Episode #482 - Unlocking Business Growth the Human Way - with Bob Hayward

Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. This time, I had the true pleasure of talking to Bob Hayward, founder of two incredible ventures: Be More Effective and Key Performance Training.

 

Bob’s entrepreneurial journey is not only seasoned with decades of experience but fuelled by a deep commitment to improving the lives of others. His business Be More Effective is a consultancy designed to unlock human potential through the scientific blend of coaching, training and recruitment, all focused on helping businesses achieve sustainable high performance.

 

His second venture, Key Performance Training, is equally impressive — a regulated training provider using practical skill-building as a pathway to meaningful employment. Think forklift certifications leading to second chances, real jobs, and better futures.

 

What stands out about Bob is his unwavering belief that success in business is about more than strategy — it’s about understanding people. With a background in psychiatry, he brings a unique and compelling lens to leadership and hiring. From avoiding the pitfalls of ‘like bias’ in recruitment to treating people the way they want to be treated (not how youwant to be treated), Bob’s insights could change how you lead your team forever.

 

We also talk about the power of goals and structured onboarding, the mistakes many leaders make by not setting clear performance expectations early, and how just a few adjustments can change retention rates and team energy drastically.

 

If you're in the scale-up phase and you're wrestling with hiring the right people, motivating them, or building a culture that thrives — this episode is essential listening.

 

To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

 

So, let’s now dive into the inspiring journey of employment transformation, human-centred coaching, and legacy building with Bob Hayward.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.
https://api.goexela.com/widget/bookings/catchupgrangerugx7zl

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Bob can be found here:

https://www.linkedin.com/in/bobhayward/

https://www.bemoreeffective.com/

 

Resources:

The Profit Secret by Bob Hayward - https://www.waterstones.com/book/the-profit-secret/bob-hayward/nick-baldock/9781784529116

The Inside Advantage by Robert Bloom - https://www.waterstones.com/book/the-inside-advantage/robert-bloom/dave-conti/9780071495691

3Hag Way by Shannon Susko - https://www.metronomics.com/books-by-shannon

Zig Zigler - https://www.ziglar.com/

Create Motivation by Kate Turner - https://uk.bookshop.org/p/books/create-motivation-unlock-the-leader-within-kate-turner/558902?ean=9781781334546

Crucial Conversations by Emily Gregory - https://uk.bookshop.org/p/books/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-joseph-grenny/6198176?ean=9781260474183

Unreasonable Hospitality by Will Guidara - https://uk.bookshop.org/p/books/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-will-guidara/7110621?ean=9781529146813

Defeat Into Victory by William Slim - https://uk.bookshop.org/p/books/defeat-into-victory-pan-military-classics-series-william-slim/2549263?ean=9780330509978

Any Do app - https://www.any.do/

Remarkable app - https://support.remarkable.com/s/article/Desktop-app

Duolingo - https://www.duolingo.com/