Episode #452 - Insights on Scaling Businesses With Purpose - with Dr Serge Santos
Release Date: 02/05/2025
ScaleUp Radio
In this ScaleUp Radio Shorts episode, Kevin Brent and Granger Forson compare the fascinating journeys of two recent guests: Samantha Mant, founder of Halcyan Water, and Sarah O’Neill, founder of The Cotswold Collective. While their businesses couldn’t be more different, one focused on water sustainability and the other on community-driven rewards, what unites both founders is their deep sense of mission and their ability to scale with authenticity. The conversation dives into: Why they started: One sparked by environmental impact, the other from a need for community. Marketing with heart...
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Find me, Granger Forson, at or on LinkedIn. Sarah O’Neill’s journey began with a simple, heartfelt need: to feel part of a community again. What started as a personal response to the isolation of lockdowns grew into Cotswold Collective, a thriving rewards-based membership platform dedicated to supporting local businesses and bringing people together. Her background in marketing and events became the spark that helped transform a difficult season of life into something meaningful for thousands of others. In our conversation, Sarah shares the early days of the...
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Welcome to another inspiring episode with me, Granger Forson find me at or on as I sit down with Samantha Mant, CEO and Founder of Halcyan Water, a business transforming the way homes and companies manage hard water and energy efficiency. Samantha’s journey began in the world of beautiful bathroom design, where she repeatedly saw installations deteriorate in just months. Instead of accepting that frustration, she experimented. She searched globally, discovered a technology that could turn badly behaved hard water into nicely behaved hard water, and...
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This week on ScaleUp Radio Shorts, Kevin and Granger dive into two powerful conversations from recent episodes, with leaders who’ve scaled very different businesses, but who share strikingly similar philosophies. 👉 Hugh Taylor took Roadnight Taylor from burnout to brilliance by radically niching down, cutting 80% of his client base and doubling fees through a bold auction model. 👉 Michael Yorke of Prime dcm discovered the sweet spot in not trying to grow too big, instead focusing on lean, trust-led delivery with full transparency and hands-on leadership. Here’s what you’ll learn in...
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I’m Granger Forson and you’ll find me at or on . In this inspiring episode of ScaleUp Radio, I’m joined by Hugh Taylor, CEO of Roadnight Taylor. His story is a masterclass in transformation, determination, and the power of experimentation. Hugh shares the remarkable journey behind Roadnight Taylor’s shift from a struggling generalist consultancy to a globally respected Independent Specialist Grid Consultancy, now recognised in the top 0.1 percent worldwide for client value perception and enjoying 100 percent team retention over six...
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Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can connect with me at or find me on anytime. Today I’m joined by Michael Yorke, co founder of Prime DCM, a construction and development business based just outside Gloucester. Michael’s journey is a powerful example of what happens when you challenge industry norms and build a company rooted in openness, respect and genuine partnership with clients. Starting just one month before the 2020 lockdown, Michael and his business partner James shaped Prime DCM around an open...
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In this episode of ScaleUp Radio Shorts, hosts Kevin Brent and Granger Forson dive into the powerful contrast and surprising common ground between two visionary founders: Lilia Stoyanov, CFO and Founder of HR-tech and fintech platform TFY, and Virtyt Pula, Creative Lead of boutique creative collective TOML. Though their sectors, business models, and goals couldn’t be more different, both leaders share an innovative approach to building remote-first, talent-led organisations that challenge conventional ideas about scaling. 🔑 In this episode, you'll learn: How Lilia scaled TFY to...
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In this episode of ScaleUp Radio, I’m joined by Andrew Bloch – one of the UK’s most influential voices in the PR and marketing space. Best known as the co-founder of Frank PR and now the founder of a boutique consultancy, Andrew shares the story of building, scaling, exiting, and reinventing a business around his strengths and values. We explore his fascinating career arc – from growing Frank into one of the UK’s leading agencies, to selling it, buying it back, and eventually transitioning it to employee ownership. Andrew now operates a portfolio career that combines M&A...
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On this episode of ScaleUp Radio, I’m joined by Claudiu Cogalniceanu, the solo founder behind Sentrya, a revolutionary new approach to email protection. What makes Claudiu’s story so remarkable isn’t just the tech, though that’s impressive, but the journey. He built the first version of Sentrya in under a month while working as an Uber driver, launched it on Product Hunt, and grew to over 450 users in 25+ countries using organic Reddit marketing alone. Sentrya flips the traditional spam filter model: instead of trying to detect spam, it creates a clean list of approved senders and...
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In this episode of ScaleUp Radio, I’m joined by Lilia Stoyanov, the CEO and cofounder of TFY (Transformify Ltd), a bootstrapped, AI-powered global workforce management platform. TFY enables businesses to hire, onboard and pay contractors in 184+ countries – all from one platform. And it’s not just another HR tool — it’s a human-centred, AI-powered engine that automates compliance and payments, so finance and HR teams can focus on strategic growth. In this episode, we cover: How TFY achieved 90% profit growth in 2024 with zero external investment The three-phase scaling strategy that...
info_outlineIn this engaging episode of ScaleUp Radio, host Kevin Brent sits down with Dr. Serge Santos, a self-described "business physicist" and seasoned entrepreneur, to uncover his unique journey in business acquisition, scaling, and team building. Serge, with his multicultural roots spanning Switzerland, Portugal, and Britain, shares invaluable insights from his transformation from a management consultant to an independent business owner and investor.
Key Highlights from the Episode:
- Business Acquisition Philosophy:
Serge delves into why he transitioned from consulting to business ownership, highlighting his criteria for purchasing a company. His focus on profitability, recurring revenue, fragmented industries, and businesses requiring TLC offers a masterclass in selecting the right acquisition targets. - Lessons in Leadership and Team Building:
He reflects on the challenges of taking over an established team, emphasising the importance of nurturing culture, trusting your staff, and adopting a "no dickhead policy" to maintain a collaborative and positive work environment. - Starting a Scalable Business:
Serge shares how he balanced his venture into the compressed air industry with launching the Funding Alternative Group, a virtual lending business aimed at helping SMEs. His step-by-step strategy of securing financial stability before embarking on riskier ventures is an inspiring takeaway for any entrepreneur. - Pragmatic Insights on Cash Flow and Operational Excellence:
With a strong focus on "cash is king," Serge discusses his approach to operational efficiency, sustainable growth, and building customer trust through reliable service delivery. - Key Challenges and Takeaways:
Serge opens up about learning from setbacks, including a legal battle over unpaid work, and how those experiences shaped his approach to scaling businesses. His advice to entrepreneurs about maintaining focus, delaying gratification, and the value of mentors is invaluable.
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For now, continue listening for the full story from Serge.
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Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Serge can be found here:
https://www.linkedin.com/in/santosserge/
Resources
"The Missing Billionaires" by Victor Haghani & James White - https://uk.bookshop.org/p/books/the-missing-billionaires-a-guide-to-better-financ-ial-decisions-v-haghani/4997533?ean=9781119747918
Podcast: The Storytelling Lab by Rain Bennett - https://www.rainbennett.com/thestorytellinglab/categories/podcast
ChatGPT - https://chatgpt.com/
Fireflies - https://fireflies.ai/
Perplexity - https://www.perplexity.ai/