Episode #424 - How a structured approach to recruitment helps with growth - with Mark Crane from Evolution Risk Group
Release Date: 10/23/2024
Episode #638: ScaleUp Club - Seeds, Nets and Spears: Building Predictable Lead Generation
ScaleUp Radio
Growing a business beyond founder-led sales is one of the biggest challenges many SMEs face. In this special ScaleUp Club edition of ScaleUp Radio, Kevin Brent is joined once again by returning guest Dhanushka Tennakoon from RE24 for an interactive Q&A session exploring one of the biggest questions facing growing businesses: How do you create a predictable flow of new opportunities instead of relying on referrals and hope? Alongside the discussion, Kevin also shares this month's AI Pulse update, covering one of the most talked about AI stories of recent weeks and what it means for business...
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Episode #637: ScaleUp Radio Shorts - Why focus beats hustle every time
ScaleUp Radio
Choose Less. Scale Better. Three founders. Three wake up calls. One lesson every business owner needs to hear. What do an authority strategist, a sales leader and an AI entrepreneur have in common? Far more than you might think. In this special edition of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt reflect on three recent conversations with Erica Holthausen, Gulliver Burns and Lee Nazari. Despite completely different industries and experiences, all three arrived at the same conclusion: sustainable growth doesn't come from doing more. It comes from choosing less, focusing better and...
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Episode #636: How Not to Scale: Why Revenue, Ego and Hustle Can Destroy Your Business - with Gulliver Burns
ScaleUp Radio
What happens when you build multiple multi-million-pound businesses... but almost lose yourself in the process? In this episode of ScaleUp Radio, Kevin Brent is joined by entrepreneur Gulliver Burns, who has experienced both extraordinary growth and devastating setbacks. From building a call centre with over 200 employees before the age of 25 to creating a multi-million-pound automotive business, Gulliver has learned the hard way that scaling without strong foundations comes at a significant cost. Rather than another success story, this conversation is a refreshing look at how not to scale a...
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Episode #635: Can we still trust a CV in the age of AI? - with Lee Nazari
ScaleUp Radio
Artificial Intelligence has made applying for jobs easier than ever. It has also made it much harder for employers to identify the best candidates. In this episode of ScaleUp Radio, Kevin Brent speaks with entrepreneur Lee Nazari, founder of Interviewa, a platform using conversational AI and on camera interviews to help recruiters, universities and job seekers cut through the growing noise created by AI generated CVs. Following a life changing personal tragedy, Lee chose to build something with genuine purpose. The result is Interviewa, a business focused on creating fairer, faster and more...
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Episode #634: Why Your Content Isn't Winning Clients and What to Do Instead - with Erica Holthausen
ScaleUp Radio
Most business owners know they should be creating content. Yet many find themselves stuck on a relentless treadmill of blogs, social posts and newsletters that consume huge amounts of time without generating meaningful opportunities. In this episode of ScaleUp Radio, Kevin Brent is joined by Erica Holthausen, founder of Catchline Communications, to challenge one of the biggest assumptions in modern marketing: that more content equals more business. Erica argues that authority doesn't come from publishing more. It comes from having a clear point of view, writing with conviction and building a...
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Episode #633: ScaleUp Radio Shorts: AI, Hidden Costs and Getting Back to Your Zone of Genius
ScaleUp Radio
What do artificial intelligence and cost optimisation have in common? At first glance, not much. But when Kevin Brent and Louise Blunt compare two recent ScaleUp Radio interviews, a clear theme emerges. Whether you're using AI to remove administration or reviewing supplier contracts to eliminate unnecessary costs, the goal is exactly the same: Freeing founders to spend more time doing what only they can do. In this ScaleUp Radio Shorts episode, Kevin and Louise explore the practical lessons from conversations with Julie Begbie, founder of the AI Confidence Club, and Ryan Olson from ERA Group,...
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Episode #632: Using AI to Build a Happier, Smarter Business - with Julie Begbie
ScaleUp Radio
Can AI actually make your business happier? Many business owners hear about AI and immediately think about efficiency, automation or replacing people. Julie Begbie takes a very different view. Her philosophy is simple. AI should remove the work you don't enjoy so you can spend more time doing the work that gives you energy. That creates a happier founder, a better customer experience and ultimately a stronger business. In this episode Julie shares practical ways any SME owner can start using AI without becoming a technology expert, whilst also explaining how to build systems that genuinely...
