Episode #577 - Tailored Coaching Based On Intuition - with Lindsey Burden
Release Date: 02/23/2026
Episode #577 - Tailored Coaching Based On Intuition - with Lindsey Burden
ScaleUp Radio
In this episode of ScaleUp Radio, host Kevin Brent is joined by experienced business coach Lindsey Burden, whose intuitive and deeply personalised approach to coaching breaks the mould of cookie-cutter programmes. Lindsey helps her clients build a business that aligns with their version of success, not someone else's template. Whether you're overwhelmed by doing too much, struggling to price your services confidently, or need to make your goals more achievable, this conversation is packed with sharp insights and practical tools to move your business forward. Key Themes in This Episode Tailored...
info_outline
Episode #576 - ScaleUp Short - Two Founders. Two Paths. One Scaling Truth
ScaleUp Radio
The Art of Sales, Self-Awareness and Scaling Featuring Dr Muddassir Ahmed (SCM DOJO) and Rachael Jackson (WIBN Birmingham) Produced with the aid of AI In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt reflect on two powerful – and very different – scaling journeys. On one side, Dr Muddassir Ahmed, founder of SCM DOJO, who built a global AI-enabled learning platform from scratch. On the other, Rachael Jackson, who chose a franchise route with WIBN Birmingham to create structure, community and flexibility – while building her passion project, Array of Light. Two...
info_outline
Episode #575 - Scaling B2B With AI, Content, and Persistence – With Dr. Muddassir Ahmed
ScaleUp Radio
On this episode of ScaleUp Radio, Kevin Brent is joined by Dr. Muddassir Ahmed, the founder of SCMDOJO, a platform revolutionising access to supply chain training and consultancy. From launching a $99/month subscription model to developing a proprietary AI consultant set to launch in March, Dr. Ahmed shares how he's turning SCMDOJO from a content platform into a cutting-edge supply chain technology business. Highlights Business Model Mastery: SCMDOJO began with low-ticket courses and evolved into a hybrid model blending community, content, and consultancy. AI Leap: SCMDOJO Sensei is an AI...
info_outline
Episode #574 - Neurodiversity, Franchising & Relentless Focus – with Rachael Jackson
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent sits down with Rachael Jackson, a dynamic entrepreneur who has turned personal challenges into entrepreneurial strengths. From launching her business through a franchise model to reframing dyslexia as a leadership asset, Rachael’s story is all about strategic thinking and relentless focus. Key Highlights Franchise as a Strategic Launchpad: Rachael chose a WIBN franchise to de-risk her startup journey, gaining crucial business experience and a peer network before launching her dream venture. Relentless Focus = Results: She became...
info_outline
Episode #573 - ScaleUp Radio Shorts: The Pivot Point: Moving from Busy to Impactful
ScaleUp Radio
This week on ScaleUp Radio Shorts, Kevin and Louise unpack two fascinating recent conversations, one with Samantha Thurlow of In Collaboration, and one with Graeme Tennick of Tennick Accountants. Different sectors. Same pivotal moment. Both guests hit a point where “business as usual” stopped working, and had to rethink structure, mindset, and action to move forward. 🔎 What We Cover 1️⃣ The Associate Trap Samantha built her agency on a flexible associate model. It worked, until it didn’t. Growth meant more work… but not more profit. Flexibility became a ceiling. Her...
info_outline
Episode #572 - From Virtual Assistant to Strategic Agency: Evolving for Growth - with Samantha Thurlow
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Samantha Thurlow, founder of In Collaboration, a business support agency that’s grown from offering virtual assistant services to delivering full-service strategy, admin, and marketing. As her business evolves into a two-brand model, with the launch of Creative Bean Studios, Sam shares how she’s adapting to market shifts, overcoming growing pains, and preparing for the next stage of her scaleup journey. Key Takeaways Pivoting the Business Model: Sam transitioned In Collaboration from a flexible associate model to a hybrid employed...
info_outline
Episode #571 - ScaleUp Club - Dr. Serge Santos on Letting Go, Building Legacy, and Leading with Purpose
ScaleUp Radio
This episode of ScaleUp Radio is part of our Scale-Up Club spotlight series – a special format where we welcome back a previous guest to go deeper in a live Q&A session with our Scale-Up Club members. This time, we shine the spotlight on Dr. Serge Santos, also known as The Business Physicist – and for good reason. Serge brings a rare blend of financial acumen, physics-trained problem solving, and a deep passion for business legacy. From being made redundant in 2013 to raising £700 million and running three growing businesses under his Bedrock Enterprises group, Serge speaks with...
