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Jonathan B. Smith: Build a Business That Serves Your Life Not Enslaves You

Release Date: 02/04/2026

Jonathan B. Smith: Build a Business That Serves Your Life Not Enslaves You

ScaleX™ Insider Podcast

Build a business that serves your life, not enslaves you. Jonathan B. Smith (JBS), expert EOS implementer, shares how most entrepreneurs discover years later their business is choking them because they never stopped to figure out what they want from life. Scaling with purpose means building a business that helps you get what you want out of life, not making you a slave to your business. THE PROBLEM: Entrepreneurs start a business. Years later, they discover the business is choking them. They never stopped to figure out what they want out of the business and life. Very few know what they...

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[ScaleX Bite-Size]- Mollie Eastman - Fix Your Sleep, Fix Your Life

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[REPLAY - From the archive] Mollie Eastman- Are You Sabotaging Your Sleep — And Your Success?

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In this standout episode from last season of ScaleX™ Insider, Brendan McGurgan is joined by Mollie Eastman, sleep expert, creator of Sleep Is A Skill, and host of , to unpack why so many leaders are unknowingly sabotaging their sleep — and how mastering this forgotten skill can transform energy, focus, and performance in business and life. Mollie shares why sleep is a skill you can learn, how daily behaviors unknowingly sabotage rest, and why circadian alignment, light exposure, and consistent wake-up routines are critical to performing at your best. Drawing on her journey from...

More Episodes

Build a business that serves your life, not enslaves you.

Jonathan B. Smith (JBS), expert EOS implementer, shares how most entrepreneurs discover years later their business is choking them because they never stopped to figure out what they want from life.

Scaling with purpose means building a business that helps you get what you want out of life, not making you a slave to your business.

THE PROBLEM:

Entrepreneurs start a business.
Years later, they discover the business is choking them.

They never stopped to figure out what they want out of the business and life.
Very few know what they actually want.

SCALING WITH PURPOSE:

Building a business that helps you get what you want out of life, NOT building a business that makes you a slave.

How?
Right team
Right business
Right markets
Right capital structure
Proper conversations
Good life at home
Take care of health

At EOS we call it: The EOS Life.

COACH'S LIFE-CHANGING ADVICE:

“Decide what life you want and then build a business around that life”
VERSUS
“Having a business and letting that dictate your life”

THE REFLECTION:

If your business is not allowing you to live the life you want, reflect on what life you want.

Then figure out how to:

Hire people
Adjust your business
Sell your business
Buy a new business
Change your business

THE REALISATION:

Most people don’t realise they have a choice.

You are NOT trapped.
You ARE trapped by your own mind thinking there are no other opportunities.

FREEDOM SQUARED TOOL:

Jonathan built the Freedom Squared Tool with eight elements from Strategic Coach.

Freedom Squared means:

Decide who you live with
What you want to do
When you want to do it
Where you do it
How it works

Sounds crazy to a lot of people, but you can intentionally build that life.

QUESTIONS TO ASK:

What life do you want?
How does your business fit that life?
Are you a slave to your business or does your business serve you?

KEY INSIGHT:

Your business should help you get what you want out of life.

If your business is not allowing you to live the life you want, reflect and make changes.

You have a choice:
hire, adjust, sell, buy new, or change.

Don’t be a slave to the business you built.

ABOUT Jonathan B. Smith:

Expert EOS implementer with 1500+ sessions across 150+ companies.

Author of Fight Less Win More: The Missing Manual for Never Split the Difference.

Trained by Chris Voss and the Black Swan Group in tactical empathy and negotiation.

CONNECT WITH Jonathan B. Smith:

Website: https://staycuriousjbs.com
Book: Fight Less Win More

SCALEX AND SIMPLE SCALING:

Book: Simple Scaling: 10 Proven Principles to 10x Your Business
ScaleX Elevate: https://simplescaling.com/scalex-elevate
ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme
Website: https://simplescaling.com
Email: hello@simplescaling.com

Podcast Host: Brendan McGurgan, Co-Founder, Simple Scaling

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