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Effective Outbound Sales Strategies for 2024 with Donald Kelly

Sales POP! Podcasts

Release Date: 05/21/2024

Unlocking the Power of Account-Based Marketing with Eric Gruber show art Unlocking the Power of Account-Based Marketing with Eric Gruber

Sales POP! Podcasts

In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM delve into the crucial role of account-based marketing (ABM) in enhancing go-to-market strategies. They discuss how ABM can boost revenue and increase average contract value by improving the account experience through cohesive efforts across sales, marketing, and customer success teams. Eric underscores the importance of understanding target accounts, aligning messaging, and creating tailored content. They also tackle the challenges of engaging multiple stakeholders and the pitfalls of misaligned messaging,...

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How is AI Revolutionizing Sales and Sales Management? with Frank V. Cespedes show art How is AI Revolutionizing Sales and Sales Management? with Frank V. Cespedes

Sales POP! Podcasts

In this podcast episode, John Golden talks with Frank V. Cespedes about the growing impact of AI in sales. Cespedes explains how AI can boost productivity, especially in customer contact and lead generation. They discuss how AI allows salespeople to focus on higher-value tasks and building relationships. The conversation also underscores the importance of clean data and the pivotal role of management in successfully implementing AI. The episode highlights that AI, while powerful, needs strategic management and human interaction to maximize its benefits in the sales industry.

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How Can You Maximize Your Company's Profitability? with Ahuva Gruen show art How Can You Maximize Your Company's Profitability? with Ahuva Gruen

Sales POP! Podcasts

In this podcast episode, John Golden interviews Ahuva Gruen, an experienced fractional CFO and founder of AG Financial CPA. They delve into the key challenges businesses encounter in attaining profitability. Ahuva offers her insights on the importance of proper pricing, strategic employee alignment, and creating a culture of accountability. She highlights the necessity of meticulous cost and expense tracking, maintaining cash reserves, optimizing processes, and effective delegation. The conversation provides entrepreneurs with valuable strategies to maximize their company's potential and...

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How Can Married Entrepreneurs Achieve Better Work-Life Balance?  with Kay Lee and Robert Fukui show art How Can Married Entrepreneurs Achieve Better Work-Life Balance? with Kay Lee and Robert Fukui

Sales POP! Podcasts

In this episode of the Expert Insight Interview, host John Golden talks with Robert and Kay Fukui, co-founders of IE 61 Inc and authors of "Tandem: The Married Entrepreneur's Guide for Greater Work-Life Balance." They discuss the unique challenges married entrepreneurs face in balancing their business and personal lives. Robert and Kylie share their personal experiences and strategies for achieving better work-life balance, such as setting boundaries with technology, prioritizing quality time, and leveraging each other's strengths. They also introduce their consulting program, "Power Couples...

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Navigating the AI Revolution: Insights from a United Nations AI Advisor with Neil Sahota show art Navigating the AI Revolution: Insights from a United Nations AI Advisor with Neil Sahota

Sales POP! Podcasts

In this podcast episode, John Golden interviews Neil Sahota, a United Nations AI advisor and IBM master inventor, about the advancements and implications of artificial intelligence. They discuss AI's impact on various industries, the rise of AI agents, and ethical concerns like data security and the need for clear regulations. Neil emphasizes the importance of evaluating the value of AI tools and explores future developments such as artificial empathy and digital twins. The episode highlights AI's potential for positive change and the need for organizations to thoughtfully integrate AI...

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The Essential Skills for Authentic Leadership with Bill Dickinson show art The Essential Skills for Authentic Leadership with Bill Dickinson

Sales POP! Podcasts

In this episode of the Expert Insights Podcast, host John Golden talks with leadership expert Bill Dickinson about authentic leadership and self-discovery. Dickinson stresses the importance of leaders knowing themselves, their strengths, and their limitations. He highlights the need for vulnerability while empowering others. Emphasizing empathy and emotional intelligence, Dickinson explains their crucial role in effective leadership. He also discusses how self-awareness helps leaders connect with their teams. Additionally, Dickinson talks about the importance of seeking feedback,...

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Navigating the Sales Industry - Insights from a Sales Pro with Kristie Jones show art Navigating the Sales Industry - Insights from a Sales Pro with Kristie Jones

Sales POP! Podcasts

In this podcast episode, John Golden and Kristie Jones explore the intricacies of a career in sales. Kristie, an experienced sales coach and author, highlights the importance of making intentional career choices and being self-aware. They discuss the pitfalls of ending up in sales roles by accident and the common issue of unprepared individuals being promoted to management positions. Kristie advises salespeople to recognize their unique strengths and pursue roles that match their passions instead of following traditional paths. The conversation also emphasizes the necessity of personal...

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Cybersecurity, Privacy, and AI Ethics Walk into a Boardroom with Frank Kyazze show art Cybersecurity, Privacy, and AI Ethics Walk into a Boardroom with Frank Kyazze

Sales POP! Podcasts

Interviews about the crucial role of governance, risk, and compliance (GRC) in building digital trust and enhancing cybersecurity, privacy, and AI ethics. They discuss the challenges posed by remote work, the need for employee education, and the importance of clear data protection policies. Frank highlights the strict security measures required for federal projects and the struggles small companies face in achieving compliance. He also talks about how automation can help simplify compliance processes. They explore future threats like advanced social engineering and the need for AI regulation....

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Profitability Unleashed: Mastering the Art of Customer Experience with Frank Favaro show art Profitability Unleashed: Mastering the Art of Customer Experience with Frank Favaro

Sales POP! Podcasts

In this episode of the Expert Insight Interview, host John Golden talks with Frank Favaro about the crucial role of customer experience (CX) in driving profitability. They discuss why many businesses struggle with profitability, noting that a strong customer experience can set a company apart. Frank emphasizes the importance of consistency at every customer touchpoint and the power of empathy in building trust and loyalty. They agree that customer problems are valuable opportunities for learning and improvement. Every interaction should add value and strengthen relationships. Frank also shares...

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The Art of Persuasion and Influence with Tony Perzow show art The Art of Persuasion and Influence with Tony Perzow

Sales POP! Podcasts

In this podcast episode, host talks with expert about negotiation, persuasion, and influence. They focus on being ethical and authentic. They discuss how persuasion works in the mind and why generosity is important. Tony explains how being genuine and unique can make you influential.

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More Episodes

In this podcast episode, John Golden interviews Donald Kelly, a sales influencer and professional, about outbound sales strategies for 2024. Donald emphasizes the importance of outbound sales for scaling businesses and discusses the challenges posed by the current noisy digital environment.