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The Three Best Ways to Get Booked on Podcasts and Grow Your Brand

Leverage Your Podcast Show

Release Date: 02/24/2025

How Hosting and Guesting Can Be Your Dynamic Duo in Podcast Marketing with Traci DeForge show art How Hosting and Guesting Can Be Your Dynamic Duo in Podcast Marketing with Traci DeForge

Leverage Your Podcast Show

Growing your business through podcasting doesn’t mean choosing between hosting or guesting. It’s not either/or — it’s both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads. Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify...

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3 Shifts to Master Podcast Interviews and Attract More Clients show art 3 Shifts to Master Podcast Interviews and Attract More Clients

Leverage Your Podcast Show

I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn’t highlighted and I didn’t get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience. What if I told you there's a way to transform those podcast appearances from forgettable chats into client-generating conversations? In the next few minutes, I'm going to break down exactly why your current approach isn't working and give you three game-changing shifts that will help you turn...

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What It Really Takes to Scale Your Podcast Agency with Melissa Morris show art What It Really Takes to Scale Your Podcast Agency with Melissa Morris

Leverage Your Podcast Show

Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter than a business owner.  If you've ever found yourself awake at 3 AM, stress-scrolling and wondering how the heck you'll scale without losing your mind, this episode is your lifeline. Melissa Morris is about to drop some serious wisdom on how...

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Using Interactive Video To Transform Audience Engagement with Peter Lisoskie show art Using Interactive Video To Transform Audience Engagement with Peter Lisoskie

Leverage Your Podcast Show

The concept of attention economy - you know -get attention and generate leads isn’t working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever.  Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), why people buy and how Relatable can change the game in how you grow your podcast, build relationships and connect to grow your business. He reveals a game-changing approach that'll make...

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Winning the Email Deliverability Battle With Tyler Cook show art Winning the Email Deliverability Battle With Tyler Cook

Leverage Your Podcast Show

Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it’s a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened?  In this episode, email marketing expert Tyler Cook breaks down email deliverability in a way that's refreshingly straightforward and actionable. By the end of this...

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Creating High Energy Interviews to Attract More Clients with Jennifer Lyall  show art Creating High Energy Interviews to Attract More Clients with Jennifer Lyall

Leverage Your Podcast Show

Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy?  What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself?  Jennifer Lyall, an Intuitive Business Mentor, is about to drop some serious wisdom on how to check and optimize your personal energy - and trust me, it's way easier than you think.  This episode is your backstage pass to understanding how your inner...

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How To Be A Podcast Guest & Get Booked With Liam Austin show art How To Be A Podcast Guest & Get Booked With Liam Austin

Leverage Your Podcast Show

If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co. Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get booked on podcasts, turning those appearances into real visibility, authority, and even client opportunities. Whether you're a coach, author, or business owner looking to expand your reach,...

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From Obscurity to Opportunity: Media Kits for Podcasters With Eric Melchor show art From Obscurity to Opportunity: Media Kits for Podcasters With Eric Melchor

Leverage Your Podcast Show

If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails.  Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with a niche audience or a creator looking to level up your visibility, a killer media kit can open doors you didn't even know existed. In this episode, we're diving deep with Eric Melchor from...

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Need Ideas for Podcast Topics? Do These 5 Things! [Republished] show art Need Ideas for Podcast Topics? Do These 5 Things! [Republished]

Leverage Your Podcast Show

Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters?  What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audience is actually searching for and dying to hear? In this episode, I'm breaking down five killer research techniques that will transform how you brainstorm topics, ensuring you never hit that...

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Beyond Downloads: Thought Leadership Strategies for Podcast Success With Ben Albert show art Beyond Downloads: Thought Leadership Strategies for Podcast Success With Ben Albert

Leverage Your Podcast Show

Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening?  Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective.  In this episode, Ben Albert breaks down the real secrets to establishing your podcast presence, revealing strategies that go way beyond just chasing numbers. Whether you're a seasoned podcaster or just getting started, you'll walk away with actionable tips to amplify your voice and build a community that actually cares...

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More Episodes

Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? 

In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most ROI from your next steps no matter what you decide. 

 

  • How to research and find podcasts aligned with your expertise and target audience.

  • Tips on tracking your podcast pitching and master follow up 

  • Why choosing the right podcast audience matters more than just getting any interview.

  • How to leverage podcast guest directories and matchmaking services to save time

  • The key questions to ask when evaluating a podcast booking agency

  • Why following up and maintaining a consistent pitching process is crucial for success.

 

Head to https://LeverageYourPodcastShow.com to read the blog

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