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The Truth About Dental Marketing

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Release Date: 06/23/2025

Hiring Detour: How Culture Shapes Every Hire show art Hiring Detour: How Culture Shapes Every Hire

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, Dana Salisbury and Sandy Pardue discuss the challenges of hiring and retaining new employees in dental practices. They explore the reasons behind high turnover rates, the importance of effective onboarding, and creating a welcoming workplace culture. The conversation emphasizes the need for structured training plans and the impact of workplace bullying on employee retention. The hosts also highlight the financial costs associated with poor hiring practices and the significance of enhancing the candidate experience. Key Takeaways Stop blaming the applicant...

info_outline Hiring Series: Interview Techniques that Work show art Hiring Series: Interview Techniques that Work

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode of Dental Drill Bits, hosts Dana Salisbury and Sandy Pardue go beyond the surface of the interview process to reveal the deeper intentions that should guide your hiring conversations. Whether you are fresh out of dental school or a seasoned practice owner, this conversation will help you build a more intentional, compliant, and effective approach to interviewing. Sandy and Dana share real world examples, cautionary tales, and the subtle cues they watch for that a resume will never reveal. They cover how to avoid common pitfalls like skipping the interview entirely, how to keep...

info_outline Hiring Series: Hiring Efficiently with a Group Interview show art Hiring Series: Hiring Efficiently with a Group Interview

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Episode Description: In this episode of Dental Drill Bits, Dana Salisbury and Sandy Pardue continue the Hiring Series with a proven time-saving strategy: the group interview. Sandy shares her step-by-step process for getting every qualified applicant in front of you at once, identifying the best candidates quickly, and avoiding the weeks-long cycle of one-on-one interviews. From creating the right environment, using a “plant” in the room, and testing retention skills, to gracefully dismissing non-hires, this episode is packed with actionable tips to streamline your hiring process and...

info_outline Plan Forward: A Smarter Alternative to Insurance show art Plan Forward: A Smarter Alternative to Insurance

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Exploring Dental Membership Plans: A Smarter Alternative to Insurance In this episode of Dental Drill Bits, Dana Salisbury and Sandy Pardue are joined by Meg Lohman from Plan Forward to unpack why in-house membership plans are becoming a go-to solution for dental practices looking to grow and better serve their patients. They discuss how these plans help identify patients who are overpaying for insurance, simplify preventive care, and strengthen patient loyalty. The trio also explores the power of proactive marketing and the importance of educating patients ahead of open enrollment...

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Dental Drill Bits with Sandy Pardue and Dana Salisbury

Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire. From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of...

info_outline Job Descriptions Might Be Costing You Great Hires (Part 3: Creating Job Descriptions) show art Job Descriptions Might Be Costing You Great Hires (Part 3: Creating Job Descriptions)

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury explore the often-overlooked power of a well-crafted job description. They explain why generic or outdated descriptions can set your practice up for failure—creating confusion, legal risk, and missed hiring opportunities. You’ll learn what must be included, how to stay compliant, and why being transparent about your expectations (including physical demands and performance metrics) is key to attracting the right candidates. If you're serious about improving your hiring process and retaining top...

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Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this episode, Sandy Pardue kicks off a powerful conversation about the most overlooked step in fixing front desk chaos: assessing your team’s current morale, mindset, and motivation. Before you implement new systems or pile on training, you’ve got to address the emotional temperature of your practice. Is your team ready for change? Or are they quietly resisting it? Sandy lays out practical ways to reframe, re-energize, and reset expectations—ensuring your next move is a lasting one. If you want real ROI from your front desk, start here. What You'll Learn: Why morale must be...

info_outline RERUN: The Real Reason Your AR Is Out of Control (And It's Not Insurance) show art RERUN: The Real Reason Your AR Is Out of Control (And It's Not Insurance)

Dental Drill Bits with Sandy Pardue and Dana Salisbury

In this eye-opening episode, Sandy digs into one of the most overlooked contributors to rising accounts receivable (AR) in dental practices—abandoning mailed statements too soon. You may be emailing and texting patients about balances, but do you actually know how many patients you're reaching? Sandy breaks down the data and shares real stats from dental dashboards, showing that many practices have incomplete contact info for 20–40% of their patients—and it’s costing them tens of thousands. Whether your AR is creeping past $100,000 or you’re trying to build a smarter collection...

info_outline The Truth About Dental Marketing show art The Truth About Dental Marketing

Dental Drill Bits with Sandy Pardue and Dana Salisbury

What if your marketing isn’t the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Grace unpacks the truth most marketers won’t say out loud. If you've ever felt burned by a marketing agency, overwhelmed as a startup, or scared to go fee-for-service—this one’s for you. You’ll learn how to: ✅ Spot the difference between strategic marketing and expensive guesswork ✅...

info_outline Hiring or Hustling Backwards? (Part 2: Leadership, Metrics & the True Cost of Delay) show art Hiring or Hustling Backwards? (Part 2: Leadership, Metrics & the True Cost of Delay)

Dental Drill Bits with Sandy Pardue and Dana Salisbury

Hiring is never just about plugging a hole. It’s a strategic leadership move—and when rushed or mismanaged, it can quietly sabotage your entire practice. In Part 2 of the Hiring Series, Dana and Sandy dive deep into what happens between identifying a hiring need and getting the green light to bring someone on board. From pecking orders to prep work, leadership courage to legal compliance, they unpack everything you should have in place before you hit “post job ad.” They also share formulas and benchmarks to help you bring data—not just emotion—into your hiring decisions. Because...

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What if your marketing isn’t the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Grace unpacks the truth most marketers won’t say out loud.

If you've ever felt burned by a marketing agency, overwhelmed as a startup, or scared to go fee-for-service—this one’s for you.

You’ll learn how to:

✅ Spot the difference between strategic marketing and expensive guesswork
✅ Avoid wasting thousands on low-quality leads and poor conversion
✅ Set realistic expectations for Google Ads and SEO
✅ Know when your marketing isn’t the problem—your front desk is
✅ Confidently budget and brand your way to sustainable growth

📓 Listener Challenge:
Review your last 6 months of new patient numbers. Are you tracking the right data? Is your marketing converting—or just collecting clicks?

Key takeaways:

👉 You can’t market your way out of bad conversion. Start with honest analysis.
👉 Dabbling in ads (like $1,000/month on Google) is worse than doing nothing.
👉 Fee-for-service practices need stronger branding, not just lead generation.
👉 Your front desk is your filter—train them or waste your marketing dollars.
👉 Success starts with realistic expectations and total ownership of your results.

🔊 Special thanks to our sponsors:

📣 Identity Dental Marketing – Strategic, ethical, brand-aligned marketing that works. Learn more at identitydental.com

🦷 Plan Forward – Build and grow a profitable dental membership plan with ease. Learn more at planforward.io

📲 Join the conversation!
What marketing myths have you had to unlearn? Share your experience in the Dental Drill Bits Facebook Group—we may feature your insight in a future episode!