LinkedIn Algorithm Hacks for Visibility: An Expert's Guide

 

Want to know the secret to increasing your visibility and engagement on LinkedIn? I've got the solution to help you achieve that result. Let's dive in and uncover the LinkedIn algorithm hacks that will take your visibility to the next level.

Are you tired of hearing conflicting advice on how to increase your visibility on LinkedIn? You've probably been told to just send a connection request without personalizing it, but let's face it, that approach isn't getting you the results you need. It's frustrating, isn't it? But what if I told you there's a better way to cut through the noise and get noticed on LinkedIn? Let's dive into some effective LinkedIn algorithm hacks that will transform your visibility and engagement. Say goodbye to the outdated advice and hello to real, actionable strategies that work. Get ready to take your LinkedIn game to the next level!

Discover the unexpected LinkedIn algorithm hacks for visibility with this casual, laid-back, and personable content marketing expert. Get ready to boost engagement and visibility on LinkedIn with insights from the Modern Selling podcast.

This week's special guest:

Richard Van der Blom, a LinkedIn aficionado with a wealth of experience, recounted his fascinating journey from founding a broader social media agency to establishing a thriving 100% dedicated LinkedIn agency. Hailing from the Netherlands and currently based in Spain, his LinkedIn expertise dates back to 2005.

Richard's unique background, including co-owning a diving shop in Zanzibar, adds an intriguing layer to his story. His emphasis on consistency and timing in content creation, alongside the pivotal role of the human audience in driving content visibility on LinkedIn, provides an enlightening perspective. Richard's insights into employee advocacy programs, centered on empowering individuals to achieve personal goals while contributing to the company's reach, offer a refreshing take on leveraging LinkedIn effectively. With a blend of practical wisdom and real-world experiences, Richard's narrative serves as an invaluable guide for those seeking to enhance their visibility and engagement on LinkedIn.

You need to think Google. What are 10 words that my client Googles if he needs to talk with me? Maybe he doesn't know me yet, but he needs to talk me. And those 10 words, they need to be in your about section, in your skill set, maybe in your work experience. - Richard van der Blom

Richard Van der Blom, a LinkedIn expert with over a decade of experience, is the go-to person for mastering the LinkedIn algorithm. Based in Spain, Richard's journey into the social media realm began in 2005, culminating in the establishment of his own training and consultancy agency in 2010. Specializing exclusively in LinkedIn since 2015, his firm, now a team of 15, provides international clients with top-tier training and consultancy services. With his wealth of expertise, Richard shares invaluable insights into LinkedIn visibility and algorithm hacks on this episode of The Modern Selling Podcast.

In this episode, you will be able to:

• Unlock the secrets of the LinkedIn algorithm for skyrocketing visibility and engagement.

• Master the art of personalized connection requests to build meaningful relationships and expand your network.

• Elevate your content creation game to drive sales and connect with your audience on a deeper level.

• Optimize your LinkedIn profile to stand out in the sales world and attract potential clients effortlessly.

• Overcome the challenges of launching and managing an employee advocacy program for maximum impact.

 

The key moments in this episode are:
00:00:00 - Misconnection in Marketing

00:01:07 - LinkedIn Algorithm Insights

00:05:57 - Impact of Content Quality and Consistency

00:09:27 - Factors Affecting Post Visibility

00:14:12 - Scheduling Posts and Engagement

00:15:16 - The Challenges of Employee Advocacy Solutions

00:16:01 - The Impact of Content Sharing

00:17:08 - Employee Advocacy Strategy

00:21:23 - The Power of Personalized Messages

00:23:32 - Leveraging the Algorithm

00:29:54 - Multi-channel Engagement Strategy

00:32:02 - Content Creation Challenges

00:33:29 - Five Content Pillars

00:38:39 - Optimizing LinkedIn Profiles

00:41:53 - Biggest Mistakes on LinkedIn

00:45:06 - Pitfalls of Modern Selling Strategies

00:47:38 - Personalized Connection Requests

00:51:36 - Bad Advice on Connection Requests

00:55:26 - Connecting with Richard

00:56:21 - Favorite Movie and Closing

Timestamped summary of this episode:
00:00:00 - Misconnection in Marketing
The misconnection between marketing and salespeople is highlighted, with an emphasis on the difference in goals and expectations. The importance of focusing on accepted connection requests and shutting down irrelevant email outreach is also discussed.

00:01:07 - LinkedIn Algorithm Insights
Richard shares key factors that influence the LinkedIn algorithm, including dwell time, clicks, and social media engagement. Consistency in posting, engagement, and timing are highlighted as crucial elements for content performance.

00:05:57 - Impact of Content Quality and Consistency
The impact of content relevance and consistency on reach and engagement is emphasized. Richard discusses the importance of training the human audience to engage with content regularly and consistently.

00:09:27 - Factors Affecting Post Visibility
Mario explores the impact of consistency in posting frequency and engagement on post visibility. Richard emphasizes the role of human audience engagement in triggering the LinkedIn algorithm to boost content reach.