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Episode #631: The Million-Dollar Donut: How Hidden Costs Are Holding Back Your Growth - with Ryan Olson
ScaleUp Radio
What happens when a successful corporate executive decides he wants more control over his future? After 22 years at Intel, Ryan Olson had built an impressive career leading business development teams, managing global partnerships and helping create a billion-dollar pipeline. But two rounds of corporate layoffs became the catalyst for a very different path. In this episode of ScaleUp Radio, Ryan shares how he transitioned from corporate leadership into business ownership through the ERA Group franchise, helping mid-sized businesses uncover hidden costs, improve profitability and free up cash...
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Episode #630: ScaleUp Radio Shorts - Humaning, Tech, and True Focus: Lessons from Melissa Thornley and Vicki Ayton
ScaleUp Radio
In this edition of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt reflect on two fascinating conversations with leadership expert Melissa Thornley and social entrepreneur Vicki Ayton. Although their businesses couldn't be more different, both guests arrive at remarkably similar conclusions. Sustainable growth isn't driven by working harder or adopting the latest technology. It's built by developing better leaders, creating resilient teams, maintaining genuine human connection, and focusing attention on what matters most. From emotional intelligence and feedback cultures to AI, climate...
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Episode #629: Why Resilience is the Missing Link in Accountability - with Melissa Thornley
ScaleUp Radio
ScaleUp Radio Show Notes Melissa Thornley: Why Resilience is the Missing Link in Accountability What if the reason accountability isn't sticking in your business has nothing to do with performance management and everything to do with resilience? In this episode of ScaleUp Radio, Kevin Brent is joined by Melissa Thornley, leadership coach, consultant and founder of Melissa Thornley Consulting. Melissa works with leaders operating in high-stakes environments including emergency services, government agencies, manufacturing, construction and technology businesses. Her mission is simple but...
info_outlineIn this episode of ScaleUp Radio, host Kevin Brent sits down with Mark Crane, the founder of Evolution Risk Group and CEO of Coachd, to explore his entrepreneurial journey, dive deep into his sales strategies, and share insightful leadership lessons from his experience in building and scaling businesses. Mark is a dynamic leader who brings a wealth of knowledge to the conversation, particularly around effective lead generation, hiring for startups, and leveraging technology to enhance business operations.
Here are some key topics covered in the episode:
- Evolution Risk Group: Mark’s independent insurance brokerage, designed to disrupt traditional insurance practices by focusing on personalised service and client problem-solving. The business faced early challenges with recruitment but has since achieved steady growth.
- Coachd: A coaching business targeting mid to high-tier professionals seeking career, sales, and mindset coaching. Mark provides both one-on-one and group sessions, sharing how his coaching style empowers individuals to invest in their future success.
- Sales Strategy and Lead Generation: Mark shares his structured approach to lead generation, dedicating a minimum of 2 hours daily to calls and tracking outcomes meticulously. His goal is to have 60 meaningful conversations from every 100 calls, and he emphasises the power of persistence, follow-ups, and multi-channel engagement using LinkedIn, email, and WhatsApp.
- Recruitment and Team Building: As a startup leader, Mark explains how he shifted his recruitment focus from experience to cultural fit and attitude, partnering with specialist recruiters to find adaptable candidates willing to perform diverse tasks. He discusses the importance of using tools like Monday.com to track team efficiency and inform his hiring strategy.
- Leveraging Technology: Mark highlights the tools that drive efficiency in his businesses, from Dialpad’s call transcription and action point features to HubSpot’s CRM system, and the use of WhatsApp for nurturing prospects. These tools have been instrumental in streamlining operations and improving sales efforts.
- Personal Development: A strong advocate for self-improvement, Mark recommends The Chimp Paradox for mastering mindset and draws inspiration from sales experts like Andy Elliott and Grant Cardone. His 'no-excuses' mentality has been crucial to his success, both as a business leader and coach.
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Mark.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Mark can be found here:
https://www.instagram.com/markcrane247/
https://www.linkedin.com/in/mark-crane/
Resources:
The Diary of a CEO - https://stevenbartlett.com/doac/
The Chimp Paradox by Prof Steve Peters - https://uk.bookshop.org/p/books/the-chimp-paradox-the-acclaimed-mind-management-programme-to-help-you-achieve-success-confidence-and-happiness-prof-steve-peters/3814057?ean=9780091935580
Never Split The Difference by Chris Voss - https://uk.bookshop.org/p/books/never-split-the-difference-negotiating-as-if-your-life-depended-on-it-chris-voss/3692653?ean=9781847941497
WhatsApp - https://web.whatsapp.com/
Dialpad - https://www.dialpad.com/uk/
HubSpot - https://www.hubspot.com/
Monday - https://monday.com/