial which was listed as one of the top 10 marketing blogs globally by INC in 2016. He has a deep knowledge of social media, content marketing and technology and is considered one of the top marketing influencers in his field. • Besides his work on RazorSocial, he regularly contributes articles to Entrepreneur.com and Forbes. He’s also been featured in major industry publications including VentureBeat, New York Times, Fox News, Huffington Post, and many more. • Ian is a highly sought after conference speaker and consultant, ranking consistently among the top 50 content marketing and social media influencers in the world. He consults brands on how to develop and execute smart influencer and content marketing programs. Ian recently spoke at Social Media Marketing World, Content Marketing World, and Martech. Key Takeaways: • Manage your energy, not just your time. • A great way to drive traffic to your site is creating good content or even different software pieces useful to your audience. • Create a blog based on the right keywords and write about something that nobody else is to help your customers and drive them to your site. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: social media, saas, content Facebook Status: Social Media Expert Ian Cleary shares his tips with the host @shiraabel on getting the most out of your day, your content, and your business. Listen to this week’s episode of #SaaSInsider to learn more. Twitter Status: Learn how you should be managing your time and your content from our guest @iancleary in this week’s #SaaSInsider. /episode/index/show/saasinsider/id/5895330

082: Aaron “Air” Ross on Outbound Sales Made Possible 10/24/2017

082: Aaron “Air” Ross on Outbound Sales Made Possible Why there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel his tips for getting the most out of your outside sales. About • Aaron “Air” Ross is the internationally best-selling author of Predictable Revenue (called “The Sales Bible of Silicon Valley”) and From Impossible To Inevitable. He created the outbound sales methodology that almost doubled Salesforce.com’s growth. He founded Predictable Revenue: The Outbound Success Company, and his team specializes in helping companies get outbound right the first time. • Aaron is married with 9 children, lives in Los Angeles, and graduated from Stanford. Key Takeaways: • With the rise of inbound sales, remember that outbound should still be a part of your strategy to find new customers. • If you're a growth company, your long term solution is to have your internal team prospecting. • The person who does prospecting, should be separate from the sales person, and the closer. The sales teams need to work like sports teams - everyone needs to have their own role to be successful. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: outside sales, saas, predictable revenue Facebook Status: Aaron “Air” Ross shares his tips for getting the most out of your #outsidesales with the host @shiraabel in this week’s episode of #SaaSInsider. Tune in to learn how to do it the right way. Twitter Status: Aaron “Air” Ross talks about #outsidesales and prospecting with the host @shiraabel in this week’s episode of #SaaSInsider. /episode/index/show/saasinsider/id/5872162

081: Ben Childs on Where to Begin With Your SEO Strategy 10/17/2017

081: Ben Childs on Where to Begin With Your SEO Strategy What should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the host Shira Abel about Search Engine Optimization, PPC, and the type of content you should concentrate on for your business. About Ben Childs Ben Childs is the founder of Digital Reach Agency. He started it in 2011 by getting a handheld phone from RadioShack, plugging a MagicJack into his computer, and calling people asking to do PPC for them. His first client did scrapbooking in Bethesda Maryland - Six years later, they now work with B2B companies from enterprises like divisions of Cisco and Aon to funded start-ups here in the Valley. They specialize in doing inbound marketing for SaaS companies and are getting better every day. Key Takeaways: If you think PPC doesn't work, it's likely because you didn't do it right. Find the right people who know what they’re doing. Don’t cheap out on your website, and make sure to use your keywords. Content is now more important than ever, but now it’s all about the high quality content, not just keywords and consistency. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: SEO, PPC, content marketing Facebook Status: Ben Childs, the founder of Digital Reach, talks to the host @shiraabel about #SEO, #PPC, and the type of #content you should concentrate on for your #B2B #SaaS company. Listen to this week’s episode of #SaaSInsider podcast. Twitter Status: Ben Childs, the founder of @DigitalReachB2B, and the host @shiraabel discuss the importance of #SEO, #PPC, and good quality #content. /episode/index/show/saasinsider/id/5849403

