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How Great Teams Are Built (And Why Yours Isn’t Yet)

The Modern Selling Podcast

Release Date: 04/29/2025

Sales Leaders Must Get in the Trenches with Their Reps | Ep. #311 with John Allen show art Sales Leaders Must Get in the Trenches with Their Reps | Ep. #311 with John Allen

The Modern Selling Podcast

Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of G&A Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in...

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The Transparent Sales Leader Who Shares Every Salary and Secret with Enrique Alvarez | Ep. #310 show art The Transparent Sales Leader Who Shares Every Salary and Secret with Enrique Alvarez | Ep. #310

The Modern Selling Podcast

Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value.      In this episode, I sit down with Enrique Alvarez, co-founder and managing director of Vector Global Logistics, to explore how purpose and profit can coexist in high-performance sales organizations. Enrique shares his unique approach to building a global sales team that operates on three core pillars,...

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Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309 show art Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309

The Modern Selling Podcast

As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way.                                                      In this episode of the Modern Selling Podcast, I sit...

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Building a Powerhouse Sales Team with Data and Heart with Megan Prince | Ep. #308 show art Building a Powerhouse Sales Team with Data and Heart with Megan Prince | Ep. #308

The Modern Selling Podcast

Building a successful sales organization from the ground up is no small feat. It requires strategic planning, data-driven decision-making, and a focus on cultivating the right mindset within your team. In this episode, I sit down with Megan Prince, Chief Revenue Officer of Zeni, to explore how she led her company to 10x their ARR in just a few years through a powerful outbound sales strategy.    The Power of Outbound Sales Learn why Megan believes that a strong outbound motion is crucial for controlling your destiny and driving consistent growth. She reveals how 65% of Zeni's...

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Mastering the First Domino to Land Flagship Clients Faster with Tim Castle | Ep. #307 show art Mastering the First Domino to Land Flagship Clients Faster with Tim Castle | Ep. #307

The Modern Selling Podcast

In the fast-paced world of sales, gaining a competitive edge is crucial. But what if the key to success lies not in aggressive tactics, but in building trust and creating value? In this episode, I sit down with Tim Castle, CEO of the Negotiator's Edge and author of "The First Domino," to explore the art of negotiation and its impact on sales success.      The Power of Trust Building Discover why trust is the ultimate competitive advantage in today's market. Learn how to demonstrate empathy, transparency, and reliability to forge stronger connections with prospects and...

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The Modern CRO Guide to Building Resilient Sales Organizations with Adam Block | Ep. #306 show art The Modern CRO Guide to Building Resilient Sales Organizations with Adam Block | Ep. #306

The Modern Selling Podcast

In today's rapidly evolving business landscape, scaling enterprise sales teams presents unique challenges and opportunities. As the Chief Revenue Officer of Motive, Adam Block brings a wealth of experience in building high-performance sales organizations. In this episode, we explore effective strategies for scaling enterprise sales teams in the AI era.                   Scaling Enterprise Sales: Key Insights ·         Building a robust playbook for enterprise...

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Reimagining Go To Market with AI Powered Workflows with Adrian Rosenkranz | Ep. #305 show art Reimagining Go To Market with AI Powered Workflows with Adrian Rosenkranz | Ep. #305

The Modern Selling Podcast

In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-market engine. This episode explores how Webflow has successfully combined PLG and SLG motions, leveraging artificial intelligence (AI) to enhance customer experiences, streamline sales processes, and drive revenue growth. Adrian provides a unique...

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Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304 show art Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304

The Modern Selling Podcast

 Are you making critical mistakes in your sales cadence that could be costing you valuable opportunities? In this insightful episode, with Mario Martinez Jr., founder and CEO of Vengreso, he uncovers the most common errors salespeople make when reaching out to potential clients. With over 27 years of experience in sales and marketing, Mario shares his journey from retail to becoming a leader in digital sales prospecting. He reveals how a simple approach to helping customers at a camera store laid the foundation for his successful career in sales. Key Takeaways: The two biggest...

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Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr. show art Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr.

The Modern Selling Podcast

Have you ever wondered why your sales team's performance doesn't match their enthusiasm for training? I found myself in this exact predicament, puzzling over a 97% customer satisfaction rate for our program, yet only 15% of participants were implementing what we taught. This disconnect led to a fascinating journey of discovery and innovation in the world of sales technology. Key Insights: The unexpected pivot from service to software, driven by market demands and investor feedback How we leveraged our sales training expertise to create AI-powered writing and engagement tools The...

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Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302 show art Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302

The Modern Selling Podcast

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth,...

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More Episodes
 

If you're feeling like your team is losing to the competition and you can't figure out why, then you are not alone! Your efforts to build a great team might not be working as expected, and instead of improved performance, you might be experiencing disengagement and frustration among your team members. It's time to turn things around and create a winning team culture that drives success.

Uncover the surprising twist that takes employee engagement to the next level. You won't believe how a simple shift in perspective can transform teams from average to extraordinary. And the best part? It's a game-changer for any business, regardless of industry. Stay tuned to find out how this unexpected approach leads to exceptional team performance and leaves your competition in awe. You won't want to miss this!

Build Great Teams with Collaboration
Creating a culture of collaboration within teams fosters innovation and productivity. By encouraging open communication and teamwork, organizations can leverage the diverse skills and perspectives of their members. Collaborative efforts lead to enhanced problem-solving and creativity, driving the team towards success.

This week's special guest is Don Yaeger

Don Yaeger, a distinguished journalist and accomplished author, boasts an extensive background in sports and business. As the author of 40 books, including 12 New York Times bestsellers, Don's expertise is widely recognized. With a focus on team dynamics and leadership, his insights are particularly valuable for business leaders and managers seeking to optimize team performance and engagement.

Don's in-depth research and comprehensive understanding of high-performance principles make him a respected authority in the realm of team building and organizational excellence. His wealth of experience positions him as a leading figure in providing practical strategies and actionable advice for enhancing team effectiveness and driving overall success in the business landscape.

This is his story:

Don Yaeger, a seasoned journalist and author, shares his journey of discovering the elements that make great teams in business. With a career spanning big newspapers and Sports Illustrated, Don's insatiable appetite for learning led him to write 40 books, with 12 becoming New York Times bestsellers. His relentless pursuit of knowledge didn't stop there; he also hosts the Corporate Competitor podcast, where he delves into the wisdom of successful individuals.

Don's immersion in the world of great teams didn't happen overnight. Over a decade, he meticulously studied top-performing sports teams like Nick Saban's Alabama football team and the mid-90s Chicago Bulls, as well as outstanding businesses like Delta Airlines and Chick Fil A. This deep dive culminated in his book "Great Teams," where he identified 16 key differentiators of exceptional teams. Don's journey is a testament to the power of continuous learning and the relentless pursuit of excellence, inspiring leaders and managers to cultivate a culture of growth and engagement within their teams.

Great teams are committed to things that average teams aren't. They're committed to things like creating an environment where employees believe that they're locked into each other and that they're beholden to each other, that they're better because of each other. - Don Yaeger

In this episode, you will be able to:

  • Uncover the secrets to building great teams that drive business success.

  • Explore the crucial role of culture in achieving outstanding team performance.

  • Implement powerful strategies to boost employee engagement and motivation.

  • Harness the impactful leadership techniques that drive exceptional team performance.

  • Discover invaluable insights from success stories in sports and business.

 

The key moments in this episode are:
00:00:00 - The Importance of Having a Sense of Purpose

00:07:36 - What Makes Great Teams Great

00:11:49 - Building a Team Others Want to Join

00:13:07 - Overcoming Complacency

00:14:28 - The Power of Coaching and Success Principles

00:16:06 - Success Leaves Clues

00:17:56 - The Role of Team Behavior

00:21:36 - Culture, Behavior, and Habits

00:27:02 - The Power of Purpose

00:29:14 - The Importance of Team Commitment

00:30:43 - Making a Difference in Business

00:34:48 - Employee Engagement and Impact

00:36:35 - What Makes Great Teams Great

00:40:26 - Don Yaeger's All-Time Favorite Movie

Timestamped summary of this episode:
00:00:00 - The Importance of Having a Sense of Purpose
Don Yaeger emphasizes the importance of not just knowing, but feeling the sense of purpose within a team. He discusses how the best teams believe they are part of something bigger than themselves.

00:07:36 - What Makes Great Teams Great
Don Yaeger shares his insights on what makes great teams stand out, highlighting the importance of continuous learning, mentoring culture, and a strong sense of purpose as key factors in achieving greatness.

00:11:49 - Building a Team Others Want to Join
Don Yaeger discusses the significance of being the team that others aspire to join. He emphasizes the importance of being the organization that people are working to figure out how to join, rather than the team losing people to competitors.

00:13:07 - Overcoming Complacency
Don Yaeger addresses the issue of complacency and its impact on organizations. He discusses how human nature can lead to complacency, and the importance of staying vigilant and continuously improving, even during times of success.

00:14:28 - The Power of Coaching and Success Principles
Don Yaeger shares how he coached his son's losing team and emphasized success principles to turn the team's performance around.

00:16:06 - Success Leaves Clues
Don Yaeger discusses the importance of studying successful individuals and teams to learn from their experiences and apply those lessons to achieve greatness.

00:17:56 - The Role of Team Behavior
Don Yaeger emphasizes the significance of team behavior, communication, and camaraderie in achieving success, rather than solely crediting coaching for a team's victory.

00:21:36 - Culture, Behavior, and Habits
Don Yaeger explains how culture shapes behaviors, which in turn form habits leading to sustained excellence, highlighting the importance of intentionally designing a positive culture within organizations.

00:27:02 - The Power of Purpose
Don Yaeger shares how a sense of purpose and belonging to something bigger than oneself is crucial for team success, using the example of USA Basketball's transformation under Coach Mike Krzyzewski.

00:29:14 - The Importance of Team Commitment
Don Yaeger discusses the importance of basketball players respecting and honoring members of the United States armed forces, emphasizing the responsibility they have as representatives of their country.

00:30:43 - Making a Difference in Business
Yaeger shares a story about Medtronic, showing how bringing in families to thank employees for their work makes them realize the impact they have on people's lives, fostering a sense of purpose in their work.

00:34:48 - Employee Engagement and Impact
The conversation highlights the significance of employees believing that their work makes a difference and the impact it has on their engagement and satisfaction, ultimately leading to better outcomes for the organization.

00:36:35 - What Makes Great Teams Great
Yaeger emphasizes that great teams are committed to creating an environment where employees feel connected and responsible for each other, believing that their work changes lives and treating them differently than other organizations would.

00:40:26 - Don Yaeger's All-Time Favorite Movie
Yaeger shares his favorite sports movie, "Hoosiers," emphasizing the idea of coming together to achieve amazing things, reflecting the themes of teamwork and commitment discussed in the episode.

Importance of Culture in Teams
Culture forms the foundation of a team, shaping behaviors, attitudes, and values. A positive and inclusive culture cultivates trust and unity among team members, fostering a sense of belonging and shared purpose. Leaders play a crucial role in shaping and nurturing a culture that empowers individuals and drives collective success.

Effective Employee Engagement Strategies
Engaged employees are more productive, motivated, and committed to the organization's goals. Implementing strategies that recognize and value employees' contributions fosters a sense of ownership and loyalty. By soliciting feedback, offering growth opportunities, and promoting a healthy work-life balance, leaders can create a work environment where employees thrive and contribute their best work.

The resources mentioned in this episode are:

  • Connect with Don Yaeger on LinkedIn for more insights and inspiration on building great teams.

  • Visit Don Yaeger's website at donyaeger.com to explore his work, books, and speaking engagements.

  • Check out the Corporate Competitor Podcast at corporatecompetitorpodcast.com for valuable leadership and team-building content.

  • Explore Leadfeeder for real-time website visitor tracking and lead engagement to revolutionize your lead generation and sales efforts.

  • Download Fly Message for free to save time and increase productivity with a personal writing assistant and text expander.