info_outline
Episode #570 - ScaleUp Radio Shorts – The Veteran vs The Challenger: Value, Grit & the Art of Scaling
ScaleUp Radio
In this punchy episode of ScaleUp Radio Shorts, hosts Kevin Brent and Louise Blunt unpack the sharpest lessons from two remarkably different guests – and the surprising connections between them. On one side: 🧠 Andrew Bloch; seasoned PR expert, co-founder of Frank PR, and now high-level "fixer" and M&A advisor. On the other: 🚀 Claudiu Cogalniceanu; scrappy startup founder of Sentrya, fighting phishing with tech while driving Uber to fund his dream. Despite being at opposite ends of the business spectrum, their journeys share deep truths about scaling, resilience, and self-awareness....
info_outline
Episode #569 - Turning Procrastination Into Progress – How Graeme Tennick Is Reimagining Accountancy Through Impact, Habits and Accountability
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Graeme Tennick, the founder of Tennick Accountants – a firm that’s challenging the traditional view of accountants as compliance providers by driving real strategic impact for clients and the wider community. Graeme shares how his firm has rooted itself in a compelling mission: to make lives better – for their team, their clients, and even the world. And this isn’t just a tagline. From the way they set goals with clients to how they measure internal performance and reward behaviour, it’s clear that purpose drives everything...
info_outline
Episode #568 - ScaleUp Club - How to Build a High-Performing Team Culture - with Alina Stancu
ScaleUp Radio
In this special ScaleUp Club VIP session, we’re joined by Alina Stancu, co-founder of The Orange Notebook, for a focused and interactive discussion on what it really takes to build a high-performing team culture, even with a remote team or contractors. Through practical frameworks, lived experience, and powerful case studies, Alina guides us through how culture is either fuelling or silently stalling your business, and what you can do about it. You’ll hear: 🔸 Why most cultural breakdowns stem from missing safety and purpose – and why these two ingredients are non-negotiable. 🔸 How...
info_outlineIn this episode of ScaleUp Radio, host Kevin Brent is joined by experienced business coach Lindsey Burden, whose intuitive and deeply personalised approach to coaching breaks the mould of cookie-cutter programmes. Lindsey helps her clients build a business that aligns with their version of success, not someone else's template.
Whether you're overwhelmed by doing too much, struggling to price your services confidently, or need to make your goals more achievable, this conversation is packed with sharp insights and practical tools to move your business forward.
Key Themes in This Episode
Tailored Coaching Based on Intuition
Lindsey shares how she tunes into the unspoken, body language, word choices, hesitations, to help clients uncover the real blocks to growth. Her coaching isn’t about handing over a rigid system; it's about building a flexible path around the client's unique strengths and context.
Standout Quote:
“The problem isn’t usually that you need to do more, it’s that you’ve forgotten what works and stopped doing it.”
Avoiding the Busy Trap
Busy doesn’t always mean productive. Many founders fall into the trap of overcomplication or jumping onto the next trend (new channels, shiny tools), when the real power comes from simplifying and refocusing.
Strategic Pricing & Confident Selling
Discounting under pressure is a quick road to burnout. Lindsey’s advice? Price based on the value and outcomes you deliver, not the hours. Start with a figure you can say confidently, then stop talking.
The Power of 90-Day Planning
Long-term goals feel overwhelming; 90-day plans create the perfect runway. Lindsey explains how this rhythm helps bring structure to entrepreneurial creativity, so you stop half-finishing great ideas and start delivering real progress.
Building the Right Team
The founder mindset must evolve, leading a team takes intentional effort. Lindsey shares tips on balancing operators and innovators in your team, and why reaching out to HR experts or trusted networks is a game-changer.
Quick heads-up, we’re looking for a handful of founders to test our new AI-powered Smart90 Lite app. It’s built to help you stay accountable and actually deliver on your goals, in just a few minutes a day. It’s free while we’re in testing, and your feedback will directly shape the final version. You can get access by emailing kevin@biz-smart.co.uk.
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts, and why not give us a follow.
For now, continue listening for the full discussion with Lindsey.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Kevin's Book Is Here!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Lindsey can be found here:
https://www.linkedin.com/in/lindsey-burden/
Resources:
The Inside Out Revolution by Michael Neill - https://uk.bookshop.org/p/books/the-inside-out-revolution-the-only-thing-you-need-to-know-to-change-your-life-forever-michael-neill/2370700?ean=9781781800799&next=t
Atomic Habits by James Clear - https://uk.bookshop.org/p/books/atomic-habits-the-life-changing-million-copy-1-bestseller-james-clear/2458373?ean=9781847941831&next=t
The Big Leap by Gay Hendricks - https://www.waterstones.com/book/the-big-leap/gay-hendricks/9780061735363
Heartbeat online platform - https://www.heartbeat.chat