Lazy loading demystified
Search Off the Record
Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience. Resources: Episode transcript → Chapters: 0:00 - Introduction 0:43 - What is lazy loading? 1:57 - HTTP chunking 3:13 - Primary drivers behind lazy...
info_outline
SOTR098_transcript.pdf
Search Off the Record
info_outline
SEO for photographers: websites, social media, and Google Search
Search Off the Record
In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you're a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable,...
info_outline
SOTR097_Transcript.pdf
Search Off the Record
info_outline
How does CSS affect SEO?
Search Off the Record
Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances - rather than hinders - your website's search performance. Resources: Episode transcript → Chapters: 0:00 - Introduction 0:56 - What is CSS? 1:37 - CSS file crawlability 3:52 - CSS flexibility and power 4:55 - Website and CSS growth 5:43 - CSS file size 9:15 - CSS class names and SEO 10:51 -...
info_outline
SOTR096_Transcript.pdf
Search Off the Record
info_outline
SEO for small businesses
Search Off the Record
Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it's time to hire an SEO expert or agency. Get clarity on content strategy, technical SEO basics, the importance of relevant content and how to measure success. This video is perfect for...
info_outline
SOTR095_Transcript.pdf
Search Off the Record
info_outline
Demystifying SEO for developers
Search Off the Record
Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls. Resources: Episode transcript → Chapters: 0:00 - Intro to SEO misconceptions 0:15 - Why developers should care about SEO? 0:59 - Technical vs non-technical SEO 4:38 - The importance of naming things 6:03 - Title...
info_outline
SOTR094_Transcript.pdf
Search Off the Record
info_outlineIn this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region.
The team also offers a behind-the-scenes look at the complexities of planning international events, from budgeting and travel logistics to ensuring high-quality attendee experiences. They highlight plans for new locations including Budapest and South Africa, and outline how interested participants can apply. If you want to hear about the future of Google's Search community events and how to get involved, this episode is a must-watch.
Resources:
Episode transcript → https://goo.gle/sotr090-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral