Episode #446 - From Startup to £8M in 3 Years: The Secret Sauce of Media Planning and Scaling - with Adam Hopkinson

Hi there, I’m Granger Forson. You can find me at [www.bizsmart-gloucestershire.co.uk](http://www.bizsmart-gloucestershire.co.uk) or connect with me on LinkedIn. In this episode of ScaleUp Radio, I speak with Adam Hopkinson, founder of PASHN Media Agency.

 

PASHN Media, founded in 2022, is a dynamic media planning and buying agency that connects brands with their ideal customers. Adam and his team specialize in the fashion, entertainment, and leisure sectors, catering to clients with advertising budgets of £1-1.5M per year. Within three years, Adam has grown PASHN to an impressive £8M in revenue with a team of 12 – all while maintaining profitability and a clear focus on innovation and client impact.

 

Adam shares how he built PASHN “cold,” relying on industry relationships, creative marketing, and a strong emphasis on empowering his team. From finding versatile “open water swimmers” to shaping roles as the business grows, Adam emphasizes a culture of adaptability and collaboration, ensuring the team is aligned and motivated to excel.

 

We also discuss the importance of financial discipline in scaling a business, with Adam highlighting the value of early financial planning and clear communication with clients. He offers invaluable insights into the challenges of startup life, including navigating difficult client relationships and maintaining a steady cash flow.

 

This episode is packed with actionable advice, whether you’re scaling your business or dreaming of building your own venture. Adam’s story is a masterclass in leveraging experience, staying flexible, and turning a vision into reality.

 

To ensure you don’t miss any inspirational future episodes, do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

 

So, let’s now dive into the inspiring journey of growth, finding the right team, and vision with Adam Hopkinson.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Granger here:

[email protected]

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Adam can be found here:

https://www.instagram.com/h0pkin50n

https://www.linkedin.com/in/ahopkinson1/

[email protected]

07944 380323

 

Resources:

Ogilvy on Advertising by David Ogilvy - https://uk.bookshop.org/p/books/ogilvy-on-advertising-david-ogilvy/3564717?ean=9781802794960

Let’s Do The Right Thing podcast - https://open.spotify.com/show/67NZfyiPQ5D3i1kNQzH089?si=4ef73f6b455a40cd

Rydoo app - https://www.rydoo.com/mobile-expense-app/

Microsoft Suite - https://www.microsoft.com/en-gb/microsoft-365/microsoft-office