#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership
Release Date: 02/23/2026
#311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off
Scale Your Sales Podcast
AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology. In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are disrupting commercial models. What you’ll learn: a) Why scenario planning is essential for leaders facing unpredictable market change b) How to balance human judgment with the adoption of AI in go-to-market strategies c) The biggest revenue mistakes companies make with premature (or hesitant) AI...
info_outline
#310 Sandy Yu - Is your sales team missing 50% of revenue
Scale Your Sales Podcast
In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth. This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable, repeatable revenue. What you’ll learn: a) Why acquiring new customers costs twice as much as expanding existing ones b) The biggest mistakes CEOs make when operationalizing upsell and cross-sell c) How to build a clear operating system for expansion revenue Today, Janice B Gordon is...
info_outline
#309 Lindsay Rios - Are you scaling revenue or just creating chaos?
Scale Your Sales Podcast
Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine. In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the secret to scalable, predictable growth. What you’ll learn: a) Why most revenue problems aren’t sales issues, they’re ICP misalignment issues b) How to spot (and fix) the costly “kids are fighting” dynamic across go-to-market teams c) The real downside of prioritizing pipeline volume over...
info_outline
#308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies. In today’s...
info_outline
#307 Anna Bella - Standing Out in the Era of AI: Leadership Insights and Women in Tech
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Anna Bella. She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue impact through cross-functional collaboration, AI-powered outreach, accountbased strategies, and performance frameworks. She is a Board Member at Buckinghamshire Business School, member of the Women in Tech Forum and SDR Leaders of EMEA. In today’s episode of Scale Your Sales podcast, Anna...
info_outline
#306 Janice B Gordon - Case Study Success: Data-Driven Hiring and High-Performing Sales Teams
Scale Your Sales Podcast
Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of the sales team. The second examines the transition from a reactive, fire-fighting sales culture to a proactive and empowered environment, where managers lead with clarity, alignment, and consistency to improve engagement and revenue performance. For organisations facing high turnover,...
info_outline
#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Deidre Hudson. Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit. In today’s episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life’s stages and applying those lessons to effective boardroom...
info_outline
#304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Orrin Thomas. His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models. In today’s episode of Scale Your Sales podcast, he shares why...
info_outline
#303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Simon Sharp. I’m CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I’ve co-founded RiskXchange, founded RockSec360 and held global revenue leadership roles scaling SaaS, cybersecurity, and fraud prevention companies from £1M to £100M+ worldwide. In today’s episode of Scale Your Sales podcast, Simon examine how science-led, data-driven approaches—enhanced by AI—are reshaping revenue...
info_outline
#302 Lynn Heidi - The Secrets to Coaching and Motivating Middle Performers in Sales Teams
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Lynn Heidi. Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams who sell virtual get results without losing their minds (or their humor). In today’s episode of Scale Your Sales podcast, Lynn Heidi shares practical strategies for building confident, high-performing teams that consistently achieve results, while maintaining clarity and balance. She introduces...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Deidre Hudson.
Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit.
In today’s episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life’s stages and applying those lessons to effective boardroom and sales leadership. They discuss driving alignment across people, process, and technology, identifying operational gaps, optimising the customer journey, and fostering a customer-centric culture by communicating in the customer’s language rather than internal jargon.
Welcome to Scale Your Sales Podcast, Deidre Hudson.
Timestamps:
00:00 Life Lessons and Growth
03:08 Authenticity as a Velvet Knife
08:14 Cross-Functional Alignment for Success
09:54 Aligning Process for Growth
14:12 Optimizing Decision Points
17:49 Speak Your Buyer's Language
22:45 Embrace Learning Through Experimentation
24:28 Navigating Experimentation in Challenges
27:29 Striving for Servant Leadership
https://www.amazon.com/How-Did-Get-Here-Younger/dp/B0BSJLKG1Z
https://www.linkedin.com/in/deidrehudson/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.