Libsyn Directory

Episode #482 - Unlocking Business Growth the Human Way - with Bob Hayward

Release Date: 05/21/2025

Episode #630: ScaleUp Radio Shorts - Humaning, Tech, and True Focus: Lessons from Melissa Thornley and Vicki Ayton

ScaleUp Radio

In this edition of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt reflect on two fascinating conversations with leadership expert Melissa Thornley and social entrepreneur Vicki Ayton. Although their businesses couldn't be more different, both guests arrive at remarkably similar conclusions. Sustainable growth isn't driven by working harder or adopting the latest technology. It's built by developing better leaders, creating resilient teams, maintaining genuine human connection, and focusing attention on what matters most. From emotional intelligence and feedback cultures to AI, climate...

Episode #629: Why Resilience is the Missing Link in Accountability - with Melissa Thornley

ScaleUp Radio

ScaleUp Radio Show Notes Melissa Thornley: Why Resilience is the Missing Link in Accountability What if the reason accountability isn't sticking in your business has nothing to do with performance management and everything to do with resilience? In this episode of ScaleUp Radio, Kevin Brent is joined by Melissa Thornley, leadership coach, consultant and founder of Melissa Thornley Consulting. Melissa works with leaders operating in high-stakes environments including emergency services, government agencies, manufacturing, construction and technology businesses. Her mission is simple but...

Episode #628: Bridging Research, Digital Skills and Community Impact - with Vicki Ayton

ScaleUp Radio

What happens when academic research, climate resilience, digital inclusion and community development all collide? In this episode of ScaleUp Radio, Kevin Brent is joined by Vicki Ayton, Founder of BizEd, a Community Interest Company (CIC) that exists to bridge the gap between research and real-world community impact. What started as a response to a local library closure has evolved into a growing community hub delivering digital inclusion support, climate resilience education, research projects and policy work across Shropshire and beyond. Vicki shares the realities of building a sustainable...

Episode #627: ScaleUp Radio Shorts - Burnout, Boundaries and Better Businesses

ScaleUp Radio

In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt bring together three powerful conversations from recent ScaleUp Radio guests: Dan Glyde, Megan Robinson and Sam Eaton. Whilst their businesses are very different, they all arrived at remarkably similar conclusions about what it really takes to build a business that grows sustainably. From avoiding burnout to empowering your team and creating systems that scale, this episode is packed with practical ideas you can implement straight away. In this episode we discuss: Why founders should think of themselves as cognitive...

Episode #626: Closing The Leadership Expectation Gap - with Megan Robinson

ScaleUp Radio

Why do so many talented managers struggle when they step into leadership roles? It's a challenge that affects businesses of every size. High performers are often promoted because they're brilliant at what they do, yet they're rarely given the skills, tools, or support needed to lead people effectively. In this episode of ScaleUp Radio, Kevin Brent speaks with Megan Robinson, Founder of eLeader Experience, about what she calls the "Leadership Expectation Gap" and why it is costing organisations far more than they realise. Megan shares how businesses can move leaders from being stuck in the...

Episode #625: Why Authentic Leadership Starts With Looking After Yourself - with Daniel Glyde

ScaleUp Radio

What happens when the very traits that helped you succeed become the ones that push you towards burnout? In this episode of ScaleUp Radio, Kevin Brent sits down with Daniel Glyde, founder of Positive Masculinity, to explore how business owners and leaders can build sustainable success by developing a healthier relationship with themselves first. Daniel shares his personal journey from BBC producer to coach, following a severe burnout and panic attack in 2018. His experience led him to challenge the traditional expectations many men place on themselves and ultimately build a business focused on...

Episode #624: ScaleUp Club - Why You Should Plan for Exit Long Before You Want to Sell - with Helen Bower

ScaleUp Radio

Why should founders start planning their exit years before they intend to leave? That was the theme of this month's ScaleUp Club, where members explored one of the most misunderstood areas of business growth: exit planning. Joining Kevin Brent was returning guest Helen Bower, former owner of Adder Bookkeeping, who successfully sold her business to Fresh Financials Group in 2025 after deliberately building it with a 10-year exit strategy in mind. Helen shared a refreshingly honest account of how she transformed a self-employed role into a scalable business, the systems she put in place, how the...

