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Episode #452 - Insights on Scaling Businesses With Purpose - with Dr Serge Santos

ScaleUp Radio

Release Date: 02/05/2025

Episode #591: Mastering the CEO–COO Dynamic - with Diane Mentzer show art Episode #591: Mastering the CEO–COO Dynamic - with Diane Mentzer

ScaleUp Radio

Welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and in today’s episode I’m joined by Diane Mentzer, an expert in the CEO–COO dynamic and how leadership teams can unlock the next stage of growth. If you’ve ever felt like your business has hit a ceiling; where growth slows, complexity increases, and everything still seems to depend on you; then this episode is for you....

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What can we learn from our latest 90 days of ScaleUp journeys? In this special ScaleUp Radio Shorts episode, Kevin Brent and Louise Blunt step back and reflect on the standout lessons from an incredible line-up of founders, CEOs, and investors interviewed in Q1 2026. From simplifying strategy to navigating resilience, embracing AI disruption, and building high-performing teams, this episode distils three months of conversations into a powerful, practical masterclass for scaling businesses. If you’ve ever felt overwhelmed, stuck, or unsure what to prioritise next, this episode will help you...

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Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and in today's episode I’m joined by Hannah Lanel, founder of The Fore; a business on a mission to disrupt the diet and fitness industry by focusing on long-term, sustainable wellbeing rather than quick fixes. In this conversation, we explore three key areas. First, Hannah shares how The Fore works as a holistic...

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Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others’ experiences. I’m Kevin Brent and in today’s episode we are doing something slightly different. This episode was recorded live during one of our ScaleUp Club sessions, where we bring together founders and leadership teams to explore the real challenges of scaling a business. The session included our regular AI Pulse update, a live Q&A...

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In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt dive into two seemingly contrasting, but ultimately aligned, scaling philosophies from recent guests Jeremy Middleton and John Hibbs. On the surface, one is a data-driven investor focused on predictable growth and cash flow. The other is a people-first founder measuring culture, wellbeing, and connection. But the real insight? 👉 You cannot scale what you do not measure. This episode unpacks why both financial discipline and people metrics are essential if you want to build a resilient, scalable business.   What...

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Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and in today's episode I’m joined by John Hibbs, founder of Coefficient, a platform designed to help leaders measure the human side of their business — things like culture, psychological safety and engagement. In this conversation John explains why so many businesses track revenue and profit but struggle to...

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In this episode of ScaleUp Radio, Kevin Brent is joined by entrepreneur, investor and philanthropist Jeremy Middleton. Jeremy is best known as one of the early backers of HomeServe, a business that grew from a struggling plumbing service into a FTSE-100 company before its eventual acquisition. Today he leads Middleton Enterprises, investing in profitable founder-led businesses and helping them scale from around £500k profit to £5m and beyond. This episode explores the real lessons behind scaling successfully: pivoting business models, building predictable revenue, hiring the right people and...

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In this special ScaleUp Radio Shorts episode, Kevin Brent and Louise Blunt distil some of the most powerful insights from three recent interviews with founders working at the cutting edge of marketing, AI, and business growth. Featuring lessons from Andreas Voniatis, Benjie Hughes, and Serge Nguele, the discussion explores what really drives successful scaleups and where many businesses go wrong when trying to grow. While each founder operates in a different space, a common theme runs through all three conversations: clarity of strategy beats blind activity every time. From diagnosing...

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Episode #583 - Digital Diagnosis Before Ad Spend – with Serge Nguele show art Episode #583 - Digital Diagnosis Before Ad Spend – with Serge Nguele

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What happens when a former medical student applies diagnostic thinking to marketing? In this episode of ScaleUp Radio, Kevin Brent is joined by Serge Nguile, founder of Your PPC Doctor, a PPC and digital strategy agency built around one powerful idea: diagnose before you prescribe. Serge shares his fascinating journey from medical studies in Ukraine to becoming a PPC Director, and ultimately launching his own agency after redundancy. He also opens up about founder burnout, mindset shifts, and why purpose now sits at the heart of his business model. As always, our discussion is structured in...

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In this episode of ScaleUp Radio, Kevin Brent sits down with Andreas Voniatis, founder of Artios.io, to explore what might be the biggest shift in search since Google began. Traditional SEO as we know it is fading. AI search is changing how content is discovered, prioritised, and rewarded. And Andreas saw it coming early. In fact, Artios built its own Large Language Model back in 2019; years before ChatGPT entered the mainstream. This conversation dives into: Why traditional SEO is becoming a back-office function Why most AI content strategies are fundamentally flawed What “information...

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More Episodes

In this engaging episode of ScaleUp Radio, host Kevin Brent sits down with Dr. Serge Santos, a self-described "business physicist" and seasoned entrepreneur, to uncover his unique journey in business acquisition, scaling, and team building. Serge, with his multicultural roots spanning Switzerland, Portugal, and Britain, shares invaluable insights from his transformation from a management consultant to an independent business owner and investor.

Key Highlights from the Episode:

  1. Business Acquisition Philosophy:
    Serge delves into why he transitioned from consulting to business ownership, highlighting his criteria for purchasing a company. His focus on profitability, recurring revenue, fragmented industries, and businesses requiring TLC offers a masterclass in selecting the right acquisition targets.
  2. Lessons in Leadership and Team Building:
    He reflects on the challenges of taking over an established team, emphasising the importance of nurturing culture, trusting your staff, and adopting a "no dickhead policy" to maintain a collaborative and positive work environment.
  3. Starting a Scalable Business:
    Serge shares how he balanced his venture into the compressed air industry with launching the Funding Alternative Group, a virtual lending business aimed at helping SMEs. His step-by-step strategy of securing financial stability before embarking on riskier ventures is an inspiring takeaway for any entrepreneur.
  4. Pragmatic Insights on Cash Flow and Operational Excellence:
    With a strong focus on "cash is king," Serge discusses his approach to operational efficiency, sustainable growth, and building customer trust through reliable service delivery.
  5. Key Challenges and Takeaways:
    Serge opens up about learning from setbacks, including a legal battle over unpaid work, and how those experiences shaped his approach to scaling businesses. His advice to entrepreneurs about maintaining focus, delaying gratification, and the value of mentors is invaluable.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Serge.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Serge can be found here:

serge.santos@gmail.com

https://www.linkedin.com/in/santosserge/

 

Resources

"The Missing Billionaires" by Victor Haghani & James White - https://uk.bookshop.org/p/books/the-missing-billionaires-a-guide-to-better-financ-ial-decisions-v-haghani/4997533?ean=9781119747918

Podcast: The Storytelling Lab by Rain Bennett - https://www.rainbennett.com/thestorytellinglab/categories/podcast

ChatGPT - https://chatgpt.com/

Fireflies - https://fireflies.ai/

Perplexity - https://www.perplexity.ai/