loader from loading.io

How I Saved $21K Using My Own Sales AI Tool

The Modern Selling Podcast

Release Date: 02/18/2025

Sales Leaders Must Get in the Trenches with Their Reps | Ep. #311 with John Allen show art Sales Leaders Must Get in the Trenches with Their Reps | Ep. #311 with John Allen

The Modern Selling Podcast

Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of G&A Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in...

info_outline
The Transparent Sales Leader Who Shares Every Salary and Secret with Enrique Alvarez | Ep. #310 show art The Transparent Sales Leader Who Shares Every Salary and Secret with Enrique Alvarez | Ep. #310

The Modern Selling Podcast

Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value.      In this episode, I sit down with Enrique Alvarez, co-founder and managing director of Vector Global Logistics, to explore how purpose and profit can coexist in high-performance sales organizations. Enrique shares his unique approach to building a global sales team that operates on three core pillars,...

info_outline
Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309 show art Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309

The Modern Selling Podcast

As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way.                                                      In this episode of the Modern Selling Podcast, I sit...

info_outline
Building a Powerhouse Sales Team with Data and Heart with Megan Prince | Ep. #308 show art Building a Powerhouse Sales Team with Data and Heart with Megan Prince | Ep. #308

The Modern Selling Podcast

Building a successful sales organization from the ground up is no small feat. It requires strategic planning, data-driven decision-making, and a focus on cultivating the right mindset within your team. In this episode, I sit down with Megan Prince, Chief Revenue Officer of Zeni, to explore how she led her company to 10x their ARR in just a few years through a powerful outbound sales strategy.    The Power of Outbound Sales Learn why Megan believes that a strong outbound motion is crucial for controlling your destiny and driving consistent growth. She reveals how 65% of Zeni's...

info_outline
Mastering the First Domino to Land Flagship Clients Faster with Tim Castle | Ep. #307 show art Mastering the First Domino to Land Flagship Clients Faster with Tim Castle | Ep. #307

The Modern Selling Podcast

In the fast-paced world of sales, gaining a competitive edge is crucial. But what if the key to success lies not in aggressive tactics, but in building trust and creating value? In this episode, I sit down with Tim Castle, CEO of the Negotiator's Edge and author of "The First Domino," to explore the art of negotiation and its impact on sales success.      The Power of Trust Building Discover why trust is the ultimate competitive advantage in today's market. Learn how to demonstrate empathy, transparency, and reliability to forge stronger connections with prospects and...

info_outline
The Modern CRO Guide to Building Resilient Sales Organizations with Adam Block | Ep. #306 show art The Modern CRO Guide to Building Resilient Sales Organizations with Adam Block | Ep. #306

The Modern Selling Podcast

In today's rapidly evolving business landscape, scaling enterprise sales teams presents unique challenges and opportunities. As the Chief Revenue Officer of Motive, Adam Block brings a wealth of experience in building high-performance sales organizations. In this episode, we explore effective strategies for scaling enterprise sales teams in the AI era.                   Scaling Enterprise Sales: Key Insights ·         Building a robust playbook for enterprise...

info_outline
Reimagining Go To Market with AI Powered Workflows with Adrian Rosenkranz | Ep. #305 show art Reimagining Go To Market with AI Powered Workflows with Adrian Rosenkranz | Ep. #305

The Modern Selling Podcast

In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-market engine. This episode explores how Webflow has successfully combined PLG and SLG motions, leveraging artificial intelligence (AI) to enhance customer experiences, streamline sales processes, and drive revenue growth. Adrian provides a unique...

info_outline
Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304 show art Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304

The Modern Selling Podcast

 Are you making critical mistakes in your sales cadence that could be costing you valuable opportunities? In this insightful episode, with Mario Martinez Jr., founder and CEO of Vengreso, he uncovers the most common errors salespeople make when reaching out to potential clients. With over 27 years of experience in sales and marketing, Mario shares his journey from retail to becoming a leader in digital sales prospecting. He reveals how a simple approach to helping customers at a camera store laid the foundation for his successful career in sales. Key Takeaways: The two biggest...

info_outline
Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr. show art Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr.

The Modern Selling Podcast

Have you ever wondered why your sales team's performance doesn't match their enthusiasm for training? I found myself in this exact predicament, puzzling over a 97% customer satisfaction rate for our program, yet only 15% of participants were implementing what we taught. This disconnect led to a fascinating journey of discovery and innovation in the world of sales technology. Key Insights: The unexpected pivot from service to software, driven by market demands and investor feedback How we leveraged our sales training expertise to create AI-powered writing and engagement tools The...

info_outline
Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302 show art Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302

The Modern Selling Podcast

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth,...

info_outline
 
More Episodes
 

Want to learn how a sales professional successfully transitioned from corporate to entrepreneurial career? Discover the solution to achieving this result and hear from the expert who made it happen. Get ready to elevate your sales game and productivity. Let's dive in!

In this episode of The Modern Selling Podcast, Mario Martinez Jr. recounts his journey from corporate America to entrepreneurship, highlighting pivotal moments that shaped his transition. From seizing opportunities following a LinkedIn sales conference to founding Vengreso, Martinez's insights offer valuable lessons for sales professionals seeking entrepreneurial pathways.

The episode delves into the evolution of Vengreso, emphasizing the power of focus and strategic adaptation in a competitive market. Martinez's candid and open approach provides listeners with valuable insights into his mindset, motivations, and business strategies. Whether listeners are sales professionals seeking entrepreneurial opportunities or aiming to enhance their sales prospecting skills, this episode offers a compelling narrative and a wealth of valuable takeaways, making it a must-listen for those navigating the dynamic world of modern selling.

I want to make you more productive. Whether I'm coaching you to make better calls or writing content for you, my goal is to save you time and cost, and help you cut through the noise in the sales space. - Mario Martinez Jr.

In this episode, you will be able to:

  • Master the art of transitioning from corporate to entrepreneur and thrive in the new journey.

  • Unlock the secrets to the importance of sales prospecting and revolutionize your sales game.

  • Discover cutting-edge digital sales training strategies to stay ahead in the competitive sales landscape.

  • Harness the power of AI for sales productivity and take your sales performance to the next level.

  • Uncover the strategies for building a powerful sales influencer brand and becoming a force in the industry.

 

The key moments in this episode are:
00:00:00 - Starting My Own Company

00:02:08 - Importance of Prospecting

00:07:36 - Personal Development and Growth

00:09:50 - Journey to Entrepreneurship

00:15:07 - Identifying a Gap in the Sales Training Space

00:16:08 - Rapid Success with Miller Hyman

00:17:31 - The Evolution of FlyMSG

00:19:28 - Milestones and Challenges

00:21:51 - The Power of Niche Focus

00:29:30 - Crafting a Welcome Message

00:31:30 - Sales Cadences and Engagement

00:32:27 - AI in Social Selling

00:34:56 - FlyMSG for Sales Teams

00:39:21 - Acquisition and Future Offerings

00:44:38 - Mario's Relationship with Cigars

00:45:20 - Building 5, 6, 7, 1

00:45:29 - Podcast Rating and Review

00:46:00 - Conclusion and Goodbyes

Timestamped summary of this episode:
00:00:00 - Starting My Own Company
Mario discusses how a presentation led to the opportunity to start his own company, emphasizing the importance of sales and delivery in a business.

00:02:08 - Importance of Prospecting
The conversation delves into the significance of prospecting in sales, highlighting the challenges and the impact it has on sales success.

00:07:36 - Personal Development and Growth
Mario shares his personal growth journey, reflecting on the book "What Got You Here Won't Get You There" and how it impacted his approach to leadership and relationships.

00:09:50 - Journey to Entrepreneurship
Mario details his extensive corporate background, and how a blog article led to consulting and training opportunities, ultimately leading to the formation of his own company.

00:15:07 - Identifying a Gap in the Sales Training Space
The speaker discusses the lack of focus on pre-hello to hello sales training and how their company aimed to fill this gap, leading to a successful partnership with Miller Hyman.

00:16:08 - Rapid Success with Miller Hyman
The speaker shares the remarkable story of quickly signing a contract with Miller Hyman and successfully deploying their sales prospecting training to the entire organization.

00:17:31 - The Evolution of FlyMSG
The evolution of FlyMSG from a sales productivity tool to a solution utilized by various professionals for repeatable messaging, leading to the creation of a successful sales prospecting training program.

00:19:28 - Milestones and Challenges
The speaker reflects on the journey from corporate to entrepreneurship, highlighting major milestones, challenges, and the pivotal shift towards becoming a full SaaS company.

00:21:51 - The Power of Niche Focus
The importance of staying focused on a niche and the value of offering a unique solution, leading to recognition as a top sales and marketing influencer and successful partnerships with major companies.

00:29:30 - Crafting a Welcome Message
Mario discusses the importance of a personalized welcome message on LinkedIn, emphasizing the need for personalization, value, and a call to action. He explains the impact of engaging with the algorithm and the need for quality content.

00:31:30 - Sales Cadences and Engagement
Mario highlights the flaws in traditional sales cadences, emphasizing the importance of warming up contacts before sending a connection request. He stresses the need for personalized engagement and the impact on productivity.

00:32:27 - AI in Social Selling
Mario introduces FlyMSG's AI capabilities, discussing how it aids in writing posts and comments. He emphasizes the significant time savings and productivity increase for individual users.

00:34:56 - FlyMSG for Sales Teams
Mario explains the relevance of FlyMSG for sales teams of all sizes, highlighting the significant productivity savings and the platform's ability to enhance prospecting and engagement.

00:39:21 - Acquisition and Future Offerings
Mario shares the exciting news of Vengreso's upcoming acquisition of an AI sales role-playing software. He emphasizes the comprehensive solution the acquisition will provide for sales prospecting, messaging, and coaching.

00:44:38 - Mario's Relationship with Cigars
Mario shares that he has no relationship with cigars due to being asthmatic. He enjoys the smell but has never smoked one. He expresses appreciation for being on the show despite the topic of cigars.

00:45:20 - Building 5, 6, 7, 1
The conversation shifts to Mario's business, with the host wishing him luck with the acquisition. There is mention of "building 5, 6, 7, 1," indicating future growth and expansion.

00:45:29 - Podcast Rating and Review
The host asks for a favor, requesting a five-star rating and review for the podcast on iTunes. Additionally, a text expander and personal writing assistant, FlyMSG, is promoted.

00:46:00 - Conclusion and Goodbyes
The episode concludes with gratitude to the listeners and a call to action to increase productivity. The host bids farewell until the next episode, ending with "good selling."

Mastering the Transition
Navigating the shift from a corporate career to entrepreneurship requires strategic decisions and a clear vision. Mario Martinez Jr. shared his pivotal moment at a LinkedIn sales conference that catapulted him into entrepreneurship just three months later. This transition exemplifies the opportunities that effective presentations can unlock for aspiring entrepreneurs.

Unlocking Sales Prospecting Importance
Martinez emphasized the significance of specializing in sales prospecting, a critical yet often overlooked phase in the sales cycle. By focusing on this niche, Vengreso carved out a unique position in the competitive sales training market. The collaboration with industry giants like Miller Hyman and Korn Ferry underscored the importance of effective prospecting strategies in building successful business relationships.

Cutting-Edge Digital Sales Training
The evolution of Vengreso's flagship product, FlyMSG, showcases the company's commitment to leveraging technology to enhance sales productivity. By developing a comprehensive sales prospecting and engagement tool, Vengreso addressed the specific challenges faced by sales professionals across diverse industries. The upcoming acquisition of an AI sales role-playing software further demonstrates Vengreso's dedication to staying at the forefront of digital sales training innovation.

The resources mentioned in this episode are:

  • Visit the website FlyMSG.ai to learn more about the FlyMSG tool and its capabilities for improving sales prospecting and engagement.

  • Connect with Mario Martinez Jr. on LinkedIn and mention that you heard him on the Sales and Cigars podcast to engage with him and learn more about his expertise in sales and marketing.

  • Explore the Vengreso website to access free sales training resources and learn more about their offerings for improving sales productivity and engagement.

  • Check out the Vengreso YouTube channel for free sales training videos and valuable insights on modern selling techniques.

  • Download FlyMSG from the Chrome store or Edge store to start using the text expander and personal writing assistant tool for free, without needing a credit card.