Episode #608 - The Importance Of Staying Focused In A Products Marketplace - with Lucy Robins
Release Date: 05/20/2026
Episode #629: Why Resilience is the Missing Link in Accountability - with Melissa Thornley
ScaleUp Radio
ScaleUp Radio Show Notes Melissa Thornley: Why Resilience is the Missing Link in Accountability What if the reason accountability isn't sticking in your business has nothing to do with performance management and everything to do with resilience? In this episode of ScaleUp Radio, Kevin Brent is joined by Melissa Thornley, leadership coach, consultant and founder of Melissa Thornley Consulting. Melissa works with leaders operating in high-stakes environments including emergency services, government agencies, manufacturing, construction and technology businesses. Her mission is simple but...
info_outline
Episode #628: Bridging Research, Digital Skills and Community Impact - with Vicki Ayton
ScaleUp Radio
What happens when academic research, climate resilience, digital inclusion and community development all collide? In this episode of ScaleUp Radio, Kevin Brent is joined by Vicki Ayton, Founder of BizEd, a Community Interest Company (CIC) that exists to bridge the gap between research and real-world community impact. What started as a response to a local library closure has evolved into a growing community hub delivering digital inclusion support, climate resilience education, research projects and policy work across Shropshire and beyond. Vicki shares the realities of building a sustainable...
info_outline
Episode #627: ScaleUp Radio Shorts - Burnout, Boundaries and Better Businesses
ScaleUp Radio
In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt bring together three powerful conversations from recent ScaleUp Radio guests: Dan Glyde, Megan Robinson and Sam Eaton. Whilst their businesses are very different, they all arrived at remarkably similar conclusions about what it really takes to build a business that grows sustainably. From avoiding burnout to empowering your team and creating systems that scale, this episode is packed with practical ideas you can implement straight away. In this episode we discuss: Why founders should think of themselves as cognitive...
info_outline
Episode #626: Closing The Leadership Expectation Gap - with Megan Robinson
ScaleUp Radio
Why do so many talented managers struggle when they step into leadership roles? It's a challenge that affects businesses of every size. High performers are often promoted because they're brilliant at what they do, yet they're rarely given the skills, tools, or support needed to lead people effectively. In this episode of ScaleUp Radio, Kevin Brent speaks with Megan Robinson, Founder of eLeader Experience, about what she calls the "Leadership Expectation Gap" and why it is costing organisations far more than they realise. Megan shares how businesses can move leaders from being stuck in the...
info_outline
Episode #625: Why Authentic Leadership Starts With Looking After Yourself - with Daniel Glyde
ScaleUp Radio
What happens when the very traits that helped you succeed become the ones that push you towards burnout? In this episode of ScaleUp Radio, Kevin Brent sits down with Daniel Glyde, founder of Positive Masculinity, to explore how business owners and leaders can build sustainable success by developing a healthier relationship with themselves first. Daniel shares his personal journey from BBC producer to coach, following a severe burnout and panic attack in 2018. His experience led him to challenge the traditional expectations many men place on themselves and ultimately build a business focused on...
info_outline
Episode #624: ScaleUp Club - Why You Should Plan for Exit Long Before You Want to Sell - with Helen Bower
ScaleUp Radio
Why should founders start planning their exit years before they intend to leave? That was the theme of this month's ScaleUp Club, where members explored one of the most misunderstood areas of business growth: exit planning. Joining Kevin Brent was returning guest Helen Bower, former owner of Adder Bookkeeping, who successfully sold her business to Fresh Financials Group in 2025 after deliberately building it with a 10-year exit strategy in mind. Helen shared a refreshingly honest account of how she transformed a self-employed role into a scalable business, the systems she put in place, how the...
info_outline
Episode #623: Building a Business That Scales Without Losing Its Soul - with Sam Eaton
ScaleUp Radio
Many founders dream of building a business that gives them freedom, impact and financial success. The challenge is that what gets a business to £1m rarely gets it to £4m and beyond. In this episode of ScaleUp Radio, Kevin Brent is joined by Sam Eaton, founder of MindAbility, a business that helps HR and talent entrepreneurs build successful businesses on their own terms. Sam shares lessons from scaling her own HR business from £650k to £4.3m, the systems that made growth possible, and why founders need to rethink leadership, culture and accountability as their organisations grow. From...
info_outline
Episode #622: ScaleUp Shorts: The Founder Psychology Behind Better Decisions, Better Teams and Better Growth
ScaleUp Radio
This episode is created using AI What do a wine entrepreneur, a decision-science expert, and an occupational psychologist have in common? More than you might think. In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt revisit three fascinating conversations with Jamie Smith of EcoSip, Dr Magda Du Preez of GetSense.net, and Tameron Chappell of athinka. Together, they uncover a common theme that sits at the heart of so many scaling challenges: founder psychology. From letting go of the superhero mindset to building decision-making guardrails and avoiding emotionally-driven...
info_outline
Episode #621: How EcoSIP Reinvented Wine Packaging and Built a Defensible ScaleUp - with Jamie Smith
ScaleUp Radio
What happens when a pandemic destroys your original business model? For Jamie Smith and his co-founder Alex, it became the catalyst for creating an entirely new category within the wine industry. Starting as a wine retailer and tasting club, they quickly discovered that shipping glass bottles was expensive, inefficient and environmentally problematic. Rather than accept the challenge, they spent three years developing a proprietary wine pouch capable of preserving and ageing wine in a way that mimics a traditional glass bottle and cork. Today, EcoSIP works with major brands including Naked...
info_outline
Episode #620: Mastering Better Decisions - with Magda Du Preez
ScaleUp Radio
How often do business owners make decisions they later regret? Whether it's hiring, investment, strategy, pricing or growth, most founders like to believe they make rational decisions. Yet the reality is that emotions influence almost every business decision we make. In this episode of ScaleUp Radio, Kevin Brent is joined by psychologist, researcher and entrepreneur Magda Du Preez, founder of GetSense.net. Following years of academic research into decision-making and cognitive bias, Magda has developed practical tools that help entrepreneurs and leaders make better decisions under pressure....
info_outlineIn this episode of ScaleUp Radio, Kevin Brent sits down with Lucy Robins to explore how she has built a premium wellness and fitness brand from scratch with a £50,000 personal investment and a clear mission: making movement part of everyday life.
Lucy shares the realities of bootstrapping a product business in today’s market, from managing long lead times and cash flow pressures to building a brand that sits comfortably between wellness interiors and fitness. With Amp Wellbeing growing rapidly across both direct-to-consumer and studio partnerships, this conversation is packed with practical lessons for founders navigating operational complexity while scaling sustainably.
One standout message from the episode:
“You have to keep identifying your own bottlenecks as a founder and systematically remove them if you want the business to grow.”
In this episode, you’ll learn:
- Why Amp Wellbeing deliberately positioned itself between fitness and interior wellness
- How Lucy validated the concept before launch through instructor feedback and market testing
- The realities of bootstrapping a physical products business
- Why inventory management becomes critical when scaling B2B alongside D2C
- How outsourcing operational bottlenecks accelerated growth
- The importance of staying focused on core products and avoiding dead stock
- How partnerships, ambassadors and community marketing fuel brand awareness
- Why B2B partnerships with studios, retreats and hospitality brands represent the next stage of growth
About Amp Wellbeing
Founded 3.5 years ago, Amp Wellbeing creates premium, design-led fitness equipment designed to integrate seamlessly into home and studio spaces. The business currently operates with a 75% D2C and 25% B2B revenue split, with ambitions to grow the B2B side significantly over the next five years.
Amp Wellbeing’s products are manufactured in China and India, with a curated range focused heavily on Pilates equipment and neutral aesthetics designed to encourage sustainable movement habits.
Key Takeaways
- Scaling often means letting go of tasks rather than holding onto them
- Inventory can become the biggest growth constraint in product-based businesses
- Niche focus can create operational simplicity and stronger profitability
- Community-led marketing can outperform large advertising budgets
- Cash flow discipline matters even more than revenue growth during scale-up
The One Key Thing
The one key thing from this discussion is that growth often stalls not because of lack of demand, but because founders become the operational bottleneck. Sustainable scaling requires systematically removing yourself from the areas slowing the business down.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that sounds familiar, the G90 Summit is worth a look. It’s a structured half-day session where we help founders identify the three to five priorities that genuinely matter over the next 90 days and build the systems to deliver them. Quarterly, virtual, and £97 a seat. You can find out more at http://Smart90.co.uk/summit .
Lucy can be found here:
https://www.linkedin.com/in/lucy-robins-ampwellbeing/
https://www.instagram.com/ampwellbeing/
Resources:
PODCASTS
Founder Stories
Working Hard/Hardly Working
Ladies Who Launch
BOOKS
This Is Marketing - Seth Godin
Finance Intelligence - Karen Berman, Joe Knight
APPS/TECH
Claude.ai
Notion