080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business 10/10/2017

080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business What’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how he grew his SaaS business and what he did to jump start it when it wasn’t moving forward. About Josh Haynam Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now. Key Takeaways: Affiliate marketing can be a great way to promote your business, if you are ready to invest your time into finding the right partners to ensure their goals align with yours. If you have to educate the whole market, don't jump straight to selling. Start with the education and bringing value to your potential customers. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, quizzes, affiliate marketing Facebook Status: @tryinteract talks to the host @shiraabel in this episode of #SaaSInsider about promoting his #SaaSbusiness with affiliate and content marketing, and using quizzes for generating leads. Twitter Status: @jhaynam and @shiraabel discuss quizzes, affiliate and content marketing to grow a B2B company. /episode/index/show/saasinsider/id/5825802

079: Tukan Das on Finding Prospects Based on Intent 10/03/2017

079: Tukan Das on Finding Prospects Based on Intent Are you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured data to find the signals of intent. About • Tapajyoti Das (Tukan) is the co-founder of LeadSift, a platform to identify actionable business opportunities from social media. • At LeadSift, he is the hacker, hustler and the dreamer where he is working with his team to make social sales a reality. • Outside of work, he likes to play cricket, soccer and watch The Daily Show with Jon Stewart! Connect with him on Twitter @tdas. Key Takeaways: • Think about monetizing your product before you build it. • Work with customers that you know you can provide value to. • If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, product launch, sales Facebook Status: If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Tukan Das, the Co-Founder of LeadSift, shares his perspective with the host @shiraabel in this week’s episode of SaaS Insider. Twitter Status: Listen to this week’s episode of #SaaSInsider with @shiraabel, as she interviews @tdas about building a new SaaS product. /episode/index/show/saasinsider/id/5803259

078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions 09/26/2017

078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions Have you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology in this week’s episode of SaaS Insider. About Dimitar Stanimiroff • Dimitar is the founder and CEO of Heresy - a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync. • Before launching Heresy, Dimitar served as the MD EMEA at Stack Overflow. He was the first European employee of the company and launched Stack Overflow Careers (now Talent) in Europe, scaling the team from 0 to 75+ people across UK, Germany and France. • Dimitar also launched and served as MD for Insights - Stack Overflow's Talent Mapping, Analytics & Business Intelligence unit. Prior to joining SO, he co-founded OVIA (now WePow). Dimitar holds a bachelor's degree in Economics and a master's degree in Technology Entrepreneurship from University College London. Key Takeaways: • Commission should be there not to motivate salespeople to do the right thing, but as something that doesn't prevent them from it. • If you want your sales team to believe in a new methodology, show them results. • Allowing a sales team to work on one common goal with little supervision from a sales manager can change the way they think and bring you more profit. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: sales, teamwork, saas Facebook Status: Dimitar Stanimiroff and @shiraabel discuss agile sales model, how to motivate your sales team, and challenges when working with different countries in this week’s episode of #SaaS Insider. Twitter Status: @stanimiroff and @shiraabel discuss helping sales people make data-driven decisions in this week’s episode of #SaaSInsider. /episode/index/show/saasinsider/id/5778171

