Episode #488 - Scaling a Business with Stories, Strategy, and Heart - with Ben Lowndes
Release Date: 06/11/2025
Episode #488 - Scaling a Business with Stories, Strategy, and Heart - with Ben Lowndes
ScaleUp Radio
Hi, I’m Granger Forson — you can find me at or connect with me on LinkedIn. Welcome to another inspiring episode of ScaleUp Radio! In this episode, I’m joined by Ben Lowndes, founder of Distinctive Communications, a fast-growing, purpose-led PR and communications consultancy based in the South West. Ben shares his unique journey — leaving a successful career without a set plan, building a business grounded in trust, flexibility, and impact. We explore how Distinctive Communications stands out in a noisy world by telling powerful, human-cantered...
info_outline
Episode #487 - Building a Brand with Trust, Numbers and a Fractional FD Model with lessons from Tectona’s Journey - with Mark Nicholls
ScaleUp Radio
Hi, I’m Granger Forson – you can find me at or connect with me on LinkedIn. In this episode of ScaleUp Radio, I sit down with Mark Nicholls, the founder of Tectona Partnership – a business that provides part-time Finance Director services to companies navigating financial complexity. Mark’s story is one of perseverance, strategic thinking, and a deep understanding of what it takes to build trust and a brand in a competitive market. Starting with just two people in 2012, Tectona has grown into a team of 17 highly qualified FDs, supporting businesses under £20m...
info_outline
Episode #486 - Balancing Growth, Culture, and Family in ISO Quality Services - with Jennifer Appleton
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent sits down with Jennifer Appleton, the dynamic Director behind ISO Quality Services, a Worcester-based business that's been helping companies achieve ISO certifications for over two decades. Jennifer shares the story of how this family business has scaled from a local consultancy to a global service provider, supporting clients in over 28 countries. What You’ll Learn in This Episode: 🔹 The Business Model: ISO Quality Services thrives on a hybrid revenue model combining upfront implementation fees with a recurring client maintenance...
info_outline
Episode #485 - Aligning Business With Values, To Create A Winning Marketplace - with Lorraine Allman
ScaleUp Radio
On this episode of ScaleUp Radio, Kevin Brent is joined by Lorraine Allman, a purpose-driven entrepreneur and the founder of Party Without Plastic – a marketplace for sustainable, plastic-free party supplies that launched in spring 2024 and is already on an exciting growth trajectory. Lorraine brings a wealth of experience to the conversation, having built and scaled multiple ventures. In this insightful and honest discussion, she shares the highs and lows of her journey so far, from funding challenges to transitioning from founder-led to team-based operations, all while keeping a firm eye...
info_outline
Episode #484 - Building Trust and Clarity in Financial Planning - with Matthew Naylor
ScaleUp Radio
In this episode of ScaleUp Radio, we’re joined by Matthew Naylor, the founder of Whitestone Financial Planning, an independent financial advisory firm that’s built around one core value – personal connection. Matthew shares the fascinating journey of launching his own advisory firm just three years ago, following a career that began not in finance, but in law. After realising his passion for working directly with clients and demystifying the world of finance, Matthew stepped into entrepreneurship – and never looked back. We explore how Whitestone stands apart by prioritising genuine...
info_outline
Episode #483 - ScaleUp Presentation - with Tom Hughes from Gemba Docs
ScaleUp Radio
In this ScaleUp Club exclusive Q&A edition of ScaleUp Radio, Kevin Brent is joined by Tom Hughes, CEO of Gemba Docs, for a practical and eye-opening discussion on Lean Thinking for SMEs. Tom brings decades of experience in operational excellence and process improvement and shares how small businesses can adopt lean principles without over-complicating things. This session breaks down what lean really looks like in a small business context – and it’s not about cutting costs or mimicking manufacturing giants. It’s about reducing struggle, improving value flow, and making work life...
info_outline
Episode #482 - Unlocking Business Growth the Human Way - with Bob Hayward
ScaleUp Radio
Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can find me at or on LinkedIn. This time, I had the true pleasure of talking to Bob Hayward, founder of two incredible ventures: Be More Effective and Key Performance Training. Bob’s entrepreneurial journey is not only seasoned with decades of experience but fuelled by a deep commitment to improving the lives of others. His business Be More Effective is a consultancy designed to unlock human potential through the scientific blend of coaching, training and recruitment, all...
