Blending Ownership, Operations, and Innovation in Senior Living | Scott Goldberg of Atlas Senior Living
Release Date: 09/17/2025
From Pessimism to Potential: Designing Senior Living for Legacy, Health, and Hope with Ben Lytle
Foresight Radio
Live from the Senior Living Innovation Forum’s Fall Conference, Steve Moran sits down with entrepreneur and former public-company CEO Ben Lytle to rethink aging through the lens of human potential. They dig into why perspective is the beginning of wisdom, how the “tension of opposites” unlocks better decisions, and how communities can become places where older adults live their best lives and leave a legacy. Ben lays out practical plays: behavior-change ecosystems (beyond apps), incentive-aligned healthcare, gamified and personalized wellness, intergenerational engagement—and even AI...
info_outline
Housing Is Healthcare: Jake Rothstein of Upside on ROI, and Aging-in-the-Right-Place
Foresight Radio
On this Foresight Radio recording of Tech Tuesday, host Steve Moran sits down with Jake Rothstein, founder of Papa and now Upside (formerly UpsideHom), to rethink what “aging in place” really means. Starting from his grandparents’ journey, Jake shares how Upside became a “housing easy button” for health plans — matching vulnerable members to safe, affordable apartments and support without laying a single brick. We cover the 5 D’s trigger events, why case managers are pivotal, how flex funds unlock moves (deposits, movers, utilities, furniture), and why housing stability delivers...
info_outline
How to be Human while Using AI: Charlie Hills’ Playbook for 2K → 160K and What It Means for Senior Living
Foresight Radio
AI feels like a boogeyman to many operators and marketers — but it doesn’t have to be. In this episode, we talk with Charlie Hills, a marketer who studied AI at university and then used it to scale his LinkedIn presence from 2,000 to 160,000 followers in under two years—while working a full-time job. We break down actionable, senior-living-ready tactics: The Human–AI Sandwich: capture ideas with voice-to-text, turn them into a design brief, collaborate with a designer, then use AI to refine—publish fast without losing authenticity. From “How-To” to “How-I”: why personal...
info_outline
Beyond Call Buttons: How Amber is Using Passive Sensors & AI to Transform Senior Living Care
Foresight Radio
What if senior living operators could predict health risks before they turn into hospitalizations? What if caregivers had real-time insights—without relying on cameras, push buttons, or wearables residents don’t want to use? On this episode of Foresight Radio (Tech Tuesday edition), host Steve Moran sits down with Stuart Hamilton, Founder & CEO of Amba, to explore how passive sensors and AI are creating a new standard for senior living care. Stuart shares the journey of building Amba after moving his own father into a community and realizing the technology gap....
info_outline
Blending Ownership, Operations, and Innovation in Senior Living | Scott Goldberg of Atlas Senior Living
Foresight Radio
What happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture? In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the...
info_outline
From Content to Connection: What Senior Living Leaders Can Learn from Entrepreneurs with Cory Blumenfeld
Foresight Radio
What does entrepreneurship have to do with senior living? A lot more than you might think. In this episode, Cory Blumenfeld — writer, entrepreneur, and content creator — joins Rachel to talk about emotional intelligence in leadership, building a no-blame culture, the art of active listening in sales, and why personal branding isn’t a risk … it’s a reflection of aligned teams. From owning your communication style to bridging generational gaps, Cory offers a masterclass in modern leadership that applies far beyond startups — and straight into the heart of senior living.
info_outline
Joy, Connection & Dementia Care: Reimagining Video as a Therapeutic Tool
Foresight Radio
In this heartfelt episode, host Rachel Hill sits down with Bill Uniowski, co-founder and CEO of Zinnia TV, a platform changing the way we support people living with dementia through research-backed video content that sparks joy, connection, and calm. They dive into the origin story of Zinnia, born from co-founder Allison’s lived experience as a caregiver — and how it grew into a transformative tool for families and senior living teams alike. From powerful stories of nonverbal residents speaking again to tech that actually works with frontline staff (not against them), this conversation...
info_outline
Standing Out in a Sea of Sameness: Creating Connection Through Video & Voice
Foresight Radio
In this episode of Foresight Radio, we sit down with senior living powerhouse Christy Freeze to talk about everything from breaking out of the “sea of sameness” on LinkedIn to building trust with prospects through authentic, conversational video. Christy shares the exact framework she uses to help others uncover their unique voice, how sales directors can use simple video messaging to reduce no-shows by up to 60%, and why it’s time we all give video — and ourselves — a second chance. We dive into the power of personalized communication, how to thoughtfully blend AI and human...
info_outline
Tech That Moves You: Digital Rehab & AI in Senior Living
Foresight Radio
What if your physical therapist could watch, correct, and motivate you — all from your living room? In this episode, host Steve Moran sits down with Seth Bornstein, Director of Product at Kemtai — the world’s first digital physical therapist. Live from the Workhuman Conference in Denver, they unpack how Kemtai’s AI-driven computer vision technology is transforming physical therapy in hospitals, rehab centers, and senior living communities. From real-time feedback to adherence tracking and fall risk assessments, this conversation dives deep into how accessible, personalized care is...
info_outline
Margaritaville, Mindsets & Modern Aging: A New Way to Retire
Foresight Radio
Forget what you thought you knew about retirement communities. In this episode of Foresight Radio, Steve Moran sits down with Mary Ann Donaghy — senior living veteran and now proud resident of Latitude Margaritaville — to unpack what it really means to age well on purpose. From community-built fitness groups to active volunteers and brand-powered belonging, Mary Ann shares how her journey as a marketer led her to live the data and challenge outdated assumptions about what older adults really want. This isn’t about pools and pickleball (though there’s plenty of that too). It’s about...
info_outlineWhat happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture?
In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the future holds for senior living.
🔑 Key Takeaways:
-
Building Atlas: Why Scott and his partner launched Atlas Senior Living with personal and family capital—and how that shaped their DNA.
-
Owner + Operator Advantage: How combining ownership with operations creates alignment and better long-term results.
-
Workplace Culture: Why executive directors are the “captains of the ship” and how autonomy drives retention and performance.
-
Tech & Care: How Atlas’ rollout of Amazon Alexa “Speak to” is saving clinical teams 8+ hours a week while enhancing resident experience.
-
The Future of Senior Living: Supply, demand, and why Scott believes the best is still ahead for boomers entering the market.
If you’re a senior living executive, investor, or leader looking for strategies that blend heart, business, and innovation—this episode is for you.