Leverage Your Podcast Show
This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Networking That Works For Podcasters Who Hate Selling with Donnie Boivin
11/17/2025
Networking That Works For Podcasters Who Hate Selling with Donnie Boivin
Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy. The problem is that most networking advice comes from transactional industries where you sell once and disappear, but if you're in B2B, that approach will get your teeth kicked in. In this episode, Donnie Boivin breaks down exactly why networking is broken and shares the framework that actually works for building real business relationships. You'll learn how to walk into any room and make it valuable, even if you're an introvert who'd rather be anywhere else. Why traditional networking advice fails in B2B sales The five-word rule that stops you from accidentally pitching too early How Donnie’s client tripled her business by networking with a specific business niche Why asking for introductions instead of referrals changes everything in networking The adjacent business strategy that unlocks collaboration opportunities you're missing How to identify if a networking group is worth your time in the first five minutes What happens when you force two strangers to create a collaboration in five minutes Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Podcast Launch for Guests: A Strategic Framework to Get Booked and Convert
11/03/2025
Podcast Launch for Guests: A Strategic Framework to Get Booked and Convert
Launching a podcast isn't just a challenge for hosts—it's a strategic endeavor that demands meticulous planning, creative marketing, and intentional execution. Just like building a podcast from scratch, becoming a podcast guest requires the same level of strategic thinking and preparation if you want to transform random appearances into meaningful opportunities. Most entrepreneurs mistakenly treat podcast guesting as a casual networking tactic, showing up without a game plan and hoping for magical results that never materialize. The truth is, every podcast appearance is a potential launchpad for your brand, credibility, and business growth—but only if you approach it with the same rigor and intentionality you would a full podcast launch. Forget the spray and pray method of guesting; what you need is a targeted, systematic approach that turns each interview into a strategic stepping stone for expanding your reach and attracting ideal clients. Listen and discover… Why guesting without a launch plan is costing you visibility and leads. The one thing top-converting guests do before they ever hit record. How to stop winging interviews and start leading them with intention. The simple shift that turns a podcast appearance into a profit pipeline. How to build a guesting system that books, converts, and compounds. Why your topic might be repelling hosts — and what to do instead. The overlooked strategy that makes your stories sound natural and strategic. How to create momentum from every guest appearance (instead of one-and-done). The missing piece between “visibility” and “ROI” when it comes to podcasting. How to launch your guesting presence like pros launch their shows. 🎫 Join me and 10 other experts to work on your ‘Guest Launch’ at the Podcast Guesting Unsummit, November 18 & 19. Walk away with real assets, ready to pitch, guest, and convert. Less watching. More doing. >>Get Your Free Ticket Here Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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The Truth About Podcast Listenership and What Really Drives Growth with Daniel J. Lewis
10/20/2025
The Truth About Podcast Listenership and What Really Drives Growth with Daniel J. Lewis
Podcasting is not broadcasting - it’s about building a relationship with the audience, connecting and engaging. Most creators get stuck tracking vanity metrics like downloads, never understanding how to truly connect with their audience or grow their show. What if you could unlock the secret to not just broadcasting content, but building a genuine community that eagerly awaits each new episode? Daniel J. Lewis, a Hall of Fame podcaster and founder of Podgagement, breaks down the exact strategies that transform passive listeners into raving fans who feel personally connected to your show. In this episode, you'll discover practical, actionable ways to boost engagement, understand your audience, and create a podcast that people genuinely look forward to hearing. What You’ll Learn: Why reviews matter less than you think in podcast rankings How to transform passive listeners into passionate podcast community members The surprising truth about podcast engagement that most creators miss Why your podcast metrics tell a deeper story than just download numbers Learn the secret networking hack for discovering perfect podcast collaboration opportunities The creation of International Podcast Day Discover the game-changing technology that lets listeners follow your podcast with a single tap Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Why Most Podcasts Fail (and How to Find Podcast Success) with Larry Roberts
10/06/2025
Why Most Podcasts Fail (and How to Find Podcast Success) with Larry Roberts
Launching a podcast seems like a straightforward path to instant podcast success, but the reality hits hard when your download numbers stay stubbornly low and your audience feels nonexistent. Most creators pour their heart and soul into recording episodes, only to find themselves lost in the vast podcast wilderness, wondering why their show isn’t gaining traction. The truth is, podcast success isn’t just about hitting record and hoping for the best—it’s a strategic game that requires careful planning, intentional branding, and a deep understanding of your unique value proposition. In this episode, Larry Roberts breaks down the critical elements that can transform your podcast from a passion project into a powerful marketing tool that actually delivers results. By diving into the nuanced world of podcast auditing, you'll discover actionable insights that can help you optimize your show, attract the right audience, and create a meaningful connection that goes far beyond mere download numbers. You’ll hear… Why most podcasts fail within the first seven episodes How to define podcast success beyond download numbers The surprising story of Larry's comedy podcast that almost cost him his job What your podcast description really needs to attract listeners Why your first podcast episode should make you cringe years later One critical strategy to make your podcast stand out from thousands How to turn your podcast into a powerful marketing tool for your business Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Turning Speaking Engagements Into a Steady Stream of Clients With Krista Martin
09/22/2025
Turning Speaking Engagements Into a Steady Stream of Clients With Krista Martin
Speaking on stage sounds like a dream reserved for polished experts with massive followings, but what if you could actually make money and land clients from smaller, more intimate speaking gigs? Krista Martin is about to blow the lid off that myth and show you how everyday entrepreneurs can leverage speaking opportunities to grow their business. She's not talking about landing $10,000 keynote spots at massive conferences, but real, actionable strategies for getting in front of the right audiences and converting them into paying clients. This episode is packed with practical tips on how to craft a talk that actually sells, build your confidence, and create speaking opportunities that don't require you to be a rockstar overnight. Whether you're terrified of public speaking or just looking to expand your business visibility, Krista's approach will make you realize that speaking success is way more accessible than you ever imagined. What You’ll Learn: Why speaking on small stages can transform your business faster than you think. How one unexpected team member's departure led to Krista's most powerful event performance. The surprising strategy of turning a single speaking opportunity into multiple engagements. Why your "future self" energy matters more than perfectly scripted presentations. How to create a talk that activates audiences instead of just educating them. The counterintuitive approach to building client trust through strategic speaking. Why practicing in front of 10 people might be more valuable than chasing big keynotes. Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Podcast Episodes To Social Sales Machine with Louise McDonnell
09/08/2025
From Podcast Episodes To Social Sales Machine with Louise McDonnell
There is so much stress around how to get an ROI from social media. What if you don’t have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don’t matter and how to engage and convert. Louise breaks down exactly how to build a customized social sales funnel that works, no matter how many followers you have. She'll show you why chasing viral moments is a waste of time and reveal the real secrets to converting your social media audience into paying customers. What You’ll Learn: Why chasing viral views might actually sabotage your business growth strategy. How a balsamic vinegar maker discovered his true marketing magic through family stories. The surprising truth about who really makes money on social media platforms. Why your email list matters more than your follower count right now. How service professionals can create a customized social sales funnel without overwhelm. The critical messaging strategy that separates successful entrepreneurs from background noise. Why investing in targeted ads could be more valuable than your latest professional certification. Don’t miss Louise’s Mastercass on September 24th Turn Your Social Media Time Into Sales...10x Faster with ChatGPT Register Here https://smoothbusiness.krtra.com/t/X7MDYN59WalF Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Get Profitable Publicity For Your Business and Podcast with Mary O’Donohue
08/25/2025
How To Get Profitable Publicity For Your Business and Podcast with Mary O’Donohue
We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was ‘out of my league’. It’s for the rich and famous, or you need a special connection to get an ‘in’. I was so thrilled when I met Mary O’Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey Show and works with authors to profit from publicity. She’ll share how to turn random media moments into powerful marketing assets. Whether you're an author, entrepreneur, or just someone looking to get your message out, this episode is your backstage pass to mastering media without feeling like you're selling your soul. You’ll hear… How to avoid ‘random acts of media’ that lead to nothing How to craft your media persona How a nine-foot chipmunk can derail your interview (and how to recover). What media outlets are truly looking for and how to get their attention What transforms a random conversation into a strategic marketing asset. How to turn a potential "gotcha" moment into a professional opportunity. The game-changing difference between serving an audience and selling to them. Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How to Become an Author by Turning Your Podcast Into a Book with Lynn Smargis
08/11/2025
How to Become an Author by Turning Your Podcast Into a Book with Lynn Smargis
Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it’s not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I’m joined today by seasoned publisher Lynn Smargis show you how. Lynn shares the secrets to creating a book that doesn't just sit on a digital shelf, but actually connects with your ideal readers. Whether you're a solo podcaster, an interview show host, or just curious about expanding your content's reach, you'll walk away with practical, actionable insights that can turn your podcast passion into a professionally published reality. Discover why 80% dream of writing a book, but only 5% actually publish. Learn the critical legal steps before transforming podcast episodes into a book. Uncover the surprising truth about why most podcast-to-book attempts fail miserably. Hear how a disc golf legend published his memoir at 80 years young. Understand the game-changing strategy of designing podcast episodes to support your book outline. Explore why professional editing can make or break your book's credibility and impact. Peek behind the curtain of a free virtual writing retreat designed for aspiring authors. Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Optimize Your Podcast With This Easy Mini-Audit with Jen Rogers
07/28/2025
Optimize Your Podcast With This Easy Mini-Audit with Jen Rogers
You’ve done all this hard work to get your podcast launched and consistently producing content, but all of a sudden, a year (or two - gulp) goes by, and it’s running on autopilot. How do you know it’s still aligned with your business and goals? In this episode, Podcast Strategist Jen Rogers walks you through a powerful mini-audit to help you realign your show with your brand, deepen listener connection, and boost ROI. You'll walk away with key questions to elevate your content—and hear how one simple shift increased her email open rates by 10% in just one week. What You’ll Learn: Why your podcast's first impression matters more than you think How to transform podcast self-talk from sabotage to strategy The surprising power of speaking to one listener, not a crowd Why your podcast is a reflection, not the entirety, of your brand How intentional episode planning can dramatically accelerate business growth The counterintuitive approach to creating content people actually want to hear Why authenticity trumps copying someone else's podcast formula every single time Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How Mindset Shapes Your Podcast Presence and Authority with Lisa Kalmin
07/14/2025
How Mindset Shapes Your Podcast Presence and Authority with Lisa Kalmin
You know you need to play bigger, get visible, and grow your authority—but stepping into the limelight can feel daunting. Whether it’s speaking at more events, guesting on podcasts, or even creating your own podcast or videos, there’s often something that keeps you stuck—a reason you keep procrastinating. Those nagging inner voices of self-doubt keep whispering that you’re not good enough, smart enough, or qualified enough to be in the spotlight. But what if I told you that every single expert started exactly where you are right now—scared, uncertain, but secretly knowing they had something valuable to say? In this episode, with transformational coach Lisa Kalmin, we’re breaking down those mental barriers and giving you the roadmap to confidently own your voice and authority. Lisa shares what might be holding you back from stepping fully into your expertise, the most common fears, and practical tips to overcome limiting beliefs—so you can rock the mic and boost your visibility and authority. What You’ll Learn The root cause of self-doubt and a shift that makes it easier to build confidence How childhood experiences secretly shape your professional visibility and authority. The surprising difference between how men and women approach professional opportunities. How to use ‘I am’ statements to step into your power How to pour authentic energy into virtual conversations and presentations. Why your expertise matters more than your perceived perfection. Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Humanize Your Content to Connect and Convert With Scott Murray
06/30/2025
Humanize Your Content to Connect and Convert With Scott Murray
Sure AI is handy to use and can speed up content creation, but if your marketing sounds like everybody elses (or like AI) you are going to repel instead of attract your ideal client. You want to stop the scroll and communicate in a way that makes people feel like they are being heard, like you are speaking directly to them. Scott Murray's got a game-changing approach that's not about fancy marketing tricks, but about connecting as a real human being. In this episode, he breaks down his STAMP framework that'll help you transform your content from forgettable noise to something your audience genuinely wants to hear. What You’ll Learn Discover why most content sounds like a robotic corporate machine. Learn the secret framework that transforms bland messaging into human connection. Understand how your internal language might be sabotaging your content strategy. Explore why emotional triggers matter more than you think in communication. Uncover the truth about AI-generated content and how to make it authentic. Find out why talking to one person matters more than addressing a crowd. Decode the psychological reasons people actually engage with your content. Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Simplify Your Marketing Message & Win More Clients With Debbie White
06/16/2025
Simplify Your Marketing Message & Win More Clients With Debbie White
