078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions
Release Date: 09/26/2017
SaaS Insider
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing?
info_outlineSaaS Insider
What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation?
info_outlineSaaS Insider
How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base?
info_outlineSaaS Insider
How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.
info_outlineSaaS Insider
What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.
info_outlineSaaS Insider
What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.
info_outlineSaaS Insider
Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game.
info_outlineSaaS Insider
How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went public last year), Ravello...
info_outlineSaaS Insider
How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdocs, a multi-billion-dollar...
info_outlineSaaS Insider
What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the products Time Doctor and...
info_outlineHave you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology in this week’s episode of SaaS Insider.
About Dimitar Stanimiroff
• Dimitar is the founder and CEO of Heresy - a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync.
• Before launching Heresy, Dimitar served as the MD EMEA at Stack Overflow. He was the first European employee of the company and launched Stack Overflow Careers (now Talent) in Europe, scaling the team from 0 to 75+ people across UK, Germany and France.
• Dimitar also launched and served as MD for Insights - Stack Overflow's Talent Mapping, Analytics & Business Intelligence unit. Prior to joining SO, he co-founded OVIA (now WePow). Dimitar holds a bachelor's degree in Economics and a master's degree in Technology Entrepreneurship from University College London.
Key Takeaways:
• Commission should be there not to motivate salespeople to do the right thing, but as something that doesn't prevent them from it.
• If you want your sales team to believe in a new methodology, show them results.
• Allowing a sales team to work on one common goal with little supervision from a sales manager can change the way they think and bring you more profit.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Tags and Keywords: sales, teamwork, saas
Facebook Status: Dimitar Stanimiroff and @shiraabel discuss agile sales model, how to motivate your sales team, and challenges when working with different countries in this week’s episode of #SaaS Insider.
Twitter Status: @stanimiroff and @shiraabel discuss helping sales people make data-driven decisions in this week’s episode of #SaaSInsider.