SEO for photographers: websites, social media, and Google Search
Release Date: 08/07/2025
Lazy loading demystified
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SOTR098_transcript.pdf
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SEO for photographers: websites, social media, and Google Search
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SOTR097_Transcript.pdf
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Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances - rather than hinders - your website's search performance. Resources: Episode transcript → Chapters: 0:00 - Introduction 0:56 - What is CSS? 1:37 - CSS file crawlability 3:52 - CSS flexibility and power 4:55 - Website and CSS growth 5:43 - CSS file size 9:15 - CSS class names and SEO 10:51 -...
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Demystifying SEO for developers
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Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls. Resources: Episode transcript → Chapters: 0:00 - Intro to SEO misconceptions 0:15 - Why developers should care about SEO? 0:59 - Technical vs non-technical SEO 4:38 - The importance of naming things 6:03 - Title...
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SOTR094_Transcript.pdf
Search Off the Record
info_outlineIn this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you're a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable, understand your website's performance, and navigate the ever-changing landscape of digital marketing for photographers. Martin shares his experience building his own photography website and the challenges he faced with SEO for his personal website.
Resources:
Episode transcript → https://goo.gle/sotr097-transcript
Chapters:
0:00 - Intro
0:37 - The Expert?!
3:10 - Why do photographers need websites?
5:39 - Stock Photography and SEO
14:53- Branding and Search
18:21 - Setting up Search Console
21:12 - Web pages and Social Media for your photos.
23:27 - Image Landing Pages
24:52 - Image Optimization
28:38 - Photography and Generative AI
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, John Mueller
Products Mentioned: Search Console