074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business
Release Date: 08/29/2017
093: Naomi Assaraf on Growing Your Business By Knowing Your Customer
SaaS Insider
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing?
info_outline
092: Ferdinand Goetzen on Growth Marketing and Experimentation
SaaS Insider
What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation?
info_outline
091: Whitney Sales on Growing and Selling in New Markets
SaaS Insider
How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base?
info_outline
090: Steve Tornello on Creative Marketing and Advertising
SaaS Insider
How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.
info_outline
089: Joshua Ho on Increasing Revenue with Referral Marketing
SaaS Insider
What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.
info_outline
088: Andre Yee on ABM and How the Buyer Behavior Has Changed
SaaS Insider
What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.
info_outline
087: Carlyn Manly on Marketing for SaaS and ABM
SaaS Insider
Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game.
info_outline
086: Geva Perry on Helping SaaS Companies Focus and Succeed
SaaS Insider
How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went public last year), Ravello...
info_outline
085: Tal Tsfany on Customer Success in the Subscription Economy
SaaS Insider
How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdocs, a multi-billion-dollar...
info_outline
084: Rob Rawson on Team Management and Increasing Conversion Rates
SaaS Insider
What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the products Time Doctor and...
info_outlineHow can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his business in Lebanon and moving it to Silicon Valley, his challenges and successes along the way.
About Elie Khoury
• Elie Khoury is the co-founder and CEO of Woopra. An engineer by trade, CEO by profession, Elie built Woopra under the belief that data made accessible to everyone in the organization would empower all employees to make better-informed, data-driven decisions.
• He studied computer science at the Lebanese American University where he built the first generation of Woopra in 2007.
• In addition to Woopra, he co-founded YallaStartup, a non-profit organization established to foster entrepreneurship in the Middle East and North Africa.
Key Takeaways:
• Freemium can help you get a head start on your user base, but get ready for challenges when you’re ready to monetize.
• Make sure to have enough support for your paid customers and learn to prioritize when it comes to different levels of paid subscriptions.
• Don’t get involved with selling to enterprise until you know you’re ready. If you know you want to sell to large businesses, start preparing everything early.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Tags and Keywords: saas business, data, freemium
Facebook Status: @shiraabel and @eliekhoury in this episode of #SaaSInsider discuss analytics, pricing, and freemiums when selling B2B. Tune in to find out how Woopra made it work.
Twitter Status: @shiraabel and @eliekhoury of Woopra in this episode of #SaaSInsider discuss analytics, pricing, and freemiums when selling B2B.