#326: Helping Entrepreneurs Break Into Franchising with Josh Emison, USNA ‘14
Service Academy Business Mastermind
Release Date: 06/07/2025
#354: Advancing Precision Brain Health for Veterans with Bret Petkus, USMA ‘91 & Russell Toll, USMA ‘05
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Bret Petkus and Russell Toll are Army veterans and co-founders of Compassion Neurohealth, a neuroscience-driven brain health practice focused on changing how mental health is measured and treated. As an accomplished healthcare executive, Bret brings significant P&L leadership across medical and life science companies, while Russ, a Stanford-trained neuroscientist and combat veteran, leads the scientific development behind their technology. Their paths...
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#353: Modernizing Capital Raising with Jesse Prince, USMA ‘04
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Jesse Prince is an Army veteran who served nearly six years on active duty, including two combat tours to Iraq. After transitioning from the military, he built a career in commercial real estate brokerage while earning his Master’s in Real Estate Finance from NYU, graduating near the top of his class and deepening his expertise in institutional-level real estate. Today, Jesse is the founder of IncrediVer, an AI-powered accredited investor verification and...
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#352: Building Workforce Housing to Close Supply Gaps in Growing Markets with Tom O’Hare, USNA ’01
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Tom O’Hare is a U.S. Navy veteran and the founder of Keel Capital and Keel Home Development, where he leads multifamily and infill residential projects across the Midwest and Northern Virginia. Before starting his own companies, Tom spent 17 years in real estate investment banking and later served as CIO and COO of a national single-family rental platform. During that time, he worked on large institutional portfolios and gained firsthand experience in how...
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#351: Building a Multi-Billion-Dollar Real Estate Platform Through Disciplined Investing with Tim Siemer, USAFA ‘06 & Mike Siemer
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Tim Siemer is an Air Force veteran, aviator, and partner at SMB Equity, a real estate private equity firm investing in stabilized and development projects nationwide. At SMB, Tim focuses on evaluating new opportunities and managing investor relationships, applying a disciplined risk management approach shaped by years in military and commercial aviation. He works alongside his father, Mike Siemer, who transitioned into real estate investing after a career as...
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#350: The One-Stop Platform Helping Financial Advisors Work Smarter with Ryan Dau, USAFA ‘17
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Ryan Dau is a former Air Force officer, and founder of ReframeRIA, a consultancy that helps financial advisors streamline their operations, refine their client experience, and optimize their technology stack. Through ReframeRIA, Ryan partners with advisory firms to improve their workflows, refine their client experience, and implement technology that truly supports their businesses. His mission is simple: remove the operational chaos that slows...
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#349: Helping Veterans Break Into Tech Sales with Andrew Garcia, USNA ‘10
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Andrew Garcia is a U.S. Navy veteran and founder of and , two businesses focused on helping veterans and transitioning professionals break into the tech industry. After a successful career in tech sales at Salesforce, Andrew launched The Arena to provide veteran-friendly recruiting services for defense tech startups. He later expanded his mission through Pursuit, a career training platform designed to help aspiring tech sales professionals land their first...
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#348: Revolutionizing TDY: How Furniture and Tech Are Solving a $10B Problem with Steve Buchanan, USMA ‘99
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Steve Buchanan is a U.S Army Veteran and the CEO of TDY Rentals, a company on a mission to transform the way government travelers experience temporary duty assignments. What started as a frustrating personal experience with TDY housing, turned into a purpose-driven venture to make extended stays feel less like deployments, and more like home. At TDY Rentals, Steve and his team provide fully furnished tech-enabled housing solutions tailored for government...