077: Max Pecherskyy On Joining a Startup Accelerator 09/19/2017

077: Max Pecherskyy On Joining a Startup Accelerator How do you make sure you’re not wasting your time in an accelerator? What are some “growth hacks” your startup can use in the early stage? How to figure out your customer segment? Max Pecherskyy, the Co-Founder of PromoRepublic, shares his experience with the host Shira Abel on raising funds through multiple accelerators and working through multiple challenges to start an international business. About Max Pecherskyy • Max is a passionate SaaS entrepreneur whose mission is to connect professionals, SaaS companies, and startup hubs to help them form long-term relationships and sustainable win-win partnerships. Max splits his time between Kiev, Helsinki, and San Francisco. • Current challenge: Connecting angel and institutional investors, co-founders, exceptional talent and partner companies across 3 countries (UA/FI/US) to make the PromoRepublic.com venture succeed at global scale. • Prior to co-founding PromoRepublic, Max worked in marketing agencies for 10 years, and was responsible for business development, digital marketing, and sales. He co-founded the digital agency NSG.agency and acquired accounts like Kimberly Clark, Danone, Philips, Ferrero, Johnson & Johnson, Henkel to name a few. • Fields of expertise: startups, strategic business development, enterprise sales, branding, digital marketing, fundraising. Key Takeaways: • It’s important to choose a startup accelerator that has the best positioning in the market. • Building a startup through multiple accelerators can work to your benefit. • Segmentation will help you understand what your customers need to solve their problems and what you should be developing for them. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: social media, startup, saas Facebook Status: @pecherskyy joins @shiraabel to talk about the benefits of accelerators and what his team went through to get their business off the ground. #SaaSInsider Twitter Status: @pecherskyy joins @shiraabel to talk about the benefits of accelerators and what his team went through to get their business off the ground. #SaaSInsider /episode/index/show/saasinsider/id/5754920

076: Cristina Vetere-Saunders on Marketing Operations For B2B 09/12/2017

076: Cristina Vetere-Saunders on Marketing Operations For B2B How large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy Vetere-Saunders is the Co-Founder of CS2 Marketing, a B2B marketing agency based out of San Francisco, CA. Before starting CS2, Crissy started her career managing marketing operations at Marketo, managed Global Marketing Operations at Jive Software, and and ran revenue operations and demand generation at a security startup called Agari. • Today, Crissy helps B2B tech companies, mostly based out of the Bay Area, strategize, execute, and scale their marketing operations and demand generation efforts. • In her free time, Crissy enjoys being outdoors with her dog, cooking, or writing for her personal blog Whoandfrom.com. Key Takeaways: • Marketing Qualified Leads are now all about generating enough engagement and interest with the right people from the right accounts. • When you're marketing, think about whether you would want to be marketed to this way. Would you want to be spammed, or read that content? • Marketing is as important after a sale, as it is to qualify a lead. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, marketing, ABM Facebook Status: Crissy Vetere-Saunders, the Co-Founder of CS2 Marketing, shares her thoughts with the host @shiraabel on AMB, setting up marketing operations, and necessary tools. Tune in to #SaaSInsider to learn how they can help your B2B business. Twitter Status: Crissy Vetere-Saunders, the Co-Founder of CS2 Marketing, and the host @shiraabel discuss #AMB and setting up marketing operations. #SaaSInsider /episode/index/show/saasinsider/id/5731864

075: Adam Stein on Product Marketing And Satisfying Your Sales Team 09/05/2017

075: Adam Stein on Product Marketing And Satisfying Your Sales Team How can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in. About Adam Stein • APS Marketing and Adam’s marketing leadership of more than 20 years both center on building underlying differentiated product messaging strategy, hands-on writing, and program development. These three ingredients scale category development and high performance content syndication. He’s undertaken marketing strategy and programs that strategically develop and deliver revenue at growth firms fortunate to expand into category leaders including MobileIron, Broadcom (Epigram), Cisco, Fortinet and Juniper. He helped build many of these award-winning marketing teams from day one by partnering with leading VCs including Accel, Benchmark, Foundation, Mohr Davidow, Norwest, Redpoint, Sequoia and Storm. • Adam founded APS Marketing in 2015 to offer Product marketing as a Service for content creation, marketing planning and ROI program development. He focuses on client needs in Big Data, enterprise software, networking, security, semiconductors and mobility. Services APS Marketing offers include defining a measurable B2B Marketing strategy and industry-relevant content. The results deliver revenue-driven goals including sales & product marketing content creation and the implementation of global GTM programs. Key Takeaways: • If there is a shift in your industry and you have to cannibalize one of your own products, do it before somebody else will. • Product Marketing defines what your services are, their benefits for a customer, and how you’re better from your competitors. You need to make it easy for people to understand what problem you’re solving in order to make a sale. • In order for your marketing strategy to work, all three marketing categories have to be aligned. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: product marketing, sales, software business Facebook Status: Adam Stein and @shiraabel discuss product marketing and providing sales teams with the right tools on this week’s episode of #SaaSInsider. They talk about the right time to cannibalize your own product and defining what your benefits for a customer are. Twitter Status: @apstein2 and @shiraabel discuss product marketing and providing sales teams with the right tools on this week’s episode of #SaaSInsider. /episode/index/show/saasinsider/id/5708611

