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005:How Cherise Kennerley Utilized Her Sales and Marketing Background Into Running Her Own Successful Marketing Agency

Second Act Career Coaching

Release Date: 02/24/2020

005:How Cherise Kennerley Utilized Her Sales and Marketing Background Into Running Her Own Successful Marketing Agency show art 005:How Cherise Kennerley Utilized Her Sales and Marketing Background Into Running Her Own Successful Marketing Agency

Second Act Career Coaching

Cherise Kennerley has been President of ROI Marketing since 2001. Prior to running ROI Marketing, she held a variety of successful executive-level sales and marketing roles within various companies working with advertising and public relations agencies. This led ROI Marketing to grow organically focusing its attention primarily on mid-sized to large companies searching for marketing, sales and business solutions that are tailored to meet the goals of the client in a cost-effective way and as result companies on average retain ROI Marketing for 9+years.   In this episode, Cherise talks...

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Second Act Career Coaching

Doug Levin is the owner of – a career services practice dedicated to serving entry through executive-level professionals. Doug is a certified professional resume writer, career coach, and small business owner with 10 years of experience in the career services niche. Doug’s firm offers expert resume writing services for professionals in broad-ranging private sector industries. The goal is building ATS-friendly and visually appealing documents that communicate a specific message and help you stand apart from the competition. By working collaboratively, Doug and his team focus on gathering...

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Second Act Career Coaching

In today's episode we have something a little different for you, My colleague Helen Chao of the Smart Career Planning Podcast interviews both myself and fellow Recruiting Consultant Keith Halperin on effective salary negotiation especially in the 2nd Half of Life. “I heard a good thing recently about negotiation. It's like you don't get what you deserve in life. You get what you negotiate for.” - Keith Halperin “If your staff is all super young and that's all you guys, you're missing sometimes the benefit of people that have seen the business side of things.” - Tim Hansen Key Takeaways...

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Second Act Career Coaching

Andy McClure is an outsourced Chief Marketing Officer for small businesses. He offers flexibility and senior-level experience to companies that don’t need that type of leadership full-time. Andy started his consulting practice 10 years ago partly by design and partly because he lost his job. Prior to starting his practice, Andy managed a sales organization, was part of a turn-around management consulting group, worked in marketing for a large technology company, and played a variety of management roles in a small contract-manufacturing business. Andy has a degree in mechanical engineering...

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Second Act Career Coaching

Jim Chase is the Founder and Principal at Canosus Ventures, a technology commercialization consulting practice. Jim has spent more than two decades helping IoT Digital Entertainment and high-speed wireless companies deliver connectivity and embedded computing solutions for consumer, industrial and mobile applications. As a longtime Silicon Valley, semiconductor veteran, Mr. Chase has defined and launched dozens of technology solutions, shipped hundreds of millions of units and generated over 2 billion in product revenue. Jim now advises a global client base in driving mass-market adoption of...

info_outline 000: Welcome to the Second Act Career Coaching Podcast 000: Welcome to the Second Act Career Coaching Podcast "Making the Second Half Your Best Half"

Second Act Career Coaching

000: In this episode, Tim Hansen, Second Act Career Coach, talks about who this show is for, how it came about, and how it can help others looking to develop new work/income opportunities in their Second Half.

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Cherise Kennerley has been President of ROI Marketing since 2001. Prior to running ROI Marketing, she held a variety of successful executive-level sales and marketing roles within various companies working with advertising and public relations agencies. This led ROI Marketing to grow organically focusing its attention primarily on mid-sized to large companies searching for marketing, sales and business solutions that are tailored to meet the goals of the client in a cost-effective way and as result companies on average retain ROI Marketing for 9+years.

 

In this episode, Cherise talks about how she was able to “Flip the Script” in her 2nd Half utilizing her past Sales and Marketing background into running her own successful Marketing Agency.

 

“There's only one thing holding you back is just yourself. You just got to go out there and you just have to start doing it. I started formulating our ROI Marketing when I was still in corporate, I knew what I liked, I knew what I didn't like and you just have to put it out there.” 

- Cherie Kennerley

 

Key Takeaways for Second Act’ers: How Cherise prepared for her ‘next big thing’ - running her own successful marketing agency

 

  • I went out there and I joined a couple of different associations and such just to get me the feeling of knowing like how do I network, how do I learn to perfect my elevator pitches, and so forth.
  • One gentleman help me network and I reciprocated by giving services at no charge and it worked out great.

 

 

Topics Covered:

04:10 - The various positions she had in her past jobs that led and contributed  to what she is doing now

06:57 - That time in her career when she saw it fit to "flip the script" and start her own marketing company

11:11 - What is that one thing that is holding her back from moving forward and pursuing what she really wanted, and what steps she took to move to a new direction that she want

15:21 - Marketing steps she took for her business, and the type of partnerships she's done outside of marketing

 

Connect With Cherise Kennerley:

 

Connect With Tim Hansen: