Libsyn Directory

Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr.

Release Date: 08/08/2025

Sales Leaders Must Get in the Trenches with Their Reps | Ep. #311 with John Allen

The Modern Selling Podcast

Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of G&A Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in...

The Transparent Sales Leader Who Shares Every Salary and Secret with Enrique Alvarez | Ep. #310

The Modern Selling Podcast

Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value. In this episode, I sit down with Enrique Alvarez, co-founder and managing director of Vector Global Logistics, to explore how purpose and profit can coexist in high-performance sales organizations. Enrique shares his unique approach to building a global sales team that operates on three core pillars,...

Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309

The Modern Selling Podcast

As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way. In this episode of the Modern Selling Podcast, I sit...

Building a Powerhouse Sales Team with Data and Heart with Megan Prince | Ep. #308

The Modern Selling Podcast

Building a successful sales organization from the ground up is no small feat. It requires strategic planning, data-driven decision-making, and a focus on cultivating the right mindset within your team. In this episode, I sit down with Megan Prince, Chief Revenue Officer of Zeni, to explore how she led her company to 10x their ARR in just a few years through a powerful outbound sales strategy. The Power of Outbound Sales Learn why Megan believes that a strong outbound motion is crucial for controlling your destiny and driving consistent growth. She reveals how 65% of Zeni's...

Mastering the First Domino to Land Flagship Clients Faster with Tim Castle | Ep. #307

The Modern Selling Podcast

In the fast-paced world of sales, gaining a competitive edge is crucial. But what if the key to success lies not in aggressive tactics, but in building trust and creating value? In this episode, I sit down with Tim Castle, CEO of the Negotiator's Edge and author of "The First Domino," to explore the art of negotiation and its impact on sales success. The Power of Trust Building Discover why trust is the ultimate competitive advantage in today's market. Learn how to demonstrate empathy, transparency, and reliability to forge stronger connections with prospects and...

The Modern CRO Guide to Building Resilient Sales Organizations with Adam Block | Ep. #306

The Modern Selling Podcast

In today's rapidly evolving business landscape, scaling enterprise sales teams presents unique challenges and opportunities. As the Chief Revenue Officer of Motive, Adam Block brings a wealth of experience in building high-performance sales organizations. In this episode, we explore effective strategies for scaling enterprise sales teams in the AI era. Scaling Enterprise Sales: Key Insights · Building a robust playbook for enterprise...

Reimagining Go To Market with AI Powered Workflows with Adrian Rosenkranz | Ep. #305

The Modern Selling Podcast

In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-market engine. This episode explores how Webflow has successfully combined PLG and SLG motions, leveraging artificial intelligence (AI) to enhance customer experiences, streamline sales processes, and drive revenue growth. Adrian provides a unique...

Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304

The Modern Selling Podcast

Are you making critical mistakes in your sales cadence that could be costing you valuable opportunities? In this insightful episode, with Mario Martinez Jr., founder and CEO of Vengreso, he uncovers the most common errors salespeople make when reaching out to potential clients. With over 27 years of experience in sales and marketing, Mario shares his journey from retail to becoming a leader in digital sales prospecting. He reveals how a simple approach to helping customers at a camera store laid the foundation for his successful career in sales. Key Takeaways: The two biggest...

Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr.

The Modern Selling Podcast

Have you ever wondered why your sales team's performance doesn't match their enthusiasm for training? I found myself in this exact predicament, puzzling over a 97% customer satisfaction rate for our program, yet only 15% of participants were implementing what we taught. This disconnect led to a fascinating journey of discovery and innovation in the world of sales technology. Key Insights: The unexpected pivot from service to software, driven by market demands and investor feedback How we leveraged our sales training expertise to create AI-powered writing and engagement tools The...

Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302

The Modern Selling Podcast

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth,...

More Episodes

Key Insights:

The unexpected pivot from service to software, driven by market demands and investor feedback
How we leveraged our sales training expertise to create AI-powered writing and engagement tools
The importance of understanding your users' workflow to build truly valuable solutions
Strategies for transitioning from a service-based model to a product-led growth approach

The Productivity Paradox

Here at Vengreso, we uncovered a fascinating paradox in sales training. Despite a 97% satisfaction rate with our training programs, only 15% of reps were actually implementing what they learned. Why? The answer lies in the time-consuming nature of sales activities.

Their research showed that on average:

It takes 6-12 minutes to write a LinkedIn comment.
Creating a social media post consumes 32 minutes.

No wonder reps weren't putting their training into practice!

This insight led to the development of two new features within FlyMSG, an AI-powered writing and sales engagement tool designed to streamline these processes.

Exciting Features on the Horizon:

FlyGrammar: An AI-powered writing assistant to rival established players
AI Sales Roleplay and Coaching: FlyMSG now includes an AI-driven sales roleplay and practice session with personalized feedback for cold calling.
AI Paragraph Rewriter: FlyMSG can now rewrite, humanize, and improve any paragraph or sentence instantly and it works everywhere online.

Whether you're a sales manager or above looking to enhance your team's performance or an entrepreneur interested in the journey from service to SaaS, this episode offers valuable insights into the future of sales technology and the power of understanding your users' needs.

"A fool with a tool is still a fool." - Learn why combining powerful technology with effective training is the key to sales success.

Join me as we explore the challenges, triumphs, and lessons learned in building a sales productivity platform that's reshaping how modern sales teams operate. Discover how we're addressing the pain points in the sales workflow and why our approach might just be the future of sales enablement.

Key Moments

00:00:00
The Perplexing Customer Satisfaction Paradox
Mario Martinez Jr. discusses the puzzling situation of having 97% customer satisfaction but only 15% of people implementing their training. This led to the development of AI-powered tools to address the time-consuming nature of social media engagement for salespeople.

00:01:37
Introducing Mario Martinez Jr. and Vengreso
Mario shares his background, including his family nickname "Sonny," and introduces Vengreso, creators of Fly Message. He explains how the company evolved from a service-based business to a SaaS company focused on sales productivity and engagement tools.

00:05:54
From Service to SaaS: Vengreso's Transformation
Mario details the transition from a service-based company to a SaaS business. He discusses the challenges faced, including raising funds and pivoting their strategy to focus on enterprise sales prospecting training alongside their Fly Message tool.

00:19:30
Leveraging AI for Sales Engagement
Mario explains how Vengreso uses AI to enhance their products, leveraging their existing sales training content to guide AI-powered writing and responses. He emphasizes their focus on creating a comprehensive workflow solution for salespeople.

00:27:29
Product Strategy and Future Plans
Mario outlines Vengreso's product strategy, including various "Fly" branded tools and their approach to product-led growth. He discusses future plans, such as improving daily usage and potentially being acquired by a larger company in the next five years.

00:37:00
Challenges and Personal Pride
Mario identifies funding as the main challenge for accelerating growth. He expresses pride in being an engaged father, sharing advice on balancing work and family life by sacrificing sleep rather than family time when building a company.