074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business 08/29/2017

074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business How can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his business in Lebanon and moving it to Silicon Valley, his challenges and successes along the way. About Elie Khoury • Elie Khoury is the co-founder and CEO of Woopra. An engineer by trade, CEO by profession, Elie built Woopra under the belief that data made accessible to everyone in the organization would empower all employees to make better-informed, data-driven decisions. • He studied computer science at the Lebanese American University where he built the first generation of Woopra in 2007. • In addition to Woopra, he co-founded YallaStartup, a non-profit organization established to foster entrepreneurship in the Middle East and North Africa. Key Takeaways: • Freemium can help you get a head start on your user base, but get ready for challenges when you’re ready to monetize. • Make sure to have enough support for your paid customers and learn to prioritize when it comes to different levels of paid subscriptions. • Don’t get involved with selling to enterprise until you know you’re ready. If you know you want to sell to large businesses, start preparing everything early. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas business, data, freemium Facebook Status: @shiraabel and @eliekhoury in this episode of #SaaSInsider discuss analytics, pricing, and freemiums when selling B2B. Tune in to find out how Woopra made it work. Twitter Status: @shiraabel and @eliekhoury of Woopra in this episode of #SaaSInsider discuss analytics, pricing, and freemiums when selling B2B. /episode/index/show/saasinsider/id/5686617

073: Kurt Shaver on Social Selling and Leveraging Content 08/22/2017

073: Kurt Shaver on Social Selling and Leveraging Content Should salespeople blog and create their own content? How to leverage video to improve sales? What are some different types of content that you could be sharing? Kurt Shaver, the Chief Sales Officer (CSO) of Vengreso, talks to Shira Abel about social selling done right and where to begin. About Kurt Shaver • Kurt Shaver is the CSO at Vengreso, a Digital Sales Transformation company. As a former sales rep and VP of Sales, Kurt knows what it takes to reach B2B decision makers. • He is the creator of the Social Selling Boot Camp and has over 10,000 hours of social selling experience. • Kurt is a frequent speaker at events like Dreamforce, Sales 2.0, and LinkedIn's Sales Connect conference. His blog was named a Top Sales Blog and clients includes Hewlett Packard, CenturyLink, NetApp, Frontier Communications, Maritz Travel, and City National Bank. Key Takeaways: • Salesforce is the greatest potential content distribution force that B2B companies have. • While salespeople should be sharing company and industry content, they should be authentic and create their own. • Personal video is hot right now. If you’re not using yet, it’s time to get your salesperson trained on how to use it to close more deals. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: social selling, digital marketing, saas Facebook Status: @shiraabel and @kurtshaver discuss content development, social selling, and the best tools to make it work for your business. Learn more about what other B2B companies are already doing and how to convince your salespeople to use social media in this episode of #SaaSInsider podcast. Twitter Status: @kurtshaver shares his tips on #SaaSInsider with @shiraabel on where to begin with social selling. /episode/index/show/saasinsider/id/5665776

