Libsyn Directory

Episode #482 - Unlocking Business Growth the Human Way - with Bob Hayward

Release Date: 05/21/2025

Episode #502 - 500 Episodes - Celebrating the Journey

ScaleUp Radio

In this episode Kevin Brent looks back on 500 episodes of ScaleUp Radio, taking a moment to reflect on the invaluable lessons, insights, and stories gathered from hundreds of conversations with ambitious entrepreneurs and business leaders. With its mission rooted in making the scale-up journey easier by learning from others' experiences, ScaleUp Radio has consistently highlighted what it truly takes to build a valuable and scalable business. 💡 Core Takeaways from 500 Episodes Scaling vs. Growth: Real scale comes from optimising systems—not just adding more resources. Greg Baldwin's use...

Episode #501 - Revolutionising Pet Care With the Dental Wand - with Victor Carpio

ScaleUp Radio

In this episode of ScaleUp Radio, Kevin Brent sits down with Victor Carpio, the innovative founder of Inventor Smart Care, to discuss how a passion for solving a common pet health problem led to the creation of a world-first product: the Dental Wand – a toothbrush designed specifically to let cats control their own dental care. Victor shares the journey of launching a startup in a niche but high-potential market, including the challenges of developing a product for animals, bootstrapping through multiple prototypes, and preparing for national TV exposure on Dragons' Den. He also dives into...

Episode #500 - Sustainability Isn’t a Side Hustle, It’s the Future of Businesses making a Local Impacts - with Emma Burlow

ScaleUp Radio

Hi, I’m Granger Forson – find me at or connect with me on LinkedIn. On this edition of ScaleUp Radio, I’m joined by Emma Burlow, founder of Lighthouse Sustainability and a leading voice in the world of circular economy and sustainable business. Emma’s journey spans over 25 years in sustainability – and she’s not just talking the talk. From her early days in waste management to becoming head of circular economy at Resource Futures and founding her own business, she’s been on the front line helping organisations make a genuine, lasting impact....

Episode #499 - A Mission to Reinvent Fleet Security Through Camaraderie and Code - with Kevin Pope

ScaleUp Radio

Hi, I’m Granger Forson – find me at or connect with me on LinkedIn. In this episode of ScaleUp Radio, I’m joined by Kevin Pope, the dynamic Managing Director of Protrack Solutions and Biostart Security. Kevin’s story begins with a military mindset and a knack for spotting opportunity. After leaving the army, he entered the world of telematics and soon saw a gap he just had to fill. That leap of faith led to Protrack – a vehicle and fleet tracking business that’s now an innovation leader in compliance apps and software integration for businesses across...

Episode #498 - Building Meaningful Business Communities Online – with James West

ScaleUp Radio

In this episode of ScaleUp Radio, we dive into the world of business networking with James West, the co-founder of Onle Networking – a platform that’s reimagining how small businesses connect, collaborate and grow through a fully online model. Founded on the belief that great business relationships are built on authenticity and community rather than pressure and rules, Onle has grown impressively to 360 members across 25 UK groups, with recent expansion into Ireland and the US. Unlike traditional models, Onle operates entirely online and uses a flexible monthly subscription model designed...

Episode #497 - Authenticity & Real Stories Are The Superpower Of The Small Business - with Guy Hayward

ScaleUp Radio

In this episode of ScaleUp Radio, we're joined by Guy Hayward, founder of Local Heroes Marketing – a business born from a mission to help independent companies compete against much larger rivals. With over 30 years of experience in global advertising for brands like Nike, Adidas, Microsoft, and Coca-Cola, Guy brings a wealth of insight into how small and medium enterprises (SMEs) can level the playing field through smarter, more authentic marketing. Local Heroes Marketing, launched just over a year ago, is all about enabling SMEs to “punch above their weight.” In our conversation, Guy...

Episode #496 - Putting People First in HR - with Claire Loftus

ScaleUp Radio

In this episode of ScaleUp Radio, Kevin Brent is joined by Claire Loftus, the dynamic founder of Evolve, a people-first HR consultancy operating across Northern Ireland, Great Britain, and the Republic of Ireland. Claire shares her journey from working in HR and navigating personal health challenges to founding Evolve in 2017. With a team of nine working remotely, Evolve offers flexible, pragmatic HR support tailored to a diverse range of clients – from startups to large corporates – across multiple jurisdictions. 🔍 Episode Highlights: The Evolve Ethos: A refreshingly human approach to...