You know you've got something amazing to offer, but potential clients seem to scroll right past without a second glance. What if the problem isn't your expertise, but how you're talking about it? Imagine being able to craft a marketing message that makes people lean in, nod their heads, and think, "Yes, this is exactly what I need!" In this episode, brand strategist Debbie White breaks down how to cut through the noise and create a crystal-clear marketing message that not only attracts your dream clients but gets them excited to work with you. Sure this impacts your website and landing pages, but it also impacts how you market your podcast, how you show up on podcasts. It impacts every element of your business. Discover why clarity wins clients every time. Learn how your unique background shapes a magnetic, one-of-a-kind brand message. How to change your marketing from scattered to strategic. Find out how to speak directly to your audience's deepest desires and pain points. Explore why trying to copy others' marketing formulas is killing your authentic voice. Ways to simplify your message without losing its magic and authenticity. Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Behind the Mic: Why I'm Changing The Show’s Rhythm
06/09/2025
Behind the Mic: Why I'm Changing The Show’s Rhythm
I’ll be honest… I resisted this change. For months, I clung to the weekly schedule like it was some sort of badge of honor. But as my business has evolved, I realized my podcast needed to evolve with it. So here’s the big news: I’m moving from weekly episodes to every other week—and I want to take you behind the scenes on why, what’s shifting, and what’s coming next that I’m really excited about. Why I resisted this change, and how pulling the trigger was so freeing. How change is inevitable and why it should be embraced vs resisted. The message I want to share with podcast guests What you can expect from me in the upcoming months Plus a free gift! 00:30 Podcast Origins and Initial Motivation 03:15 Deciding to Reduce Podcast Frequency 05:45 Focusing on Podcast Guest Strategy 08:20 Bridge to Profit Podcast Approach 11:10 Free Guide for Podcast Guests 14:50 Embracing Business and Personal Evolution 17:35 Giving Yourself Permission to Change Head to to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How Hosting and Guesting Can Be Your Dynamic Duo in Podcast Marketing with Traci DeForge
06/02/2025
How Hosting and Guesting Can Be Your Dynamic Duo in Podcast Marketing with Traci DeForge
Growing your business through podcasting doesn’t mean choosing between hosting or guesting. It’s not either/or — it’s both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads. Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify your message and get leads and clients. Discover why podcast guesting can be a game-changing audience growth strategy The secret to repurposing content without exhausting your creative energy How guesting on other shows can actually help you grow your own podcast How a client, with this one tweak in podcast targeting, increased book sales Tips on how to get more leads and ROI from your podcast guest appearances A practical method for keeping content flowing during your busiest seasons Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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3 Shifts to Master Podcast Interviews and Attract More Clients
05/26/2025
3 Shifts to Master Podcast Interviews and Attract More Clients
I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn’t highlighted and I didn’t get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience. What if I told you there's a way to transform those podcast appearances from forgettable chats into client-generating conversations? In the next few minutes, I'm going to break down exactly why your current approach isn't working and give you three game-changing shifts that will help you turn podcast guesting into a real lead machine. Why most podcast guest appearances fail to generate meaningful client leads How to craft a Billboard-Ready podcast topic that magnetizes hosts and potential clients The critical difference between teaching information and creating strategic conversation Why "organic" conversations can accidentally sabotage your business positioning The secret framework for guiding podcast conversations toward your core offerings Why your interview approach matters more than simply getting booked on shows Head to to read the blog >>>Stop leaving success to chance. Start leading every interview with strategy - and turn your message into results. Get this free report From Crickets To Clients: 5 Shifts To Turn Podcast Interviews Into Real Results >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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What It Really Takes to Scale Your Podcast Agency with Melissa Morris
05/19/2025
What It Really Takes to Scale Your Podcast Agency with Melissa Morris
Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter than a business owner. If you've ever found yourself awake at 3 AM, stress-scrolling and wondering how the heck you'll scale without losing your mind, this episode is your lifeline. Melissa Morris is about to drop some serious wisdom on how to transform your agency from a stress-fest to a well-oiled machine. Get ready to learn the four key pillars that will help you stop working IN your business and start working ON your business – and maybe, just maybe, reclaim your sanity in the process. Discover the four foundational pillars that transform chaotic agency operations into smooth-running machines. Learn why your current team structure might be secretly sabotaging your agency's potential growth. Uncover the hidden profitability traps lurking in your client service model. Understand how standardizing offers can dramatically reduce team confusion and client scope creep. Find out why hiring an OBM isn't always the magic solution you think it is. Explore the critical metrics that reveal whether your agency is truly scaling effectively. Master the art of creating an organizational chart that predicts and supports your agency's future. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Using Interactive Video To Transform Audience Engagement with Peter Lisoskie
05/12/2025
Using Interactive Video To Transform Audience Engagement with Peter Lisoskie
The concept of attention economy - you know -get attention and generate leads isn’t working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever. Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), why people buy and how Relatable can change the game in how you grow your podcast, build relationships and connect to grow your business. He reveals a game-changing approach that'll make your marketing feel less like a sales pitch and more like a conversation with a friend. Discover why traditional marketing tactics are failing right now Learn how the "relationship economy" is transforming customer interactions Uncover the six critical behavioral shifts reshaping modern communication Explore a revolutionary tool that turns video into interactive experiences Find out how to make your content personally relevant to each viewer Reveal the secret to building audience loyalty through interactive engagement Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Winning the Email Deliverability Battle With Tyler Cook
05/05/2025
Winning the Email Deliverability Battle With Tyler Cook
Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it’s a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened? In this episode, email marketing expert Tyler Cook breaks down email deliverability in a way that's refreshingly straightforward and actionable. By the end of this conversation, you'll have insider tactics to help your emails cut through the noise and actually connect with the people who want to hear from you. Discover why your email open rates might be a statistical illusion Learn the secret algorithm game email providers play with your messages Uncover how podcast hosts can strategically boost their audience engagement Find out why consistency trumps sporadic email blasting every time Explore the hidden world of email deliverability beyond basic marketing tactics Understand how tiny technical details can make or break your email success Reveal the surprising ways different platforms manipulate your email performance Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Creating High Energy Interviews to Attract More Clients with Jennifer Lyall
04/28/2025
Creating High Energy Interviews to Attract More Clients with Jennifer Lyall
Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy? What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself? Jennifer Lyall, an Intuitive Business Mentor, is about to drop some serious wisdom on how to check and optimize your personal energy - and trust me, it's way easier than you think. This episode is your backstage pass to understanding how your inner state impacts everything from podcast interviews to client attraction, and learning practical techniques to get yourself into a high-performance zone. What you’ll learn: Why your inner battery matters more than your business strategy How a two-minute breathing technique can transform your professional presence The surprising truth about high-energy people that no one talks about What your emotional state reveals about your entrepreneurial potential Why rescheduling an interview might be your most strategic move How childhood programming secretly shapes your business confidence The mind-blowing ratio between strategy and personal energy most entrepreneurs miss Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Be A Podcast Guest & Get Booked With Liam Austin
04/21/2025
How To Be A Podcast Guest & Get Booked With Liam Austin
If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co. Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get booked on podcasts, turning those appearances into real visibility, authority, and even client opportunities. Whether you're a coach, author, or business owner looking to expand your reach, this conversation is your roadmap to podcast guesting success. Discover why 547 million podcast listeners represent a game-changing opportunity for experts. Learn the secret sauce of crafting a magnetic speaker profile that hosts can't ignore. Uncover the strategic approach to selecting podcast shows that actually grow your business. Find out how to transform cold pitches into warm, authentic podcast connections. Explore why quality podcast appearances matter more than racking up random guest spots. Understand the power of a personalized, AI-assisted platform for podcast guest matching. Gain insider insights on turning podcast guesting into a powerful visibility and client attraction strategy. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Obscurity to Opportunity: Media Kits for Podcasters With Eric Melchor
04/14/2025
From Obscurity to Opportunity: Media Kits for Podcasters With Eric Melchor
If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails. Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with a niche audience or a creator looking to level up your visibility, a killer media kit can open doors you didn't even know existed. In this episode, we're diving deep with Eric Melchor from PodKit to break down exactly how to create a media kit that makes people sit up and take notice. A taste of what you’ll gain… Discover why every podcaster needs a media kit, regardless of show size. Learn the secret sauce of creating a media kit that actually attracts sponsors. Uncover the critical audience insights sponsors secretly want to know about you. Find out how technology can automatically update your podcast's performance metrics. Explore the game-changing approach to podcast sponsorships for niche B2B creators. Understand why your podcast's quality matters more than raw download numbers. Peek behind the curtain of a revolutionary tool designed specifically for podcasters. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Need Ideas for Podcast Topics? Do These 5 Things! [Republished]
04/07/2025