072: Dave Ewart of Oracle on Driving Innovation at an Enterprise 08/15/2017

072: Dave Ewart of Oracle on Driving Innovation at an Enterprise How do you make a transition from a job at a startup to an enterprise? How to help sales and marketing departments work together towards one common goal? Can you get sales fight for MQLs? Where do you start when trying to sell to an enterprise? Dave Ewart, the Head of Digital Marketing at Oracle, shares with Shira Abel his experience of working for an enterprise, developing a collaborative workspace, and driving innovation. About Dave Ewart • Hailing from the 50th state, Dave is a SaaS Tech Marketer with few known predators but highly allergic to: poor customer experiences, stodgy corporate marketing and inferior faux-cloud software solutions. •  Dave is a Full-funnel Marketing Exec and #Startup advisor with 20 yrs experience driving revenue and demand to scale SaaS companies from seed through acquisition & IPO. David has driven marketing teams and led demand generation for B2B brand leaders including: Tealeaf (acquired by IBM), SatMetrix, Saba, Loggly, Talkdesk and is currently Head of Digital Marketing for North America at Oracle. • When Dave isn't busy creating demand, he’s likely running on the trails in Marin chasing after his two kids. Key Takeaways: • In order to align sales and marketing departments your KPIs need to change to reflect your goals. It’s not about the number of leads and MQLs, it’s about starting conversations. • Content is king of the internet, but queen is the content channel. You just need to find the right recipe. • Hire for specific skills, but look beyond a resume: get to know your candidates, what they’re passionate about, their attitudes, and their ability to drive change. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: enterprise sales, marketing, MQL Facebook Status: @shiraable and Dave Ewart discuss how to drive innovation at an enterprise, increasing the sales efficiency and modernization of marketing in this week’s episode of #SaaSInsider. Twitter Status: @clickbyclick of Oracle talks to @shiraabel on #SaaSInsider about #marketing, making change, and demand generation. /episode/index/show/saasinsider/id/5644695

071: David Cancel on Enforcing Culture and Setting People up For Success 08/08/2017

071: David Cancel on Enforcing Culture and Setting People up For Success How do you enforce culture and set people up for success? How can you choose the right people to join your team? Can you make sure you have diversity? Shira Abel talks to David Cancel about having five successful exits, company culture, and the importance of building a startup around your customer. About David Cancel • David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor. • He is best known for creating hyper-growth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery and Compete. David has been featured by media outlets such as The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT’s Sloan School of Management, Bentley, and other universities. • His popular blog davidcancel.com has been read by 1M+ entrepreneurs, and his Twitter account @dcancel has 135k followers and is considered a “must-follow" account for entrepreneurs, executives and product people. Key Takeaways: • You should questions yourself and have the centre of truth, because at the end of the day you need to accept the fact that you could be wrong. For a product - the customer is the truth. Internally - the people on the team are the truth. • Firing is the #1 thing you should think about to enforce culture. • When it comes to customers, it’s all about making business personal again and having those conversations. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: company culture, diversity, customer relations Facebook Status: @shiraable talks to David Cancel about his great success with 5 exits. They discuss how to enforce a company culture and building a product around your customer in this week’s episode of #SaaSInsider. Twitter Status: @shiraabel and @dcancel discuss how to enforce a company culture and building a product around your customer in this week’s episode of #SaaSInsider. /episode/index/show/saasinsider/id/5620542

070: Anders Härén on UX, Gamification and a Customer Journey 08/01/2017

070: Anders Härén on UX, Gamification and a Customer Journey Why you should have an even distribution of UX professionals and developers on your team? How do you fail before you write code? Shira Abel and Anders Härén talk about data, gamification, building an ideal customer persona for your business and much more. About Anders Härén • Anders Härén is the CTO of Leeroy – a Swedish retail tech startup that has been around for 8 years. • Previously Anders was the CTO at MittMedia – Sweden’s largest publisher of local news (28 regional newspapers, 22 free newspapers, 50+ sites and 50+ native apps) where he played an active and strategic role in MittMedia’s successful digital transformation and climb to top three newspaper groups in Sweden. As a CTO his two main passions are User Experience and Machine-learning. Anders was in charge of creating and scaling MittMedia’s development organization from 5 to 60 developers in three years. • In the fall of 2016 Anders joined Leeroy as a co-owner and CTO. His responsibilities are similar to the ones at MittMedia: Scaling product, platforms and development organization Key Takeaways: • You need to capture the emotions during a customer journey. • Data is your best friend. • If you understand how to measure things, you can measure anything. • Demographics is not the first thing you should look at when building an ideal persona. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: UX, software development, customer journey Facebook Status: @shiraabel talks to Anders Härén about gamification, building an ideal customer persona for your business and much more in this episode of #SaaSInsider. Twitter Status: @shiraabel talks to Anders Härén about gamification, building an ideal customer persona for your business and much more in this episode of #SaaSInsider. /episode/index/show/saasinsider/id/5598146