Episode #495 - The Startup That Refused to Follow the Rules by an Accountant Reinventing Event Finances One Festival at a Time - with Chris Carter

ScaleUp Radio

Hi, I’m Granger Forson – you can find me at or on LinkedIn. In this episode of ScaleUp Radio, I’m joined by Chris Carter, founder of EventWise and long-time accountant behind In The Loop. Chris shares an incredible five-year journey of building a startup in one of the most volatile industries – live events – all while raising a young family, getting married, and self-funding the entire venture. His software, EventWise, was born out of necessity during the Covid-19 pandemic, but it's proving even more vital today. EventWise helps event organisers replace clunky,...

Episode #494 - ScaleUp Club Exclusive: Building Habits and Processes - with Craig Hellen of Bexmedia

ScaleUp Radio

In this exclusive ScaleUp Club edition of ScaleUp Radio, we’re joined by Craig Hellen, founder of Bexmedia, a video and motion graphics agency with nearly two decades of experience. This intimate discussion explores how Craig has implemented processes and built habits that help a small, creative team stay aligned, accountable, and productive – all while preserving a strong company culture. What You’ll Learn: How building consistent internal systems (like naming conventions and structured meetings) can improve clarity and alignment across the business. Why clearly communicating the...

Episode #493 - Smart Growth with Smart Lockers – with Ryan Slaney

ScaleUp Radio

Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent, and in today's episode, I’m joined by Ryan Slaney, Founder and Managing Director of iLockerz – a business that’s leading the way in smart locker solutions for a wide range of industries. Our conversation today is structured in three parts: First, we take a look at iLockerz as a business, including its smart...

More Episodes

Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. This time, I had the true pleasure of talking to Bob Hayward, founder of two incredible ventures: Be More Effective and Key Performance Training.

Bob’s entrepreneurial journey is not only seasoned with decades of experience but fuelled by a deep commitment to improving the lives of others. His business Be More Effective is a consultancy designed to unlock human potential through the scientific blend of coaching, training and recruitment, all focused on helping businesses achieve sustainable high performance.

His second venture, Key Performance Training, is equally impressive — a regulated training provider using practical skill-building as a pathway to meaningful employment. Think forklift certifications leading to second chances, real jobs, and better futures.

What stands out about Bob is his unwavering belief that success in business is about more than strategy — it’s about understanding people. With a background in psychiatry, he brings a unique and compelling lens to leadership and hiring. From avoiding the pitfalls of ‘like bias’ in recruitment to treating people the way they want to be treated (not how youwant to be treated), Bob’s insights could change how you lead your team forever.

We also talk about the power of goals and structured onboarding, the mistakes many leaders make by not setting clear performance expectations early, and how just a few adjustments can change retention rates and team energy drastically.

If you're in the scale-up phase and you're wrestling with hiring the right people, motivating them, or building a culture that thrives — this episode is essential listening.

To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

So, let’s now dive into the inspiring journey of employment transformation, human-centred coaching, and legacy building with Bob Hayward.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.
https://api.goexela.com/widget/bookings/catchupgrangerugx7zl

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Bob can be found here:

https://www.linkedin.com/in/bobhayward/

https://www.bemoreeffective.com/

Resources:

The Profit Secret by Bob Hayward - https://www.waterstones.com/book/the-profit-secret/bob-hayward/nick-baldock/9781784529116

The Inside Advantage by Robert Bloom - https://www.waterstones.com/book/the-inside-advantage/robert-bloom/dave-conti/9780071495691

3Hag Way by Shannon Susko - https://www.metronomics.com/books-by-shannon

Zig Zigler - https://www.ziglar.com/

Create Motivation by Kate Turner - https://uk.bookshop.org/p/books/create-motivation-unlock-the-leader-within-kate-turner/558902?ean=9781781334546

Crucial Conversations by Emily Gregory - https://uk.bookshop.org/p/books/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-joseph-grenny/6198176?ean=9781260474183

Unreasonable Hospitality by Will Guidara - https://uk.bookshop.org/p/books/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-will-guidara/7110621?ean=9781529146813