Episode #452 - Insights on Scaling Businesses With Purpose - with Dr Serge Santos
Release Date: 02/05/2025
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and in today's episode I’m joined by Steve Johnson. Steve’s a founder who’s been in the trenches, he grew his SaaS business from £750k to over £5 million ARR in just three years. In this conversation, we break down his proven 3-stage framework for scaling sales the right way, starting with the founder doing...
info_outlineScaleUp Radio
Hi, I’m Granger Forson, and you can find me at or on . In this episode of ScaleUp Radio, I’m joined by Hamish Yates, founder and CEO of Neptune Infrastructure Associates, a fast-growing advisory firm dedicated to helping asset managers optimise the performance of renewable energy projects across Europe. With experience advising on over £2 billion of projects powering more than two million homes, Hamish brings a rare blend of engineering rigour and entrepreneurial purpose to the clean energy space. We explore how Neptune was built on a...
info_outlineScaleUp Radio
In this edition of ScaleUp Radio Shorts, Kevin Brent and Granger Forson distil powerful insights from two recent ScaleUp Radio interviews with: Kat Wellum-Kent, founder of The Fractionals Group, and Phil Harding, founder and MD of BBB Drinks. While their businesses differ in sector and style, finance/HR versus premium drinks distribution, both founders offer hard-earned lessons on how to scale smartly and sustainably. 🎯 What You’ll Learn in This Episode: ✅ The power of specialisation – Kat’s fractional model brings strategic and operational finance/HR under one...
info_outlineScaleUp Radio
Hi, I’m Granger Forson, and you can find me at or connect with me on . In this episode of ScaleUp Radio, I sit down with Kat Wellum-Kent, founder of The Fractionals Group. A business built on the powerful idea that scale-ups deserve fractional support that truly integrates into their teams. Kat shares her inspiring journey from accountant to entrepreneur, revealing how a chance lunch with a friend in Australia sparked her leap into creating Fractional Finance and later Fractional Human Resources. From just an idea to a 12-person team...
info_outlineScaleUp Radio
In this episode of ScaleUp Radio, I’m joined by Phil Harding, the founder of BBB Drinks, a business that’s not only disrupting the traditional drinks distribution model but also redefining how emerging brands grow and scale in an evolving market. From a shift in consumer drinking habits to a unique retainer-based model, Phil shares how BBB Drinks is tackling the industry's deep-rooted inefficiencies head-on – and helping new brands get the attention and traction they deserve. This episode is structured in three parts: The Business & Model: We explore BBB’s innovative business...
info_outlineScaleUp Radio
In this powerful ScaleUp Radio Shorts episode, Kevin Brent and Granger Forson contrast two founders tackling very different ends of the healthcare and life sciences spectrum: Michael Colling-Tuck, founder of Agency Medical Marketing, is on a mission to ensure life-changing innovations get adopted by clinicians and patients. Prasun Chakraborty, founder of Genevation, is developing personalised cancer vaccines using cutting-edge AI and immunotherapy. One is solving the problem of visibility and market traction. The other is solving for scientific possibility and clinical impact. Yet both share...
info_outlineScaleUp Radio
Find me, Granger Forson, at or connect with me on . This episode of ScaleUp Radio features Michael Colling-Tuck, founder of Agency Bristol, a specialist marketing agency helping medical and technology innovators reach both patients and healthcare professionals. With over twenty years in healthcare, Michael has seen how even the most brilliant inventions can fail if no one knows they exist. His agency bridges that critical gap, giving groundbreaking products a fighting chance to reach the people whose lives they can transform. What makes Michael’s...
info_outlineScaleUp Radio
In this episode of ScaleUp Radio, we're diving into the groundbreaking world of personalised cancer treatments with Prasun Chakraborty, founder of Genevation – a biotech startup on a mission to revolutionise how we treat and potentially prevent cancer. Unlike the traditional one-size-fits-all approach to oncology, Genevation is using advanced AI and genetic sequencing to create custom mRNA cancer vaccines for individual patients – in just 14 days. Prasun shares the inspiring story behind the business, the massive challenges of scaling deep-tech biotech, and his clear vision of a future...
info_outlineScaleUp Radio
In this special ScaleUp Radio Shorts episode, Kevin Brent and Granger Forson take a step back to reflect on two contrasting founder journeys shared recently on the podcast: Paul Wray, founder of Breakspeare Clinic, a values-driven physiotherapy business Joe van Gelder, founder of fintech firm Powdr, a fast-scaling tech company Although these two founders operate in completely different industries and approach business from opposite ends of the personality spectrum, their journeys reveal powerful shared lessons about scaling, leadership and founder development. What You’ll Learn in...
info_outlineScaleUp Radio
Hi, I’m Granger Forson from , or find me on LinkedIn, and in this episode of ScaleUp Radio, I’m joined by Paul Wray, the owner of Breakspeare Clinic, a multi-site physiotherapy and wellness practice based in West Oxfordshire. Paul’s story is one of continuous learning, resilience, and a genuine commitment to helping people move better and live pain-free lives. Starting as a physiotherapist over 30 years ago, he worked within the NHS before joining Breakspeare Clinic, eventually buying the business after a decade of hands-on experience. Today, his...
info_outlineIn this engaging episode of ScaleUp Radio, host Kevin Brent sits down with Dr. Serge Santos, a self-described "business physicist" and seasoned entrepreneur, to uncover his unique journey in business acquisition, scaling, and team building. Serge, with his multicultural roots spanning Switzerland, Portugal, and Britain, shares invaluable insights from his transformation from a management consultant to an independent business owner and investor.
Key Highlights from the Episode:
- Business Acquisition Philosophy:
Serge delves into why he transitioned from consulting to business ownership, highlighting his criteria for purchasing a company. His focus on profitability, recurring revenue, fragmented industries, and businesses requiring TLC offers a masterclass in selecting the right acquisition targets. - Lessons in Leadership and Team Building:
He reflects on the challenges of taking over an established team, emphasising the importance of nurturing culture, trusting your staff, and adopting a "no dickhead policy" to maintain a collaborative and positive work environment. - Starting a Scalable Business:
Serge shares how he balanced his venture into the compressed air industry with launching the Funding Alternative Group, a virtual lending business aimed at helping SMEs. His step-by-step strategy of securing financial stability before embarking on riskier ventures is an inspiring takeaway for any entrepreneur. - Pragmatic Insights on Cash Flow and Operational Excellence:
With a strong focus on "cash is king," Serge discusses his approach to operational efficiency, sustainable growth, and building customer trust through reliable service delivery. - Key Challenges and Takeaways:
Serge opens up about learning from setbacks, including a legal battle over unpaid work, and how those experiences shaped his approach to scaling businesses. His advice to entrepreneurs about maintaining focus, delaying gratification, and the value of mentors is invaluable.
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Serge.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Serge can be found here:
https://www.linkedin.com/in/santosserge/
Resources
"The Missing Billionaires" by Victor Haghani & James White - https://uk.bookshop.org/p/books/the-missing-billionaires-a-guide-to-better-financ-ial-decisions-v-haghani/4997533?ean=9781119747918
Podcast: The Storytelling Lab by Rain Bennett - https://www.rainbennett.com/thestorytellinglab/categories/podcast
ChatGPT - https://chatgpt.com/
Fireflies - https://fireflies.ai/
Perplexity - https://www.perplexity.ai/