069: Elizabeth Harr on Strategy, Growth, And Building a Marketing System 07/25/2017

069: Elizabeth Harr on Strategy, Growth, And Building a Marketing System What is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more. About Elizabeth Harr • Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth. • Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management. • She has worked with clients in the for-profit, non-profit, and government sectors, helping them map out growth plans using technology adoption and now leads Hinge's practice that focuses on branding and marketing strategies for technology services firms.    • She has co-authored several Hinge research books and reports, including two of their more recent books, The Visible Expert and Inside the Buyer’s Brain. Key Takeaways: • Build a marketing system around a buyer and think about how you're taking people to the next level of a buyer's journey. • On average 80% of the firms you compete with are not on your radar. That means you may be improperly positioned and you don't know your audience as well as you think. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com /episode/index/show/saasinsider/id/5572703

068: Venkat Nagaswamy on Lifelong Learning and Account Based Marketing 07/18/2017

068: Venkat Nagaswamy on Lifelong Learning and Account Based Marketing How does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers. About Venkat Nagaswamy • As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality. • "Big Kat," as he was nicknamed by friends and colleagues, has led teams in creating analytics, technology and business development solutions at McKinsey, Juniper Networks and GE Plastics, among others. He's worked in enterprise and digital consumer hardware, SaaS, corporate and business unit strategy, market entry strategy, product development, marketing planning and more, allowing him to understand martech challenges from both the CTO and CMO's point of view. • A proud graduate of the University of Michigan and the Georgia Institute of Technology, he holds an MBA and a Master's in Aerospace Engineering. Key Takeaways: • Lifelong learning is extremely powerful and necessary for your success. • Account-Based Marketing for B2B is an amazing way to get new customers when you have the right tools to do it. • Just because you're a startup, doesn't mean you shouldn't be involved in the community. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: leadership, SaaS, Account-Based Marketing Facebook Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B as an amazing way to get new customers when you have the right tools to do it. Listen to #SaaSInsider podcast. Twitter Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B. Listen to #SaaSInsider podcast. /episode/index/show/saasinsider/id/5550742

067: G Leavitt on Five Biggest Reasons Marketing Departments Fail 07/11/2017

067: G Leavitt on Five Biggest Reasons Marketing Departments Fail Why do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more. About G Leavitt • Gaydon Leavitt (or “G” as he is called), a marketing scientist, has helped over 1,000 businesses with their marketing strategy and execution in nearly 200 industries. G is devoted to helping organizations build marketing departments that produce profitable growth. • The models and software that G has developed are unprecedented for small business. They produce growth and profit by creating alignment between an organization’s strategy, plan, management, advertising, and measurements for success. Gaydon combines a technologically-focused marketing approach with marketing strategies that have worked for hundreds of years. Key Takeaways: • Most people don’t know what a marketing plan consists of or what it even is, but it’s necessary if you want to grow your business. • The number one mistake people make is not segmenting the audience when they first start. • Over 90% of the time marketing campaigns fail because of the strategy or the planning issue. • Marketing teams must analyze results and figure out what works, but they need tools and dashboards in order to do that. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, marketing, business Facebook Status: @shiraable and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more on #SaaSInsider. @c-suiteradio Twitter Status: @shiraable and G Leavitt talk about building a successful marketing team and common misconceptions about strategizing and planning. Listen to #SaaSInsider on @c-suiteradio. /episode/index/show/saasinsider/id/5526937

