Episode #509 - Pixels with Purpose: Building a Purpose-Driven Creative Collective - with Wes Henstock
Release Date: 08/25/2025
Episode #652: Is Command and Control Holding Your Business Back? - with Peter Laughter
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Peter Laughter for a fascinating discussion about distributed leadership, why traditional command and control management is increasingly becoming a constraint on growing businesses, and what leaders can do instead. Peter knows the command and control model from experience. He grew a staffing business from around $500,000 to $12 million in revenue in five years. But that success eventually exposed a problem familiar to many growing businesses: when too many decisions and too much responsibility sit with the person at the top, the leader...
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Episode #651: Transforming Chaos into Calm: The Boutique Housekeeping Revolution - with Caroline Chilly and Harriet Greenmount
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Caroline Chilley and Harriet, co-founders of Boutique Housekeeping, a business that is changing the way busy families think about support in the home. Boutique Housekeeping sits in the space between a traditional cleaning service and employing full-time household staff. Its house managers provide a much broader service, helping with housekeeping, tidying, laundry, shopping, meal preparation, errands and PA-style tasks. But this conversation is about far more than housekeeping. It is a fascinating ScaleUp story about finding the right...
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Episode #650: The Art of Leadership: Empowering Founders to Scale Their Businesses - with Tom Van Dyke
ScaleUp Radio
What happens when the thing that got your business growing becomes the very thing stopping it from scaling? In this episode of ScaleUp Radio, Kevin Brent is joined by Thom Van Dycke to explore a challenge that will be familiar to many founder led businesses: growth initially comes because of the founder’s network, relationships, energy and ability to sell. But eventually, there are only so many people the founder knows and only so many hours in the day. At that point, the founder can become the bottleneck. Thom’s own journey into business is unusual. After spending around 20 years as a...
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Episode #649: Building A Business That Can Run Without You
ScaleUp Radio
In this episode of ScaleUp Radio, host Kevin Brent is joined by entrepreneur Rachel Hill, whose journey takes us from building and selling a multi site childcare business to breathing new life into a closed model village and launching a new consumer brand almost by accident. Rachel started Hillside Childcare at just 26, converting a granny flat into a 16 place nursery as a way of helping to pay a new mortgage. That first nursery eventually became a four site operation looking after 299 children. What makes Rachel’s story particularly interesting is not simply the growth. It is what she...
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Episode #648: Focus, Data and Building a Business That Can Scale - with John Readman
ScaleUp Radio
In this episode of ScaleUp Radio, host Kevin Brent is joined by John Readman, founder of ASK BOSCO and Modo25, to explore what it really takes to turn a big idea into a focused, scalable business. John's journey offers a particularly useful lesson for founders: sometimes scaling isn't about doing more. It's about narrowing your focus. ASK BOSCO was created to tackle a problem familiar to many e-commerce businesses. Marketing teams can see return on ad spend, finance teams can see profitability, and platforms such as Google, Meta and TikTok all report their own versions of performance. But...
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Episode #647: How to Codify Your Company’s Genius and Escape Commoditisation - with Simon Bowen
ScaleUp Radio
What makes your business genuinely different? And, more importantly, could your team explain it without you in the room? In this episode of ScaleUp Radio, Kevin Brent talks with Simon Bowen about the Models Method, the power of visual thinking, and why growing businesses need to codify the distinctive thinking that sits behind what they do. Simon argues that many founder-led businesses have something genuinely special, but much of it remains locked inside the founder’s head. As the business grows, that thinking can become diluted internally. The result is that customers increasingly struggle...
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Episode #646: ScaleUp Club - Aligning Personal & Business Goals - with James West
ScaleUp Radio
This episode of ScaleUp Radio is a little different. We’re taking you inside one of our monthly ScaleUp Club sessions, where members get the opportunity to explore some of the challenges that come with building and scaling a business, share their experiences and put questions to our guest. This month, our main theme was Aligning Personal & Business Goals, and we welcomed back James West, co-founder of ONLE, for a Q&A about building a business that supports the life you actually want to lead. We also had an AI Pulse update from Tim Winstanley, looking at AI watermarking, the...
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Episode #645: Scaling Through Change: Leadership, Diversification and Building a Stronger Manufacturing Business - with Suzie Siddall
ScaleUp Radio
In this episode of ScaleUp Radio, host Kevin Brent is joined by Suzie Siddall, CEO of Opus International Products, a Warwickshire-based precision engineering and manufacturing business working across automotive, aerospace, defence, industrial and medical sectors. Suzie’s story is one of leadership through significant change. Having moved from Managing Director to CEO following the death of the company’s founder in 2024, she has had to balance continuity with the need to reshape the business for its next stage of growth. Today, Opus has a team of around 33 people and significant UK...
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Episode #644: From Generalist to Niche: Scaling Through Focus, Certification and Community - with Janet Tanguay
ScaleUp Radio
What happens when you stop saying yes to everything and commit to the part of your business that customers really want? In this episode of ScaleUp Radio, host Kevin Brent talks to Janet Tanguay, founder of The Hammock Way of Life, about the journey from broad business consulting to building a scalable business around vision boarding, coach certification and a growing global community. Janet's story is a great example of how focus can unlock growth. The turning point came during and after the pandemic. Janet had been using vision boarding to help businesses think creatively about their future,...
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Episode #643: Trust Isn’t a Feeling. It’s a KPI - with Rob McKenna
ScaleUp Radio
What if one of the biggest constraints on your ability to scale is something you’re not measuring at all? In this episode of ScaleUp Radio, Kevin Brent is joined by Rob McKenna for a fascinating discussion about trust: how to measure it, why founders frequently misjudge it, and why building trust isn’t about creating a perfect culture. Rob introduces the WiLD Trust Index, a framework designed to turn trust from something intangible into something leaders can measure, understand and deliberately improve. For founders, there’s a particularly important message here. Delegation and...
info_outlineIn this episode of ScaleUp Radio, Kevin Brent is joined by Wes Henstock, founder of Confid3ntial – a purpose-led design and brand strategy agency with a global reach and a truly distinctive structure.
Launched in 2006 after an unexpected layoff, Confid3ntial began as a white-label service provider for creative agencies. It has since evolved into a remote-first collective of creatives, united by the mission of delivering "pixels with purpose" – where branding is driven by meaning, not just aesthetics.
In their conversation, Wes shares his views on how purpose should infuse every part of a business – from culture and team communication to client strategy and design. He also highlights the power of relationship-building, revealing that most of Confid3ntial's clients come from long-standing personal networks rather than traditional marketing.
This episode is structured into three key parts:
- The Business Journey – Wes walks us through Confid3ntial’s origins, remote operating model, and evolution from a behind-the-scenes support team to a values-driven agency.
- Scaling Challenges – From staying lean and global to debating the need for physical offices, Wes shares what it means to grow a business around trust, flexibility, and authenticity.
- Quickfire Round – Get a glimpse into Wes’s personal inspirations, mentors like Marty Neumeier, and his philosophy of learning and giving back.
🔑 The one key thing from this episode?
Purpose isn't a brand accessory – it’s the foundation of everything.
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For now, continue listening for the full story from Wes.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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You can get in touch with Kevin & Granger here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Wes can be found here:
https://www.linkedin.com/in/weshenstock/
Resources:
Playing To Win by Roger L Martin - https://uk.bookshop.org/p/books/playing-to-win-how-strategy-really-works-a-g-lafley/4765636?ean=9781422187395
Brand Gap by Marty Neumeier - https://uk.bookshop.org/p/books/brand-gap-the-revised-edition-marty-neumeier/4452437?ean=9780321348104
Zag by Marty Neumeier - https://uk.bookshop.org/p/books/zag-the-1-strategy-of-high-performance-brands-marty-neumeier/2575795?ean=9780321426772
The Power of Broke by Daymond John - https://www.amazon.co.uk/Power-Broke-Greatest-Competitive-Advantage/dp/1101903619
Be More Pirate by Sam Conniff Allende - https://uk.bookshop.org/p/books/be-more-pirate-or-how-to-take-on-the-world-and-win-sam-conniff-allende/4061082?ean=9780241307885
WhatsApp - https://www.whatsapp.com/
Monday - https://monday.com/