info_outline
Episode #481 - Utilising AI to Help Beat Workplace Stress - with Moksha Menon
ScaleUp Radio
In this episode of ScaleUp Radio, we dive into the fascinating journey of Moksha Menon, the driving force behind &I Technologies Ltd and its flagship product, Moai – an AI-powered stress management app designed specifically for the workplace. What began as a university project evolved over four years into a proactive SaaS solution aimed at revolutionising how organisations approach employee stress. Moksha shares how her team pivoted from a hardware concept to a software-first strategy, learning key lessons about resilience, product-market fit, and the power of community support along the...
info_outline
Episode #480 - Building A Gym Business Where Everyone Finally Feels At Home - with Louise Williams
ScaleUp Radio
I’m Granger Forson and you can find me at or connect with me on LinkedIn. Today on ScaleUp Radio, I’m chatting with Louise Williams, co-owner of Solace Gym in Cheltenham and the warm personality behind the Pink Pear Bear blog. Louise shares her inspiring journey from feeling frustrated by the unrealistic “insta-perfect” images of motherhood to embracing her own ADHD diagnosis and turning her desire to help others into a thriving community-centered gym. She believed wholeheartedly in creating a place where everyone, from teenagers to seniors, could comfortably work out...
info_outline
Episode #479 - Creating Authentic Content & Sustainable Growth - with Andrew Kelly
ScaleUp Radio
On this episode of ScaleUp Radio, we dive into the story of Andrew Kelly, the founder of Eightyfive90, a dynamic digital content production company specialising in photography, videography, and drone services. Andrew shares how he turned a crisis into an opportunity when the COVID-19 pandemic forced him to re-evaluate his business strategy – a move that led to significant growth. With turnover increasing by 48% in the last year, Eightyfive90 has expanded beyond Northern Ireland to work with clients in Southern Ireland and internationally. Beyond the lens of content creation, Andrew is also...
info_outlineHi, I’m Granger Forson — you can find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn. Welcome to another inspiring episode of ScaleUp Radio!
In this episode, I’m joined by Ben Lowndes, founder of Distinctive Communications, a fast-growing, purpose-led PR and communications consultancy based in the South West. Ben shares his unique journey — leaving a successful career without a set plan, building a business grounded in trust, flexibility, and impact.
We explore how Distinctive Communications stands out in a noisy world by telling powerful, human-cantered stories and putting strategy before tactics. Ben opens up about why understanding your real "why" is crucial before you take action — a lesson that resonates deeply for anyone on a scale up journey.
We dive into the joy and challenges of flexible and remote working and how creating "fixed points" of connection within a hybrid team can be the secret to building culture and momentum. Ben also shares a powerful story of social impact, where his team’s work raised vital funds to combat holiday hunger in their community — a real example of business making a difference.
If you want to learn how slowing down your planning can actually speed up your business success, and how great conversations lead to fabulous results, this episode will leave you inspired and equipped with real-world takeaways.
To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.
So, let’s now dive into the inspiring journey of building trust, flexible culture, and authentic impact with Ben.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.
https://api.goexela.com/widget/bookings/catchupgrangerugx7zl
You can get in touch with Granger here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.
https://api.goexela.com/widget/bookings/catchupgrangerugx7zl
Ben can be found here:
https://www.distinctivecomms.co.uk/our-offer/
https://www.linkedin.com/in/blowndes/
Resources:
The Nowhere Office by Julia Hobsbawm - https://uk.bookshop.org/p/books/the-nowhere-office-reinventing-work-and-the-workplace-of-the-future-julia-hobsbawm/6586497?ean=9781529396560
One Night In Turin by Pete Davies - https://uk.bookshop.org/p/books/one-night-in-turin-the-inside-story-of-a-world-cup-that-changed-our-footballing-nation-forever-pete-davies/3105396?ean=9780224083348
Anti Social from BBC Radio 4 podcast - https://www.bbc.co.uk/programmes/m0018h15
Americast podcast - https://www.bbc.co.uk/sounds/brand/p07h19zz
Asana - https://asana.com/