Episode #613: ScaleUp Club - "Know Your Hedgehog" - with Jennifer Appleton
Release Date: 06/01/2026
Episode #628: Bridging Research, Digital Skills and Community Impact - with Vicki Ayton
ScaleUp Radio
What happens when academic research, climate resilience, digital inclusion and community development all collide? In this episode of ScaleUp Radio, Kevin Brent is joined by Vicki Ayton, Founder of BizEd, a Community Interest Company (CIC) that exists to bridge the gap between research and real-world community impact. What started as a response to a local library closure has evolved into a growing community hub delivering digital inclusion support, climate resilience education, research projects and policy work across Shropshire and beyond. Vicki shares the realities of building a sustainable...
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Episode #627: ScaleUp Radio Shorts - Burnout, Boundaries and Better Businesses
ScaleUp Radio
In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt bring together three powerful conversations from recent ScaleUp Radio guests: Dan Glyde, Megan Robinson and Sam Eaton. Whilst their businesses are very different, they all arrived at remarkably similar conclusions about what it really takes to build a business that grows sustainably. From avoiding burnout to empowering your team and creating systems that scale, this episode is packed with practical ideas you can implement straight away. In this episode we discuss: Why founders should think of themselves as cognitive...
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Episode #626: Closing The Leadership Expectation Gap - with Megan Robinson
ScaleUp Radio
Why do so many talented managers struggle when they step into leadership roles? It's a challenge that affects businesses of every size. High performers are often promoted because they're brilliant at what they do, yet they're rarely given the skills, tools, or support needed to lead people effectively. In this episode of ScaleUp Radio, Kevin Brent speaks with Megan Robinson, Founder of eLeader Experience, about what she calls the "Leadership Expectation Gap" and why it is costing organisations far more than they realise. Megan shares how businesses can move leaders from being stuck in the...
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Episode #625: Why Authentic Leadership Starts With Looking After Yourself - with Daniel Glyde
ScaleUp Radio
What happens when the very traits that helped you succeed become the ones that push you towards burnout? In this episode of ScaleUp Radio, Kevin Brent sits down with Daniel Glyde, founder of Positive Masculinity, to explore how business owners and leaders can build sustainable success by developing a healthier relationship with themselves first. Daniel shares his personal journey from BBC producer to coach, following a severe burnout and panic attack in 2018. His experience led him to challenge the traditional expectations many men place on themselves and ultimately build a business focused on...
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Episode #624: ScaleUp Club - Why You Should Plan for Exit Long Before You Want to Sell - with Helen Bower
ScaleUp Radio
Why should founders start planning their exit years before they intend to leave? That was the theme of this month's ScaleUp Club, where members explored one of the most misunderstood areas of business growth: exit planning. Joining Kevin Brent was returning guest Helen Bower, former owner of Adder Bookkeeping, who successfully sold her business to Fresh Financials Group in 2025 after deliberately building it with a 10-year exit strategy in mind. Helen shared a refreshingly honest account of how she transformed a self-employed role into a scalable business, the systems she put in place, how the...
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Episode #623: Building a Business That Scales Without Losing Its Soul - with Sam Eaton
ScaleUp Radio
Many founders dream of building a business that gives them freedom, impact and financial success. The challenge is that what gets a business to £1m rarely gets it to £4m and beyond. In this episode of ScaleUp Radio, Kevin Brent is joined by Sam Eaton, founder of MindAbility, a business that helps HR and talent entrepreneurs build successful businesses on their own terms. Sam shares lessons from scaling her own HR business from £650k to £4.3m, the systems that made growth possible, and why founders need to rethink leadership, culture and accountability as their organisations grow. From...
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Episode #622: ScaleUp Shorts: The Founder Psychology Behind Better Decisions, Better Teams and Better Growth
ScaleUp Radio
This episode is created using AI What do a wine entrepreneur, a decision-science expert, and an occupational psychologist have in common? More than you might think. In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt revisit three fascinating conversations with Jamie Smith of EcoSip, Dr Magda Du Preez of GetSense.net, and Tameron Chappell of athinka. Together, they uncover a common theme that sits at the heart of so many scaling challenges: founder psychology. From letting go of the superhero mindset to building decision-making guardrails and avoiding emotionally-driven...
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Episode #621: How EcoSIP Reinvented Wine Packaging and Built a Defensible ScaleUp - with Jamie Smith
ScaleUp Radio
What happens when a pandemic destroys your original business model? For Jamie Smith and his co-founder Alex, it became the catalyst for creating an entirely new category within the wine industry. Starting as a wine retailer and tasting club, they quickly discovered that shipping glass bottles was expensive, inefficient and environmentally problematic. Rather than accept the challenge, they spent three years developing a proprietary wine pouch capable of preserving and ageing wine in a way that mimics a traditional glass bottle and cork. Today, EcoSIP works with major brands including Naked...
