#247 Melanie Mills - Diverse and Inclusive Strategies for Sales Success
Release Date: 06/24/2024
#258 Dan Pfister - Mastering WinBack Strategies for Customer Retention and Revenue Growth
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Dan Pfister. Dan Pfister was a co-founder at the Business Source Corp., where he helped generate over 50.000 customers. While at The Business Source, Dan created a customer WinBack process, and based on its success, he founded WinBack Labs. He’s also the host of the WinBack Marketing Podcast. In this weeks’ episode of Scale Your Sales podcast, Dan shares his expertise on optimizing win-back marketing strategies and offers a preview of his upcoming book on the subject. He discusses how a successful win-back program led to...
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#257 James Cuthbertson - The Evolving Role of Founders in Sales Success
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is James Cuthbertson. James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a pioneer of text analysis servicing global clients such as Delta, PWC, Nespresso, and Comcast. With over 14 years’ experience in the early-stage technology market, James has grown, and developed sales and marketing functions focused on products in people and consumer analytics, customer experience and digital marketing. In today’s episode of Scale Your...
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#256 Paula Lender-Swain - Embracing Change and Innovation in Public Sector Sales
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Paula Lender-Swain. Paula Lender-Swain leads the Public Sector UKI Business for HPE, covering Central and Secure Government, Healthcare and Higher Education. She has over 30 years’ experience in the technology sector working for hardware, software, and communications vendors covering UKI, EMEA, and Global leadership roles. She has also worked across several disciplines including Sales, Marketing Strategy and Business Operations. In this episode of Scale Your Sales podcast, Paula discusses the challenges and opportunities in tech...
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#255 Dr. Stephen Timme & Sheevaun Thatcher - Aligning Customer Goals with Organizational Strategy
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Dr. Stephen Timme & Sheevaun Thatcher. Dr. Stephen Timme, Founder and President, FinListics Solutions. Former Finance Professor at Emory University. Author of the Amazon Best Seller, “Insight-Led Selling and co-author of the eBook, Seven Steps to Building a Customer-First Revenue Organization.” Sheevaun is a GTM Strategic Transformation Advisor who works with Revenue and Marketing Leaders. In today’s episode of Scale Your Sales podcast, Sheevaun Thatcher and Dr. Stephen Timme discuss key elements for building a...
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#254 Mary Shea - Leadership, Diversity, and Embracing Change in the Industry
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Mary Shea. Mary is the Chief Evangelist at HireQuotient, a purpose-driven AI company that simplifies recruiting by finding exceptional and diverse talent. As a globally recognized thought leader, keynote speaker, podcast host, author and advisor, Mary is passionate about the future of buying and selling, the role product and commercial innovation play in driving successful revenue outcomes, and the criticality of elevating the voices of underrepresented people in the workforce. In today’s episode of Scale Your Sales podcast,...
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#253 Randi-Sue Deckard - Maximizing Customer-Centricity in B2B Interactions
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Randi-Sue Deckard. Randi-Sue Deckard’s career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at BESLER, Randi’s journey is a testament to the power of embracing change, staying curious, dedication to improving and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. In...
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#252 Ollie Sharpe - Unlocking Sales Success: Secrets to A Diverse and Inclusive Culture
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Ollie Sharpe. Ollie spent 10 years at LinkedIn, starting when nobody knew what LinkedIn was! One of the 1st 15 employees outside the US. Then left to set up Salesloft in EMEA as 1st person on the ground and grew them to more than $25m and 125 people. Now Chief Commercial Officer at Lative. In today’s episode of Scale Your Sales podcast, Ollie Sharpe, former LinkedIn executive, shares valuable insights on sales, leadership, and diversity. He emphasizes the importance of fostering a strong, inclusive sales culture, highlighting the...
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#251 Janice B Gordon - Scale Your Sales Review Podcast
Scale Your Sales Podcast
Welcome to our ultimate review series where we delve into 40 captivating podcast episodes, each shedding light on the dynamic and ever-evolving world of sales. Whether you're a seasoned sales professional or just starting out, this comprehensive exploration is designed to offer you valuable insights, proven strategies, and inspiring stories straight from industry experts. In this series, we'll uncover: 1) Cutting-edge sales techniques that can help you close more deals. 2) Proven strategies to build and maintain lasting customer relationships. 3) Tips on leveraging the latest technology and...
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#250 Jamie Gallagher - How to Coach Your Way to Success and Close Deals Like A Pro
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Jamie Gallagher. He’s a husband, father, and terrible golfer, AVP Fortra EMEA, 25 years sales professional, operated globally and DEI Champion. In today’s episode of Scale Your Sales podcast, Jamie discusses the importance of setting realistic goals for salespeople, coaching, employing consistent methodologies, and effectively managing deals. Jamie highlights the significance of hiring individuals who are both compatible and trainable, shares his unique approach to talent acquisition, and reflects on the impact of a supportive...
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#249 Laura Hannan - Maximizing Sales Navigator and Microsite for Effective Brand Awareness and Lead Generation
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Hannan. Laura is one of my go-to LinkedIn people. She's a bit of a Sales Navigator geek, she trains salespeople on LinkedIn, and she is also a founder of a 'done for you' LinkedIn marketing agency, Pitch121. They manage personal profiles for time-poor execs and help salespeople get in front of their target accounts. In today’s episode of Scale Your Sales podcast, Laura Hannan, founder of Pitch121, discuss about LinkedIn marketing and sales strategies. Laura shares insights on leveraging Sales Navigator, utilizing peer...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Melanie Mills.
Chief Revenue Officer at Caxton Payments, the pioneering UK Fintech. Melanie has a 20-year career, growing revenues across scale-up businesses in variety of industries and prides herself on her nontraditional routes to success.
In today’s episode of Scale Your Sales podcast, Melanie shares her experiences as a woman in a male-dominated industry, her advocacy for diversity, and her passion for mentoring through the Caxton Career Collective. She discusses the importance of organizational culture, diversity in leadership, and the role of behaviours and listening skills in successful sales. Tune in for insights on recruitment processes, career transitions, and building strong sales teams from a diverse pool of talent.
Welcome to Scale Your Sales Podcast, Melanie Mills.
Timestamps:
00:00 - Diverse and Inclusive Strategies for Sales Success
05:01 - Caxton initiative empowers women in diverse industries.
09:05 - Successful partnerships are vital for business growth.
10:14 - Supporting diverse candidates through terminology and commitment.
16:06 - Awareness, confidence, and pushing forward are key.
17:43 - Recruitment process focuses on wide catchment.
20:14 - Importance of diverse team with varied behaviours.
25:02 - Constantly asking questions provides valuable insights.
26:41 - Melanie discusses her first experience in America.
https://www.linkedin.com/in/melanie-vivi-mills/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.