Episode #623: Building a Business That Scales Without Losing Its Soul - with Sam Eaton

ScaleUp Radio

Many founders dream of building a business that gives them freedom, impact and financial success. The challenge is that what gets a business to £1m rarely gets it to £4m and beyond. In this episode of ScaleUp Radio, Kevin Brent is joined by Sam Eaton, founder of MindAbility, a business that helps HR and talent entrepreneurs build successful businesses on their own terms. Sam shares lessons from scaling her own HR business from £650k to £4.3m, the systems that made growth possible, and why founders need to rethink leadership, culture and accountability as their organisations grow. From...

Episode #622: ScaleUp Shorts: The Founder Psychology Behind Better Decisions, Better Teams and Better Growth

ScaleUp Radio

This episode is created using AI What do a wine entrepreneur, a decision-science expert, and an occupational psychologist have in common? More than you might think. In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt revisit three fascinating conversations with Jamie Smith of EcoSip, Dr Magda Du Preez of GetSense.net, and Tameron Chappell of athinka. Together, they uncover a common theme that sits at the heart of so many scaling challenges: founder psychology. From letting go of the superhero mindset to building decision-making guardrails and avoiding emotionally-driven...

Episode #621: How EcoSIP Reinvented Wine Packaging and Built a Defensible ScaleUp - with Jamie Smith

ScaleUp Radio

What happens when a pandemic destroys your original business model? For Jamie Smith and his co-founder Alex, it became the catalyst for creating an entirely new category within the wine industry. Starting as a wine retailer and tasting club, they quickly discovered that shipping glass bottles was expensive, inefficient and environmentally problematic. Rather than accept the challenge, they spent three years developing a proprietary wine pouch capable of preserving and ageing wine in a way that mimics a traditional glass bottle and cork. Today, EcoSIP works with major brands including Naked...

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Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. This time, I had the true pleasure of talking to Bob Hayward, founder of two incredible ventures: Be More Effective and Key Performance Training.

Bob’s entrepreneurial journey is not only seasoned with decades of experience but fuelled by a deep commitment to improving the lives of others. His business Be More Effective is a consultancy designed to unlock human potential through the scientific blend of coaching, training and recruitment, all focused on helping businesses achieve sustainable high performance.

His second venture, Key Performance Training, is equally impressive — a regulated training provider using practical skill-building as a pathway to meaningful employment. Think forklift certifications leading to second chances, real jobs, and better futures.

What stands out about Bob is his unwavering belief that success in business is about more than strategy — it’s about understanding people. With a background in psychiatry, he brings a unique and compelling lens to leadership and hiring. From avoiding the pitfalls of ‘like bias’ in recruitment to treating people the way they want to be treated (not how youwant to be treated), Bob’s insights could change how you lead your team forever.

We also talk about the power of goals and structured onboarding, the mistakes many leaders make by not setting clear performance expectations early, and how just a few adjustments can change retention rates and team energy drastically.

If you're in the scale-up phase and you're wrestling with hiring the right people, motivating them, or building a culture that thrives — this episode is essential listening.

To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

So, let’s now dive into the inspiring journey of employment transformation, human-centred coaching, and legacy building with Bob Hayward.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.
https://api.goexela.com/widget/bookings/catchupgrangerugx7zl

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Bob can be found here:

https://www.linkedin.com/in/bobhayward/

https://www.bemoreeffective.com/

Resources:

The Profit Secret by Bob Hayward - https://www.waterstones.com/book/the-profit-secret/bob-hayward/nick-baldock/9781784529116

The Inside Advantage by Robert Bloom - https://www.waterstones.com/book/the-inside-advantage/robert-bloom/dave-conti/9780071495691

3Hag Way by Shannon Susko - https://www.metronomics.com/books-by-shannon

Zig Zigler - https://www.ziglar.com/

Create Motivation by Kate Turner - https://uk.bookshop.org/p/books/create-motivation-unlock-the-leader-within-kate-turner/558902?ean=9781781334546

Crucial Conversations by Emily Gregory - https://uk.bookshop.org/p/books/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-joseph-grenny/6198176?ean=9781260474183

Unreasonable Hospitality by Will Guidara - https://uk.bookshop.org/p/books/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-will-guidara/7110621?ean=9781529146813