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Episode #620: Mastering Better Decisions - with Magda Du Preez
ScaleUp Radio
How often do business owners make decisions they later regret? Whether it's hiring, investment, strategy, pricing or growth, most founders like to believe they make rational decisions. Yet the reality is that emotions influence almost every business decision we make. In this episode of ScaleUp Radio, Kevin Brent is joined by psychologist, researcher and entrepreneur Magda Du Preez, founder of GetSense.net. Following years of academic research into decision-making and cognitive bias, Magda has developed practical tools that help entrepreneurs and leaders make better decisions under pressure....
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Episode #619: ScaleUp Radio Short - Building a Business Worth Selling
ScaleUp Radio
Most business owners spend years building their company, yet very few spend any time building an exit strategy. In this month's ScaleUp Radio Shorts episode, Kevin Brent and Louise Blunt explore why exit planning isn't really about leaving your business. It's about creating a stronger, more valuable, and less owner-dependent company today. The reality is sobering. For many founders, their business is their most valuable asset after their home, yet the vast majority have no formal exit plan. Even fewer achieve the outcome they hoped for when they eventually sell. The good news? The same...
info_outlineIn this special ScaleUp Radio episode, recorded live at our monthly ScaleUp Club Q&A session, Kevin Brent is joined once again by returning ScaleUp Radio guest Jennifer Appleton to explore one of the most powerful strategic concepts for growing businesses: the Hedgehog Concept from Jim Collins’ Good to Great.
Alongside the main discussion, members also heard an AI Pulse update from Paul at Green Gorilla Automation, showcasing how agentic AI tools like Claude can move from generic chatbot responses to genuinely useful strategic analysis when given the right business context.
The conversation explores how founder-led businesses can avoid becoming “busy fools”, stay focused on what truly drives profit, and use AI to enhance capability without losing the human insight that creates value.
One standout theme throughout the session was this:
“AI without context gives generic answers. AI with business context becomes a strategic thinking partner.”
In this episode
The Hedgehog Concept explained
We break down the three circles behind the Hedgehog Concept and why it matters for scaling businesses:
- What you are deeply passionate about
- What you can genuinely become best at
- What drives your economic engine
The discussion highlights why businesses often lose momentum by saying “yes” to too many opportunities and how the Hedgehog acts as a practical filter for strategic decisions.
ISO QSL’s real-world Hedgehog
Jennifer shares how ISO QSL defines its own Hedgehog:
- Passion: helping SMEs implement ISO systems
- Best at: implementing management systems for SMEs
- Economic engine: a recurring monthly retainer model
She also explains how the business adapted after a major Google algorithm change impacted lead generation, including:
- Building a stronger referral strategy
- Exploring Generative Engine Optimisation (GEO)
- Protecting focus by avoiding distracting projects outside the core offer
AI Pulse update – finding your Hedgehog with Claude
Paul from Green Gorilla Automation demonstrated a live AI experiment comparing two Claude projects:
- One with no business context
- One connected to real company data including P&L, client lists and strategy documents
The difference was dramatic.
The context-rich AI project produced:
- Evidence-based strategic analysis
- SWOT recommendations
- Notion tasks
- Automated review scheduling
- A working hypothesis for the company’s Hedgehog
The session also introduced the practical “10/80/10” principle:
- 10% setup and context
- 80% AI execution
- 10% human review and refinement
AI and the future of ISO auditing
Jennifer also shared how ISO QSL is exploring AI-assisted auditing.
Rather than replacing auditors, AI may:
- Pre-scan documents
- Identify gaps and trends
- Reduce low-value admin
- Allow auditors to focus on higher-value insight and improvement work
The outcome:
- Increased capacity
- Better client experience
- Improved profitability without increasing fees
Key Takeaways
- Strategic focus is often about deciding what not to do
- AI is only as valuable as the context you provide it
- Founder distraction is one of the biggest blockers to scale
- Recurring revenue models create stability and scalability
- AI works best as an enhancer of expertise, not a replacement for it
The One Key Thing
The businesses that scale most effectively are the ones disciplined enough to focus relentlessly on the few things they can genuinely become exceptional at.
About ScaleUp Club
ScaleUp Club is our monthly peer-to-peer session for ambitious business owners looking to scale with more clarity, structure and accountability.
Each session combines:
- Strategic learning
- Practical workshops
- Peer discussion
- Expert guests
- AI and leadership updates
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that sounds familiar, the G90 Summit is worth a look. It’s a structured half-day session where we help founders identify the three to five priorities that genuinely matter over the next 90 days and build the systems to deliver them. Quarterly, virtual, and £97 a seat. You can find out more at http://Smart90.co.uk/summit .
Jennifer can be found here:
https://www.linkedin.com/in/iso-certification-iso9001/
https://oakhouseworkspace.co.uk/