Need Ideas for Podcast Topics? Do These 5 Things! [Republished]
Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters? What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audience is actually searching for and dying to hear? In this episode, I'm breaking down five killer research techniques that will transform how you brainstorm topics, ensuring you never hit that "what should I talk about?" wall again. Why most content creators waste hours staring at blank screens How to spy on competitors without feeling like a creep The secret research tool that reveals exactly what your audience wants Why your podcast analytics are a goldmine of content inspiration Discover the keyword strategy that makes Google and YouTube love you The simple spreadsheet trick that captures brilliant content ideas instantly Learn how to craft podcast topics that magnetically attract your ideal listener Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Beyond Downloads: Thought Leadership Strategies for Podcast Success With Ben Albert
03/31/2025
Beyond Downloads: Thought Leadership Strategies for Podcast Success With Ben Albert
Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening? Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective. In this episode, Ben Albert breaks down the real secrets to establishing your podcast presence, revealing strategies that go way beyond just chasing numbers. Whether you're a seasoned podcaster or just getting started, you'll walk away with actionable tips to amplify your voice and build a community that actually cares about what you have to say. Tips include… Why thought leadership isn't just about having great ideas, but creating a platform to share them. How successful podcasters balance interview and solo episodes for maximum audience engagement. How Ben got people like Jordan Harbinger, & Chris Do to endorse his show -- it's not rocket science! The secret to getting genuine podcast reviews without feeling pushy or desperate. (hint - timing is key) Why your unique podcast "fingerprint" matters more than copying someone else's success formula. Learn how to transform podcast reviews into powerful marketing and social proof assets. Key Moments: 00:01 | Defining Thought Leadership and Its Components 05:03 | The Dancing Guy Analogy of Movement and Influence 07:37 | Passion in Podcasting and Enjoying the Process 10:02 | Guesting vs. Hosting: Pros and Strategies 12:15 | Success is a Combination Lock, Not a Single Key 17:11 | Effective Strategies for Getting Podcast Reviews 25:46 | Creative Ways to Leverage and Use Podcast Testimonials >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist Head to to read the blog
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Strategic Messaging For More Connections, Conversations & Conversions With Hailey Krajewski
03/24/2025
Strategic Messaging For More Connections, Conversations & Conversions With Hailey Krajewski
You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn’t converting? Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions! On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying to connect with their audience. She shares how to craft emotion-driven messaging that builds trust, speaks to your ideal client’s desires, and turns lukewarm leads into eager buyers. Tune in to learn how to create compelling copy, nurture sequences that convert, and position your offer as the obvious choice! Why narrowing your messaging to one ideal client can dramatically improve conversion rates How to craft nurture emails that intrigue leads without giving away everything The importance of storytelling in creating emotional connections with potential clients Why your messaging should focus on solving problems, not just listing features How to use simple, conversational language that resonates with your target audience The power of selling throughout your nurture sequence instead of waiting until the end Why understanding your client's aspirational identity is crucial for effective marketing Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Create Micro Content That Attracts And Converts
03/17/2025
How To Create Micro Content That Attracts And Converts
Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance. What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that actually get people to pay attention and want more? Micro content is your secret weapon to not just being seen, but being remembered - without burning yourself out creating brand new material from scratch. In this episode, I'm breaking down exactly how you can turn one piece of content into multiple social media gold mines that hook your ideal clients and showcase your expertise. What is micro content and why does it attract attention quickly The one strategy that builds consistent brand visibility without creating entirely new content. How to easily create micro content using content you already have. Tips on optimizing micro content to get more engagement and attract a new audience. How to use micro content as a low-cost method to test new products, funnels or ads. They key to using the content to convert leads and clients. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Level Up Your Media Training and Dominate Your Message with Paula Rizzo
03/10/2025
Level Up Your Media Training and Dominate Your Message with Paula Rizzo
Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podcasts, even video marketing, reels and shorts! In this episode, media expert Paula Rizzo breaks down the critical elements of presenting yourself with polish and purpose, from managing your background and body language to crafting compelling sound bites that capture your audience's attention. By the end of this conversation, you'll have practical, actionable strategies to transform your on-camera presence and communicate with clarity, confidence, and charisma. *Taste of what you’ll learn:* The ‘accordion method’ to hook listeners and make hosts beg to have you back Practical preparation strategies to do before your next podcast interview How to command attention before saying a word - visual tricks that scream "expert" before you even speak Techniques to project power, passion, and persuasion with every single word Why virtual backgrounds could be killing your credibility and sabotaging your brand How strategic pauses can make your message unforgettable and keep the audience hanging on every word Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Solo to Stronger: The Podcast Community Advantage with Becky Mollenkamp
03/03/2025
From Solo to Stronger: The Podcast Community Advantage with Becky Mollenkamp
Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach without breaking the bank? In this episode, Becky Mollenkamp, Founder of the Feminist Podcasters Collective, reveals the transformative power of podcast networks - community-driven spaces that provide support, education, and collaborative opportunities for independent podcasters at every stage of their journey. By listening, you'll discover how joining the right community can not only combat podcasting isolation but also unlock new strategies for growth, visibility, and meaningful connection. Why podcast networks matter: building community and support for independent creators How to create a meaningful community with clear values and engagement guidelines The power of collaborative promotion across different podcast shows and audiences Why diversity and inclusivity should be intentional in podcast network development How smaller podcasters can leverage collective power for increased visibility and growth The importance of understanding your capacity before launching a community initiative Why shared values matter more than download numbers in podcast networking Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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The Three Best Ways to Get Booked on Podcasts and Grow Your Brand
02/24/2025
The Three Best Ways to Get Booked on Podcasts and Grow Your Brand
Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most ROI from your next steps no matter what you decide. How to research and find podcasts aligned with your expertise and target audience. Tips on tracking your podcast pitching and master follow up Why choosing the right podcast audience matters more than just getting any interview. How to leverage podcast guest directories and matchmaking services to save time The key questions to ask when evaluating a podcast booking agency Why following up and maintaining a consistent pitching process is crucial for success. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Mic to Money: Podcast Guest Tactics for Seamless Funnel Integration
02/17/2025
From Mic to Money: Podcast Guest Tactics for Seamless Funnel Integration
Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients. In this episode, I talk about your offers and funnels and how to be more strategic with your podcast guesting strategy—revealing how to turn passive listeners into active prospects by creating a seamless, intentional funnel that guides potential clients directly to your solutions. You'll learn a proven three-step framework that will help you craft compelling podcast conversations that not only showcase your expertise but also drive meaningful business growth. By the end of this episode, you'll have a clear roadmap to redesign your podcast guesting approach and start generating real, measurable results from every interview. In this episode you will learn: Why podcast guesting fails: Most guests miss creating an intentional conversion funnel. How to align podcast topics directly with your core business offerings and services. The one thing that will transform podcast appearances: Strategic, targeted call-to-action planning. Why reverse engineering your funnel is crucial for turning podcast listeners into leads. How to craft interview topics that position you as an undeniable expert. Why winging podcast interviews destroys your credibility and potential client attraction. The key to memorable podcast guesting: Telling engaging stories that illustrate your expertise. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Discovering Your True Podcast Creator Identity with Ryann Gillen Libsyn Description
02/11/2025
Discovering Your True Podcast Creator Identity with Ryann Gillen Libsyn Description
Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision. In this episode, transformational coach Ryann Gillen breaks down the critical importance of understanding your identity as a creator and how that shapes everything from your podcast to your personal brand. She challenges the traditional mindset approach and offers a refreshing perspective on showing up as your most authentic self, regardless of your current audience size or experience level. By listening to this conversation, you'll learn how to move past limiting beliefs, align with your true purpose, and start creating content that not only serves your audience but also fulfills your own creative vision. Why creators should focus on their identity beyond current circumstances and downloads. How to develop a clear vision and intention for your podcast or content. The importance of showing up authentically and not getting caught in "shoulds". Why comparing yourself to others can derail your creative journey and confidence. How to reframe the journey from point A to point B as continuous growth. The value of experimenting and pivoting without fear of judgment or perfection. Why understanding your deeper purpose matters more than surface-level content creation metrics. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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