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#347: Scaling Businesses 10X in 3 Years with Jeff Evenson, USMA ‘90
Service Academy Business Mastermind
Need financing for your next investment property? Visit: Want to join us in Charleston, SC on June 1st & 2nd? Visit: ____ Jeff Evenson is an experienced business leader and scaling strategist at scaling.com, where he works with founders who are ready to move from early traction to sustained growth. Alongside Blake Erickson and Dr. Benjamin Hardy, he helps entrepreneurs shift from being day-to-day operators to becoming strategic leaders who design companies that scale. Over the last two decades, Jeff built and exited multiple businesses, including a $3.5M hair salon operation, a...
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#346: How EOS Helps Founders Get Their Life Back with Kurt Greene, USMA ‘87
Service Academy Business Mastermind
Kurt Greene is a certified EOS Implementer at EOS Worldwide, where he helps leadership teams build stronger, more scalable companies. A graduate of West Point and an Army veteran, Kurt brings a unique mix of Fortune 500 leadership, HR expertise, and peer-group facilitation experience through Vistage Worldwide, Inc. He works with founders and executive teams to implement practical tools that cut through complexity so they can regain control, align their teams, and get back to their visionary role. Whether partnering with veteran-owned businesses or mission-driven entrepreneurs, Kurt’s work is...
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#345: Helping Veterans Thrive Through Wild Bill’s Franchise with Michael Quilty, USNA ‘88
Service Academy Business Mastermind
Need financing for your next investment property? Visit: ____ Michael Quilty (USNA '88) is a Navy veteran and franchise development leader who's built his career around creating opportunities for others. After years leading growth and strategy across multiple industries, he's now focused on helping fellow veterans transition to entrepreneurship through franchising. At Wild Bill’s, he plays a key role in growing the company’s franchise footprint, and expanding the presence of their nostalgic craft soda brand across the country. Michael’s work focuses on identifying the right partners,...
info_outlineJoshua Emison is the founder of Tracer Franchising, where he helps individuals identify proven, scalable franchise opportunities tailored to their financial and lifestyle goals. With a background in business development and a sharp eye for operational models, he simplifies what’s often a crowded and confusing process in franchising. Josh works across industries to guide clients toward sustainable, long-term ownership—whether they’re exploring their first opportunity or expanding an existing portfolio.
A graduate of the U.S. Naval Academy and former Marine Corps Infantry Officer, Josh approaches business ownership with the same focus and structure that defined his military career. He’s also the co-founder of Sans Bank, a fintech company using blockchain to make alternative investments more accessible through asset tokenization. Across both ventures, Josh is focused on helping others take ownership of their future through smart, strategic decisions.
In this episode of the SABM podcast, Scott chats with Joshua about:
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Franchise Education: A clear process to help new owners understand the realities of franchising.
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Matching System: A detailed quiz and vetting method to pair candidates with the right franchises.
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Tippy Toes Model: A lean, mobile business chosen for its strong demand and trusted leadership.
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Startup vs. Franchise: Franchising offers structure and support that startups often lack.
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Owner Mindset: Success requires patience, realistic expectations, and long-term commitment.
Timestamps:
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00:59 Josh's Background and Career Journey
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02:29 Introduction to Tracer Franchising
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03:06 The Franchising Process Explained
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05:55 Selecting the Right Franchise
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09:57 Funding Your Franchise
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11:59 Negotiating Franchise Terms
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14:51 Choosing Tippy Toes Dance Franchise
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17:56 Comparing Franchisee Experience with Startups
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18:36 The Challenges of Starting a Business from Scratch
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19:25 The Benefits of Franchising
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20:55 Sales Success Stories
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24:24 Adapting the Business Model
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26:35 Future Goals and Vision
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30:33 Common Challenges in Franchising
Connect with Joshua:
If you found value in today’s episode, don’t keep it to yourself—share it with a colleague or friend who could benefit. And if you’re a Service Academy graduate ready to elevate your business, we’d love for you to join our community and get started today.
Make sure you never miss an episode—subscribe now and help support the show:
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Leave us a 5-star review!
A special thank you to Joshua for joining me this week. Until next time!
-Scott Mackes, USNA ’01