Leverage Your Podcast Show
This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Winning the Email Deliverability Battle With Tyler Cook
05/05/2025
Winning the Email Deliverability Battle With Tyler Cook
Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it’s a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened? In this episode, email marketing expert Tyler Cook breaks down email deliverability in a way that's refreshingly straightforward and actionable. By the end of this conversation, you'll have insider tactics to help your emails cut through the noise and actually connect with the people who want to hear from you. Discover why your email open rates might be a statistical illusion Learn the secret algorithm game email providers play with your messages Uncover how podcast hosts can strategically boost their audience engagement Find out why consistency trumps sporadic email blasting every time Explore the hidden world of email deliverability beyond basic marketing tactics Understand how tiny technical details can make or break your email success Reveal the surprising ways different platforms manipulate your email performance Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Creating High Energy Interviews to Attract More Clients with Jennifer Lyall
04/28/2025
Creating High Energy Interviews to Attract More Clients with Jennifer Lyall
Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy? What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself? Jennifer Lyall, an Intuitive Business Mentor, is about to drop some serious wisdom on how to check and optimize your personal energy - and trust me, it's way easier than you think. This episode is your backstage pass to understanding how your inner state impacts everything from podcast interviews to client attraction, and learning practical techniques to get yourself into a high-performance zone. What you’ll learn: Why your inner battery matters more than your business strategy How a two-minute breathing technique can transform your professional presence The surprising truth about high-energy people that no one talks about What your emotional state reveals about your entrepreneurial potential Why rescheduling an interview might be your most strategic move How childhood programming secretly shapes your business confidence The mind-blowing ratio between strategy and personal energy most entrepreneurs miss Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Be A Podcast Guest & Get Booked With Liam Austin
04/21/2025
How To Be A Podcast Guest & Get Booked With Liam Austin
If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co. Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get booked on podcasts, turning those appearances into real visibility, authority, and even client opportunities. Whether you're a coach, author, or business owner looking to expand your reach, this conversation is your roadmap to podcast guesting success. Discover why 547 million podcast listeners represent a game-changing opportunity for experts. Learn the secret sauce of crafting a magnetic speaker profile that hosts can't ignore. Uncover the strategic approach to selecting podcast shows that actually grow your business. Find out how to transform cold pitches into warm, authentic podcast connections. Explore why quality podcast appearances matter more than racking up random guest spots. Understand the power of a personalized, AI-assisted platform for podcast guest matching. Gain insider insights on turning podcast guesting into a powerful visibility and client attraction strategy. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Obscurity to Opportunity: Media Kits for Podcasters With Eric Melchor
04/14/2025
From Obscurity to Opportunity: Media Kits for Podcasters With Eric Melchor
If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails. Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with a niche audience or a creator looking to level up your visibility, a killer media kit can open doors you didn't even know existed. In this episode, we're diving deep with Eric Melchor from PodKit to break down exactly how to create a media kit that makes people sit up and take notice. A taste of what you’ll gain… Discover why every podcaster needs a media kit, regardless of show size. Learn the secret sauce of creating a media kit that actually attracts sponsors. Uncover the critical audience insights sponsors secretly want to know about you. Find out how technology can automatically update your podcast's performance metrics. Explore the game-changing approach to podcast sponsorships for niche B2B creators. Understand why your podcast's quality matters more than raw download numbers. Peek behind the curtain of a revolutionary tool designed specifically for podcasters. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Need Ideas for Podcast Topics? Do These 5 Things! [Republished]
04/07/2025
Need Ideas for Podcast Topics? Do These 5 Things! [Republished]
Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters? What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audience is actually searching for and dying to hear? In this episode, I'm breaking down five killer research techniques that will transform how you brainstorm topics, ensuring you never hit that "what should I talk about?" wall again. Why most content creators waste hours staring at blank screens How to spy on competitors without feeling like a creep The secret research tool that reveals exactly what your audience wants Why your podcast analytics are a goldmine of content inspiration Discover the keyword strategy that makes Google and YouTube love you The simple spreadsheet trick that captures brilliant content ideas instantly Learn how to craft podcast topics that magnetically attract your ideal listener Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Beyond Downloads: Thought Leadership Strategies for Podcast Success With Ben Albert
03/31/2025
Beyond Downloads: Thought Leadership Strategies for Podcast Success With Ben Albert
Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening? Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective. In this episode, Ben Albert breaks down the real secrets to establishing your podcast presence, revealing strategies that go way beyond just chasing numbers. Whether you're a seasoned podcaster or just getting started, you'll walk away with actionable tips to amplify your voice and build a community that actually cares about what you have to say. Tips include… Why thought leadership isn't just about having great ideas, but creating a platform to share them. How successful podcasters balance interview and solo episodes for maximum audience engagement. How Ben got people like Jordan Harbinger, & Chris Do to endorse his show -- it's not rocket science! The secret to getting genuine podcast reviews without feeling pushy or desperate. (hint - timing is key) Why your unique podcast "fingerprint" matters more than copying someone else's success formula. Learn how to transform podcast reviews into powerful marketing and social proof assets. Key Moments: 00:01 | Defining Thought Leadership and Its Components 05:03 | The Dancing Guy Analogy of Movement and Influence 07:37 | Passion in Podcasting and Enjoying the Process 10:02 | Guesting vs. Hosting: Pros and Strategies 12:15 | Success is a Combination Lock, Not a Single Key 17:11 | Effective Strategies for Getting Podcast Reviews 25:46 | Creative Ways to Leverage and Use Podcast Testimonials >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist Head to to read the blog
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Strategic Messaging For More Connections, Conversations & Conversions With Hailey Krajewski
03/24/2025
Strategic Messaging For More Connections, Conversations & Conversions With Hailey Krajewski
You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn’t converting? Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions! On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying to connect with their audience. She shares how to craft emotion-driven messaging that builds trust, speaks to your ideal client’s desires, and turns lukewarm leads into eager buyers. Tune in to learn how to create compelling copy, nurture sequences that convert, and position your offer as the obvious choice! Why narrowing your messaging to one ideal client can dramatically improve conversion rates How to craft nurture emails that intrigue leads without giving away everything The importance of storytelling in creating emotional connections with potential clients Why your messaging should focus on solving problems, not just listing features How to use simple, conversational language that resonates with your target audience The power of selling throughout your nurture sequence instead of waiting until the end Why understanding your client's aspirational identity is crucial for effective marketing Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Create Micro Content That Attracts And Converts
03/17/2025
How To Create Micro Content That Attracts And Converts
Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance. What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that actually get people to pay attention and want more? Micro content is your secret weapon to not just being seen, but being remembered - without burning yourself out creating brand new material from scratch. In this episode, I'm breaking down exactly how you can turn one piece of content into multiple social media gold mines that hook your ideal clients and showcase your expertise. What is micro content and why does it attract attention quickly The one strategy that builds consistent brand visibility without creating entirely new content. How to easily create micro content using content you already have. Tips on optimizing micro content to get more engagement and attract a new audience. How to use micro content as a low-cost method to test new products, funnels or ads. They key to using the content to convert leads and clients. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Level Up Your Media Training and Dominate Your Message with Paula Rizzo
03/10/2025
Level Up Your Media Training and Dominate Your Message with Paula Rizzo
Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podcasts, even video marketing, reels and shorts! In this episode, media expert Paula Rizzo breaks down the critical elements of presenting yourself with polish and purpose, from managing your background and body language to crafting compelling sound bites that capture your audience's attention. By the end of this conversation, you'll have practical, actionable strategies to transform your on-camera presence and communicate with clarity, confidence, and charisma. *Taste of what you’ll learn:* The ‘accordion method’ to hook listeners and make hosts beg to have you back Practical preparation strategies to do before your next podcast interview How to command attention before saying a word - visual tricks that scream "expert" before you even speak Techniques to project power, passion, and persuasion with every single word Why virtual backgrounds could be killing your credibility and sabotaging your brand How strategic pauses can make your message unforgettable and keep the audience hanging on every word Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Solo to Stronger: The Podcast Community Advantage with Becky Mollenkamp
03/03/2025
From Solo to Stronger: The Podcast Community Advantage with Becky Mollenkamp
Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach without breaking the bank? In this episode, Becky Mollenkamp, Founder of the Feminist Podcasters Collective, reveals the transformative power of podcast networks - community-driven spaces that provide support, education, and collaborative opportunities for independent podcasters at every stage of their journey. By listening, you'll discover how joining the right community can not only combat podcasting isolation but also unlock new strategies for growth, visibility, and meaningful connection. Why podcast networks matter: building community and support for independent creators How to create a meaningful community with clear values and engagement guidelines The power of collaborative promotion across different podcast shows and audiences Why diversity and inclusivity should be intentional in podcast network development How smaller podcasters can leverage collective power for increased visibility and growth The importance of understanding your capacity before launching a community initiative Why shared values matter more than download numbers in podcast networking Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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The Three Best Ways to Get Booked on Podcasts and Grow Your Brand
