How to spend your marketing dollars on things that don’t just look nice but actually work
The Small Business Association of Michigan’s Small Business Weekly Podcast
Release Date: 09/13/2025
Her customers are up-in-the-air but not her business plan
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Christina VanDam, owner of Zeal Aerial Fitness in Grand Rapids, winner of a 2025 Micro Business Award from Michigan Celebrates Small Business. She discusses her journey from being a public school teacher to founding an aerial fitness studio that offers classes in silks, hoop, hammock, bungee, pole and aerial yoga, catering to diverse age groups. “If you're going to the YMCA, you're running on a treadmill or lifting weights, and we're not that kind of place,” she says. “You use your whole body for your workout. I think what a lot of people...
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Environmentally-friendly shipping pallets power growth for this two-decade-old small business
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Mo Alakoli, CEO of PALLETCO. The company has been selected as a member of the Michigan 50 Companies to Watch by Michigan Celebrates Small Business. Founded in 2003, the company employs eco-friendly practices, ensuring pallets are repurposed for biofuel, animal bedding or mulch at the end of their life cycle. “We try to be as green as possible, given that we're a smaller, family owned company that has scaled a lot in the last five years, we're always trying to catch up to that green initiative,” he says. “But a pallet is a very...
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Concrete foundations are their literal foundation for growth
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Hussein Mokahal, owner of LED LION in Westland, selected by Michigan Celebrates Small Business as a member of the Michigan 50 Companies to Watch for 2025. LED LION handles the foundational side of projects like underground utilities, concrete foundations and infrastructure work for public and private sectors, and 3D concrete printing for bridges and infrastructure. The company has partnered on significant projects like the 2024 NFL draft and has collaborated with Lawrence Tech University and the National Science Foundation. Hall advises small...
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Family-founded business thrives in west Michigan’s culture of growth and entrepreneurship
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Evan Mathison, a member of the Small Business Association of Michigan board of directors and Founding Principal of Mathison | Mathison Architects, a design-focused architecture and interiors firm based in Grand Rapids. He and his father Tom founded the company in 2013. “I grew up here in the Grand Rapids area and went to undergrad here, then moved to New England for grad school, and stayed out there and worked for 10 years,” he says. “I always knew that I wanted to move back and be a part of the growth of west Michigan. I knew I wanted to...
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Expanding veterinary hospital focuses on compassionate care and community involvement
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Dr. Lindsay Ruland, DVM, owner and chief of medicine at Emergency Veterinary Hospital in Ann Arbor. They were named to the list of Michigan 50 Companies to Watch for 2025. The hospital treats a wide range of animals and emphasizes compassionate care for both pets and their owners. Dr. Ruland highlighted the importance of proper care for exotic pets, the rise of pet insurance and the role of veterinarians in determining pet nutrition. The hospital recently expanded to three operating rooms and plans to add more specialists. They also focus on...
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Creating a work environment that encourages employees to grow and want to stay
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Joe Bamberger, managing partner of Emerge, named this year to the list of Michigan 50 Companies to Watch. They help businesses retain talent by understanding what the next generation (Gen Z and Gen Alpha) wants in a workplace. Bamberger says the key is creating an environment where employees feel they are constantly developing professionally and making a meaningful contribution, which increases their likelihood of staying with a company. “It's a matter of growth, it's a matter of creating impact, right? And so if you can create an environment...
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The importance of expanding your knowledge and growth potential while remaining true to your core values
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Heather Isch, President & Owner of LKF Marketing in Kalamazoo and a member of the SBAM board of directors. This year her firm was selected as a member of the Michigan 50 Companies to Watch. LKF Marketing has worked with hundreds of companies, big and small over the years, and in the interview Isch shares some of the entrepreneurial lessons from their work to help these firms be more successful. “I think one of the things that is hardest for entrepreneurs and especially founders is to get to the place where they're comfortable adding...
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Award-winning small business has great advice on inclusion and accessibility for the neurodiverse in your workplace
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Reena Naami, Owner and Founding CEO of the Spark Center for Autism, honored this year as a member of the prestigious Michigan 50 Companies to Watch. The center has grown from a two-person operation to nearly 50 employees, offering new programs like a summer learning program and internships. She highlighted the importance of inclusion and small adjustments for neurodiversity in workplaces. “It's really important to remember that inclusion and accessibility benefits everyone, and not just those who are meant to be the recipients of...
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Fast growing Sunfield Center honored as one of Michigan 50 Companies to Watch
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Jeff Snyder, managing director of the Sunfield Center in Ann Arbor. They were recognized this year as a member of the Michigan 50 Companies to Watch. The Center focuses on clinical services for autism, ADHD, anxiety, and other behavioral health disorders. The center, founded in 2011, also provides professional training through the Sunfield Institute and has grown from three staff members in 2015 to 35 today, serving over 5,000 families in Michigan and offering training globally. “One of the biggest misconceptions [about autism] that fortunately...
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Helping your small business turn challenges into opportunities
The Small Business Association of Michigan’s Small Business Weekly Podcast
On today’s program, Michael Rogers talks with Blaine Schultz, owner of Cooper Consulting and a VIP member of the Small Business Association of Michigan. Schultz has a 34-year career in staffing and human resource outsourcing, and in the interview highlights his firm's focus on small business operations, particularly family-owned businesses, leveraging his expertise in accounting, finance, and succession planning. Schultz emphasized the importance of servant leadership and building mutually beneficial business relationships. “You know, you can't avoid waves, but you can learn how to turn...
info_outlineOn today’s program, Michael Rogers talks with Janeve Helmbold, owner and creative director of Crystal Cranes Media and an Elite member of the Small Business Association of Michigan. Inspired by her parents' immigrant journey and successful restaurant, she developed the PRISM model: Prove it, Research it, Invert it, Shape it, Make it – a framework that helps businesses identify and leverage their unique differentiators. “Very similarly to my parents, small businesses usually have the least amount of money for marketing and don't have the luxury of trial and error,” she says. “Every dollar that they spend has to count, and so that's why being strategy forward is so important. If you don't start with clarity and direction, you can end up pouring money into things that look nice but don't actually move the needle.”
The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.
Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.
Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!
(music licensed from www.jukedeck.com)