00:14:12 - Scheduling Posts and Engagement
The impact of scheduling posts on reach is discussed, with a focus on the importance of actively engaging on the platform before and after post publication. The combination of post scheduling and active engagement is highlighted as crucial for maximizing reach.

00:15:16 - The Challenges of Employee Advocacy Solutions
Richard and Mario discuss the challenges companies face when using employee advocacy solutions. They talk about the disconnect between marketing and sales goals and the importance of personalized content for salespeople.

00:16:01 - The Impact of Content Sharing
They delve into the impact of content sharing through employee advocacy solutions and the lack of results seen by sales teams. Richard emphasizes the need to focus on personal content strategies tailored to individual salespeople's goals.

00:17:08 - Employee Advocacy Strategy
Richard shares his approach to employee advocacy, emphasizing the importance of understanding what individual salespeople want to achieve on LinkedIn. He stresses the need for a personalized approach to content creation and leveraging employee advocacy tools.

00:21:23 - The Power of Personalized Messages
Both Richard and Mario highlight the significance of personalized messages in engaging potential clients on LinkedIn. They discuss the importance of soliciting engagement through valuable content and the impact of consistent communication over time.

00:23:32 - Leveraging the Algorithm
Richard and Mario talk about the algorithm on LinkedIn and how to leverage it to maintain top-of-mind presence with potential clients. They discuss the rule of three and the importance of timing in converting initial connections into meaningful conversations.

00:29:54 - Multi-channel Engagement Strategy
Richard discusses the importance of a multi-channel approach to engaging with buyers, using email, social, and voice/text/video channels to stay top of mind and drive conversion.

00:32:02 - Content Creation Challenges
Richard addresses the time-consuming nature of writing social media posts, highlighting the need for a clear content strategy and the use of AI writing tools like FlyPosts AI to streamline the process.

00:33:29 - Five Content Pillars
Richard explains the importance of having five content pillars - personal storytelling, thought leadership, event content, industry-related content, and unique value proposition - to guide content creation and provide value to the audience.

00:38:39 - Optimizing LinkedIn Profiles
Richard emphasizes the need to optimize LinkedIn profiles for both humans and algorithms, focusing on keywords, first impressions, customer-centric messaging, and a compelling about section to stand out to potential clients.

00:41:53 - Biggest Mistakes on LinkedIn
Richard quickly rattles through common mistakes on LinkedIn, including self-centered profiles, lack of customer-centric messaging, and neglecting key profile elements like the about section and featured content.

00:45:06 - Pitfalls of Modern Selling Strategies
Richard discusses the pitfalls of modern selling strategies, including the increase in people looking for shortcuts, the focus on going viral instead of converting, and the risk of losing authenticity by being too corporate.

00:47:38 - Personalized Connection Requests
Mario and Richard delve into the debate around personalized connection requests. They discuss the acceptance rates of personalized versus non-personalized requests and the importance of authenticity and value in connection requests.

00:51:36 - Bad Advice on Connection Requests
Mario and Richard express their frustration with influencers giving bad advice on connection requests. They emphasize the importance of personalization and value-based requests, rather than using automation and pitch-slapping tactics.

00:55:26 - Connecting with Richard
Richard shares the best way to connect with him, highlighting the need for personalized and motivated connection requests. He also encourages listeners to follow his content on LinkedIn for valuable insights.

00:56:21 - Favorite Movie and Closing
Richard shares his favorite movie, "The Usual Suspects," and Mario encourages listeners to leave a 5-star rating and review for the Modern Selling Podcast on iTunes.

Content Creation Mastery
Mastery in content creation on LinkedIn involves developing a personalized content strategy with pillars like personal storytelling, thought leadership, and industry-related content. Sales professionals can humanize their brand, build trust, and engage potential clients by creating valuable and relevant content. Optimizing profiles with relevant keywords and providing value through content can enhance visibility and credibility on the platform.

LinkedIn Algorithm Secrets
LinkedIn algorithm secrets play a crucial role in boosting visibility on the platform for sales and marketing professionals. Understanding elements like dwell time, engagement metrics, and publishing consistency is key to maximizing reach. Leveraging these secrets can help optimize content strategy and increase engagement with the target audience.

Personalized Connection Requests
Sending personalized connection requests on LinkedIn is essential for building genuine relationships with potential clients. Hyper-personalization and authentic messaging are more effective in establishing trust and credibility than automated or generic outreach. Doing the homework and crafting personalized messages tailored to the prospect's interests can lead to higher acceptance rates and meaningful connections.

The resources mentioned in this episode are:

• Connect with Richard van der Blom on LinkedIn to gain valuable insights and content related to sales and marketing.

• Follow Richard van der Blom on LinkedIn to access his six weekly posts filled with valuable insights and industry knowledge.

• Download FlyPosts AI, a feature set of FlyMSG, to speed up the process of writing social media posts and increase productivity.

• Visit LeadFeeder.com for a free demo and revolutionize your approach to leads and deals with detailed insights into visitor behavior.

• Follow Mario Martinez Jr. on LinkedIn for more valuable content and insights on modern selling and marketing strategies.