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Episode #574 - Neurodiversity, Franchising & Relentless Focus – with Rachael Jackson

ScaleUp Radio

Release Date: 02/16/2026

Episode #584 - ScaleUp Radio Short - Strategy Over Hope: What Three Founders Teach Us About Scaling Smarter show art Episode #584 - ScaleUp Radio Short - Strategy Over Hope: What Three Founders Teach Us About Scaling Smarter

ScaleUp Radio

In this special ScaleUp Radio Shorts episode, Kevin Brent and Louise Blunt distil some of the most powerful insights from three recent interviews with founders working at the cutting edge of marketing, AI, and business growth. Featuring lessons from Andreas Voniatis, Benjie Hughes, and Serge Nguele, the discussion explores what really drives successful scaleups and where many businesses go wrong when trying to grow. While each founder operates in a different space, a common theme runs through all three conversations: clarity of strategy beats blind activity every time. From diagnosing...

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What happens when a former medical student applies diagnostic thinking to marketing? In this episode of ScaleUp Radio, Kevin Brent is joined by Serge Nguile, founder of Your PPC Doctor, a PPC and digital strategy agency built around one powerful idea: diagnose before you prescribe. Serge shares his fascinating journey from medical studies in Ukraine to becoming a PPC Director, and ultimately launching his own agency after redundancy. He also opens up about founder burnout, mindset shifts, and why purpose now sits at the heart of his business model. As always, our discussion is structured in...

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In this episode of ScaleUp Radio, Kevin Brent sits down with Andreas Voniatis, founder of Artios.io, to explore what might be the biggest shift in search since Google began. Traditional SEO as we know it is fading. AI search is changing how content is discovered, prioritised, and rewarded. And Andreas saw it coming early. In fact, Artios built its own Large Language Model back in 2019; years before ChatGPT entered the mainstream. This conversation dives into: Why traditional SEO is becoming a back-office function Why most AI content strategies are fundamentally flawed What “information...

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This ScaleUp Radio episode is a ScaleUp Club special — recorded live in February — and it’s packed with practical ideas you can apply immediately. Kevin Brent opens with the month’s theme: gaining control of your week, moving away from reactive firefighting and towards deliberate, high-value leadership time. You’ll hear a simple framework to help you protect the work that really moves the business forward, rather than letting your diary become “a democracy”. Then we switch gears into a short AI Pulse update from Paul Rhodes, founder of Green Gorilla Software, who shares a...

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Episode #580 - Scaling a Personal Brand Without Becoming the Bottleneck
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Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and in today's episode I’m joined by Benjie Hughes, founder of Hopeless Marketing. Benjie works with B2B service businesses turning over between one and thirty million pounds who feel stuck, plateaued or unclear about their positioning. His philosophy is simple but powerful; hope is not a strategy. Most businesses...

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Welcome back to ScaleUp Radio Shorts, where Kevin Brent and Louise Blunt distil the best insights from our recent full-length interviews and turn them into practical, actionable takeaways for ambitious business owners. This week, we’re bringing together two very different voices with a surprisingly aligned message: Jack Molyneux – former Merchant Navy Master Mariner turned tech founder, building a disruptive superyacht platform, IDOSY. Lindsey Burden – Intuitive Business Coach with over a decade of experience helping founders stop overcomplicating and start executing. Different...

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In this episode of ScaleUp Radio, Kevin Brent is joined by Jack Molyneux, Founder of IDOSY – a new digital marketplace set to disrupt the superyacht charter industry. Jack’s journey is anything but conventional. From qualifying as a Master Mariner at just 26 and commanding cruise ships and superyachts around the world, to managing fleets of luxury yachts for a family office, and now launching the first live-booking superyacht platform – this is a true ScaleUp story grounded in deep operational credibility. IDOSY launches mid-April with a bold ambition: to bring live pricing, live...

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In this episode of ScaleUp Radio, host Kevin Brent is joined by experienced business coach Lindsey Burden, whose intuitive and deeply personalised approach to coaching breaks the mould of cookie-cutter programmes. Lindsey helps her clients build a business that aligns with their version of success, not someone else's template. Whether you're overwhelmed by doing too much, struggling to price your services confidently, or need to make your goals more achievable, this conversation is packed with sharp insights and practical tools to move your business forward. Key Themes in This Episode Tailored...

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Episode #576 - ScaleUp Short - Two Founders. Two Paths. One Scaling Truth show art Episode #576 - ScaleUp Short - Two Founders. Two Paths. One Scaling Truth

ScaleUp Radio

The Art of Sales, Self-Awareness and Scaling Featuring Dr Muddassir Ahmed (SCM DOJO) and Rachael Jackson (WIBN Birmingham) Produced with the aid of AI In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt reflect on two powerful – and very different – scaling journeys. On one side, Dr Muddassir Ahmed, founder of SCM DOJO, who built a global AI-enabled learning platform from scratch. On the other, Rachael Jackson, who chose a franchise route with WIBN Birmingham to create structure, community and flexibility – while building her passion project, Array of Light. Two...

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On this episode of ScaleUp Radio, Kevin Brent is joined by Dr. Muddassir Ahmed, the founder of SCMDOJO, a platform revolutionising access to supply chain training and consultancy. From launching a $99/month subscription model to developing a proprietary AI consultant set to launch in March, Dr. Ahmed shares how he's turning SCMDOJO from a content platform into a cutting-edge supply chain technology business. Highlights Business Model Mastery: SCMDOJO began with low-ticket courses and evolved into a hybrid model blending community, content, and consultancy. AI Leap: SCMDOJO Sensei is an AI...

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More Episodes

In this episode of ScaleUp Radio, Kevin Brent sits down with Rachael Jackson, a dynamic entrepreneur who has turned personal challenges into entrepreneurial strengths. From launching her business through a franchise model to reframing dyslexia as a leadership asset, Rachael’s story is all about strategic thinking and relentless focus.

 

Key Highlights

  • Franchise as a Strategic Launchpad: Rachael chose a WIBN franchise to de-risk her startup journey, gaining crucial business experience and a peer network before launching her dream venture.
  • Relentless Focus = Results: She became Franchisee of the Year by intentionally managing her time, prioritising member value, and building financial resilience through reinvestment.
  • Neurodiversity as Strength: Diagnosed with dyslexia at 30, she harnessed it as a leadership superpower—mastering delegation, systems, and people management.
  • Tech for Inclusion: She uses a dyslexia-friendly CRM (POP) to boost productivity and sidestep complexity.

 

The one key thing: A franchise can be more than a business – it can be a confidence-building launchpad for your bigger vision.

 

Quick heads-up; we’re looking for a handful of founders to test our new AI-powered Smart90 Lite app. It’s built to help you stay accountable and actually deliver on your goals; in just a few minutes a day. It’s free while we’re in testing, and your feedback will directly shape the final version.

Get access by emailing kevin@biz-smart.co.uk.

Don’t forget to subscribe to ScaleUp Radio wherever you get your podcasts, and follow us for new episodes every week.
For now, continue listening for the full discussion with Rachael.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Kevin's Book Is Here!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Rachael can be found here:

https://www.linkedin.com/in/rachael-jackson-507608304/

https://arayoflight.co.uk/

https://wibn.co.uk/page/Rachael_Jackson