02/24/2025
The Three Best Ways to Get Booked on Podcasts and Grow Your Brand
Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most ROI from your next steps no matter what you decide. How to research and find podcasts aligned with your expertise and target audience. Tips on tracking your podcast pitching and master follow up Why choosing the right podcast audience matters more than just getting any interview. How to leverage podcast guest directories and matchmaking services to save time The key questions to ask when evaluating a podcast booking agency Why following up and maintaining a consistent pitching process is crucial for success. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Mic to Money: Podcast Guest Tactics for Seamless Funnel Integration
02/17/2025
From Mic to Money: Podcast Guest Tactics for Seamless Funnel Integration
Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients. In this episode, I talk about your offers and funnels and how to be more strategic with your podcast guesting strategy—revealing how to turn passive listeners into active prospects by creating a seamless, intentional funnel that guides potential clients directly to your solutions. You'll learn a proven three-step framework that will help you craft compelling podcast conversations that not only showcase your expertise but also drive meaningful business growth. By the end of this episode, you'll have a clear roadmap to redesign your podcast guesting approach and start generating real, measurable results from every interview. In this episode you will learn: Why podcast guesting fails: Most guests miss creating an intentional conversion funnel. How to align podcast topics directly with your core business offerings and services. The one thing that will transform podcast appearances: Strategic, targeted call-to-action planning. Why reverse engineering your funnel is crucial for turning podcast listeners into leads. How to craft interview topics that position you as an undeniable expert. Why winging podcast interviews destroys your credibility and potential client attraction. The key to memorable podcast guesting: Telling engaging stories that illustrate your expertise. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Discovering Your True Podcast Creator Identity with Ryann Gillen Libsyn Description
02/11/2025
Discovering Your True Podcast Creator Identity with Ryann Gillen Libsyn Description
Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision. In this episode, transformational coach Ryann Gillen breaks down the critical importance of understanding your identity as a creator and how that shapes everything from your podcast to your personal brand. She challenges the traditional mindset approach and offers a refreshing perspective on showing up as your most authentic self, regardless of your current audience size or experience level. By listening to this conversation, you'll learn how to move past limiting beliefs, align with your true purpose, and start creating content that not only serves your audience but also fulfills your own creative vision. Why creators should focus on their identity beyond current circumstances and downloads. How to develop a clear vision and intention for your podcast or content. The importance of showing up authentically and not getting caught in "shoulds". Why comparing yourself to others can derail your creative journey and confidence. How to reframe the journey from point A to point B as continuous growth. The value of experimenting and pivoting without fear of judgment or perfection. Why understanding your deeper purpose matters more than surface-level content creation metrics. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Podcast Storytelling Tips That Captivate & Engage Listeners with Seth Donlin
02/03/2025
Podcast Storytelling Tips That Captivate & Engage Listeners with Seth Donlin
Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn’t enough —you need to tell stories that captivate and inspire. Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their listeners with their experiences. But what if storytelling could be your secret weapon for building genuine connections, establishing trust, and making your message unforgettable? In this episode, storytelling expert Seth Donlin reveals how anyone—regardless of their background or industry—can craft compelling narratives that draw listeners in and transform how they communicate their message. Why storytelling isn't about dramatic tales, but relatable everyday experiences that connect with audiences. How to start a "story journal" to capture potential narrative seeds for future content. The one thing that will transform your storytelling: weaving personal lessons into simple, authentic narratives. How to use other people's stories strategically to illustrate points without claiming them as your own. Why you shouldn't announce "Let me tell you a story" but integrate narratives seamlessly. How to use AI tools like ChatGPT to refine and optimize your storytelling approach. Why creating stories that make your audience nod and think "I've been there" matters most. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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The Podcast Guest Leverage System For More Visibility & Leads [Republished)
01/28/2025
The Podcast Guest Leverage System For More Visibility & Leads [Republished)
Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn’t enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they’re positioned, what content is highlighted, or how effectively their message reaches the right audience. Without a clear repurposing strategy, you’re leaving visibility, leads, and money on the table. In this episode, we’ll dive into how you can take control of your podcast appearances, repurpose your content for greater reach, and turn each interview into a long-term asset for your business. If you’re ready to amplify your authority and generate more leads from your guest spots, let’s get started! In this episode I share: Why consistent content is key (anything you do once rarely works) What you need to publish the episode on your website (and why that’ll also increase opportunities) 5 ways to distribute your episodes for maximum exposure How to repurpose the content intentionally Extra tips on how to create consumable videos that attract leads and clients Head to to read the blog >>>Use This FREE Guide & Checklist To Attract More Leads, Clients & Opportunities From Your Interviews >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at
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Why Your Podcast Needs Show Notes & How to Leverage Them (Republished)
01/21/2025
Why Your Podcast Needs Show Notes & How to Leverage Them (Republished)
Are you publishing your podcast episodes on your website, or just letting them sit on your podcast platform? If you're not sharing your episodes with detailed show notes, you're leaving a lot on the table. In this republished episode, I’m going to show you why that’s a big missed opportunity. I’ll walk you through my Podcast Leverage System and explain how Publishing for Results can help you get more out of every episode. Whether you're hosting or guesting on a podcast, well-crafted show notes can improve your user experience, boost engagement, and drive conversions—plus they’re great for SEO! Let’s dive into how you can start using this strategy to make the most of your podcast content. What You’ll Learn: The importance of show notes for user engagement and why they are crucial for enhancing your podcast's value. How show notes boost SEO and help your episodes rank higher on search engines, driving more organic traffic. The best show note styles to use, including summary, time stamps, bullet points, and more. How to repurpose content from your podcast into social media posts, quotes, and micro-content to reach more people. How to increase conversions by including clear call-to-actions, affiliate links, and resources in your show notes. Common mistakes to avoid when creating show notes, including neglecting SEO, using transcripts, and missing out on key CTAs. Head to to read the blog >>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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From Blank Screen to Brilliant Videos: How to Create and Repurpose Content with AI
01/13/2025
From Blank Screen to Brilliant Videos: How to Create and Repurpose Content with AI
You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future interviews booked. What happens then? You end up having no consistent content that maintains your visibility and client attraction. You could do videos to supplement your content - afterall YouTube IS the 2nd largest search engine. I’m guessing though that you might be staring at a blank screen or camera stuck to know what to talk about. What if you could leverage AI to transform your content creation process, turning those frustrating blank-screen moments into strategic, compelling video scripts? In this episode, I'm going to reveal how you can use artificial intelligence to not just create content, but to develop a robust, consistent marketing strategy that keeps you visible and attracts leads even during podcast interview lulls. By the end of this session, you'll have a clear roadmap to go from content confusion to strategic video creation that positions you as an authority in your field. What you’ll learn: • Why video content matters for attracting leads and positioning yourself as an expert • How to use AI tools like ChatGPT to quickly generate engaging video scripts • How to prompt AI to make sure the script is relevant to your prospects AND your offers. • How to structure each video script and optimize your video to increase views • How to repurpose a single video across multiple platforms for maximum content leverage • The key steps to creating AI-powered content that naturally leads viewers to your offers Head to to read the blog >>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Branded Podcasts: Secrets from Corporate Giants Like Visa and Lever
01/06/2025
Branded Podcasts: Secrets from Corporate Giants Like Visa and Lever
Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up? I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach. Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience. What you will learn: • Why big brands like MasterCard and Unilever are investing in podcasting strategies • How to identify your podcast's core objective before launching your show • The critical importance of understanding your precise audience avatar before recording • Why consistent social media promotion is essential for podcast growth and engagement • How to level up podcast production with simple editing and creative techniques • The difference between brand-sponsored podcasts versus deeply integrated branded podcast content • Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Level Up Your Podcast Marketing in 2025: Strategies for Hosts and Guests
12/20/2024
Level Up Your Podcast Marketing in 2025: Strategies for Hosts and Guests
As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends. The problem? Many podcasters are spinning their wheels—overwhelmed by too many platforms, inconsistent promotion strategies, or transactional relationships that don’t lead to meaningful results. But don’t worry—today, I’m tackling these challenges head-on. I break down the biggest marketing shifts you need to focus on in 2025, whether you’re hosting, guesting, or both. From fostering real connections and mastering YouTube to knowing when to say no and leveraging LinkedIn, I’ve got you covered. Why podcast hosts should create a comprehensive guest promotion process and toolkit. How to leverage LinkedIn for faster business growth and audience engagement. The importance of publishing podcast guest appearances on your personal website. Why building genuine relationships matters more than transactional podcast interactions. How to weave strategic call-to-actions into podcast content for lead generation. Why YouTube and shorts can dramatically increase your podcast's visibility and reach. The critical strategy of carefully vetting podcast and speaking opportunities for alignment. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Use Facebook Ads To Grow Your Podcast With Heather Aaron