066: Oren Goldschmidt on Innovation as a Product for Enterprises 07/04/2017

066: Oren Goldschmidt on Innovation as a Product for Enterprises Is it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with Oren Goldschmidt, the President of Pivotus Ventures. About Oren Goldschmidt • Oren is a visionary technologist and innovation expert with twenty years' experience building technology companies and developing models for corporate innovation. • He is President of Pivotus Ventures, a corporate innovation organization in the Bay Area. Pivotus brings financial institutions from different geographies together to create technologies that transform traditional banking business models by re-imagining how we interact with money and transact commerce. • Before setting up Pivotus, Oren was a General Partner and Chief Strategy and Technology Officer at Frost Data Capital, a venture fund and incubator based in California enabling large-scale corporate innovation and transformation. He has also been a Chief Technology Officer at a number of technology start-ups including Vielife (later acquired by Cigna) and VisualDNA; he was founder and managing partner at Blueorange, a London-based incubator developing innovative strategies and delivering disruptive products for a series of new ventures in the UK. Key Takeaways: • If you get it right and align incentives and create the value for everyone, you can build a powerful engine to drive innovation. • There is an amazing amount of openness from the corporates if you can talk to them about innovation and how you're going to help them move forward. • Bringing senior executives from an industry you’re trying to build a new product for is a good way to ensure you succeed. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, enterprise, innovation Facebook Status: Oren Goldschmidt, the President of Pivotus Ventures, joins @shiraabel on SaaS Insider to talk about innovation, building a new product for enterprises, and his successes and failures in building a startup. Twitter Status: @shiraabel talks to Oren Goldschmidt about innovation, building a new product for enterprises, and his successes and failures in building a startup. #SaaSInsider @c-suiteradio /episode/index/show/saasinsider/id/5506616

065: Peep Laja at CXL on Increasing Your Website’s Conversion 06/27/2017

065: Peep Laja at CXL on Increasing Your Website’s Conversion How do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja. About Peep Laja • Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat). • He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization. • He was voted as #1 most influential conversion rate optimization expert in the world. He is devoted to growing the size and quality of the whole conversion optimization community. You can always rely on him for help, and to call bull****. Key Takeaways: • It’s not about what’s happening on a competitor’s website and its data, it’s about your site and what your users think about it. • When designing a website start with the user in mind, where they are coming from, what they are worried about. • Copy plays a crucial role in conversion optimization • The goal of any experiment is to change user behavior. You need to solve big problems when you're testing. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com /episode/index/show/saasinsider/id/5485578

064: Eileen Carey at Glassbreakers on Building an Enterprise Grade 06/20/2017

064: Eileen Carey at Glassbreakers on Building an Enterprise Grade Is your company enterprise-ready? How do you define customer success when creating a product that doesn’t exist on the market? Why is it important to have mentorship programs? Today Shira Abel sits down with Eileen Carey to talk about becoming a global company, diversity and inclusion as a macroeconomic strategy, and the importance of choosing the right partners. About Eileen Carey • Eileen Carey is the Founder & CEO of Glassbreakers, a diversity and inclusion enterprise software company. Eileen has spent the majority of her career in corporate communications and public relations. • She was previously at Citigroup and MarkMonitor, a part of Thomson Reuters. She holds an MBA in International Marketing from Fordham and a BA in English from The University of Maryland. • Eileen grew up in Dobbs Ferry, NY and is currently based in San Francisco. She is passionate about social impact entrepreneurship, philanthropy and the future of inclusion technology. Key Takeaways: • Glassbreakers’ greatest success has been in creating partnerships with customers. Choosing quality and trustworthiness, rather than quantity makes all the difference. • The one thing that you must have to build an enterprise level product is security. • Don't think that you know what your customer needs until you get a quantifiable amount of data to back up your hypothesis. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com /episode/index/show/saasinsider/id/5464859

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