12/16/2024
How To Use Facebook Ads To Grow Your Podcast With Heather Aaron
If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads. Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage targeted advertising to dramatically increase their visibility, grow their audience, and do so without breaking the bank. By the end of this conversation, you'll understand exactly how to use ads to transform your podcast from a hidden gem to a must-listen show that attracts and retains engaged listeners. In this episode, you will learn: • Why Facebook ads can help podcasters reach audiences who aren't actively searching for podcasts • How to start Facebook ads with as little as one dollar per day for podcast promotion • The importance of creating custom audiences through strategic engagement and retargeting ads • Why building an email list is crucial for protecting your audience beyond social media platforms • How to test different ad formats like video snippets, static images, and carousel ads • The essential setup requirements for running effective Facebook and Instagram podcast ads • Why understanding your ideal listener avatar is critical for precise ad targeting and messaging Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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The Ultimate Checklist for Becoming a Sought-After Podcast Guest
12/09/2024
The Ultimate Checklist for Becoming a Sought-After Podcast Guest
Email is NOT dead, but your email list might be dying on the vine if you aren’t using list-cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures, and converts your email prospects. So in today's episode, I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers, and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email. A taste of what you’ll learn… • Why email list hygiene matters for maintaining strong marketing deliverability and reputation • How to prevent emails from landing in spam or promotional folders • The one strategy to segment unengaged contacts and protect email sender reputation • Ways to craft conversational emails that feel personal and drive reader engagement • Techniques for writing subject lines and calls-to-action that avoid spam triggers • Why storytelling in emails can transform reader connection and increase open rates • How to repurpose podcast content across multiple email communications and marketing channels Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Email Marketing Tips For Podcasters For Higher Opens, Clicks, and Conversions
12/02/2024
Email Marketing Tips For Podcasters For Higher Opens, Clicks, and Conversions
Email is NOT dead, but your email list night be dying on the vine if you aren’t using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects. So in todays episode I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Public Relation Strategies For Podcasters With Amy Jackson
11/25/2024
Public Relation Strategies For Podcasters With Amy Jackson
If you are trying to get your podcast and business noticed, don’t discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases! I chat with PR expert Amy Jackson from Tailsplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and visibility without breaking the bank. Discover how modern PR has transformed from expensive, traditional methods to accessible, technology-driven approaches that can connect you directly with journalists, podcast producers, and media outlets eager for expert voices. By the end of this conversation, you'll understand how strategic public relations can be a game-changing tool to elevate your brand, share your expertise, and open doors to opportunities you never thought possible. What you will learn: Why PR is more than just press releases and involves strategic media connections How entrepreneurs can leverage PR to gain visibility across multiple platforms The importance of patience and setting realistic expectations when working with PR agencies Why sharing media coverage amplifies credibility and opens new business opportunities How podcasts provide deeper storytelling opportunities compared to traditional media mentions The value of positioning yourself as an expert journalists can rely on Why building relationships with media takes consistent effort and multiple touchpoints Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Simplify Sales & Make Money With A Podcast with Will Barron
11/18/2024
Simplify Sales & Make Money With A Podcast with Will Barron
Are you a podcaster struggling to monetize your show and convert listeners into paying clients? Many podcasters make the mistake of being passive with their monetization strategy, failing to guide listeners toward the next step. In this episode, sales expert Will Barron shares his proven process for simplifying the sales funnel and effectively converting podcast listeners into high-paying clients. You'll learn how to reverse engineer your content to align with your monetization goals, create a seamless buyer's journey, and make strategic guest appearances to maximize your reach. You will learn: How to simplify your sales process and convert more leads into clients. The importance of understanding your podcast metrics and numbers to optimize for conversions. Strategies for effectively monetizing your podcast by guiding listeners through the buyer's journey. Tips for leveraging guest appearances on other podcasts to grow your audience and generate leads. The value of consistency in podcast publishing and how it impacts audience retention. How to craft a clear and compelling value proposition for your podcast and business. The one thing that will help you avoid "pod fade". Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Use LinkedIn To Grow Your Podcast & Sales
11/11/2024
How To Use LinkedIn To Grow Your Podcast & Sales
Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren’t sure how to optimize and how to get sales from this platform. I chat with Wes Lemos of SalesConnector.com to share the do’s and don’ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreach CAN work and the right way to do it. It’s a powerful platform, you just need to know how to use it to connect and build relationships. You will learn: How to optimize your LinkedIn profile to make a great first impression and attract the right connections. The difference between LinkedIn connections and followers, and the importance of building a network of connections. How to approach LinkedIn outreach and messaging in a relationship-focused way to increase engagement and conversions. Strategies for finding and targeting the right prospects on LinkedIn using advanced search features. The value that a tool like Sales Connector can provide in automating and optimizing your LinkedIn prospecting and outreach. The key metrics and best practices for measuring the success of your LinkedIn prospecting efforts. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Get More Podcast Interviews With These Podcast Pitch Strategies From Angie Trueblood
11/04/2024
Get More Podcast Interviews With These Podcast Pitch Strategies From Angie Trueblood
Have you thought about pitching yourself to guest on podcasts, or bring it in house for your team to do it for you? If you are going to spend the time and effort, you want to make sure you get a stream of yes’s to the right shows that will bring you visibility, leads and clients. Before you wing it or try to figure it out listen to this episode as Podcast Pitch Consultant Angie Trueblood shares the strategy and process of creating a compelling pitch, how to follow up and leverage those interviews once it’s live. Get ready to start leveraging the power of podcast guesting with Angie's expert advice. Here’s a taste of what she covers: How to create an effective podcast pitch that gets you noticed and booked. Why you need a defined process and team for managing podcast outreach and bookings. Strategies for balancing quality versus quantity when pitching podcasts, and why personalization is key. Tips for optimizing the follow-up process to increase the chances of securing more bookings. When to handle the pitch process in-house or outsource to an expert agency. How to analyzing pitch results to optimize and maximize results. How to strategically target "dream" podcasts and land high-profile guest spots. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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Flexing Your Podcast Growth Mindset For Expansion with Dana Earhart
10/28/2024
Flexing Your Podcast Growth Mindset For Expansion with Dana Earhart
Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business. In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common). Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals. You will learn: How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin. How to align your mindset and actions for consistent, sustainable podcast success. Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast. The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout. Why understanding your "why" is essential to maintaining motivation and momentum in podcasting. A self-assessment framework to identify the key bottlenecks holding back your podcast’s growth. How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Captivate & Engage Your Podcast Listeners with Erik K Johnson
10/21/2024
How To Captivate & Engage Your Podcast Listeners with Erik K Johnson
Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. Here’s a taste of what you’ll learn How to build a relationship with your audience. How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions Ways to monetize your podcast beyond just ads and sponsorships Why defining a specific, narrow target audience for your podcast vs broad is better How to balance the fear of "not entertaining enough" and staying true to your own personality What to focus on when measuring the success of your podcast (it’s not all about the downloads). Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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How To Captivate & Engage Your Podcast Listeners with Erik K Johnson
10/21/2024
How To Captivate & Engage Your Podcast Listeners with Erik K Johnson
Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. Here’s a taste of what you’ll learn How to build a relationship with your audience. How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions Ways to monetize your podcast beyond just ads and sponsorships Why defining a specific, narrow target audience for your podcast vs broad is better How to balance the fear of "not entertaining enough" and staying true to your own personality What to focus on when measuring the success of your podcast (it’s not all about the downloads). Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist
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An Instagram Playbook For Podcasters With Jenn Hermann
10/14/2024
An Instagram Playbook For Podcasters With Jenn Hermann
Instagram can be overwhelming for a lot of podcasters and business owners. It’s so easy to feel overwhelmed by all the different features or what strategies to use to grow your audience and drive conversions. In this episode, we sit down with Instagram expert Jenn Herman to get her top tips and insights on leveraging Instagram to promote your podcast. Jenn shares proven tactics for creating engaging content, optimizing your profile, and converting followers into listeners. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice to help you master Instagram and grow your show and business. Here’s some of what we discuss… Why anyone can be successful on Instagram, not just influencers or specific niches. Instagram features like Reels, Stories, and Carousels and how to use then strategically. The one thing that will boost your Instagram performance. What analytics to focus on to determine what content works best for your audience. Demystifying hashtags to improve discoverability, even with the evolution of keyword search. Tips to crafting a powerful bio and how to optimize your ‘link in bio’ to drive conversion. How to convert Instagram viewers and listeners into taking the desired action, like listening to your podcast. Head to to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at
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